MxMIndia

Category: RADIO

  • FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows

    Why FM is more than just a recall medium: Rabe Iyer

    By Rabe T. Iyer

     

    Old media don’t die! They just bounce back in new avatars. Not so long ago, radio had been written off as dreary, downmarket and not so cool. Television and, later, “new media” were touted as being media of the future. Thanks to advancements in technology and a change in lifestyle, radio has made an incredible comeback.

     

    FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows covering music, contests, discussions, humour and gossip, delivered in local flavour by popular young radio jockeys.

     

    Radio is a medium of the senses, bringing the listener’s imagination to life and taking him into an exciting new world of his own. Thanks to local FM stations, marketers have been able to connect with their target group, especially the youth, like never before.

     

    According to industry experts and analysts, there are 250-300 million radio users today. This penetration is surprisingly more than that of newspapers, known to be the oldest among present day media. In addition, at 145-150 minutes per day, the consumption time of radio is more than that of television, which stands at 140.  Today, 80-90 per cent of mobile users access the radio on their phones.  The fact that the medium is mobile has clearly helped to increase its usage and popularity.

     

    With the rollout of Phase III licensing, the Indian radio industry is optimistic of huge growth. The industry, which currently brings in around Rs1,100 crore revenue, will see 800 new radio stations across 300 towns coming up.

     

    Here, radio-based advertising can be used effectively for communication and positioning. It is to be used well since it can target a large audience because of its immense reach. It is useful in increasing awareness about a brand or business and helps in enhancing the brand image. The past couple of years have witnessed a flurry of activity in the FM sector. Not surprisingly, the radio industry of today can be compared to television in the early and mid-nineties, and one that is all set to boom further.

     

    With carefully worded scripts, brilliantly created situations, and tailor-made strategies, radio advertising is getting more innovative and effective day by day. It is perhaps one of the simplest yet most cost-effective and powerful means of communication in today’s world.

     

    Studies indicate that instead of two back-to-back commercials on television, one commercial on television and another one on radio give about a 20 per cent higher brand recall. Also, a television commercial, if aired on radio, works very well as the listener can then visualize the entire advertisement. Hardly surprising that over the years, print based publications and television channels have been using radio as a support medium, as a reminder medium, and as a mean to building up frequency.

     

    As mentioned earlier, another interesting facet of the Indian radio story is the mobile phone explosion and its convergence with FM. This has exponentially increased the width and depth of the market.

     

    Radio offers tremendous opportunities for advertisers and media planners who need to explore various options, following which they can effectively use the medium in their media mix. Conversely, broadcasters need to develop the market by being more responsive to an advertiser’s needs. This will provide an opportunity for the market to arrive at the final verdict on the effectiveness of the medium inIndia.

     

    Rabe T. Iyer is Business Head, 92.7 BIG FM

     

  • From offering love tips to motivating a husband to lose weight for his wife, radio stations are leaving no stone unturned to celebrate V-day

    FM stations celebrate Valentine’s Day

    By A Correspondent

     

    In case you don’t remember what’s special about today,  just tune into any FM radio station and you will know that love is in the ‘air’. And when television channels, newspapers & magazines and the internet have something to offer this Valentine’s Day, can FM radio be far behind?

     

    Here are some of radio stations and their big plans for the day:

     

    • Big FM

    Big FM will be playing love songs or romantic songs throughout the day. Big FM Hyderabad station has been running an on-air contest – Jodi No.1 since the last four days wherein listeners share their love stories with the RJ. On February 14 – Valentine’s Day – actors Siddharth and Rana Daggubati will select the best stories, announce the winners and reward them during the morning show.

     

    Big FM’s Delhi station will air ‘Big Love Meter’ which will test how well the listeners know their partner. In addition, an RJ will travel across the Delhi city in a ‘Mobile Big Booth’ conducting ‘Love Meter’ tests on married and unmarried couples. Big FM Delhi will also have ‘Club 927’ which aims to engage housewives by conducting a quick ‘Love Meter’ tests on their husbands over the phone.

     

    Big FM Mumbai station has roped in Rajeev Khandelwal and Mugdha Godse to co-host the morning show with RJ Ankit to promote their movie ‘Will You Marry Me?’

