MxMIndia

Tag: Sameer Satpathy

  • Tara Sutaria is brand ambassador of the Savlon Glycerin Soap

    Ogilvy films Sutaria for Savlon

    By Our Staff

     

    ITC Savlon has roped in actor Tara Sutaria as brand ambassador for Savlon Glycerine Soap that addresses the dual need of soft skin along with germ protection. A new film has been launched.

     

    Speaking on the new film, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said: “Savlon has been the frontrunner in addressing evolving consumer needs through innovation. The health soap category has seen a robust growth over the past two years. While hygiene has become a way of life for all, with consumer needs evolving, personal hygiene has progressed from providing protection only to ensuring value-added skin care benefits as well. Tara’s partnership with the brand brings with her a vibrant & fresh feel to the category that the Savlon soap encompasses.”

     

    Added Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “The concept of ‘Softy’ is a light, endearing way to establish the beauty credentials of this soap. The film is a product demo but told as a story. It makes a sharp point about what the soap can do for your skin and this will not be missed. The interaction between Tara and the dog is what will make the film memorable and we believe the audience will enjoy watching it again and again.”

     

  • Bold and versatile, known for her choices and performances, Bollywood actor Kriti Sanon represents Vivel and its philosophy of Ab Samjhauta Nahin

    ITC Vivel ropes in Kriti Sanon as its new brand face

    By A Correspondent

     

    ITC’s personal care brand, Vivel has roped in popular actror Kriti Sanon as its brand ambassador.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said: “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

     

     

  • Brand Ambassador Sara Ali Khan communicates the mood fragrances mapped handwashes in an ad campaign promoting the launch

    ITC launches hand-washes with mood fragrance technology

    By A Correspondent

     

    Fragrance can affect and change one’s mood. This has been at the core of design and technology for Fiama’s portfolio of personal hand washes. The fragrances have been developed through extensive research and mood mapping consumer studies. This includes indirect and direct mood scaling techniques and mapping of brain wave patterns through electroencephalogram.

     

    ITC’s Fiama Brand Ambassador Sara Ali Khan communicates the mood fragrances mapped handwashes in a new ad campaign promoting the launch.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Innovation is an essential aspect of progress and Fiama is one such personal care brand that has taken the lead in innovative thinking, research and development since its inception. The mood fragrance technology enabled Fiama Hand washes not only makes hands softer but also propels the category to a new experiential zone beyond the basics of germ kill.”

     

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, India: “It’s fresh, it’s fragrant, it’s fun, it’s the new range of hand washes from Fiama. As this is the brand’s maiden foray into the hand wash category, we wanted the communication to cleanly [no pun intended] capture the feeling that using these products will leave people with. So we’ve kept it graphic and simple – and we hope watching it will make people as happy as using Fiama Hand Wash will make their hands.”

     

     

  • Presents a unique communication series to amplify hand hygiene

    ITC Savlon joins hands with Boman Irani

    By A Correspondent

     

    Health brand Savlon announced its new brand ambassador, actor Boman Irani, for its hygiene portfolio.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said: “Savlon believes in inculcating change in behaviour, it is important to engage in a dialogue and enable everyday conversations. We are delighted to have Boman leading the hand hygiene conversation with children. The conversational repartee in the affable humourous exchange, highlights the core brand message of hand hygiene along with convenience and affordability.”

     

    Commenting the campaign, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officer, Ogilvy (West), added: “Boman Irani is one of the finest actors of our times. Witty, approachable and authentic, he is the perfect fit for our new Savlon Handwash campaign. A series of ads that bring out the serious benefits of our handwash, in a quirky manner. His intuitive comic timing and his disarming banter with the kids, make these little stories so watchable.”

     

     

  • The fragrance has been launched through a new launch campaign that interprets its sensual notes

    Essenza Di Wills promotes Mikkel Verde via latest campaign

    By A Correspondent

     

    ITC’s fragrance brand Essenza Di Wills has introduced Mikkel Verde, a new evening wear fragrance for men.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Mikkel Verde embodies a fine balance between enigma and elegance. This newly launched fragrance is a unique addition to the repertoire of Essenza Di Wills’portfolio of fine fragrances. The experience of Mikkel Verde has been interpreted by Denzil in an intriguing film that explores and celebrates the eternal quest for adventure.”

