MxMIndia

Tag: Simi Sabhaney

  • Encapsulates advertising in today's world

    Dentsu India presents Digital Report 2023

    By Our Staff

     

    Dentsu India presents Digital Report 2023. The 2023 edition of the Digital Report simply encapsulates advertising in today’s world, keeping in mind the many facets of today’s consumers. It offers a 360-degree view for brands to fruitfully plan their advertising budgets.

     

    Said Simi Sabhaney, Chief Growth Officer, Dentsu India: “The world witnessed a year of normalcy in 2022 after the Covid outbreak, however, the pandemic definitely accelerated digital growth in India. With brands going back to business as usual, the media budgets were seen to be flourishing across sectors. The Indian advertising industry grew at 18.1% over 2021 and is expected to witness a compounded growth of 15.07% by the end of 2024. Digital advertising in India continued to be at the tip of the iceberg with a substantial spike of 39.5% over 2021, putting TV advertising in a tight spot. The Indian government too helped pave a path towards digital success, through its initiatives and programs, business transformation drives, and focused efforts on propelling digital commerce. India is seeing a relentless push towards ‘Digital India’.”

     

    As the digital economy paces up, with a talent pool like ours that is fluent in English, and digitally literate, we are certainly up for growth in varied directions. This may indeed vary the stance that businesses have held for the many years. Indian consumers are poised to adopt the dynamically evolving technology.

     

    Key Highlights:

    Indian advertising industry currently has a market size of Rs 85,769 crore, having grown at 18.1% over 2021. It is expected to further grow at a compounded rate of 15.07% to reach Rs 1,13,575 crore by the end of 2024.

    Indian digital advertising industry stood at a market size of Rs 29,784 crore, growing at 39.5% over 2021, and is predicted to reach Rs 51,110 crore, with a compounded growth rate of 31%, by 2024.

    Television has the largest advertising spends share of 40%, followed by digital media and print media with a share of 35% and 21%, respectively. Digital media is expected to overtake the ad spends share of television in 2023.

    The FMCG sector contributes 30% of total advertising spends, followed by the e-commerce category at 18%.

    FMCG and e-commerce are the largest contributors to the digital media industry, accounting for 38% and 20%, respectively, followed by consumer durables, pharmaceuticals, and automotive.

    Digital media spends is driven by social media with a contribution of 30%, followed by 28% from online video and 23% from paid search. The spend on online video is expected to grow rapidly and be at par with social media spends by 2024.

    FMCG spends a large portion of its digital media budget on online video, whereas pharmaceutical and e-commerce spend the majority on paid search.

    Due to the rapid adoption of the next generation of Web3 technologies and the development of mass markets, Indian consumers’ expectations are set to evolve toward convenience, commerce, experiential media, and marketing in the new digital economy.

    The evolution of the new digital economy will lead to the emergence of new markets and pave the opportunity for creating value and increasing the worth of customers, ushering in a new dawn of marketing and creativity that will be more spatial, experiential, and immersive.

     

  • He will continue to report into Simi Sabhaney, CEO, Dentsu India

    Dentsu India elevates Indrajeet Mookherjee to President

    By A Correspondent

     

    Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee, erstwhile Executive Vice President, to the role of President, effective immediately. He will continue to report into Simi Sabhaney, CEO, Dentsu India.

     

    Indrajeet Mookherjee
    Simi Sabahaney

    Under the fresh mandate, I Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods. He will also take charge of the agency’s Chennai and Kochi offices that service numerous prestigious brands such as MRF, TVS Housing, Waycool, Jos Alukkas and Geojit, as part of their client roster.

     

    Commenting on the appointment, Sabhaney said: “Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die attitude’ and passion to win has been a driving force for his team. Equally adept at ‘farming’ and donning the ‘hunting’ hat, he has led and consolidated significant new business wins for the agency. I believe, in his new role, Indrajeet will take the agency to greater heights.”

     

     

  • The agency will now handle marketing communications, campaign design and media planning

    Dentsu India Slingshot wins creative mandate for JBL and Harman Kardon

    By A Correspondent

     

    Dentsu India Slingshot has bagged the creative and media duties for Harman Kardon and JBL. As part of the mandate, the agency will now handle marketing communications, campaign design and media planning for the brands won.

