By Our Staff
Colors has rolls out a marketing strategy for its mythological magnum opus ‘Shiv Shakti – Tap Tyag Tandav’. Created and produced by Siddharth Tewary’s Swastik Productions, the show stars Ram Yashvardhan as Lord Shiv and Subha Rajput as Goddess Shakti.
To spread the glory of the deities among their devotees, Colors created an on-ground buzz during religious events such as Ganga Dussehra and Maasik Shivratri.
Speaking about the campaign, Sapangeet Rajwant, Head, Marketing and Digital, Hindi Mass Entertainment, Viacom18 said: “Colors takes great pride in crafting creative strategies that get the audience to notice and engage with the show. Bringing back the mythology genre after three years was a special milestone for Colors and so our marketing campaign was as simple as to connect with the audience in-person at the right place and at the right time that is during the holy events such as Ganga Dussehra and Maasik Shivratri. The objective was to have the viewers embrace our show as the biggest saga of universe’s first love story. We successfully sparked conversations around the show through temple visits, branding, giveaways and religious activities such as Mata Ki Chowki and Maha aarti. Our campaign garnered an overwhelming response from the masses, generating great impressions and reach.”