By Our Staff
Sony Entertainment Television has launched a promo campaign of the 15th edition of Kaun Banega Crorepati directed by senior adperson Sonal Dabral.
Said Neeraj Vyas, Business Head – Sony Entertainment Television, Sony Sab, Pa,, and Sony Max Movie Cluster: “Kaun Banega Crorepati is a legacy brand, and in tune with the changing times – its 15th edition will embrace the transformation that we are all experiencing in this new India. A flagship show for Sony Entertainment Television, KBC will soon return in an all-new exciting avatar, the elements of which will be unveiled in the coming weeks, and it is sure to capture the imagination of the entire nation. This season will also welcome new opportunities for brands to drive innovation and build engagement with audiences across the spectrum. The recently launched campaign film sets the tone for KBC, ek naye roop mein and the fan favourite format, helmed by the legendary Amitabh Bachchan, will continue to foster cohesive family viewing.”
Posted Dabral on his Facebook post: “Had a great time directing this year’s KBC promo! Working with Bachchan Sir is always an inspiring and learning experience. Huge thanks to Neeraj Sir, Vaishali and the teams at Sony Entertainment Television for an amazing experience! Great working together again and writing this with you Anshu Arthjam”