MxMIndia

Tag: BBDO India

  • The ad asks: “Is your HomeTeam as strong as your Dream Team?”

    P&G’s Ariel unveils next edition of #ShareTheLoad campaign

    Now in its ninth year, P&G’s laundry brand Ariel’s ad asks: “How Strong is your HomeTeam?” by urging men to #ShareTheLoad.

    Said Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President – Fabric Care, P&G Indian subcontinent: “In response to the evolving dynamics within households, driven by the increasing representation of women in the formal sector, we recognize the need to adapt our approach to laundry care. With higher incomes, increased mobility, and growing aspirations, households are experiencing changes in laundry patterns, time constraints, and a heightened demand for convenience. At Ariel, we are committed to creating an ecosystem at home that empowers women by easing their domestic responsibilities. Our mission goes beyond providing superior cleaning products; we aim to foster genuine partnership and equality within households. By understanding the evolving needs of consumers, we strive to rewrite the narrative of gender roles and empower both men and women to share responsibilities equitably. This year. We are attempting to spotlight the never-ending to do lists, a sign of the mental load, that women continue to disproportionately bear. Together, through initiatives like #ShareTheLoad, our aspiration is to cultivate households where it’s equally common for men and women to not only share the physical chores like laundry but also share the mental load of household responsibilities.”

    Added Josy Paul, Chairman & Chief Creative Officer, BBDO India: “#ShareTheLoad is not just an advertising campaign; it’s a silent revolution that’s changing the way Indian society perceives household chores between couples. Each year we uncover a hidden truth. Our deep listening process, in collaboration with the team at P&G Ariel, helps us sense the mood of the nation, the home, and the individual. This year we are hearing more and more women say they are giving up on growth opportunities because of the mental and emotional load of domestic responsibilities. This holds many women back and stops them from achieving their full potential. But things are changing. There are so many moments in the film that show us this reality and how the shift is happening. In the end, the film captures the realization of the husband and the effort he puts in to ensure his wife doesn’t have to take a step back at work. A giant step for equality at home.”

  • Reinforces consumer confidence in the brand

    Gemini oil unveils new campaign film

    By Our Staff

     

    Gemini Cooking Oil has released a new campaign film, reinforcing consumer trust in the brand.

     

    Commenting on the film, Subin Sivan, Marketing and Insights Leader, Cargill Food Solutions, South Asia said: “As a brand, we take pride in being validated as India’s No. 1 Sunflower Oil in quality by a government recognized organization like Consumer Voice. Our commitment to deliver the highest standards of quality has been acknowledged not only by this recognition but also the homemakers who choose Gemini as their cooking choice every day for their families. This campaign is a celebration of our consistent commitment to superior quality, and strong trust we enjoy with consumers. We look forward to continue being a part of the journey in many more households in India.”

     

    Talking about the campaign, Nikhil Mahajan, Chief Growth Officer and GM, BBDO India, added: “Gemini Sunflower Oil is an undisputed leader not just in Maharashtra but across the nation. When it comes to cooking, no one wants to compromise on the key ingredients like Cooking Oil and everyone who cooks knows what’s the best quality cooking oil. This was the simple insight we used in our campaign to reinforce our leadership position and assurance of our quality. We found a nice and a quirky way to deliver this message through two films and some impactful communication at point of sale. I’m certain that it will resonate with a lot of people and help the brand in moving key business metrics.”

     

  • Spotlights long-term impact of unequal distribution in latest ad

    Ariel launches new #ShareTheLoad film

    By Our Staff

     

    Ariel detergent has launched its latest edition of the #ShareTheLoad ‘movement’ with the film ‘See the signs #ShareTheLoad’.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India, and Vice President – Fabric Care, P&G Indian subcontinent: “With our movement Ariel #ShareTheLoad, our aim has been to strike meaningful conversations that help drive positive change and address inequality. This year’s communication is based on the insight that the unequal distribution of chores can have a long-term effect on relationships. In fact, 81% of women surveyed feel that unequal distribution of chores has affected their relationship over time. Over time the unequal distribution of household chores can lead to one partner giving up and create a distance in the relationship. But on the other hand, we know that the foundation of a strong relationship is based on equality, where both partners feel respected, appreciated, and valued. Our recent survey showed that 95% couples believe that doing chores together will improve their relationship. Therefore, with this film Ariel is urging us all to see the signs and #ShareTheLoad to grow together.”

