By Our Staff
Zivame, the intimate wear brand, has launched a campaign for its True Curv range conceived by Leo Burnett.
Said Khatija Lokhandwala, Head of Brand Marketing at Zivame: “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day.”