MxMIndia

Tag: 82.5 Communications

  • To elevate brand

    82.5 Communications wins mandate for Mother’s Recipe 

    Mother’s Recipe, the homegrown food brand, has assigned its creative mandate to 82.5 Communications. The full-service creative duties of the brand will be handled by the agency’s Mumbai office.

    Said Sanjana Desai, Executive Director, Desai Foods Pvt. Ltd: “We are thrilled to partner with 82.5 Communications. Their deep understanding of Indian consumers, coupled with their innovative approach and strategic insights, makes them the perfect fit for our brand that is deep rooted in Indian traditions. Their expertise in creating compelling and memorable campaigns aligns perfectly with our vision. We are confident that their strength in storytelling and creativity will help us elevate our brand and connect more deeply with our audience.”

    Added Anuraag Khandelwal, Chief Creative Office, 82.5 Communications India: “I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a  fast food culture.”

  • In collaboration with 82.5 Communications

    Himalaya Wellness launches new campaign

    Himalaya Wellness has launched its new campaign in collaboration with 82.5 Communications. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field.

    Said Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company: “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

    Added said Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya: “We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”

    Said Mayur Varma, CCO of 82.5 Communications: “We’re thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign’s fun-filled vibe will resonate with RCB fans and Himalaya users alike.”

  • Helps in launching new app, Manipal MedAce

    82.5 partners with Manipal Global Edu Services

    By Our Staff

     

    Manipal Global Education Service’s new campaign was conceptualised by 82.5 Communications.

     

    Commenting on the association with 82.5 Communications, Preethi Frederick, Head, Product Development and Marketing, Manipal MedAce said: “We understand the pressure that comes with pursuing an MBBS degree and preparing for a medical competitive exam. And the idea of having Manipal MedAce as a friend who helps the students in their journey was brought alive in a simple and lucid manner. We are glad to partner with 82.5 Communications on this. They were able to understand the ordeals and challenges that the medical students face and come up with a narrative that’ll help Manipal MedAce forge new bonds in their lives.”

     

    Added Bhavaneet Bhalla, National Head – Strategic Planning, 82.5 Communications: “The profession of medicine is one where competency is perhaps the only constant. Manipal MedAce roots their existence in the right kind of content enabling the students to think right, giving exposure to a complete medical all-rounded education enabling the students to believe in possibilities across, and providing ammunition to aid students to ACE their curriculum. It’s in it together with every medical student to ensure they ace their every next.”

     

     

     

  • Conceptualised by 82.5 Communications

    PhonePe launches voice feature with Amitabh Bachchan

    By Our Staff

     

    PhonePe has launched celebrity voice feature on its SmartSpeakers in collaboration with actor Amitabh Bachchan as part of its Golden Voice Project. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the voice of Mr Bachchan. This has been executed by 82.5 Communications.

     

    Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, Ramesh Srinivasan, Director, Brand Marketing, PhonePe said: “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

     

    Added Mayur Varma, CCO, 82.5 Communications: “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

     

  • To showcase revamped product and packaging

    82.5 launches Ghadi campaign

    By Our Staff

     

    Ghadi detergent, popular in north India, has launched a campaign to showcase its revamped product and packaging. The creatives have been executed by 82.5 Communication.

     

    Speaking on this Rahul Gyanchandani JMD RSPL Ltd. said, “At RSPL we are committed to keeping the customer at the heart of everything we do. We constantly push ourselves to meet not just the expressed but even the latent needs of our customers. With the changing times, we knew that the woman of today is hard pressed for time and we wanted to make her life better. Therefore, I am pleased to inform the launch of our new formulation. This is not just an evolution, this formulation will make a real difference to the consumer’s life. I congratulate the team for a massive campaign Mr. Bachchan talking about the problems of the consumers and offering a solution to it with India’s No.1 Ghadi detergent powder.”

     

    Mayur Varma, Chief Creative Officer 82.5 Communication added, “I am excited to be a part of the launch of new Ghadi detergent powder which is going to fundamentally simplify the way mass India washes clothes. An unprecedented offering needed an unprecedented image. Thus, was born the idea of Amitabh Bachchan in a bucket questioning, ‘Kapadon ko aadhe ghanta kyun bhigana padta hai?’ We are hoping this stark image will urge consumers to question the norm too and appreciate the technology advancements in the new Ghadi.” As per Chandana Agarwal, President 82.5 Communication North and East, “The brand takes the big bold step of questioning a norm that has defined the category usage – The 30 minutes of soak time. This norm is not just questioned but broken with great aplomb. “Ab kapdo ko aadha ghanta bhigona kyon?” is the central thought of the campaign. We are very proud and excited to be a part of this new ‘Ghadi’. The ambitious campaign has been shot by Apocalypso Productions.”

     

  • Campaign conceptualised by 82.5 Communications, Bengaluru

    Himalaya Natural Glow Rose Face Wash rolls out new TVC

    By Our Staff

     

    Himalaya Natural Glow Rose Face Wash rolls out a new TVC.  The campaign conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP Company), intends to break the beauty stereotypes and delivers the message that every face that glows naturally.

     

    Gayatri Kabilan, Category Manager – Consumer Products Division, Himalaya Wellness Company, said: “Beauty is wonderfully diverse in terms of skin tones, and it needs to be appreciated and celebrated. Through our new Himalaya Natural Glow Rose Face Wash campaign, we want to encourage everyone to embrace their individuality and feel beautiful in their own skin. It gives us immense satisfaction in contributing to bringing this much-needed change in society.”

