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Tag: World Environment Day

  • Actor Vijay Raaz lends his voice to the digital video

    Aditya Birla Group observes World Environment Day

    By Our Staff

     

    In honour of World Environment Day on June 5, the Aditya Birla Group has initiated the #BigOnCircularity campaign to promote awareness on sustainability. As part of the campaign, the group has unveiled a digital video titled, #YehDuniyaGolHai, showcasing the voice of actor Vijay Raaz.

     

    The Group also released a longer version of the digital video that captures sustainability milestones, innovations and goals of its businesses.

     

    Notes a communique: “At the forefront of building a sustainable future, the Aditya Birla Group keeps circularity at the core of all its business decisions.  Driven by a mission to minimise the environmental footprint, the Group is implementing innovative recycling practices to foster circularity across its products and businesses. Last year, the Group repurposed, recycled and co-processed over 11.9 million tonnes of waste, showcasing its commitment to responsible waste management practices.”

     

  • Encourages people to act responsibly on World Environment Day

    Wunderman Thompson creates film for Tata Tiscon

    By Our Staff

     

    Tata Tiscon has released a new digital film on World Environment Day. The campaign which has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand, encourages people to act responsibly towards their environment.

     

    The film, conceptualised by Wunderman Thompson Kolkata,  is the centrepiece of a larger campaign, #ItsOurNature.

     

    Commenting on the brand’s new content, Satyajit Maity, Chief of Marketing and Sales, (Branded Products & Retail), Tata Steel, said: “Tata Tiscon is not just India’s largest home building brand, it is India’s 1st rebar brand to receive GreenPro certification. It’s our nature to care for the environment through our processes, products and communications.  We are also dedicated to promote this message across the value chain and stakeholders we touch upon. We are running a campaign on our online early inspiration and home building platform – Tata Steel Aashiyana where we are planting a sapling on every purchase made by our consumers through our online portal.”

     

    Added Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata: “As a species, we humans, have cared and nurtured ourselves for thousands of years against all kinds of hostilities and today we rule the Earth. But now is the time to see the environment threat as real and once again do whatever it takes to ensure our own survival.”

     

     

  • HDFC Bank launches national campaign on ESG

    By Our Staff

     

    To observe World Environment Day, HDFC Bank has announced the launch of four films that highlight the bank’s social and environmental initiatives under its flagship programme Parivartan. These films are part of a nationwide ESG campaign and have been conceptualised by ad agency Leo Burnett.

     

    As part of the campaign, the bank has also planned a high-decibel activation in over 40 locations across the country. At over 125 busy traffic signals the bank will put up a short street play to encourage people waiting to turn off their engines to reduce air pollution.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest private-sector bank, we must use our brand to create a positive social impact and make a difference in the lives of communities. With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “At Leo Burnett we pride ourselves on working with HumanKind brands. HDFC Bank has always empowered people by putting purpose at the heart of all their endeavours. With the latest campaign, we want to highlight the importance sustainable progress and our films reflect the brand’s commitment to sustainability. World Environment Day was the perfect time to launch our campaign.”

     

    Now if only the bank were to train its energies on making all its outposts (branches, ATM counters etc) truly accessible for Persons with Disabilities.

     

  • Present a take on the UN’s s theme of #OnlyOneEarth

    Ogilvy & Hindu launch platform for sustainability champions

    By Our Staff

     

    Ogilvy and The Hindu have been highlighting environmental causes through different campaigns for a couple of years now. This World Environment Day, the brand presented a unique take on the UN’s s theme of #OnlyOneEarth.

     

    Contrary to the usual narrative of being concerned about the planet, the campaign’s sarcastic narrative advocates for the entitled, least-bothered attitude that humanity has towards the planet. The ad drives home the point that if we are to be careless about how we take care of Earth, the only option would be to find another planet. The long copy ad was released through The Hindu’s Sunday edition on 5th June, and the digital version of the same went live on their social media channels the same day.

     

    Said Parvathy, Associate Creative Director, Ogilvy India (South): “The Hindu is a brand which has always believed in making the strongest impact through their campaigns. In lieu of our previous campaigns, we thought it best to adapt a tone that would hit the hardest, acting as a mirror to humanity’s lopsided approach to environmental concerns. The aim was to drive the realization home that we cannot treat Earth like a hotel room or holiday destination, as this is our only home.”

     

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • Uses’reverse poetry’ to spread the message of reversing the damage we have caused to our planet

    Luminous & 82.5 campaign on World Environment Day

    By A Correspondent

     

    It was World Environment Day on Friday, June 5 and inverter-makers Luminous unveiled a campaign by the Ogilvy group’s 82.5 Communications.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5: “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of a ‘disturbed nature’ as well as proof of how quickly it regenerates when left in peace.”

     

     

  • The campaign lets everyone pledge and share their stories of switching from any part of the world

    Tata Power Club Enerji launches ‘Switch off to switch on’

    By A Correspondent

     

    In an effort to help conserve energy and curb wastage, Tata Power Club Enerji is running a three-month pledge campaign called ‘Switch off to switch on’. Started on World Environment Day (June 5), the campaign has children as ambassadors of energy conservation to raise awareness for creating a sustainable future. This campaign lets everyone pledge and share their stories of switching from any part of the world.

     

    Notes a communique: “The campaign will leverage the established brand properties such as Wattloss Challenge and Doodle contest to engage with its target audience. A brand AV with the campaign ambassadors singing an anthem to inspiring the family and community to conserve electricity will be released soon. Within the one week of launch, the campaign has garnered 600+ pledges and is trending on digital platforms.”

     

    With a number like 600+ and not 6million, we are sure the claim is not being fudged, right?

     

     

  • ACC’s green concrete bricks can help reduce CO2 emissions drastically

    ACC focusses on environment in latest ad

    By A Correspondent

     

    This World Environment Day (June 5), through a digital film conceived by 82.5 Communications, ACC looked at children and their unsullied ways of imagining homes as always amidst nature, to inspire adults to choose sustainable building materials.

     

    Sumanto Chattopadhyay

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Observing children and their habits often throws up the sharpest insights and solutions in life. We’ve linked one such observation about the environment to ACC’s innovative product of sustainable concrete bricks and blocks. The result, we believe, is a charming digital film that touches a chord and raises awareness.”

     

    Ashish Prasad

    Added Ashish Prasad, Chief Marketing Officer, ACC Limited: “ACC is among the first Indian companies to include commitment to environmental protection as one of its corporate objectives. And our concrete bricks and blocks are a testament to our ‘Karein Kuch Kamaal’ philosophy. Using these eco-friendly bricks and blocks instead of regular clay bricks, considerably reduces carbon dioxide emissions for any new construction. The World Environment Day digital film informs viewers about our product in a memorable way through the world of kids.”

     

     

  • Launch first ever Plantable Filters this World Environment Day

    Tonic Worldwide & Aditya Birla Group roll out #FilterTheFuture

    By A Correspondent

     

    This World Environment Day, the Aditya Birla Group took a pledge towards doing its bit to ensuring a green environment with the introduction of the first ever plantable filters on Facebook. These filters are features that can recognise human faces in photos in order to suggest graphics, like borders or stickers, to accompany the posts. Under this concept, which is designed by Tonic Worldwide, with every plantable filter that’s used on Facebook, the Aditya Birla Group will plant a tree with a pledge to #FiltertheFuture.

     

    Talking about this innovative pledge, Chetan Asher, CEO, Tonic Worldwide, said: “#FilterTheFuture is an enabler for a bigger cause. Sometimes a simple interaction can drive a larger action and that’s the beauty of technology.”