     

     

  • Multi-media campaign in Braille to enable outreach and communication of the initiative

    Wavemaker executes initiative for ITC Savlon

    By A Correspondent

     

    On World Sight Day, Savlon introduced Braille-enabled packs of Savlon Antiseptic liquid. Wavemaker strategised and implemented a multimedia campaign to enable outreach and communication of this first ever initiative.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “In line with ITC’s commitment to serve a larger societal purpose and to create enduring value for all stakeholders, Savlon celebrates World Sight Day with this unique first of its kind braille enabled packaging in the FMCG space. The initiative is a determined step forward to create a more equal and inclusive society by enabling access. “

     

    Speaking on the campaign, Kartik Sharma, CEO, Wavemaker – South Asia, added: “It is rare to see brands changing their packaging to support such a noble cause and creating opportunities by enabling access to the empower visually impaired individuals. I am extremely moved to be a part of such pioneering initiatives. We have tried our best to bring alive this noble cause through various media innovations, consumer programs which will make the entire consumer journey experience much more real.”

     

     

  • A brand campaign featuring Kajol underlines and celebrates the value of goodness as instilled in us by mothers

    ITC re-launches Charmis with a TVC

    By A Correspondent

     

    ITC has given its brand Charmis a fresh new look. A new TV campaign that captures the values and essence of the brand – ‘Achchaai Jo Chehre Par Nazar Aaye’ has been rolled out to celebrate the change.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “It is a moment of pride for us to reintroduce Charmis, a brand that has been loved by consumers for over eight decades, in a fresh new look. We are excited to introduce a great new sensorial with SPF 30 and above all with a delightful new TV campaign. The brand presents the core thought in an engaging manner and I must appreciate the great work done by the director, Ram and the entire creative team at Contract.”

     

    The TVC has been developed by Contract and directed by film director Ram Madhvani of Equinox.

  • It highlights a simple moment of truth that every individual relates to

    Savlon gives mothers their due in latest brand campaign

     

     

    Savlon, ITC’s leading health and hygiene brand, has unveiled its new brand campaign, ‘Bharosa Maa Sa’.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited:“It’s a lovely film. It makes mothers and children share the same emotion of love and trust.  The film stays true to the core brand promise of performance power and the healing touch of mothers.”

     

    The film directed by Shashank Chaturvedi of Good Morning Films is a montage of athletes, the pain they go through and the two things that keep them going – Mother’s love and Savlon. The TVC brings alive the narrative of gentle love and warmth of a Mother and Savlon’s promise of effective care.

     

    Added Kainaz Karmakar and Harshad Rajadhyaksha, CCO, Ogilvy & Mather:“The power of the film lies in the human insight that the first person we think of when we get hurt is our mom. Savlon salutes the healing power of mothers, because moms know how to heal with love and gentleness. This truth will connect across geographies and languages. Savlon shares some important qualities with moms. We heal powerfully and yet, gently.”

     

     

  • These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy

    MRUC appoints six new Board Members

    By A Correspondent

     

    The Media Research Users Council has announced the changes in its Board post its Annual General Meeting held in Mumbai earlier this month.

     

    As was reported Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network, is the new MRUC Chairman. The new MRUC Board consists of six new members, namely Raj Jain, CEO, Bennett Coleman & Company; Rajiv Varma, CEO, HT Media; Girish Agarwal, Director, DB Corp; Vikram Sakhuja, Group CEO, Madison World; Sandeep Sharma, President, RK Swamy Media Group; and Sameer Satpathy, Chief Executive – Personal Care, ITC.

     

    Other members of the Board include Inderjeet Singh, Brand Leader – Consumer and Market Knowledge, Procter & Gamble India;  Pratap Pawar, Chairman, Sakaal Media Group;  Ravindra Kumar, Editor and Managing Director, The Statesman; Satvir S Kataria, President, Marketing, Hari Bhoomi; Siddharth Kothari, Director, Rajasthan Patrika, Kartik Sharma, Managing Director, South Asia, Maxus; Anupriya Acharya, CEO,  Publicis Media India; NP Sathyamurthy, Executive Director, DDB Mudra Group and President, OMD Max; Shashi Sinha, CEO, IPG Media Brands; Rohit Gupta, President, Sony Pictures Network India, I Venkat, Director, Eenadu, Shailesh Gupta, Director, Jagran Prakashan; Punit Misra, CEO – Domestic Broadcast,  Zee Entertainment Enterprises; and Rajeev Singh, Member (Finance), Prasar Bharti.

     

    Commenting on his appointment as an MRUC Board Member, Vikram Sakhuja said, “It is a privilege to serve on the MRUC Board. In an era of burgeoning multiple media, the need to have a single credible media baseline is important. It is also critical to have a good fix on print readership to support and give confidence to one of the few markets where print continues to grow. The IRS has played this role all these years, and is now coming back after a gap. Inevitably there will be some gainers and losers. The challenge lies in holding all constituents together in this cause irrespective of how they fare. I see an opportunity in building robustness of data by collating both readership and circulation data under the aegis of RSCI.”

