By Our Staff
APL Apollo, branded steel tubes manufacturer, appoints Charu Malhotra as the Chief Brand Officer. Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.
Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said: “We are delighted to have Ms Charu Malhorta join our team as Chief Brand officer. Charu’s reputuation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry.”