     

    Simi Sabahaney

    Said Simi Sabhaney, CEO, Dentsu India: “It was music to my ears to hear the news of winning the communication and media mandate for both Harmon Kardon and JBL. We are proud to associate with them.”

     

     

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot added: “Harman Kardon and JBL are both iconic brands from the house of Harman. Winning the end-to-end media, communications and strategy mandate of both these brands is a big victory for us. It enables us to think holistically on brand building. We are extremely excited to partner with them on this journey. Our aim is to create iconic work that not just builds the brand but also propels the business forward.”

     

    Yogesh Nambiar

    Speaking on the partnership, Yogesh Nambiar, Head, Marketing, Harman India added: “We were on the lookout for an integrated agency that could manage the end-to-end marketing mandate for our key brands – Harman Kardon and JBL. In Dentsu Slingshot, we found a team that had the capabilities and unique business model to effectively manage these requirements. Our outlook for the coming future is bullish and we are excited to partner with Slingshot while we seek exponential growth for our business in India.”

     

     

  • The agency will handle all marketing communications

    Dentsu India Slingshot wins creative mandate for Melorra

    By A Correspondent

     

    Dentsu India Slingshot, a marketing solutions outfit from Dentsu India, has bagged the creative duties for Melorra. As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand.

     

    Simi Sabahaney

    Commenting on this partnership, Simi Sabhaney, CEO, Dentsu India said: “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to creating some great campaigns with them.”

     

    Saroja Yeramilli

    Added Saroja Yeramilli, Founder and CEO, Melorra: “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot said: “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

     

     

  • He will report to Simi Sabhaney, CEO, Dentsu India

    Dentsu India gets Asheesh Malhotra to head Mumbai ops

    By A Correspondent

     

    Asheesh Malhotra
    Simi Sabhaney

    Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Simi Sabhaney, CEO, Dentsu India. His last stint was as Executive Director at PointNine Lintas.

     

    On Malhotra’s appointment, Sabhaney said: “We are truly delighted to have Asheesh come on board to lead the Mumbai operations. His experience of having led omni-channel functions makes him the perfect choice in line with our growth strategy and the changing media landscape”

     

    Added Malhotra on his new role: “My focus will be on building new partnerships and growing our existing client relationships. I believe that the age of transformation (from traditional to digital or vice versa) is over. If you haven’t hopped on to that wagon yet, you best not. You cannot be running an agency with a siloed mindset. DAN, with its true One P&L structure, has integration at its core and it brings together the best of creative minds, media, data and technology to bring the best ideas and value to our clients. In today’s context, this is true integration and I am truly excited to be part of this journey.”

     

     

  • Dentsu India Tomorrow Lab will be an all-new Design and Innovation unit

    Dentsu India appoints Malvika Mehra as CCO; to also launch Dentsu India Tomorrow Lab

    By A Correspondent

     

    Malvika Mehra

    Dentsu India, the brand solutions agency from the Dentsu Aegis Network (DAN), has roped in Malvika Mehra, erstwhile Founder and Creative Director of Tomorrow Creative Lab, as Chief Creative Officer. As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices. Dentsu India will also launch Dentsu India Tomorrow Lab – the new Design and Innovation unit, under her creative leadership. Meanwhile, it is learnt that Rahul Sengupta, who was Chief Creative Officer, has moved on.

     

    With over two decades of building brands across Ogilvy and Grey, and her own independent venture, Tomorrow, Mehra is a two-time Cannes Gold Lion and D&AD pencil winner, and served on the jury at international advertising and design festivals like Cannes, Clio and Spikes Asia.

     

    Speaking on the new appointment, Simi Sabhaney, CEO, Dentsu India said: “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”

     

    Added Mehra said, “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly. Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.

     

  • The account was won following a multi-agency pitch

    Arvind appoints Dentsu India for Flying Machine & True Blue

    By A Correspondent

     

    Alok Dubey

    Arvind Lifestyle Brands has roped in Dentsu India as the strategic and creative partner for its brands – Flying Machine and True Blue. The account was won following a multi-agency pitch.

