MxMIndia

Tag: Gaurav Verma

  • Campaign conceptualised by FCB

    Aamir is brand ambassador for PharmEasy

    By Our Staff

     

    PharmEasy, the online medical platform, has launched its latest campaign starring Aamir Khan as its brand ambassador. Aamir will be seen endorsing the PharmEasy brand via various mediums. The campaign, conceptualised by FCB India, will also be a part of the IPL campaign 2022.

     

    Talking about the collaboration Gaurav Verma, CMO at API Holdings, parent company of PharmEasy, said: “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on board as the face of the brand PharmEasy. He truly knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

  • The TVC shows Kurkure Multigrain imbibed with benefits of power grain Ragi, along with other wholesome ingredients

    Kurkure Multigrain celebrates goodness of ragi

    By A Correspondent

     

    Kurkure has launched its new film showcasing the newly launched Kurkure Multigrain variant with ragi. Speaking about the TVC launch, Gaurav Verma, Director Marketing – Indian Snacks, PepsiCo India, said: “Kurkure is India’s most loved snack brand which has been innovating and transforming to cater to changing consumer needs. With the recent launch of Kurkure Multigrain and through its TVC, we are communicating the power of native grain Ragi and how Kurkure is making Multigrain tastier. The initial response to Kurkure Multigrain has been very positive and we are confident that it will be a winning proposition for the consumers”

     

    Added Varun Channa, Managing Partner, JWT: “Kurkure has always been innovating with traditional Indian snacks and helping bring together families. In today’s changing socio-economic structure of nuclear families, Kurkure offers yet another innovative snack and also shares the new way for creating an extended family in your new neighbourhood.”

     

     

  • Introduces limited edition packaging with designs highlighting the best of 6 past decades

    7Up gets ‘Back to cool’ as popular mascot makes a return

    By A Correspondent

     

    Beverage brand 7Up is attempting to taking consumers on a trip down memory lane with its new campaign, ‘7Up Back to cool’. The beverage brand presents consumers with a blast from the past, with the launch of six vintage designs. ATVC, conceptualised by creative agency BBDO, shows the evolution of the different designs.

     

    Speaking on the campaign, Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said: “7Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation. In the age of throwbacks and selfies, the 7Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7Up stand out on retail shelves.”

     

    Added Josy Paul, Chairman and Chief Creative Officer, BBDO India: “These are collector’s items. Fido is the original daddy of cool! And all the other cool 7 Up stuff! It’s so awesome that you want to own every one of these global vintage packs. And you want others to enjoy them to. How do you do that? With the 7UP Back to Cool promo offer!  Now everyone has a chance to go back in time with a bottle of 7 Up! Nostalgia is cool!”