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Tag: Yepme.com

  • Yepme launches its Spring Summer Collection 2016 with #UnreasonablyFashionable TVC Campaign

    It’s #UnreasonablyFashionable for Yepme.com

    By A Correspondent

     

    Yepme.com has redefined fashion in their latest TVC that launches its Spring Summer Collection 2016 with a theme of “Unreasonably Fashionable”.

     

    Fashion is all about experimenting and inventing your style statement. Yepme has been dynamic in making its customers experience fresh fashion effortlessly. Hence this time they have brought in the Spring Summer Collection based on an entirely different yet ground breaking idea.

     

    The tagline “#UnreasonablyFashionable” helps the customer let loose and break free of all stereotypes. It out rightly ditches the idea of looking for excuses to be fashionable. Hence be fashionable with no explanations!

     

    Speaking about the new campaign, Vivek Gaur (Founder & CEO, Yepme.com) said, “The concept behind this TVC is that the consumer today is defining his or her own rules and means to live and enjoy their life. It is all about speaking out the minds of the customer where they want to be free to make their fashion statement. You don’t need a reason to be fashionable in fact being unreasonable is pretty reasonable nowadays.”

     

    The main aim behind projecting such ideas through the TVC is to make Yepme, an aspirational and desirable brand for all 21- 35 year olds, to reinforce Yepme as one-stop destination for fresh fashion providing latest collection to its customers.

     

  • 100 consumers get a chance to be part of the film's logo

    Yepme.com announces partnership with upcoming flick ‘FAN’

    By A Correspondent

     

    Yepme.com brings a chance for fans to get closer to Shah Rukh Khan with their latest brand association with his upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, it is scheduled to release on 15th April’ 2016.

     

    The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the FAN movie logo.

     

    The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies which along with clippings from the FAN movie teaser shows lakhs of fans expressing their love for SRK. It makes every SRK fan feel the magic created by their superstar over the years and prove that they are his biggest fan. The winners will in turn get a chance to be part of FAN movie logo along with being a part of videos and promotions for Fan the movie, while lucky winners will get the opportunity to meet Shah Rukh Khan in person.

     

    Vivek Gaur

    Talking about the association, Vivek Gaur, Founder & CEO, said – “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. Shahrukh Khan, the man unarguably with one of the greatest fan following globally, it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”

     

    Havas Media Group India will be handling the media for the campaign.

     

  • the brand has launched its hash tag "#freshfashion" digital campaign to engage its customers and promote their fresh fashion range

    Yepme unveils #freshfashion with Shah Rukh Khan

    By A Correspondent

     

    Yepme.com has launched its new campaign introducing its brand ambassador Shah Rukh Khan.This makes Yepme the first online fashion brand in the country to be endorsed by ShahRukh. The icon is seen endorsing Yepme’sAutumn-Winter 2014-15 fresh fashion collection.

     

    Yepmehas associated with top TV Shows for promoting their association with Shah RukhKhan and will also launch its print media campaigns on leading newspapers and magazines as well.To promote the campaign digitally, the brand has launched its hash tag “#freshfashion” digital campaign to engage its customers and promote their fresh fashion range.

     

    The ad revolves around Yepme’s #freshfashion tag line and takes the viewer through the entire apparel design journey,highlighting the detailed elements of design, quality and originality which Yepme uses to create fresh fashion unlike other marketplaces like Jabong and Myntra which curate fashion of various brands. The TV campaign combines fashion with romance where Shah Rukh addresses his fans saying “You should always look good.Not for the world but for the ones you love”. The commercial targets the youthand the idea is to engage and convey the brand ideology through this campaign, which revolves around getting fresh fashion at the click of a button.

     

    Sandeep Sharma

    Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring ShahRukh Khan. ShahRukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brandYepme.”

     

  • The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office

    Havas Media India wins integrated media duties of Assetz

    Ben Salmon

    By A Correspondent

     

     

    Havas Media India has been awarded the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office.

     

     

    Mallanna Sasalu

    Commenting on the association, Ben Salmon, CEO of Assetz Property Group, said, “Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice.”

     

    “Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work together”, added Mallanna Sasalu, COO Assetz Property Group

     

    Anita Nayyar

    Speaking on the appointment Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.”

     

    “Assetz has a unique business proposition – it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brand”, explained Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    Assetz Property Group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India.

     

    Havas Media India recently won the integrated media mandate of MTS India, Yepme.com, World Kabaddi League, Borosil India and the digital duties of XOLO mobile and Businessworld magazine.

     

  • Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India

    Havas bags 50-crore worth Yepme.com media biz

    By a correspondent

     

    Sandeep Sharma
    Sandeep Sharma

    Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India. The account is estimated to be upwards of INR 50 crores annually.

     

    Sandeep Sharma, Co-Founder, Yepme.com said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group, India and South Asia explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”