     

    Added Josy Paul, Chairman and Chief Creative Officer, BBDO India: “The latest edition of #ShareTheLoad is an eyeopener for married couples and for the younger generation. It is based on something we have been noticing in society – a growing section of men who are discovering that they have lost out on their relationship but don’t know why. It is a hidden truth that no one is talking about. The truth that there is an emotional distance between couples because of the unequal distribution of household work. As we see in the film ‘the woman keeps on giving and giving… till she finally gives up’. ‘See the signs #ShareTheLoad’ is a resolution, a step towards realizing that to share life together, we need to share the load.”

     

  • To handle creative strategy and execution for the Indian market

    BBDO India wins communications mandate of Jack Daniel’s whiskey

    By Our Staff

     

    Jack Daniel’s Tennessee Whiskey appoints BBDO India as its integrated communications agency for the Indian market. As part of the mandate, BBDO India will be responsible for handling creative strategy and execution for the Indian market and localization of global campaigns, apart from managing social, packaging, retail design and mainline creative functions in India for Jack Daniel’s.

     

    Speaking on the new partnership, Vinay Joshi, Marketing Manager – Indian Subcontinent and Maldives at Brown-Forman said: “We are very excited to partner with BBDO India as our integrated communications agency on Jack Daniel’s for India, which is a very important market for the brand. We are sure BBDO India will add immense value through its energy and creativity and help the brand to build meaningful difference with consumers even more effectively and consolidate its position as the largest selling American whiskey in the country.”

     

    Nikhil Mahajan, Chief Growth Officer, BBDO India added: “We are delighted to be associated with Brown-Forman and are super excited to handle Jack Daniel’s, one of the most iconic brands in the world. The bold and unpretentious values Jack Daniel’s exhibits have always led to great communication over the years and as the brand treads on the growth path in the India market, we look forward to working with the visionary brand team to create more such iconic pieces of content and strategy.”

     

  • To manage brand strategy and creative

    BBDO wins mandate for Cargill edible oil

    By Our Staff

     

    Cargill India, the American global food corporation, has appointed BBDO India to manage the brand strategy and creative for their edible oil brands portfolio.

     

    Asked about the partnership, BBDO India’s GM and chief growth officer, Nikhil Mahajan, said: “The relationship between us has been built on great conversations, insightful work and the desire to do something more than just an ad. With a unified vision and a common goal, I am certain that this partnership will lead to some great pieces of work that will always find ways to stir up a conversation with our consumer.”

     

    Added Krishna Mani, Chief Creative officer BBDO India (Delhi): “We are really looking forward to working with our partners at Cargill to write meaningful and impactful narratives for various brands in their portfolio.”

     

  • Titled 'Scam Se Bacho'

    Campaign by Payments on WhatsApp

    By Our Staff

     

    In order to create awareness and educate users on making safer online payments, WhatsApp has launched a user-safety campaign – titled ‘Scam Se Bacho’ via a ‘music video, conceptualised by BBDO India and directed by Shimit Amin.

     

    Talking about the music video, Manesh Mahatme, Director – Payments, WhatsApp India said: “While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds. User safety is at the core of everything we do at WhatsApp and through this exciting and captivating music video, we want to educate and empower our users with all the information they need to safeguard themselves against any frauds while making digital payments. We hope that this initiative by WhatsApp will resonate with people and they can sing their way through safe and secure online payments.”

     

    Talking about the campaign, Avinash Pant, Director – Marketing at Meta India, added: “India’s growing acceptance of digital payments has also led to an increase in the need to make people aware on how to keep their payments safe. Through this campaign, which is built on several real world scenarios that people face in their everyday life, our endeavour is to educate and empower users with all the information they need to safeguard themselves against any frauds while making digital payments. This initiative reinforces Whatsapp’s commitment to the safety of our users while making payments as simple and convenient as sending a message.”