     

    Commenting on the partnership, Alok Dubey, CEO, Lifestyle Brands Division – Arvind Lifestyle Brands said: “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

     

    Simi Sabhaney

    Added Simi Sabhaney, CEO, Dentsu India: “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.”

     

     

  • The film is currently being broadcast on television as well on digital platforms

    Dentsu India executes campaign for Top Ramen Curry Noodles

    By A Correspondent

     

    Dentsu India has launched a new campaign for Top Ramen for its Top Ramen Curry.  Said Ryusuke Miyake, Director -Marketing, Nissin India Foods: “Top Ramen Curry /Chicken Curry with its evolved taste and texture – saucy and slurpy flat noodles, is perfectly suited for adult consumers. Hence the showcase of playful grown-ups enjoying their noodles in a new style, and hence the tagline – “Eat Saucy Style.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “We started with taking ‘Saucy’ seriously. We ended up making it seriously funny.”

     

    The film is currently being broadcast on television as well on digital platforms.

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Kochi office

    Dentsu India to handle creative duties of Mazhavil Manorama

    By A Correspondent

     

    Dentsu India has bagged the creative mandate for Mazhavil Manorama, Kerala’s leading entertainment TV channel. The account was won following a multi-agency pitch and will be handled out of the agency’s Kochi office. said PR Satheesh, COO, MM TV.

     

    PR Satheesh
    Vidya Sankar

    Said PR Satheesh, COO, MM TV: “We liked the way Dentsu India approached the pitch I n a very creative and unique manner. Vidya Sankar and team have displayed excellent understanding of the category and we are certain that Dentsu India would give a clear and distinct character to Mazhavil Manorama.”

     

     

    Simi Sabhaney

    Commenting on the account win, Simi Sabhaney, CEO, Dentsu India added: “It’s heartening to partner with Mazhavil ManoramaTV. They are appreciative of our efforts and support us in creating good work that works.”

     

     

  • The account was won following a multi-agency pitch

    Dentsu India bags creative mandate for Geojit Financial Services

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Geojit, a leading financial services brand. The account was won following a multi-agency pitch.

     

    Satish Menon

    Commenting on the partnership, Satish Menon, Executive Director, Geojit Financial Services said: “We look forward to working with Dentsu India to leverage on Geojit’s strengths to promote our products and services and enhance the company’s mindshare among investors and potential investors.”

     

     

    Simi Sabhaney

    Said Simi Sabhaney, CEO, Dentsu India on the win: “We are delighted that the Geojit team has given us an opportunity to work with them. We are excited about this partnership and look forward to a long and fruitful relationship.”

     

     

  • Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come

    Dentsu India wins Synthite Group’s personal care venture

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by the Synthite Group.

     

    Ashok Mani

    Said Ashok Mani, MD & CEO, Intergrow Brands, a company of Synthite Group: “At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don’t look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”

     

    Simi Sabhaney
    Vidya Sankar

    Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy.”

     

    Added Vidya Sankar, Vice President, Dentsu India: “We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category.”

     

     

  • Sengupta holds a degree in economics from St Xavier's College in Kolkata and an MBA from the Faculty of Management Studies in New Delhi

    Dentsu India appoints Rahul Sengupta as Chief Creative Officer

    By A Correspondent

     

    Dentsu India has brought in Rahul Sengupta as Chief Creative Officer. He will be located at the agency’s base in Bengaluru.

     

    Speaking on his appointment, Simi Sabhaney, CEO, Dentsu India said: “I found all that I was looking for in a creative head for Dentsu India so neatly stacked up in Rahul! He comes with a reputation of creating successful and famous campaigns on brands across different sectors. He has the energy to mentor, create and lead. Now that we are all set to propel, I could not have asked for a better creative partner than Rahul. He will also be a part of the Dentsu Aegis Network India Creative Council.”

     

    About his new role at Dentsu India, Sengupta said: “A new agency, a new problem to crack every day, an old and much-loved profession and a city that is home. That’s a good place to be back in.”