MxMIndia

Category: RADIO

  • To reinforce its presence in the virtual world, All India Radio has engaged releaseMyAd to meet twin objectives of optimum inventory utilization as well as revenue augmentation

    AIR appoints releaseMyAd as its online virtual agency

    By A Correspondent

     

    All India Radio accorded its first official recognition to releaseMyAd, India’s largest online ad platform as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow & FM Gold.

     

    As one of the country’s foremost welfare awareness medium, All India Radio enjoys a far wider reach across the country than that of any other private FM station. As an online platform that creates advertising opportunities for small and medium businesses in radio, cinema and print segments across India, releaseMyAd’s partnership with AIR could not have been a more compatible one. As enterprises, both AIR and releaseMyAd function to empower Indians in their own way.

     

    To reinforce its presence in the virtual world, All India Radio has engaged releaseMyAd to meet twin objectives of optimum inventory utilization as well as revenue augmentation. The facility allows advertisers to book ads online across all channels of AIR with a simple mouse-click. As an online media option, releaseMyAd makes mass media advertising options accessible to all by effectively matchmaking between media owners and advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues”, says Amitabh Shukla, Additional Director General (Commercial) All India Radio.

     

    “All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer”, says Sharad Lunia, founder of releaseMyAd.

     

  • Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets

    Fever FM hikes ad rates

    By A Correspondent

     

    Fever FM has announced a hike in its ad rates by 20 per cent across all stations with immediate effect.

     

    Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets. Across the four metros,Feverenjoys 17.5 million listenersand leads 6 of the 8 drive times.Fever also leads across day parts in Delhi and Bangalore (in the nonKannada category). Source – RAM data, week 39.

     

    Harshad Jain

    Talking about Fever FM’s decision to increase the advertising rates,Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd.said, “Fever has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi and Bangalore, and is among the best performing and fastest growing radio stations in Mumbai and Kolkata.What’s more, in the core TG of 20-34 yrs SEC AB,Fever has the leadership market share across metros.Therefore, the increase in price is related to Fever’s consistent and rapid growth in listenership. We look forward to partnering our clients and offering them great value, and the unique Fever advantage.”

     

     

  • Presenting RAM Ratings for Week 41 of 2015… that's October 4 to 10, 2015

    RAM Ratings for Week 41 Oct 4-10, 2015

    Greetings on Sharad or Kojagiri Purnima and the start of an all-new week.Here are the Radio Audience Measurement (RAM) Ratings for Week 41 of 2015… that’s for October 4 to 10, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.

  • Radio Mirchi Launches 'Yo Punjabi Mirchi', an all-new online Punjabi radio station making its total number of online offerings to 12

    Radio Mirchi unveils Punjabi Online radio station

    By  A Correspondent

     

    Radio Mirchi 98.3 FM added a Punjabi punch to it’s online bouquet of 11 stations  by launching ‘Yo Punjabi Mirchi’, an online Punjabi music radio station.

     

    The station roped in singer Mika Singh to launch it on Gaana.com. Talking about the launch, Mika Sigh said: ” Punjabi Music has had a great impact on the Indian and global music scene. With the launch of this station the fans of Punjabi music can listen to it anywhere in the world.”

     

    Commenting on the launch, Rahul Balyan - Business Head of Digital Initiative, said “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are 3-4 listening sessions per month.”.

     

  • Presenting RAM Ratings for Week 42 of 2015… that's October 11 to 17, 2015

    RAM Ratings for Week 42 Oct 11-17, 2015

    Greetings on Sharad or Kojagiri Purnima and the start of an all-new week.Here are the Radio Audience Measurement (RAM) Ratings for Week 42 of 2015… that’s October 11 to 17, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.​​​

     

  • Presenting RAM Ratings for Week 42 of 2015… that's October 18 to 24, 2015

    RAM Ratings for Week 43 Oct 18-24, 2015

    Greetings on Dhanteras and the start of an all-new week. Here are the Radio Audience Measurement (RAM) Ratings for Week 43 of 2015… that’s October 18 to 24, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.​​​​

     

     

     

