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Tag: Asian Paints Limited

  • Conceptualised by Ogilvy

    Asian Paints’ Mera Wala Mood campaign

    By Our Staff

     

    Asian Paints has launched a campaign for Diwali. The ‘Mera Wala Mood’ campaign embodies the essence of Diwali and explores the deep connection between emotions, colours, and homes.

     

    Extending the ‘Har Ghar Kuch Kehta Hai’ thought, the new tech-integrated ‘Mera Wala Mood’ campaign has been conceptualized by Ogilvy.

     

    Speaking about the campaign, Amit Syngle, CEO and MD, Asian Paints Limited said: “While Diwali brings great joy and delightful surprises, it also unveils a spectrum of mixed bitter-sweet emotions, all for various reasons. These diverse emotions are experienced in every home, making it a living canvas of colours and sentiments reflecting the unique essence of the beings that reside in them. This is the very essence of our long-standing corporate message Har Ghar Kuch Kehta Hai, which continues to resonate in our Diwali campaign this year. Our homes truly tell stories about us, our moods, and our emotions, and #MeraWalaMood seeks to celebrate this beautiful narrative. The campaign is here to give consumers a warm and positive feeling and shares a series of heartfelt films and poems that leave the viewer with wholesome, feel-good emotions.”

     

    Sharing more details, Sukesh Nayak – CCO, Ogilvy India added: “#MeraWalaMood has a simple human insight at its core – Even though festivals are happy times, due to various reasons, we experience many other moods too. And, at the end of the day, it is our homes that take care of all our moods. This insight led to an interactive idea, to make personalised ads for every mood. This vision was brought alive with a face scanner that accurately scans a face – from the squint of the eyes to the folds on the forehead, to reveal the mood. The mood is then revealed by a film that showcases the corner of a home in the colour that represents the viewer’s mood.”

     

  • Conceptualised by Ogilvy, the campaign builds the brand

    Asian Paints rolls out their festive film

    By Our Staff

     

    Asian Paints aims to connect with their consumers through a film that carries forward their brand ethos, ‘Har Ghar Kuch Kehta Hai’. Conceptualised by Ogilvy India, the film shows a family coming together to celebrate Diwali in a freshly painted home decked up with decorative lights and diyas.

     

    Presenting the Diwali film, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of this special Diwali film is to make people feel a strong emotional connect with their homes and how it becomes inspiring because of the people residing in it. The narrative is of happy exchanges and wholesome bonding that the festive season exudes to people. Piyush with his words and voice, both, once again has created a strong sense of belonging with the message of ‘Har Ghar Kuch Kehta Hai’. The film is armed with positivity and carries the Asian Paints leitmotif by capturing the importance of family bonding. It is more about filling a home with décor and colour that amplifies its meaning and feeling.”

     

    Speaking about the film, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “Har ghar kuch kehta hai is such a powerful platform that allows us to express the feelings of the people.’Har ghar kuch kehta hai’ continues to ensure a strong emotional connect with the brand Asian Paints. With this film, Piyush, the creator of ‘Har Ghar’ has yet again beautifully captured the mood of the nation this festive season.”

     

  • To launch 'SmartCare Hydroloc' the company's interior waterproofing solution

    Asian Paints brings Ranbir Kapoor and PV Sindhu for campaign

    By Our Staff

     

    Asian Paints has unveiled a new TVC with brand ambassadors Ranbir Kapoor and PV Sindhu to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing champion. Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.

     

    Speaking about the new launch and the TVC, Amit Syngle, MD & CEO, Asian Paints Limited said: “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”

     

  • Ropes Thaikuddam Bridge rock band for 'New Ultima Protek Song'

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

     

    Asian Paints Ultima Protek has embarked upon a new journey that further strengthens its position as the Ultimate weatherproof paint. After successfully launching a TVC with Suraj Venjaramoodu for Kerala in 2020, the brand is back with a new commercial starring rock band Thaikkudum Bridge along with Kerala’s very own, award-winning Director & Writer Jeethu Joseph.