     

    On being elected as a Board Member, Girish Agarwal, said, “I am very excited to join the MRUC Board as I strongly believe that this is the most opportune time for the industry to provide relevant data to the stakeholders. MRUC has contributed a lot for the industry. In the given changed scenario, under the leadership of a new chairman, the high energy board will certainly do a lot going forward in terms of helping the stakeholders get the required and much awaited knowledge and information from research.”

     

    Added Sameer Satpathy: “The Indian media industry is witnessing a radical change in the way it is consumed. In an always-on social world, media and marketing research is set to become more dynamic. I am happy to be a part of the MRUC Governing Board and look forward to working closely with the Board to help create a robust research framework,”

     

    Said Sandeep Sharma commented on his appointment: “MRUC is a premier industry body and I am happy to be part of the Board. I look forward to encouraging multi-media research measuring “efficacy and impact” to aid better ROI driven decisions by the industry. Secondly MRUC should leverage new age media and technology to enhance the research process and offer new research products incorporating real time data.”

     

     

  • It highlights the pulse points in the body that are best for spritzing and make the fragrance last longer

    Engage highlights core USP of its new offering in latest campaign

    By A Correspondent

     

    Fragrance brand Engage has unveiled a new thematic campaign to introduce its range of perfume sprays for men and women. In this new television commercial directed by Subir Chatterjee of Whitelight Films, Engage highlights the pulse points in the body that are best for spritzing and make the fragrance last longer.

     

    Said Tista Sen, SVP & National Creative Director, J. Walter Thompson: “The new communication focusses on the longing and yearning that perfume can evoke in romance. Imagination and fantasy is captured through young lovers who cannot wait to meet. Perfume on the pulse points heightens ‘playful chemistry’ which is the raison d’être of the brand and brings lovers together through a powerful line that says it all: where do you want to be kissed?

     

    Added Sameer Satpathy, Chief Executive Personal Care Products Business at ITC: “Engage is synonymous with the proposition of ‘playful chemistry’, and the new thematic campaign ‘The Fantasy’ further reinforces its strong credentials as a perfume of choice for couples in love. With the evolving attitude and lifestyle of consumers, the segment offers an enormous opportunity to educate and drive category growth. Spritzing on pulse points is an important aspect rooted in the core of desirability and a perfume spray’s functionality”.

     

  • Lotus is well known for moisturisation, restoration of skin radiance and improving skin texture

    Vivel redefines pink with its unique Lotus Oil soap

    By A Correspondent

     

    ITC’s leading personal care brand, Vivel, launched the Lotus Oil variant of soap recently.

     

    The Vivel Lotus Oil TVC, portrays women from varied professions who have chosen to unshackle themselves from the stereotypes that impede choices.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “The Lotus flower is a symbol of strength and beauty. Much of its symbolism evolves from the way the lotus blooms in spite of its environment and adversities.  This is in line with Vivel’s philosophy and our endeavour to bring in world class products to the Indian market.”

     

  • A cool and uniquely new way to engage in the new language of love anytime, anywhere

    ITC’s next is the innovative Engage ON pocket perfumes

    By A Correspondent

     

    ITC Limited has unveiled an aggressive promotional plan for its handy perfume Engage-On.

     

    Speaking about the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said, “Engage On is an innovation in the category of perfumes. The Pocket Perfumes developed for the youth is designed around the core benefits of desirability, affordability and convenience. Crafted by international fragrance experts, Engage On offers an enormous opportunity to educate and drive the growth of perfumes.”

     

    The communication illustrates the brand philosophy and defines Engage On further. Directed by AbhinayDeo and music composed by DhruvGhanekar, the film highlights the brand proposition of playful chemistry with Engage On bringing in the confidence of smelling great anytime, anywhere.

     

    Commenting on the creative, Tista Sen, SVP & National Creative Director, J. Walter Thompson said: “A pocket full of perfume is what the new Engage communication promises. The ‘must have’ for every young couple getting to know each other a little closer. The secret is theirs alone and the viewers and that’s what makes it enjoyable. With this new product innovation, perfume needn’t be just what sits on your dressing table but something you can carry with you. And use it anytime, anywhere. It’s romance on the go and that’s what the TG will identify with.”

     

    “A perfect little innovation by ITC. It was so much fun working on the pocket campaign. The TVC gives us a glimpse into a sweet little love story between two young people. The fun is that only the viewer knows their secret, which is engage pocket perfumes.” added Simone Patrick, Senior Creative Director, J. Walter Thompson.