MxMIndia

Tag: Asia Cup 2023

  • Surpasses 3.5 crore viewers in India Vs Pakistan WC match

    Disney+ Hotstar sets new peak concurrent viewership

    By Our Staff

     

    Disney+ Hotstar reports concurrent viewership of 3.5 crore views during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan on Saturday (October 14).

     

    The clash of titans on Oct 14 marked a watershed moment for the platform and for digital sports viewership across the country, notes a communique, adding: “Asia Cup 2023 has already garnered an overwhelming response from fans, with 2.8 crore viewers for the India vs Pakistan match and 2.1 crore viewers for India vs Sri Lanka.”

     

    Said Sajith Sivanandan – Head, Disney+ Hotstar India: “We would like to thank all the fans who tuned-in to watch the India-Pakistan match on Disney+ Hotstar. Your love for the game is what made it possible for Disney+ Hotstar to break all the previous records across all cricket formats and hit a peak concurrency number of 3.5 crore viewers. As the cricketing rivalries continue, we’ll continue to honour our commitment towards delivering an unmatched viewing experience to all our users. We look forward to many more such experiences as the ICC Men’s Cricket World Cup unfolds.”

     

  • Titled Bas Aao #FreeMeinDekhteJaao

    Disney+ Hotstar unveils campaign

    By Our Staff

     

    Disney+ Hotstar has unveil a campaign titled ‘Bas Aao. #FreeMeinDekhteJao’ offering free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile. Conceptualised by Tanmay Bhat, Deviah Bopanna and team Moonshot, the platform released a film that showcases the intensity of India’s love for cricket. The ad film is directed by Kishore Iyer.

     

    Speaking about the campaign, an unnamed Disney+ Hotstar spokesperson said: “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”

     

    Why don’t spokespersons wish to be named, one wonders. Are they not happy with and/or proud of the campaign? Or are they not allowed to be named?

    Whatever!?