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Tag: Charu Malhotra

  • To steer business objectives

    APL Apollo appoints Charu Malhotra as the Chief Brand Officer

    By Our Staff

     

    APL Apollo, branded steel tubes manufacturer, appoints Charu Malhotra as the Chief Brand Officer. Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

     

    Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said: “We are delighted to have Ms Charu Malhorta join our team as Chief Brand officer. Charu’s reputuation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry.”

     

  • As part of this mandate, the agency will manage digital marketing and social media strategy, influencer management and content planning

    Hindware appoints Grapes Digital

    By A Correspondent

     

    Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  The agency’s Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

     

    Commenting on the partnership, Charu Malhotra, Vice President & Head of Marketing (Bath Products ) Brilloca Ltd, said: “The new normal world has brought new challenges which requires creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights.”

     

    Speaking on the win, Himanshu Arya, Founder and CEO, Grapes Digital added: “We are delighted that our deep  and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

     

     

  • Agency to plan and implement 360-dregress digital marketing for the company

    Nikulsan bags digital mandate for Somany Ceramics

    By A Correspondent

     

    Nikulsan, a performance-based marketing services company, announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tiles manufacturers in India. The account was bagged by Nikulsan in a multi-agency bid.

     

    On acquiring the account, Sandeep Choudhary, CEO, Nikulsan said: “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”

     

    Added Charu Malhotra, GM – Marketing, Somany Ceramics Limited: “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”

     

     

  • The brand builds the brand connect with emphasis on little moments of happiness

    Somany Ceramics’ new campaign focuses on brand promotion

    By A Correspondent

     

    Somany Ceramics has unveiled a new campaign that speaks a lot more than just its range of product portfolio. The brand builds the brand connect with emphasis on little moments of happiness in one’s daily lives and leverages the overall brand image of Somany Ceramics, which believes in keeping customer satisfaction at the forefront.

     

    This film is an emotional take on how shining, elegant tiles not only enhance the ambience of a home, but also elevate the mood of the household. Almost unknowingly, they become an inseparable part of our traditions and our day-to-day lives, adding a sparkle of joy, bonding and love to the moments they touch.

     

    Charu Malhotra, DGM – Somany Ceramics Ltd. said, “In a market dominated by cut-throat competition and ever-changing customer needs, the ability of a brand to evolve and rise above the rest sets it apart. Somany has emerged as a leader in the tile industry with focus on design and innovation. The company believes in delivering products that have better designs, better features, better technology and a better range. Tiles being synonymous with gloss draw attention and are sure to compliment any decor. With this thought in mind we came up with “Zindagi Ko Chamakne Do” TVC and created different real life experiences triggering emotions with due focus on tiles witnessing these sheer moments of joy.”

     

    Sammy Ghai, Creative Director, R K Swamy BBDO, Delhi said, “ZindagiKoChamakne Do’ TVC is a celebration of the moments of joy that catch us unaware. The four walls and the floor beneath our feet becomes the playground of life where these moments find us. And the beauty of these tiles makes the experience add that sparkle in our lives.”

     

    Sunil Kukreti – Senior Partner, R K Swamy BBDO, Delhi said, “Tiles add vibrancy and shine to our homes. We wanted to associate the brand Somany with this sparkle and vibrancy in our lives while layering the TVC with rich emotional undertones.”