MxMIndia

Tag: ITC Limited

  • For a mini series of short films on romance

    ITC Engage collaborates with Hoichoi

    By Our Staff

     

    ITC Engage fragrance brand, in collaboration with Bangla OTT platform Hoichoi, has launched a series of five short films titled “Hotath Dekha” (Sudden Meetings).

     

    Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division ITC Limited said: “Today’s youth is keen on exploring spontaneity in all spheres of life. They thrive on sudden moments of interactions that have lasting impressions. Fragrance is a key aspect of personal grooming and becomes an enabler to add confidence, making them ready to engage anytime. With this move, ITC Engage encourages individuals to embrace and celebrate the magic of these sudden moments of playful chemistry.”

     

  • Conceptualised by Ogilvy India and directed by Vijay Sawant

    Shubman Gill celebrates Engage Intense of ITC

    By Our Staff

     

    ITC Engage has launches its new range of deodorant Engage Intense with cricketer Shubman Gill as brand ambassador. The film is conceptualised by Ogilvy India and is directed by Vijay Sawant.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited: “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”

     

  • … to inspire billions to wash hands

    Tendulkar bats for Savlon

    By Our Staff

     

    Savlon Swasth India Mission unveiled former cricketing star Sachin Tendulkar as its ‘Hand Ambassador’.

     

    Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited: “Washing hands with soap or handwash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build a healthy habit for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioral change in hand hygiene.  We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission”

     

    https://www.youtube.com/watch?v=jWPi84_oqaE

     

  • To shift brand perception

    Mullen Lintas bags Fabelle chocolates mandate

    By Our Staff

     

    Fabelle luxury chocolates, made by ITC Ltd , has recently awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to unparalleled, distinguished chocolate experiences.

     

    Commenting on its association with Mullen Lintas, Anuj Rustagi, Chief Operating Officer – Chocolates, Confectionary, Coffee and New Categories – Food Division, ITC Limited said: “Fabelle is on a journey to change the way Indians experience chocolates with our one-of-a-kind multi-sensorial indulgences. With Mullen Lintas’s strong hold in strategic thinking and creative acumen, we look forward to strengthening our journey in the chocolate segment. With this partnership we aim to redefine chocolate category codes.”

     

    Hari Krishnan
    Hari Krishnan

    Added Hari Krishnan, CEO, Mullen Lintas on the win: “We are delighted to get an opportunity to partner ITC Foods & Fabelle. Fabelle is a multi-sensorial, luxuriant, indulgence. Our challenge is to bring alive a whole new experience in indulgence for Fabelle. We were able to demonstrate an in depth understanding of the consumer behaviour in the luxury category and the creative strategy & expressions were focused on redefining desire & indulgence. We look forward to crafting new stories for Fabelle.”

     

  • Tara Sutaria is brand ambassador of the Savlon Glycerin Soap

    Ogilvy films Sutaria for Savlon

    By Our Staff

     

    ITC Savlon has roped in actor Tara Sutaria as brand ambassador for Savlon Glycerine Soap that addresses the dual need of soft skin along with germ protection. A new film has been launched.

     

    Speaking on the new film, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said: “Savlon has been the frontrunner in addressing evolving consumer needs through innovation. The health soap category has seen a robust growth over the past two years. While hygiene has become a way of life for all, with consumer needs evolving, personal hygiene has progressed from providing protection only to ensuring value-added skin care benefits as well. Tara’s partnership with the brand brings with her a vibrant & fresh feel to the category that the Savlon soap encompasses.”

     

    Added Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “The concept of ‘Softy’ is a light, endearing way to establish the beauty credentials of this soap. The film is a product demo but told as a story. It makes a sharp point about what the soap can do for your skin and this will not be missed. The interaction between Tara and the dog is what will make the film memorable and we believe the audience will enjoy watching it again and again.”

     

  • Features actor and brand ambassador Bhumika Chawla

    Ogilvy creates new campaign for ITC’s agarbattis

    By Our Staff

     

    ITC’s Mangaldeep agarbatti has launched a TVC with actor and brand ambassador Bhumika Chawla to  showcase its new range of agarbattis with camphor-tulsi and panchamrit fragrances.

     

    Speaking about the new campaign, Gaurav Tayal, Chief Executive, Agarbatti & Safety Matches Business, ITC Limited, said: “Traditions are the core of Indian culture. Our new range of Upaveda agarbattis is crafted with this “connect with traditions” in mind and draws inspiration from the ancient Vedic scriptures. Our communication on this range celebrates the connection with traditions, especially for the younger generation of the family.”

     

    Added Rajesh Mani, Group Creative Director, Ogilvy: “Mangaldeep Upaveda is all about respecting our tradition in the midst of our busy daily lives. We call it the ‘Fragrance of Tradition’ because of the traditional ingredients used. The TVC beautifully captures this aspect with a young boy, always engrossed in his own world, quickly remembering his tradition when he gets the fragrance. A subtle change comes across in him and he kind of time travels to traditions and makes them a part of his daily life/routine. Deepak Thomas, the director from Lucifer Circus has brought the story alive beautifully with his craft, detail, and music.”

     

  • The new Happy Meal will now ITC’s B Natural mixed fruit beverage

    McDonald’s partners ITC for beverage

    By Our Staff

     

    McDonald’s has partnered with ITC Ltd to add its fruit beverage, B Natural, to the Happy Meal. This initiative comes as a part of McDonald’s #25ActsofHappy campaign.  The new Happy Meal is available across all McDonald’s restaurants in West and South India only.