     

    The new TVC clearly establishes how Ultima Protek offers round the clock protection against algae and moss. Conceptualised by Ogilvy India, the ad is directed Prakash Varma.

     

    Speaking about the new ad, Amit Syngle, MD & CEO, Asian Paints Limited said: “Over the years “Ultima Protek” has been holding fort as the gold standard of exterior painting and has proven to be the Ultimate weatherproofing solution for the Kerala consumers against algae and moss. The brand has always produced iconic ads with jingles communicating the essence of consumer need solved by the product. With 2022 kicking off, we are back with a new one, but this time with a very contemporary twist added by the fabulous Thaikkudam Bridge to communicate the Non-stop protection against algae that the brand offers. The song very strongly communicates thepromise we intend to offer to all our consumers: “Ultima Protek Non-Stop, Paayal Poopal Full Stop.”

     

    Added Kiran Anthony, Chief Creative Officer, Ogilvy and Mather, India: “Asian Paints and Kerala share a very special bond between them. The ads have always been a talking point. So, this time around, we paired Thaikkudam bridge against Jeetu Joseph. People have always seen Thaikkudam Bridge perform on a stage. But we got them performing on a moving truck and in their own style, make fun of Jeetu’s house which is covered in paayal poopal and offers Asian Paints Ultima Protek as a solution.”

     

  • Launches new paint, Royale Glitz

    Deepika Padukone in new TVC for Asian Paints

    By Our Staff

     

    Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualised by Contract, the ad features brand ambassador, Deepika Padukone.

     

    Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

     

  • Launches new paint, Royale Glitz

    Deepika Padukone in new TVC for Asian Paints

    By Our Staff

     

    Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualized by Contract, the ad features brand ambassador, Deepika Padukone.

     

    Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

     

  • Features Ranbir Kapoor for Utlima Protek lamination guard

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

    Asian Paints has launched a new ad for its Ultima Protek Lamination Guard. Conceptualised by Ogilvy India, the new ad is directed by Prasoon Pandey. The ad features Ranbir Kapoor, an actor who is seen more in TVCs than the longer format movies in recent years, and focusses on how only a house laminated with Ultima Protek stays truly protected from all elements of weather with the tagline, ‘Baarish, Dhoop aur Dhool ko Aane Do’.

    Said Amit Syngle, MD & CEO, Asian Paints Limited: “Consumers are looking for solutions to keep their homes beautiful forever and todays homes are challenged by the vagaries of weather, right from heavy rains to extreme sun and the new age problems of dust. Over the years, Asian Paints has pioneered technology led innovations through its product offerings to bring to consumers nothing but the best. Lamination Guard technology in Ultima Protek is designed to laminate their homes and protect its beauty for years to come. This campaign clearly establishes Ultima Protek, with its Lamination technology, as the Gold Standard of exterior paints.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “To show all you need to do is laminate your home to keep it safe, we have Ranbir Kapoor in a double role. Old Ranbir playing a matchmaker to help a young girl find her perfect match. She finally finds her match in young Ranbir living in the house of her dreams, laminated and protected by Ultima Protek from Asian Paints.”

    Ranbir acts well. We are looking forward to his longer format Shamshera and Brahmastra this year.

     

     

  • The campaign is titled 'Asian Paints Sharad Shamman'

    Ogilvy paints Pujo in a new light

    By A Correspondent

     

    With the threat of a viral pandemic still looming large, people are unsure how to enjoy the myriad Durga Pujo celebrations and go pandal-hopping this year. And hence the campaign ‘Asian Paints Sharad Shamman’.

     

    Said Sujoy Roy, Executive Creative Director, Ogilvy Kolkata: “Every year, Asian Paints Sharad Shamman adds to the Pujo pallette in different ways. This year, we have tried to capture how colours can bring Pujo home, through the story of a little girl celebrating Pujo with her family. As a brand of colours, Asian Paints has brought Durga home in a way that is as unconventional as it is relatable.”