     

    Naveen Raman, EVP – South, 82.5 Communications, India, added: “The category codes around glow in India is skewed towards fairer and lighter skin as key benefits. We wanted to put forward Himalaya Natural Glow Rose Face Wash’s progressive point of view on glow, which is to encourage every woman to glow the way she would like to and celebrate her.”

     

  • The app is called Bisleri@Doorstep

    Bisleri unveils campaign for delivery at-home app

    By Our Staff

     

    India’s leading packaged drinking water, Bisleri International, has launched a new quirky campaign for its delivery-at-home offering Bisleri@Doorstep.

     

    Commenting on the digital campaign, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said: “It is in our DNA to prioritise consumers’ interests and meet their requirements. During the pandemic-induced lockdown, we were the first consumer goods company to foster the D2C concept and introduced Bisleri @Doorstep. We delivered our products at their homes without them needing to step out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasize the ease of ordering Bisleri products online to provide consumers a seamless experience.”

     

    Added Anuraag Khandelwal, CCO – 82.5 Communications: “This film is the first of many for Bisleri’s e-commerce service. In this world of information overload with tons of apps coming into the foray, we wanted to do something simple and sticky to connect with this app native generation.”

     

     

  • Conceived and created by 82.5 Communications

    Ayushmann creates magic for Monginis in new TVC

    By Our Staff

     

    Monginis, confectionary brands, unveils a new commercial for the Christmas-New Year festive season with a new commercial – continuing the ‘Magic every time’ campaign philosophy.

     

    Featuring brand ambassador, Ayushmann Khurrana, the 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Qusai Z Khorakiwala, Executive Director, Monginis: “At Monginis we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications India: “Taking forward the Har pal Magical platform for Monginis, we have a lovely new execution going into the New Year’s, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them.”

     

  • Created by 82.5

    Himalaya Wellness rolls out new TVC campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new TVC campaign for its Pure Hands Tulsi Purifying Hand Wash. Pure Hands wash. The TVC reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene. The campaign is created by 82.5 Communications.

     

    Commenting on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “As a brand committed to spreading wellness and health, the ‘Let Kids Be Kids’ campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see ‘Wellness in every Home and Happiness in every Heart.’ Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing hands properly.”

     

    Added Naveen Raman, Senior Vice President & Branch Head – South, 82.5 Communications: “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasize Himalaya’s supremacy in herbal medicine strongly in the market promise.”

     

  • Campaign by 82.5 Communications

    Ayushmann Khurrana promotes Monginis magic

    By Our Staff

     

    Once upon a time Monginis was the hottest pastry and bakery chain in Mumbai. There were standalone biggies, but Monginis was there everywhere. Sometime around the mid-1980s, others like Croissants etc came in and with time Monginis was no longer the first name that one turned to all things baked. The stores exist, but we haven’t been to one for ages. Not even in the lockdown.

     

    So it’s nice to note that the baked stuff major has has unveied a brand campaign featuring brand ambassador Ayushmann Khurrana. The 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Speaking about the campaign, Qusai Z Khorakiwala, Executive Director, Monginis, said: “We feel Ayushmann exudes all the right qualities and attributes which is common to brand Monginis. With this association we hope to create similar magic that Ayushmann creates on the silver screen. Monginis will continue to touch the lives of millions of Indians and be a part of family celebrations with our best-in-class Celebration Cakes, Pastries, Savories and confectionery items.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “The heart-warming stories of these ads bring out the spirit of Monginis beautifully. The more so because Ayushmann Khurrana embodies this spirit perfectly. All in all, I believe the campaign strikes the right note for the brand.”

     

    We haven’t been to a Monginis outlet in the recent past, but by engaging 82.5 and Ayushmann, it’s clearly hit the right buttons. Time to turn on Google Maps and locate the closest….

     

  • Created by 82.5 Communications, Bengaluru

    Himalaya launches new TVC campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new campaign for its neem facewash explaining the science behind pimples and how to solve them.

     

    Commenting on the campaign, Rahul Panchal, General Manager – Skin Care, Himalaya Wellness Company, said: “Himalaya has been a pioneer in offering safe, effective, and trusted skin care solutions for decades. “Every Himalaya product aims at solving consumers’ day-to-day personal care problems, and this vision embodies the brand’s mission of bringing Wellness in every Home and Happiness in every Heart. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained trust of crores of Indians to discover ‘pimple-free healthy skin’. With this new campaign, our aim is to educate the consumers and bring to forefront the scientific proof of our efficacy-superiority over the regular face-cleansers.”

     

    Added Sumanto ‘The English Nut’ Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “The story of Didi advising Chhutki on how to get rid of her pehla pimple works so well for the brand, we want to stay true to it, gently evolving it over executions—just as gently as the brand works on skin to heal pimples. The petal test is the latest edition of our communication. It’s fresh. And it’s convincing.”

     

  • Created by 82.5 Communications

    Kriti Sanon features in new digital campaign for Nyumi

    By Our Staff

     

    Nyumi wellness brand has launched its first-ever brand campaign, #BiteMe with Kriti Sanon.

     

    Said Ananya Agarwal, Founder and CEO, Nyumi: “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritize their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”