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Tag: Sumanto Chattopadhyay

  • Campaign by 82.5 Communications

    Ayushmann Khurrana promotes Monginis magic

    By Our Staff

     

    Once upon a time Monginis was the hottest pastry and bakery chain in Mumbai. There were standalone biggies, but Monginis was there everywhere. Sometime around the mid-1980s, others like Croissants etc came in and with time Monginis was no longer the first name that one turned to all things baked. The stores exist, but we haven’t been to one for ages. Not even in the lockdown.

     

    So it’s nice to note that the baked stuff major has has unveied a brand campaign featuring brand ambassador Ayushmann Khurrana. The 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Speaking about the campaign, Qusai Z Khorakiwala, Executive Director, Monginis, said: “We feel Ayushmann exudes all the right qualities and attributes which is common to brand Monginis. With this association we hope to create similar magic that Ayushmann creates on the silver screen. Monginis will continue to touch the lives of millions of Indians and be a part of family celebrations with our best-in-class Celebration Cakes, Pastries, Savories and confectionery items.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “The heart-warming stories of these ads bring out the spirit of Monginis beautifully. The more so because Ayushmann Khurrana embodies this spirit perfectly. All in all, I believe the campaign strikes the right note for the brand.”

     

    We haven’t been to a Monginis outlet in the recent past, but by engaging 82.5 and Ayushmann, it’s clearly hit the right buttons. Time to turn on Google Maps and locate the closest….

     

  • Created by 82.5 Communications

    Kriti Sanon features in new digital campaign for Nyumi

    By Our Staff

     

    Nyumi wellness brand has launched its first-ever brand campaign, #BiteMe with Kriti Sanon.

     

    Said Ananya Agarwal, Founder and CEO, Nyumi: “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritize their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

     

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • The campaign contemporises the song Baar Baar Dekho for oil free skin

    82.5 creates film for Himalaya Facewash

    By Our Staff

     

    The Himalaya Drug Company has launched a new campaign for its Fresh Start Facewash. The campaign contemporises the fun 1960s song, Baar Baar Dekho, to underline this repeated interruption – checking for oiliness on skin.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “’Oil-clear’ is a key consumer-benefit segment within Face Wash category. Being the leader in overall face wash, we wanted to resonate with the recurring oily skin problem of teenagers and offer them the effective solution in Fresh Start Lemon Oil Clear Face Wash. The film exhibits efficacy of the product rooted in nature & science and talks to our potential consumers in an engaging manner.”

     

    Added Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “Hazar baar dekho. It’s the mantra of the young woman who’s at that age when looks are so important and oily skin is a constantly recurring annoyance —making mirror-gazing a bit of an obsession. That’s the story of our latest ad for Himalaya Fresh Start Face Wash, expressed in the form of a light-hearted musical.”

  • The campaign for 'Kaun Banega Mukhyamantri?' is conceived by 82.5 Communications

    ABP News campaign for forthcoming polls

    By Our Staff

     

    As the countdown to elections in some key states has started, ABP News’ new ad campaign turns to politics.  The advertising campaign for ‘Kaun Banega Mukhyamantri?’ is conceived by 82.5 Communications and has three films directed by Pradeep Sarkar of Apacalypso Filmworks.

     

    Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said: “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

     

    Added Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai:  “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

     

     

  • Partners with Akshara Centre, NGO for women and children

    82.5 films for GOI to fight child marriage

    By Our Staff

     

    Akshara Centre, an NGO for women and children, in collaboration with the Government of India’s Ministry of Women and Child Development, have commissioned an ad film, #JustAChild.  The ad is conceptualised by 82.5 Communications, directed by filmmaker Pradeep Sarkar and features voice of Ila Arun.

     

    Speaking about the ad, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications-India, said: “Amid the many crises of the pandemic, child marriage is one serious problem that was not getting enough attention. Our attempt is to correct that. Director Pradeep Sarkar and singer Ila Arun have helped us create a film with a strong impact. We hope it will be seen widely and its message taken to heart.”

     

    Added Mayur Varma, ECD and Creative Head, Mumbai & Kolkata, 82.5 Communications: “The attempt is to use unmissable storytelling to make the message of ending child marriage unmissable.”

     

  • The credit card challenger brand’s first-ever campaign of commercials

    82.5 rolls out new ad for Slice cards

    By Our Staff

     

    Slice has initiated a campaign of three films conceptualised by 82.5 Communications.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications, India said: “Slice is a unique start-up brand that presented us with something that’s become remarkably rare these days—the opportunity to work on an ad campaign with a single-minded focus. The creative output speaks for itself.”

     

    Added Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5 Communications – South, further said: “A campaign for a credit card challenger brand should challenge the status quo of the category’s advertising. That really was our starting point. And here we are – with a sharp, edgy, youthful campaign that does justice to a card that is ‘nothing like a credit card’.”

