By A Correspondent
Yepme.com has redefined fashion in their latest TVC that launches its Spring Summer Collection 2016 with a theme of “Unreasonably Fashionableâ€.
Fashion is all about experimenting and inventing your style statement. Yepme has been dynamic in making its customers experience fresh fashion effortlessly. Hence this time they have brought in the Spring Summer Collection based on an entirely different yet ground breaking idea.
The tagline “#UnreasonablyFashionableâ€Â helps the customer let loose and break free of all stereotypes. It out rightly ditches the idea of looking for excuses to be fashionable. Hence be fashionable with no explanations!
Speaking about the new campaign, Vivek Gaur (Founder & CEO, Yepme.com) said, “The concept behind this TVC is that the consumer today is defining his or her own rules and means to live and enjoy their life. It is all about speaking out the minds of the customer where they want to be free to make their fashion statement. You don’t need a reason to be fashionable in fact being unreasonable is pretty reasonable nowadays.â€
The main aim behind projecting such ideas through the TVC is to make Yepme, an aspirational and desirable brand for all 21- 35 year olds, to reinforce Yepme as one-stop destination for fresh fashion providing latest collection to its customers.