By Our Staff
Disney+ Hotstar has unveil a campaign titled ‘Bas Aao. #FreeMeinDekhteJao’ offering free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile. Conceptualised by Tanmay Bhat, Deviah Bopanna and team Moonshot, the platform released a film that showcases the intensity of India’s love for cricket. The ad film is directed by Kishore Iyer.
Speaking about the campaign, an unnamed Disney+ Hotstar spokesperson said: “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”
Why don’t spokespersons wish to be named, one wonders. Are they not happy with and/or proud of the campaign? Or are they not allowed to be named?
Whatever!?