    Source : Radio Audince Measurement (RAM), a division of TAM Media Research
    TG: All People 12+
    Daypart: Whole Week
    Place of Listening: All
    Week: Week 43-2015 [18OCT to 24OCT]
    Market: MUMBAI
    Stations Share %
    Big FM 92.7 Mumbai 17.4
    Radio City 91.1 Mumbai 17.0
    Fever FM 104 Mumbai 15.0
    Radio Mirchi 98.3 Mumbai 13.7
    AIR FM2-Gold 100.7 Mumbai 11.5
    Red FM 93.5 Mumbai 10.1
    AIR FM1-Rainbow 107.1 Mumbai 3.8
    Vividh Bharati Mumbai 3.6
    Oye! 104.8 FM Mumbai 3.3
    Radio One 94.3 Mumbai 2.8
    Akashavani Mumbai 1.8
    Market: DELHI
    Stations Share %
    Fever FM 104 Delhi 19.3
    Radio Mirchi 98.3 Delhi 13.7
    Big FM 92.7 Delhi 13.0
    AIR FM2-Gold 106.4 Delhi 12.6
    Radio City 91.1 Delhi 11.3
    Red FM 93.5 Delhi 10.6
    Oye! 104.8 FM Delhi 6.3
    AIR FM1-Rainbow 102.6 Delhi 5.2
    Hit 95 FM Delhi 3.4
    Radio One 94.3 Delhi 3.1
    Akashavani Delhi 0.6
    Vividh Bharati Delhi 0.6
    Market: KOLKATA
    Stations Share %
    Radio Mirchi 98.3 Kolkata 18.6
    Fever FM 104 Kolkata 16.4
    Big FM 92.7 Kolkata 14.6
    Oye! 104.8 FM Kolkata 9.8
    Aamar FM 106.2 Kolkata 9.7
    Red FM 93.5 Kolkata 8.2
    Radio One 94.3 Kolkata 8.0
    AIR FM2-Gold 100.2 Kolkata 4.4
    Friends FM 91.9 Kolkata 4.3
    AIR FM1-Rainbow 107 Kolkata 3.0
    Power FM 107.8 Kolkata 1.8
    Vividh Bharati Kolkata 0.6
    Akashavani Kolkata 0.5
    Market: BANGALORE
    Stations Share %
    Radio City 91.1 Bangalore 23.0
    Big FM 92.7 Bangalore 21.2
    Radio Mirchi 98.3 Bangalore 16.7
    Fever FM 104 Bangalore 13.9
    Red FM 93.5 Bangalore 6.2
    AIR FM1-Vividh Bharati Bangalore 6.0
    AIR FM1-Rainbow 101.3 Bangalore 5.9
    Radio One 94.3 Bangalore 3.6
    Radio Indigo 91.9 Bangalore 2.0
    Akashavani Bangalore 0.9
    Gyan Vani 107.6 Bangalore 0.4
  • Presenting RAM Ratings for Week 44 of 2015… that's October 25 to 31, 2015

    RAM Ratings for Week 44 Oct 25-31, 2015

    Here are the Radio Audience Measurement (RAM) Ratings for Week 44 of 2015… that’s October 25 to 31, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.

     

  • Presenting RAM Ratings for Week 46 of 2015… that's November 8-14, 2015

    RAM Ratings for Week 46 Nov 8-14, 2015

    Here are the Radio Audience Measurement (RAM) Ratings for Week 46 of 2015… that’s November 8 to 14, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.

     

  • Presenting RAM Ratings for Week 47 of 2015… that's November 15-21, 2015

    RAM Ratings for Week 47 Nov 15-21, 2015

    Here are the Radio Audience Measurement (RAM) Ratings for Week 47 of 2015… that’s November 15 to 21, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.​​​​​​​

     

  • Presenting RAM Ratings for Week 49 of 2015… that's November 22-28, 2015

    RAM Ratings for Week 48 – Nov 22-28, 2015

    Here are the Radio Audience Measurement (RAM) Ratings for Week 48 of 2015… that’s November 22 to 28, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.​​​​​​​​​

     

  • Presenting RAM Ratings for Week 49 of 2015… that's November 29-December 5, 2015

    RAM Ratings for Week 49 – Nov 29-Dec 5, 2015

    Here are the Radio Audience Measurement (RAM) Ratings for Week 40 of 2015… that’s November 29 to December 5, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.

     

  • Presenting RAM Ratings for Week 50 of 2015… that's December 6-12, 2015

    RAM Ratings for Week 50 – Dec 6-12, 2015

    Here are the Radio Audience Measurement (RAM) Ratings for Week 50 of 2015… that’s December 6 to 12, 2015. Sourced directly from RAM. It may be noted that this is topline data which may be insufficient for taking business decisions on booking (or not booking) ads on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.​​​​​​​​​​​