By A Correspondent
ITC has given its brand Charmis a fresh new look. A new TV campaign that captures the values and essence of the brand – ‘Achchaai Jo Chehre Par Nazar Aaye’ has been rolled out to celebrate the change.
Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “It is a moment of pride for us to reintroduce Charmis, a brand that has been loved by consumers for over eight decades, in a fresh new look. We are excited to introduce a great new sensorial with SPF 30 and above all with a delightful new TV campaign. The brand presents the core thought in an engaging manner and I must appreciate the great work done by the director, Ram and the entire creative team at Contract.â€
The TVC has been developed by Contract and directed by film director Ram Madhvani of Equinox.