By A Correspondent
This World Environment Day (June 5), through a digital film conceived by 82.5 Communications, ACC looked at children and their unsullied ways of imagining homes as always amidst nature, to inspire adults to choose sustainable building materials.
Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Observing children and their habits often throws up the sharpest insights and solutions in life. We’ve linked one such observation about the environment to ACC’s innovative product of sustainable concrete bricks and blocks. The result, we believe, is a charming digital film that touches a chord and raises awareness.”
Added Ashish Prasad, Chief Marketing Officer, ACC Limited: “ACC is among the first Indian companies to include commitment to environmental protection as one of its corporate objectives. And our concrete bricks and blocks are a testament to our ‘Karein Kuch Kamaal’ philosophy. Using these eco-friendly bricks and blocks instead of regular clay bricks, considerably reduces carbon dioxide emissions for any new construction. The World Environment Day digital film informs viewers about our product in a memorable way through the world of kids.”