     

    • Red FM

    For Red FM Delhi it all began with one phone call from the Delhi Traffic Police Head Constable, Ramesh Kumar who wanted to lose weight as his wife constantly complained about him being overweight. This conversation was followed by a nine day activity wherein Red FM Delhi RJs Swati and Peeyuush decided to make head constable Kumar lose some weight and get fit before Valentine’s Day. Red FM Delhi is calling it ‘Ek Moti Si Love Story’.

     

    The Delhi station also roped in Bollywood celebrities like Kareena Kapoor and John Abraham who gave tips to lose weight. It is also said that people of Delhi also stepped in to help Mr Kumar lose weight by lending him their old treadmill, waking him up in the morning, taking him out to jog and so on. A run was organized at Hindu College where 300 students ran with Ramesh Kumar to boost his morale and support him in his endeavour to lose weight. The event is said to have been attended by Joint CP Traffic Satyendra Garg and Former National Hockey Captain Rajpal Singh. On February 14, Red FM will send Ramesh Kumar and his wife Raj Rani for a date to Le Meridian to reminisce about 27 years of their marriage.

     

    • Radio Mirchi

    On Valentine’s Day, Radio Mirchi’s late night show, ‘Purani Jeans’ aims to become a love messenger for its listeners. RJ Anmol will read out the love letters that were penned down by listeners for their loved ones. The listeners were given an entire week to send in letters for their loved ones to RJ Anmol.

     

    • Radio Misty

    Radio Misty will play love songs the entire day, along with live shows, centred around Valentine’s Day. It started with Love Forever week where the music and shows focused on the Valentine theme. The station will air live shows with listeners in-studio sharing their real life stories. Beside this, Radio Misty will have OBteams in different part of Siliguri to have live connect with listeners. The entire week listeners will be given the opportunity to win gifts, including candlelit dinner with their loved ones.

     

    • Indigo 919

    Radio Indigo 919, Bangalore will launch Heartline 919 on Valentine’s Day. Heartline 919 has been packaged for the young Bangaloreans. Over the last decade Bangalore has burgeoned to a global city with a significant part of the population being under the age of 25 and living away from home. Given the stress factors in corporates today, the need to maintain a work-life balance and to handle relationship and other personal issues, which is usually neglected gain significant importance. Heartline will address issues such as this every Tuesday between 10 pm and 11 pm starting the February 14.

     

    Heartline 919 has been edited and co-conceptualised by Sophia Purushotaman, a UK national and an Indian resident, and hosted by Dr Shyam Bhat and Teja.

     

  • The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad

    Much needs to be done to make radio top-of-mind: Anurradha Prasad

    Anurradha Prasad is the Chairperson cum Managing Director, B.A.G Network. She is also the President of Association of Radio Operators for India (AROI). In conversation with MxM India’s Robin Thomas, Ms. Prasad spoke at length on the overall FM phase III developments, self regulation for FM radio in India, the challenges and road ahead for the radio industry in India.

     

    With positive changes such as the Union Cabinet accepting Ministry of Information and Broadcasting’s (MIB) FM phase III proposal, FDI limit being raised marginally, news to be allowed on private radio stations, and government’s nod to e-auction, as the AROI President, what are your views on the overall development in the industry?

    Phase III is an important step forward in the development of radio industry in India. However, much more needs to be done to make radio a top-of-mind media for Government and Advertisers.

     

    How could it have been better?

    Issues such as extension of time period and the resulting extension fees for existing radio operators have not been addressed. Phase III players will get a 15-year license, as was repeatedly demanded by AROI. However, the existing operators, who convinced the Government that the 10-year period is too less for even recuperate investments, feel let down due to this. Further content freedom allowed to all other media continues to be denied to FM radio.

     

    When is FM phase III expected to be rolled out? What are your expectations from it?

    The MIB has already constituted inter-ministerial committees to execute the policy. Time lines can be best advised by them.

     

    The government seems to be reluctant in allowing complete independence to FM radio on news and current affairs. What do you think is holding them back? 

    The issue is of setting up a monitoring system so that radio content can be monitored by the government. Once this is ready, we don’t think government will have any reason to limit news on FM radio.

     

    Unlike the print or the television, radio is said to be a highly regulated medium. Shouldn’t the radio industry also be self regulated rather than be regulated by the government?

    Yes, radio should be self regulated and that is why we are formulating our own codes so that national interest is kept sacrosanct in radio content.

