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Tag: Vivek Gaur

  • Yepme launches its Spring Summer Collection 2016 with #UnreasonablyFashionable TVC Campaign

    It’s #UnreasonablyFashionable for Yepme.com

    By A Correspondent

     

    Yepme.com has redefined fashion in their latest TVC that launches its Spring Summer Collection 2016 with a theme of “Unreasonably Fashionable”.

     

    Fashion is all about experimenting and inventing your style statement. Yepme has been dynamic in making its customers experience fresh fashion effortlessly. Hence this time they have brought in the Spring Summer Collection based on an entirely different yet ground breaking idea.

     

    The tagline “#UnreasonablyFashionable” helps the customer let loose and break free of all stereotypes. It out rightly ditches the idea of looking for excuses to be fashionable. Hence be fashionable with no explanations!

     

    Speaking about the new campaign, Vivek Gaur (Founder & CEO, Yepme.com) said, “The concept behind this TVC is that the consumer today is defining his or her own rules and means to live and enjoy their life. It is all about speaking out the minds of the customer where they want to be free to make their fashion statement. You don’t need a reason to be fashionable in fact being unreasonable is pretty reasonable nowadays.”

     

    The main aim behind projecting such ideas through the TVC is to make Yepme, an aspirational and desirable brand for all 21- 35 year olds, to reinforce Yepme as one-stop destination for fresh fashion providing latest collection to its customers.

     

  • 100 consumers get a chance to be part of the film's logo

    Yepme.com announces partnership with upcoming flick ‘FAN’

    By A Correspondent

     

    Yepme.com brings a chance for fans to get closer to Shah Rukh Khan with their latest brand association with his upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, it is scheduled to release on 15th April’ 2016.

     

    The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the FAN movie logo.

     

    The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies which along with clippings from the FAN movie teaser shows lakhs of fans expressing their love for SRK. It makes every SRK fan feel the magic created by their superstar over the years and prove that they are his biggest fan. The winners will in turn get a chance to be part of FAN movie logo along with being a part of videos and promotions for Fan the movie, while lucky winners will get the opportunity to meet Shah Rukh Khan in person.

     

    Vivek Gaur

    Talking about the association, Vivek Gaur, Founder & CEO, said – “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. Shahrukh Khan, the man unarguably with one of the greatest fan following globally, it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”

     

    Havas Media Group India will be handling the media for the campaign.