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Tag: APL Apollo

  • The ad has been produced in collaboration with Crayons

    APL Apollo’s TVC with Akshay Kumar

    APL Apollo Steel Tubes Ltd has launched a new TVC featuring actor Akshay Kumar. The 60-second ad has been produced in collaboration with Crayons.

    Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Limited said: “At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible.”

    Added Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd: “The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of finding new and impactful ways to connect with our audience. Through this engaging narrative, we aim to highlight the durability and reliability of APL Apollo’s Roof Tuff, setting new benchmarks for toughness and performance in the industry. We aim to extensively promote the campaign with a comprehensive integrated marketing strategy including TV/Radio/Cinema & Digital.

     

  • Titled 'Desh Ki Badhti Taqat'

    Amitabh features in APL Apollo TVC

    By Our Staff

     

    APL Apollo Steel Tubes has launched a new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring actor Amitabh Bachchan. The TVC, conceived by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.

     

    Speaking on this commercial launch, Sanjay Gupta, Managing Director of APL Apollo, said: “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”

     

     

  • Big B signs multi-year partnership with APL Apollo

    By Our Staff

     

    APL Apollo, structural steel tubes and pipes company, has appointed actor Amitabh Bachchan as its brand ambassador. It aims to further strengthen and expand its brand identity across the country with this signing.

     

    Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd: “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”

     

    Added Charu Malhotra, Chief Brand Officer, APL Apollo Tubes Ltd: “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections.”

     

  • To steer business objectives

    APL Apollo appoints Charu Malhotra as the Chief Brand Officer

    By Our Staff

     

    APL Apollo, branded steel tubes manufacturer, appoints Charu Malhotra as the Chief Brand Officer. Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

     

    Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said: “We are delighted to have Ms Charu Malhorta join our team as Chief Brand officer. Charu’s reputuation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry.”

     

  • To display toughness and power

    Tiger Shroff to be brand ambassador of APL Apollo steel pipes

    By Our Staff

     

    APL Apollo Tubes Limited, branded steel pipes manufacturer, has roped actor Tiger Shroff as brand ambassador for its exclusive product line ‘Apollo Column’.

     

    Commenting on this announcement, Sanjay Gupta, CMD, APL Apollo said: “Our association with the young sensation and the heartthrob of millions ‘Tiger Shroff’ is like coming together of two promising stars. Just like Tiger Shroff has established himself as an unrivalled icon reflecting strong body and swift moves, Apollo Column has become an essential feature in the Pre-Engineered Buildings due to its high weight bearing capacity and enhanced construction speed.”

     

  • The association with megastar Amitabh Bachchan will help APL Apollo further widen its brand appeal

    APL Apollo ropes in Big B as brand ambassador

    By A Correspondent

     

    APL Apollo Tubes Limited (APL Apollo) has roped in actor Amitabh Bachchan as the brand ambassador for all brands housed under APL Apollo. The contract signed for two years entails Amitabh Bachchan to endorse and promote the innovative product line of APL Apollo.

     

    Commenting on this announcement, Sanjay Gupta, CMD, APL Apollo said: “We take pride in announcing that now legendary star Amitabh Bachchan is another added Jewel to our crown. We believe he encapsulates all the qualities that APL Apollo stands for, and so this association will enable us to reach out to far more consumers domestically.”

     

     

  • It has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’

    Crayons executes latest ad film for APL Apollo

    By A Correspondent

     

    APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’.

     

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team. Said Ranjan Bargotra, President, The Crayons Network: “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level”. The ad has been directed by Aiman from Asylum films.

     

     

  • Delhi Capitals will sport the brand logo on the back of the player’s jersey

    APL Apollo hires Crayons Network for integrated ad campaign

    By A Correspondent

     

    APL Apollo has announced its sponsorship with Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

     

    To leverage the association, APL Apollo has appointed The Crayons Network as its communications creative partner. The brand plans to use all possible communication mediums to get the best out of this tie-up.

     

    Said Sanjay Gupta, CMD, APL Apollo Tubes Limited on associating with IPL and Crayons Communications: “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis a vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is lot more to come.”