     

    Commenting on the creative treatment of the music video, Josy Paul, Chair and Chief Creative Officer, BBDO India, said: “Our primary goal with this music video was to spread awareness and engage the audience sensitively on this subject. We decided to create entertainment that educates, rather than advertising. Our goal of reworking a fun nostalgic song like ‘Dekh ke Chalo’ was to use the power of music to convey a strong message that’ll help people relate to the moments that we collectively face in our lives. The song triggers memory structures that allow the audience to receive the message more easily. We hope it will echo with people to be more aware the next time they face similar situations and feel empowered to stay safe while making online payments on WhatsApp.”

     

     

  • BBDO, DDB Mundra Group and TBWA\India

    Three Omnicom agencies to host Portfolio Night 2022

    By Our Staff

     

    Three Omnicom agencies – BBDO India, DDB Mundra Group and TBWA\India – will be co-hosts for The One Club for Creativity’s global in-person Portfolio Night 2022 in Mumbai on June 2.   In addition, the agencies will co-host an online Pan-India Portfolio Night on June 1 for those outside of Mumbai.

     

    Established in 2003, Portfolio Night has long been recognised as the world’s largest advertising portfolio review programme.  This fast-paced evening of advice, networking and recruitment takes place in cities around the world on the same date to help the next generation of creative talent entering the industry.

     

    Said Kevin Swanepoel, CEO, The One Club for Creativity: “Portfolio Night is a unique global event that serves as a high-visibility opportunity for agencies and creative directors to give back to the industry by guiding the earliest steps of future copywriters, art directors and technologists.  We are very grateful to BBDO India, DDB Mundra Group and TBWA\India for working together to make this important global event possible in person in Mumbai and virtually for all of India.”

     

  • To reinforce brand proposition

    BBDO creates new TVC for Snickers

    By Our Staff

     

    Snickers chocolate bar from Mars Wrigley has launched a new film featuring actor Vinay Pathak alongside young artist Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ .

     

    Talking about the launch of the new Snickers film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

    On the campaign, Josy Paul, Chairman and CCO of BBDO India, added: “We built on the long-running global idea and human truth: when you’re hungry, you’re just not yourself. The task was to refresh it for immediate impact – something that will be instantly noticed, distinctive and drive salience for Snickers. The monster truck was it! The incongruity is intriguing! Why has our hero bought a monster truck? A-ha, it’s a hunger pang! And, of course, Snickers is the substantial, nut-filled bar that has always been known for satisfying hunger pangs!”

     

  • Highlights its energy-efficient Energion ceiling fans

    BBDO films new TVC for Crompton Greaves

    By Our Staff

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign for its new energy efficient range – Energion ceiling fans. Titled Savings Karo Without Compromise, the campaign draws attention to Crompton’s progressive approach on sustainability and energy efficiency. The TVC is conceptualised by BBDO.

     

    Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said: “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy efficient appliances, thereby reducing our consumer’s energy consumption.”

     

    Added Hemant Shringy, CCO BBDO India (Mumbai): “Crompton’s brand proposition of ‘Let’s Hangout Ghar Pe’ has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds – powerful breeze and energy saving in the same fan. We wish to land the sharp benefit in an easy and snackable manner.”

     

  • BBDO India has announced the appointment of Krishna Mani as CCO for its Delhi office. Mani has previously worked with Dentsu and Ogilvy

    Krishna Mani is CCO, BBDO Delhi

    By Our Staff

     

    Talking about Mani’s appointment, Josy Paul Chairman and CCO at BBDO India said:  “It was love at first chat! It was instant creative chemistry! Sometimes you just know when you’ve found the right creative partner. Thrilled to have Krishna Mani lead the creative culture and product of BBDO in Delhi. Krishna’s work is legendary, his craft is brilliant, and his focus on where advertising is going is exciting. Together we’ll hit the sweet spot where media meets the idea. Along with our youthful and diverse talent, we believe Krishna Mani will create greater value for our clients as he pushes the industry forward.”

