7Up gets ‘Back to cool’ as popular mascot makes a return

By A Correspondent

Beverage brand 7Up is attempting to taking consumers on a trip down memory lane with its new campaign, ‘7Up Back to cool’. The beverage brand presents consumers with a blast from the past, with the launch of six vintage designs. ATVC, conceptualised by creative agency BBDO, shows the evolution of the different designs.

Speaking on the campaign, Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said: “7Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation. In the age of throwbacks and selfies, the 7Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7Up stand out on retail shelves.”

Added Josy Paul, Chairman and Chief Creative Officer, BBDO India: “These are collector’s items. Fido is the original daddy of cool! And all the other cool 7 Up stuff! It’s so awesome that you want to own every one of these global vintage packs. And you want others to enjoy them to. How do you do that? With the 7UP Back to Cool promo offer!  Now everyone has a chance to go back in time with a bottle of 7 Up! Nostalgia is cool!”