     

  • Campaign consists of five digital film

    82.5 launches initiative on wearing masks properly

    By Our Staff

     

    Glori Handwash (RSPL’s Product) has launched a social awareness campaign that asks people to wear mask properly. Conceptualised by 82.5 Communication, this campaign consists of five digital films.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer 82.5 Communications India: “We’ve addressed an important issue with a light touch — using a Hindi expression that has a connect both with soap and the behaviour we are encouraging — making it an apt way for Glori soap to deliver a social message.”

     

    Added Rahul Gyanchandani, JMD, RSPL: “It was time for the honest brand to be a little honest with their consumers about something that is amiss. People have stopped caring about wearing the mask and as their well-wisher Glori wants to remind them to keep the mask on. Through this campaign we urge people to follow safety measures and ensure that others do it as well.”

     

  • The Kolkata-based footwear brand to expand to other parts of the country

    82.5 wins mandate for Ajanta shoes

    By Our Staff

     

    82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency pitch. The 65-year-old Kolkata-based footwear is now expanding its marketing footprint to other parts of the country.

     

    Said Sagnik Banik, MD, Ajanta Shoes: “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality.”

     

    Commenting on the win and the new campaign, Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India, added: “Our association with Ajanta Shoes has put a spring in our step. As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta’s Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”

     

     

  • He replaces Rishabha Nayyar as Chief Strategy Officer

    82.5 onboards Anirban Mozumdar as CSO

    By Our Staff

     

    Anirban Mozumdar
    Anirban Mozumdar

    82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.

     

    An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C,  B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.

     

    Sumanto Chattopadhyay and Kapil Arora

    Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”

     

    Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”

     

    On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit.  I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”

     

  • The Ogilvy group agency handled the creative mandate

    82.5 campaign for ABP Nadu

    By Our Staff

    After its success in West Bengal, Maharashtra, Gujarat, and Uttar Pradesh, ABP Network has entered Tamil Nadu with a Tamil news offering – ABP Nadu. 82.5 Communications, which currently handles the creative mandate for ABP Ananda, ABP Majha, and ABP Studios, bagged the additional mandate to launch ABP Nadu. The Bengaluru office of 82.5 will be managing the business.

    Said Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India: “We are proud to be ABP’s trusted partner in communication. And delighted they have reaffirmed their faith in us with this new opportunity for ABP Nadu. What makes it all the more meaningful for us is to be able to create work that reflects our motto of ‘ingenious Indian ideas’.”

    Added Avinash Pandey, CEO, ABP Network: “We are thrilled to be strengthening our partnership with 82.5 Communications, with the launch of ‘ABP Nadu’. Their contribution has been instrumental in adding value to our network’s regional offerings. Encapsulating the virtues of Tamil language, literature, and culture, ABP Nadu will provide top-notch content in the realm of news and entertainment to the discerning viewers and digital users of Tamil Nadu. I’m incredibly excited about the potential this unlocks for us, as we build our association with newer audiences. Being a leading broadcaster, ABP Network has entrenched itself into the culture and ethos of all the regions it serves and we are confident of doing the same in the Southern market as well.”

    Said Naveen Raman, Senior Vice President and Branch Head – South, 82.5 Communications India: “This association reflects our strength as a truly Indian agency and the hyper local approach we take. In a category like NEWS, we need to be extra careful in marrying the brand’s purpose with the local flavour. The idea was to lead with the Tamizh pride yet not let go ABP’s core values. Language is one of our strengths as an agency. We handpicked a core team that understands this market and can think in Tamil.”

     

     

  • … for better protection

    Himalaya urges us to have a “Tulsi Snaan”

    By A Correspondent

     

    The Himalaya Drug Company has launched a new bathing soap under their Pure Hands portfolio of products. The new campaign for Himalaya Pure Hands Tulsi Soap has been conceived by 82.5 Communications, Bengaluru.

     

    Speaking about the campaign, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications, said: “We built on the equity we co-created with Himalaya on the Pure Hands hand hygiene portfolio to help announce a bath soap—taking the reassurance of the brand’s tulsi-powered protection to the entire body.”

     

    Added Sushil Goswami, General Manager, Consumer Products Division, The Himalaya Drug Company: “Himalaya is a trusted wellness brand and we have always been focused on providing solutions to improve the well-being of our consumers. It has been our constant endeavour to understand the evolving needs of consumers to bring them the best products. Addressing the customers need to keep themselves safe and protected from infections, we have launched Himalaya Pure Hands Tulsi Soap to introduce people to the concept of ‘Tulsi Snaan’. Through this TVC, we wanted to highlight the importance of Tulsi in maintaining personal hygiene.”