     

    Can you throw some more light on the self-regulation and content code? Will the code of ethics be restricted only to AROI members?

    We will share details once the code is formulated and approved by the members. As all operators are members, there is no distinction between AROI and the industry.

     

    RJ Mentions is seen by some as a breach of ethics, especially because the station fails to inform the listeners that it is a plug. Do you agree?

    We cannot generalize as this can be decided only on a case to case basis. But we will formulate guidelines.

     

    Do you think radio stations are far too much dependent of advertising revenues? Are there any other sources of revenues that can be explored? 

    It is a fact that all forms of media are dependent on advertisements. Radio, being free to air, is slightly more dependent. However, radio will open up over 200 new markets this year to marketers. I think the immediate focus has to be in these markets. Combination of ground events, backed by radio, could be another revenue source.

     

    Has the music royalty issue finally laid to rest by the copyright board? What is the revenue sharing ratio between FM stations and music companies?

    Only those operators who had approached Copyright Board have got the benefit. The judgment is also under appeal from music industry. However, with statutory licensing being planned by HRD Ministry, the other operators can take immediate advantage thereafter.

     

    What according to you are some of the challenges before the radio industry? What steps need to be taken to overcome them?

    The main challenge is to change the mind sets, especially of advertisers, for whom radio is still at the bottom of their media plans. The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns.

     

    Is employee retention one of the challenges facing the radio industry? Is there a talent crunch?

    There is always a talent shortage in media. However, like in television, radio, too, managed to operate over 240 stations on a non-existent talent base. AROI, on its part, is setting up a Skill Development Council for talent development, in association with Government & FICCI.

     

    What is the road ahead like for the radio industry?

    Right now the focus will be on closing pending issues – with BECIL, Prasar Bharti – as also the upcoming bid for 800 stations. In the longer run, radio is set to emerge as a strong competitor to both print and TV, with its uniqueness as both a local and national media, as well as the only media that is consumed even while consumers are engaged in other activities such as driving, working or playing.

     

  • Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms

    Reliance Broadcast launches ‘Kings Of Kavis’

    Reliance Broadcast Network Limited (RBNL) on Thursday announced the launch of their show with Surender Sharma – one of India’s most famous Hindi poets and humorists on 92.7 BIG FM and BIG MAGIC.

     

    For the very first time a top humorist will feature simultaneously on two media platforms through a single show titled ‘Hasya Panchayat’. The famous hasyakavi, popularly known as Sharmaji, will feature daily across 92.7 BIG FM stations in Hindi speaking regions as well as on BIG MAGIC, with his hilarious trademark one-liners to people’s queries on different subjects related to everyday life.

     

    Sharmaji, known for his straight faced, glum expression, offered fans a brilliant glimpse of his show at Shivaji Stadium Airport Metro where he, along with other eminent hasyakavis, participated in the ‘Hasya Panchayat’, and made the crowd burst into uncontrollable fits of laughter.

     

    Together with his fellow kavis, he presented a range of enjoyable poems and on a serious note urged listeners to reflect on modern-day issues such as inflation, corruption and unemployment. From the election fever in Uttar Pradesh and Punjab to popular Bollywood flicks such as Dirty Picture, the humorist took on some very hot topics and added his distinctive touch of humour and sarcasm to them.

     

    The 92.7 BIG FM show will entertain listeners for one hour every evening and will feature the best of Sharmaji’s performances on a special weekend show.

     

    The artist will simultaneously feature on BIG Magic’s daily show titled ‘Hasya Panchayat’ in a special segment, where he will present his hilarious take on different topics. People from the Hindi heartland of Uttar Pradesh, Madhya Pradesh, Biharand Jharkhand will also get to watch shorter capsules featuring Sharmaji’s celebrated one­-liners.

     

    Speaking at the event, company spokesperson said: “Few things in life can compare to the joy one gets in making someone laugh. We’re proud to bring a much-loved persona like Surender Sharma into the lives of our consumers and trust his wittiness will give us many reasons to laugh. This double treat on 92.7 BIG FM and BIG Magic will ensure people never miss out on the King of Kavi’s rib-tickling humour.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music

    Reliance Broadcast Network returns with second edition of BIG Regional Music Awards

    Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live and radio arm 92.7 BIG FM on Monday announced its second edition of ‘BIG Regional Music Awards’- the biggest celebration of regional music in the country. The awards, having an imprint across 5 major states – Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal- will have their own unique, regional flavour which will appeal to regional and local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.

