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Tag: APL Apollo Tubes Ltd

  • The ad has been produced in collaboration with Crayons

    APL Apollo’s TVC with Akshay Kumar

    APL Apollo Steel Tubes Ltd has launched a new TVC featuring actor Akshay Kumar. The 60-second ad has been produced in collaboration with Crayons.

    Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Limited said: “At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible.”

    Added Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd: “The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of finding new and impactful ways to connect with our audience. Through this engaging narrative, we aim to highlight the durability and reliability of APL Apollo’s Roof Tuff, setting new benchmarks for toughness and performance in the industry. We aim to extensively promote the campaign with a comprehensive integrated marketing strategy including TV/Radio/Cinema & Digital.

     

  • Big B signs multi-year partnership with APL Apollo

    By Our Staff

     

    APL Apollo, structural steel tubes and pipes company, has appointed actor Amitabh Bachchan as its brand ambassador. It aims to further strengthen and expand its brand identity across the country with this signing.

     

    Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd: “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”

     

    Added Charu Malhotra, Chief Brand Officer, APL Apollo Tubes Ltd: “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections.”

     

  • To steer business objectives

    APL Apollo appoints Charu Malhotra as the Chief Brand Officer

    By Our Staff

     

    APL Apollo, branded steel tubes manufacturer, appoints Charu Malhotra as the Chief Brand Officer. Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

     

    Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said: “We are delighted to have Ms Charu Malhorta join our team as Chief Brand officer. Charu’s reputuation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry.”