     

    Added Amit Syngle, MD and CEO, Asian Paints Limited: “Asian Paints Sharad Shamman and Durga Pujo go hand in hand. It is a tradition etched in the heart of Kolkatta since 1985. Hence, we know the value of celebration that revolves around the homecoming of Goddess Durga, the daughter of Bengal. Therefore, this year when people thought Sharadiya will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, Pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and color to homes and celebrations. The video also beautifully captures the family using different Asian Paints products in every part of their home during the festive makeover and pujo celebrations.”

     

     

  • The advertising reinforces the message that Asian Paints Safe Painting Services is totally safe

    Ogilvy Mumbai creates another campaign for Asian Paints

    By A Correspondent

     

    Asian Paints has issued a campaign which includes a TVC that will use ideas across digital and social media platforms to land the message that painting with Asian Paints Safe Painting Services is totally safe.

     

    Speaking about this campaign, Amit Syngle, MD and CEO, Asian Paints Limited, said: “In line with being a responsible and caring brand we are looking at strengthening the Asian paints service brand. We are proactively looking at providing assurance to our customers by supplementing the Asian Paints Painting service with safety and hygiene protocol.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “This campaign builds on the insight, how we are always curious to know what’s happening in our neighbour’s home. Building on this, it tells a funny story to reassure not just the home owner but his nosy neighbour too about our safe painting services.”

     

     

  • Reassures painters and their families of their safe painting service

    Ogilvy Mumbai creates campaign for Asian Paints

    By A Correspondent

     

    Ogilvy Mumbai has devised a campaign for Asian Paints targeting painters and their families on ‘safe painting’.

     

    Said Amit Syngle, MD and CEO, Asian Paints Limited: “Communitarianism is mirrored in Asian Paints’ beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign echoes our priority and apprises them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to assure people of the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services – the painter’s family.”

     

     

  • Recreates the famous ad to inspire people to stay home and stay safe

    Piyush Pandey drives ‘stay at home’ message for Asian Paints

    By A Correspondent

     

    Asian Paints has bought back its 2007 ad film, ‘Har Ghar Chup Chap Se Kehta Hai’. Narrated by Shri/Mr Ogilvy India, Piyush Pandey, the film has been stitched together with a montage of shots that is even more relatable now that everyone is home amidst the current quarantine period.

     

    Commenting on the ad, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of the ‘Har Ghar chup chap se kehta hai’ is to make people feel the strong emotional connect a home brings in their lives. The current times are exceptional and at Asian Paints we believe that it is important to relive the happiness and joy around homes at the same time reminding people of staying home and being safe. Made with real home videos, the brand is inspiring people, by showing how people across are creating their own special moments in their homes and bringing hope and smiles in these tough times. Stay Home Stay Safe.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “What could be a better way to inspire people than recreate what they love, rewritten to address the current times.”

     

     

  • The campaign promotes Lamination Guard Technology of Ultima Protek

    Asian Paints promotes Ultima Protek offering in Southern markets

    By A Correspondent

     

    After releasing a TVC exclusively for Kerala market, Asian Paints has released two more TVCs for Tamil Nadu and Andhra Pradesh and Telangana (APTG). The campaign promotes Lamination Guard Technology of Ultima Protek that is designed to laminate houses and provide complete protection with 10-year guarantee.

     

    Speaking about the new ad, Jaideep Kanse, CMO, Asian Paints Limited said: “The dynamics of Tamil Nadu and Andhra Pradesh are unique both in terms of the vagaries of weather and the consumer need hierarchy. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls by laminating your house.”

     

    Added Prem Narayan, Chief Strategy Officer, Ogilvy and Mather, India: “Lamination is a commonly understood metaphor for protection. In this campaign, we are trying to surprise home owners that the same protection is now available for their homes too, thanks to Asian Paints Ultima Protek.”