     

    BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award.

     

    There will be a jury and popular choice segment of awards, which will see talent being judged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.  The complete show will feature around honouring the biggest entertainers across the strongest emotions of the viewers and listeners.

     

    The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.

     

    Commenting on this occasion, a company spokesperson said: “Music is the true celebration of life in our country. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year inDelhi

    92.7 BIG FM presents BIG Music Parade this Republic Day

    By A Correspondent

     

    92.7 BIG FM,India’s No. 1 FM Network and the radio broadcaster of the year at the Golden Mikes, plans to celebrate this Republic Day by bringing alive the true patriotic spirit of our nation with the BIG music parade.

     

    The musical parade will see different states being brought together, with hand-picked songs, cutting across language barriers, making music the true unifier. The BIG Music Parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi.

     

    The BIG music parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On January 26, every hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network. Each song will be introduced by a well known personality from the region explaining what makes the song special. This special programming will seek listeners’ votes and will be promoted heavily to ensureIndia gets what truly meets their expectations.

     

    Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views on why they like a particular song and how it helped them to connect with listeners in that region.

     

    Leading up to the Republic Day, listeners can suggest songs they believe are true representations of their state through an SMS or by posting on the 92.7 BIG FM Facebook page.

     

    On Republic Day, each state’s jhanki (song selection) will be posted on the station’s Facebook page. Listeners can then share their opinion on the song selection and why they think their state’s jhanki deserves to be the best jhanki of this year.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. 92.7 BIG FM, BIG CBS, BIG CBS Prime, BIG CBS Love, BIG CBS Spark are some of the brands under their umbrella.

     

  • Aradhana will have content taken from Kathakar and Morari Bapu, Kajal @ 9 will deal with issues and concerns ranging from relationships to career.

    Two new interactive programmes from MY FM Ahmedabad

    By A Correspondent

     

    On January 16, MY FM announced that it is all set to launch two new interactive programs – Aradhana and Kajal @ 9 – in Ahmedabad, Gujarat. These shows will have unique content with big names driving it.

     

    The show titled ‘Aradhana’ will be aired from 6 to 7 every morning in the spiritual time band and have content taken from Kathakar and Morari Bapu.

     

    Kajal @ 9, a show hosted by eminent Gujarati writer Kajal Oza Vaidya, will be aired from 9-12 pm, Mon – Fri. The show, going on air from January 16, will have Ms Oza Vaidya resolving issues and concerns, ranging from right from relationship to career. Ms Oza Vaidya’s first show will be based on Uttarayan, the kite flying festival ofGujaratand relationships.

     

    Harrish M Bhatia, CEO MY FM said: “We are committed to provide quality and innovative content to our listeners. We feel great that highly prominent and renowned personalities are extending their support to fulfill our commitment. The shows are interactive in terms of knowledge and entertainment.”

     

    MY FM, the radio business of DB Corp Ltd, took a bottom-up approach and started functioning from the Tier II cities of the country where the Bhaskar Group already had a stronghold. It set up its first station in Jaipur in 2006 and slowly expanded to 17 cities.

     

  • Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on

    Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC

    By A Correspondent

     

    Entertainment Network (India) Ltd has informed BSE that the company intends to enter into strategic business arrangement with Abu Dhabi Media Company (ADMC), a public joint stock company based inAbu Dhabi,United Arab Emirates.

     

    ADMC is a multi-platform media organisation and is inter-alia in the business of providing media content across various platforms including television, publishing, radio, digital and so on. ADMC owns multiple radio frequencies which broadcast across the UAE.

     

    As part of business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in the UAE. The company will also grant a conditional license to ADMC for use of its Brand ‘Radio Mirchi(R)‘.

     

    Some of the other radio stations run by ADMC are Quran Kareem, an institution for more than 30 years, broadcasts both live and recorded recitals of the Holy Quran; Emarat FM, a pioneering Khaleej radio station that attracts listeners from the UAE and the Gulf with its interactive and entertaining programs that combine entertainment, songs, music, news and live shows; Abu Dhabi FM, the oldest Arabic radio station in the Gulf; Star FM, which targets bilingual, expat Arabs in the 15-35 year age range who have had some exposure to Western musical tastes and culture; and Abu Dhabi Classic FM, the first Western classical music radio station in the Gulf.