     

    Speaking on the launch of new offering, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said: “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the Good Food Journey.”

     

    Added Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “At ITC Ltd, we are committed to delivering products to consumers that are differentiated and cater to their evolving needs. With consumer led and science-based products as offerings, B Natural has been at the forefront of reinventing the fruit beverage category with the introduction of beverages that are not made from concentrate, artificial colours, and preservatives.”

     

  • To highlight presence of glucose in entire range

    ITC releases TVC for new Sunfeast Bounce biscuits

    By Our Staff

     

    ITC Ltd.’s Sunfeast Bounce has released two TVCs to draw attention towards the presence of Glucose in Sunfeast Bounce crème biscuits that was not available in the category so far. The campaign will also be supported by a host of digital activations and BTL activities across core target markets, with special regional focus in markets like Uttar Pradesh, Maharashtra, Bihar and Orissa.

     

    Commenting on the new campaign, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said: “Glucose and Crème biscuits are two of the largest segments in the biscuits category, of which the Glucose segment has been long deprived of any innovation. Furthermore, recent consumer immersions showcased how mothers are looking forward to products that comes with added goodness. With the addition of Glucose to the portfolio, It allows us to deliver consumers’ an interesting choice which offers a combination of crème and Glucose in one biscuit. Sunfeast Bounce is known for delighting its core TG, children with delightful range of crème biscuits. Encouraging consumer response has enabled the brand to become the market leader in the crème biscuits category. With this campaign we look forward to empower consumers by providing something more meaningful, especially to the mothers.”

     

  • Jury members include prominent marketers and brand specialists

    MMA extends deadline for entries submissions to Smarites

    By Our Staff

     

    MMA India has announced the extended deadline for entries submission to the Smarties Awards 2021. The new date is July 25, 2021. This is MMA’s tenth edition of Smarties India Awards, which is scheduled to be held virtually on September 24, 2021.

     

    To evaluate the campaigns across four key themes – media, marketing objectives, technology and creative – this year’s jury comprises of 27 senior level brand marketers led by jury chair Hemant Malik – Divisional Chief Executive – Foods at ITC limited. Other jury members include prominent marketers and brand specialists.

     

  • It features actor Rachna Banerjee presenting a ‘Doodh-er Report Card’ to Kolkata consumers

    ITC Aashirvaad Svasti Select Milk’s new TVC

    By A Correspondent

     

    ITC’s Aashirvaad Svasti recently launched a premium milk – Aashirvaad Svasti Select Milk in Kolkata. This comes with a ‘Doodher Report Card’ – a daily quality report of the pack of milk that consumers would buy. Aashirvaad has launched a new TVC, which features actor and TV host Rachana Banerjee as the brand ambassador. The film has been developed by Lowe Lintas, Bengaluru.

     

    Said Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “The key takehome point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.”

     

    Added Sonali Khanna, Executive Director and Head of Office – Lowe Lintas, South: “Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child’s Report Card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.”

     

     

  • The awards were instituted way back in the year 2006 and this was the 11th edition of the awards

    RMAI hold 11th edition of Flame Awards

    By A Correspondent

     

    Rural Marketing Association of India (RMAI), the not-for-profit industry body devoted to furthering the cause of rural marketing in Asia, announced the winners for RMAI’s Flame Awards Asia 2020 at a ceremony held virtually.

     

    The awards were instituted way back in the year 2006 and this was the 11th edition of the awards. RMAI had received just 50 nominations in the first edition and over the years we have improved our credibility and quality, making a reach to 300+ nominations. However, owing to Covid, the numbers were comparatively less.

     

    This edition’s jury was chaired by Mr. S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited. The Jury comprised business leaders, brand custodians, marketers, media/advertising professionals, and domain experts in rural marketing. The entries were officially tabulated by Ernst & Young (EY).

     

    Said Biswabaran Chakrabarti, President, RMAI: “The current situation has taught us how to keep continuity in this new normal. Flame Award Asia, went into a virtual platform on its 11th edition. No compromise on the vigour of its evaluation process, no compromise on our quality checks, it is only re-imagined and re-invented. I am extremely happy to share that there was no short of enthusiasm from the participating organisations and our jury team has analysed each and every entry in minute details. My best wishes to all the winners”.

     

    Added jury chair S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited: “In today’s new normal, everyone has figured new ways of doing things, so has RMAI. The 2020 edition of Flame Awards came to you in a new hybrid format, in an attempt to deliver the same exhilarating experience in celebrating excellence in rural marketing. In fact, the virtual component enabled the jury to collaborate across cities without any limitations”,

     

    At the 11th edition, Impact Communications bagged the maximum metals including 13 Golds & 5 Silvers, while The Brand Brewery won 5 Golds & 6 Silver metals in different categories.

     

    Highlighting the execution of the event Dr Anup Kalra, Vice President – Rural Marketing Association of India & Director, Ayurvet Limited said: “This edition of the event is special as for the first time we went on virtual platform. The team thought to execute it with puppetry theme and it came out really well, which was also appreciated by the participants.”

     

     

  • Bold and versatile, known for her choices and performances, Bollywood actor Kriti Sanon represents Vivel and its philosophy of Ab Samjhauta Nahin

    ITC Vivel ropes in Kriti Sanon as its new brand face

    By A Correspondent

     

    ITC’s personal care brand, Vivel has roped in popular actror Kriti Sanon as its brand ambassador.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said: “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”