MxMIndia

Tag: Alok Dubey

  • Flying Machine continues to experiment and push boundaries in its latest campaign

    Flying Machine promotes F-Lite denim in latest ad film

    By A Correspondent

     

    Flying Machine has joined hands with Dentsu India to launch its new TVC and a series of Instagram films. This latest campaign promotes Flying Machine’s product, F-Lite denim.

     

    Commenting on the films, Alok Dubey, CEO – Lifestyle Brands Division at Arvind Lifestyle Brands Limited said: “Yes. Denim is a serious business for us. But why should it be so serious for our customers – thus, this light-hearted take on what it means to wear a lightweight denim.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “After the famous ‘Split’ TVC, which was a hardcore proof of really flexible jeans, in this new set of films for light weight denim, we’ve taken a leap of faith. What happens when zero gravity dates denim? You get a really cool collection like F-Lite. After the success of ‘Split’, we are hopeful that these fun films fly for us.”

     

     

  • It is the first of five interesting films being done for Flying Machine this season

    Flying Machine’s new campaign for F-Lite denim

    By A Correspondent

     

    Dentsu India has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

     

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said: “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of five very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

     

     

  • The account was won following a multi-agency pitch

    Arvind appoints Dentsu India for Flying Machine & True Blue

    By A Correspondent

     

    Alok Dubey

    Arvind Lifestyle Brands has roped in Dentsu India as the strategic and creative partner for its brands – Flying Machine and True Blue. The account was won following a multi-agency pitch.

     

    Commenting on the partnership, Alok Dubey, CEO, Lifestyle Brands Division – Arvind Lifestyle Brands said: “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

     

    Simi Sabhaney

    Added Simi Sabhaney, CEO, Dentsu India: “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.”

     

     

  • A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection

    Flying Machine gets Arjun Kapoor to endorse brand

    By a correspondent

     

    Flying Machine has announced the signing of Arjun Kapoor as its new brand ambassador. A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer’14 collection.

     

    “Catering to the fashion needs of a generation looking for instant gratification, the brand’s promise of “New Cool” resonates very strongly with its young fashion patrons,” said Alok Dubey, COO Arvind Lifestyle Brands Ltd.

     

    Commenting on the partnership with Arjun Kapoor, Dubey said, “Flying Machine is the vanguard of youth trends and hence our next brand ambassador also had to be someone who’s seen and believed to be the new cool. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be “The New Cool” not just in the  film industry but with youth at large. He’s leading a cultural shift where bold new subjects are being taken to the target audience and a new youth culture is being defined. He’s definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself. ”