     

  • Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media

    Digital is the future, not competition to radio

    By Robin Thomas

     

    While digital was and probably is still seen as a threat to the growth of print and television, for radio, on the other hand, the digital medium is said to be a complement and not competition.

     

    Some examples of digital successfully complementing radio to provide good content are Radio Mirchi’s VAS application – ‘Mirchi Mobile’, which allows mobile users to listen to any Radio Mirchi station from any city by just dialling a particular number across any telecom operator. Radio City’s music portal, PlanetRadiocity, in addition to its extensive music content, offers web radio, said to be India’s first and only multi-genre, live and interactive ‘Web Radio’ station that plays a variety of content 24×7. Radio Netherlands Worldwide (RNW), the Dutch international public broadcaster recently launched a website on sex education. Radio Maska is another internet radio portal available inIndia.

     

    Rachna Kanwar

    The one common factor among FM radio stations is that they want to stay connected with their listeners even when they are not tuned in. Hence most of them are finding new and innovative ways to engage their listeners online.

     

    Radio jockeys are going online by putting up blogs, videos and audio clips of their programmes on their FM station websites. Almost all FM stations today have made their presence felt on social networking sites like Facebook and Twitter.

     

    MxMIndia spoke to couple of FM stations to find out the significance of digital media to FM radio today.

     

    Rachna Kanwar, Vice President and Business Head, Digital Media and New Business, Radio City feels that digital medium has helped them connect with their audiences not only in India but even those settled abroad. “With the astounding rate at which the medium is growing, it is obvious that nobody can ignore digital media today.RadioCityhas used the medium effectively to reach out to our listeners. Digital media has also enhanced our engagement with listeners and has helped us in promoting our offerings to a larger audience base,” she said.

     

    Rahul Balyan
    Amitabh Srivastava

    In order to engage the listeners and ensure that they tune in to the radio station, the traditional FM stations will have to continue re-inventing themselves a lot more around what the listeners want and how they want, especially since the choice for a listener will be infinite on digital platforms.

     

    Rahul Balyan, Senior Vice President and Head of Digital Initiatives, Radio Mirchi said, “We have realised that at least 20 per cent of Radio Mirchi listeners are online, and have a lot to say; the digital platforms allow us to connect them on a one-on-one basis. We have got a tremendous response on Facebook, Youtube, Mobile VAS and our website. All of it is driven by the equity that Radio Mirchi has created with the listeners.”

     

    Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media.

     

    Amitabh Srivastava, Country Manager – South Asia, Radio Netherlands Worldwide pointed out: “Digital is the future and not competition to radio and I see a lot of potential for internet or digital radio inIndia.Mobilehas also become very important today as most people listen to radio on their mobile phones and as technology will progress and internet usage grows inIndia, internet radio will also see growth.”

  • In association with T-Series, RED FM regales its listeners with superhit compilations.

    RED FM to launch Superhits TOP 30

    By A Correspondent

    This Diwali, RED FM celebrates the joy of the season with full-on entertainment and energy. Presenting an absolute dhamaka to its listeners, in association with T-Series, RED FM announces the simultaneous launch of 93.5 RED FM SUPERHITS TOP 30, across its network. To be unveiled on October 26, this Superhits CD boasts of a compilation of the Top 30 songs from Bollywood movies released this past year.

    93.5 RED FM SUPERHITS TOP 30 is a reflection of the CHR (Contemporary Hit Radio) format followed extensively by the station. With the launch of the music CD, the station for expression will engage its listeners through exciting on-air contests giving them an opportunity to win their very own copy of the 93.5 RED FM SUPERHITS TOP 30.

    Speaking about the association, Mr Rana Barua, COO, RED FM 93.5 Network said, “Listeners tune into RED FM because they know that it is the only radio station that plays contemporary hit music across shows. Similarly T-Series has regaled the audience over the years with one chartbuster after another. Through this association with T-Series, the listeners are in for a very good time as they will be treated to an exclusive compilation of 30 rocking chartbusters. This endeavor, will surely usher the festive celebrations with gusto!”