     

    Mani’s appointment is welcomed by Suraja Kishore, CEO, BBDO India who said: “For us at BBDO we seek leaders who are not so much like-minded as like-hearted, in Mani we discovered an Empath Creative. He understands the power of human confessions in unlocking creative charge that a brand needs. We are certain that Mani will add immense value to BBDO’s equity, and in partnership with Nikhil Mahajan- who heads our Delhi operations, he will make the BBDO offering to our clients stronger and will create work that will drive growth for our clients.”

     

     

  • BBDO bags integrated brand mandate for Toroikaa Pharma’s Dynapar QPS spray

    By A Correspondent

     

    The agency will handle strategy and communication across digital, social and mainline for the brand.

     

    BBDO bags integrated brand mandate for Toroikaa Pharma’s Dynapar QPS spray. The agency will handle strategy and communication across digital, social and mainline for the brand.

     

    Said a spokesperson for Troikaa Pharmaceuticals: “After a long and protracted pitch, we are happy to have BBDO India on board. We plan to leverage this strategic and creative partnership to build a great future for Dynapar QPS pain relief spray. This brand is manufactured with QPS technology, which is globally patented including the US and Europe. QPS technology enables higher amounts of Diclofenac to penetrate the skin, as compared to conventional gels/sprays, ensuring fast and long lasting pain relief. The brand is a growth driver for us at Troikaa and has great future potential. We believe that our collaboration with BBDO India for Dynapar QPS, a pain relief spray will help us devise a better growth trajectory for this brand and help us corner a larger share of the pain management market.”

     

    Added Nikhil Mahajan, Chief Growth Officer & GM – BBDO India, Delhi: “This is a very special win whereby we are going to partner with the team of this wellknown brand. It’s a revolutionary product which is bound to shake up the category. and where our data driven approach on insight mining and targeting will be key to the way we build the brand. Our approach and expertise in digital-first thinking and execution is what clients are increasingly seeing value in and the recent wins are ratifying our belief of how brands need a single partner that can anchor the brand across social conversations, be present in all relevant places on digital while making sure the idea comes first. I am really excited and looking forward to creating some magical work for Dynapar QPS.’

     

    “It’s a rare opportunity that one gets, a chance to define and grow the brand right from the outset. Dynapar QPS is a hugely respected brand. Now the job of advertising is to ensure the brand gets more love from its users and widens its base significantly, said Akashneel Dasgupta, Chief Creative Officer – BBDO India, Delhi”

     

     

  • The ad film for the campaign has been conceptualised and produced by Zee5 and the initiative is being supported by DonateKart

    Pedigree ad urges India to ensure stray dogs don’t ever go hungry

    By A Correspondent

     

    Petfood major Pedigree, a brand of Mars Petcare, has introduced a new advertising campaign promoting the health and care of stray dogs. Conceptualised and produced by Zee5 the ad film for the campaign will be aired Zee5 and also on YouTube. Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels.

     

    Said Ganesh Ramani, General Manager, Mars Petcare spokesperson: “India has a large number of street dogs estimated to be more than 2.5-3 crores in number. They were dependent on the people for their food and care. The pandemic has rendered strays helpless as they search for food and shelter on empty streets. Many dog lovers and kind hearted people stepped up to support them during the last few months. With this advertisement, we wanted to spread awareness about caring for and feeding strays and giving them their due importance. To intensify the effort, we have partnered with DonateKart to amplify the #FeedtheStrays initiative and both Pedigree and DonateKart would together be providing 9000 meals free for feeding the strays. Zee5 has amazingly captured the essence of the cause and we hope that it inspires dog lovers across the country to participate in the initiative.”

     

    Speaking about the initiative, Rajeev Dhal, Chief Revenue Officer, Zee5 India added: “The pandemic has been tough for all of us, especially for our stray furry friends. Needless to say, the prospect of partnering for such a cause was close to all our hearts and we are really happy to see how well the film has turned out. Being a part of ZEE’s 27-year-old legacy, ZEE5 has always had a nuanced understanding of human emotions which reflects in the content we create. The same ethos is visible in this ad film too. We hope the initiative witnesses widespread participation and we are all able to contribute in our own way to make the lives of our four-legged friends better.”