    Says Mr Neeraj Kalyan, President, T-Series, “We are delighted to partner with RED FM in launching Superhits T30 music CD which is a compilation of chartbusters that has been serenading the airwaves all year round! Since RED FM is the only radio station that plays contemporary hit music, our synergies matched effortlessly. Through this partnership, we intend to reach out to maximum number of people across the cities this Diwali.”

    With songs from the movies such as Rockstar, Dabangg, Ready and Delhi Belly amongst others featuring in the CD, RED FM reinforces the fact that it is the only radio station that breaks the clutter by promoting contemporary super hit music!

    Says Nisha Narayanan, Senior VP Projects & Programming, RED FM 93.5 Network, “Superhit Top 30 has always been the trademark for Red FM. It is this show that is associated with RED FM across India. Thus, with the kind of response the show has received, Red FM has decided to launch the compilation of top 30 songs in a CD and who better to do it with than TSeries. The compilation consists of the best voted songs in the chartbusters for the last one year. We are happy to have associated with one of the best music company – ‘TSeries’ and hope that our clients and listeners like this gesture of us in the form of Superhits Top 30 for this festive occasion.

  • Radio Mirchi and IBN7 offer an off-beat look at current events, politics, people and happenings in a satirical tone, in the new show 2G.

    IBN7 partners with Radio Mirchi for 2G

    By A Correspondent

    IBN7 has partnered with Radio Mirchi for the promotion of IBN7’s new show, 2G that offers an off-beat look at current events, politics, people and happenings in a satirical tone. For the first time, Radio Mirchi is set to present on the television RJ Naved. Now viewers across the country will get a double dose of Mirchi Murga both on the Mirchi airwaves and on the television live and exclusive on IBN7’s brand new show- 2G.

    Commenting on the association, Mr Sachin Tagra, Vice President, Cluster Head, ENIL said, “We are thrilled to present RJ Naved on the television celluloid to his fans. Over the years, the concept of Mirchi Murga has become widely popular amongst our listeners owing to its novelty. It is a special treat for our fans this time as we bring Mirchi Murga to them LIVE on 2G on IBN7. We hope that we continue to add entertainment and fun to the lives of Mirchi listeners”

    Mr Piyush Jain, COO, IBN7 adds, “IBN7 has always believed in content innovation and bringing something different for our viewers. A show like 2G brings a daily dose of humour and lightens up the mood in the very serious genre of news. The concept of political satires is very popular across the world and an association with Radio Mirchi will help popularize this here as well. RJ Naved of Radio Mirchi was an obvious choice as a co-host of the show since he has all the wit and the brain to fit in the portfolio.”

  • From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!

    Team Mirchi takes off, leaving behind a giant storybook for listeners!

    By A Correspondent

     

    In a unique concept, Radio Mirchi 98.3 FM’s listeners will get an exclusive chance to enjoy some thrilling stories left behind by the Mirchi team as they go on a chutti. From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!

     

    The Mirchi team is off on a holiday to the land of sun and sand…Goa! And in their absence, the station is going to take on a whole new avatar as different ‘kahaanis’ with different flavours will be played out on various shows, complete with songs, recaps and sound effects.

     

    Celebrities like Vidya Balan, Bipasha and R Madhavan will be on-air as well to add to the thrill! Mirchi’s unique programming initiative promises to hold the listeners spellbound with its innovative content.

     

    On Dheemi Local, tune in to ‘Samir aur Khushi ki Kahaani’, where the protagonists realize the many differences between them once they fall in love. Will Samir and Khushi be able to overcome the many obstacles to achieve happiness?

     

    Get a scoop of classic chill and goose bumps on the Mirchi airwaves as Sunset Samosa will play ‘Sushant ki Kahaani’, where Sushant will find out if ghosts exist or not.

     

    On Mumbai’s popular morning show, Hi Mumbai, Mirchi listeners will witness the extraordinary story of Pankaj and Aarti caught in a loveless arranged marriage. Their story takes an unexpected turn as Pankaj is attracted to an enigmatic girl sitting in a rickshaw and follows it.

     

    Purani Jeans will take on a romantic yet mysterious trip with its story of Shreya and Ankit. The enigma will be palpable on the Mirchi airwaves as the story unfolds through the eyes of a man who starts weaving stories in his imagination around the couple.

     

    Love, drama, tension, thrill and many such emotions will unfold on Mirchi, as the various kahaanis from the Mirchi Storybook will be played on air till February 20.