MxMIndia

Category: RADIO

  • RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th – 26th

    Big FM salutes efforts of Kargil war heroes

    By A Correspondent

     

    The Kargil war will forever remain etched in the memories of Indians who came together in support of soldiers as they fought with all their vigour to take back the command of the high outposts that was lost to Pakistani intruders. With years gone by, we all tend to forget the sacrifices they made to protect us. To bring them back and alive in the hearts and minds of the citizens, 92.7 BIG FM, on the occasion of the 16th Kargil Vijay Diwas, a celebration to salute the heroes, was the only radio network in India to capture the festivities in full swing at the Drass base camp in Kargil, reminding the country of the very reason that enabled them to sleep peacefully at night during the heart-rending war.

     

    As a part of this initiative too, the radio network’s honourable intentions to keep the jawans of the Kargil war forever engraved in history is a way of spreading gratitude among the people for their noble deeds. RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th – 26th. As they basked in the celebrations that honour the brave soldiers, they shared stories of their heroism directly from the family members of the martyrs themselves. A distinctive element of the campaign was that the RJs lived the life of a soldier during their visit and shared their experiences along with the difficulties and hardships that a soldier goes through while performing his duty.

     

    Bad weather and tough terrains never stopped the young jawans from doing their duty towards the country and fighting the highest battle ever fought at 18,000 feet and it did not stop the RJs either as they drove through extreme conditions to be with the soldiers and celebrate the special day.

     

    As RJs indulged in activities to share experiences and festivities from the base camp, General N.C. Vij, the DGMO and Chief of Army Staff during the war, went on-air on July 26th and shared his experiences and incidents from the battle right from the first day when it all began till the last day of the war.

     

    Ashwin Padmanabhan

    Speaking of the occasion, Ashwin Padmanabhan, Executive Vice President and Business Head, Reliance Broadcast Network Limited said, “This was a great opportunity for us to pay our respects to the jawans. Usually, incidents become memories, no matter how big or heroic that incident may be. To keep memories of these brave young men alive and offer our appreciation and respect to the men who forged ahead to protect the country, we took this opportunity upon ourselves to do something earnest for them.”

     

  • As part of the initiative, 92.7 BIG FM's RJs – Prateek, Balaji, Shruthi and Abhimanyu will host an event for the jawans

    92.7 Big FM to air I-Day show from Siachen

    By A Correspondent

    There are heroes and heroic tales of battles won; then there are sacrifices and tragic stories; all for the sake of India’s Independence. To celebrate the glorious 69th year of our freedom and the privilege that our armies and freedom fighters have left us behind with, 92.7 BIG FM gives soldiers the BIG Salute at Siachen, the highest battlefield in the world with ‘BIG Paigham – Sarhad Ke Naam’.

     

    As part of the initiative, 92.7 BIG FM’s RJs – Prateek, Balaji, Shruthi and Abhimanyu will host an event for the jawans. While the RJs will interact with soldiers over conversations and games, popular singer Aakriti Kakkar will entertain the jawans with some soulful songs and renditions at Siachen.

     

    Apart from a normal life, soldiers are also unable to interact with family members from time to time. Giving life to the campaign, ‘BIG Paigham – Sarhad Ke Naam’, the RJs will collect messages from family members of soldiers stationed at Siachen and read out all messages to them as part of the initiative. They will also take messages from the jawans and communicate them back to their loved ones.

     

    Ashwin Padmanabhan

    Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited stated, “Independence Day celebrations of a country especially one with a democracy and secularity like ours, largely signifies the unity that is prevalent amongst citizens. We celebrate it extensively but we also tend to forget that our jawans are still out there safeguarding our country. To extend our gratitude to them, we will be celebrating this Independence Day differently, doing something that no one ever has – travelling to the top of the Siachen glacier and accompanying the jawans, living their life and celebrating the occasion with them. Our RJs are extremely excited to listen to their stories and I am certain that our listeners will enjoy listening to them on-air too.”

     

    Looking forward to an unforgettable experience in Siachen, singer Aakriti Kakkar said, “I am delighted to partner with 92.7 BIG FM and be the chosen one for such a prestigious activity for Independence Day. This will be my closest experience to witnessing greatness, feeling nationalist and embracing the patriotism in its truest form in Siachen. It is truly an honour and I feel in my own little way, this is perhaps the least I can do for our country’s forces through music. I owe every day we live to them and it is so humbling a feeling to be able to live few moments with them this Independence Day, all thanks to 92.7 BIG FM.”

     

  • Presenting officially sourced RAM numbers for Week ​32 – that's August 2-8, 2015​

    RAM ratings for Week ​32 (August 2-8, 2015)​… and it’s official!

    We take great pride in bringing you officially sourced RAM numbers for ​​Week ​32 of 2015 – that’s August 2-8, 2015​. By officially sourced we mean this is data that MxMIndia has secured from the measurement body RAM, a division of TAM Media Research, a joint venture of global research majors Kantar Media and Nielsen.

     

    ​We would like to advise our readers though that this is topline data only, and for making buying decisions, you may wish to look at dig deeper for a better profile of listenership.

     

  • The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad

    92.7 Big FM rolls out ‘Keemti Stories’ in partnership with OLX

    By A Correspondent

     

    Kuch Keemat Bhi, Kuch Keemti Bhi, the unique marketing campaign that provided OLX, India’s largest marketplace for used goods, with a significant brand recall; is now on air in its second leg after the resounding success of the first leg earlier this year. This time, 92.7 BIG FM and OLX have conceptualised something new for listeners – a segment on-air narrated exclusively by Bollywood actor Ayushmann Khurrana.

     

    Through Keemti Stories, the talented actor-singer and former RJ-VJ narrates stories reiterating the meaning of Kuch Keemat Bhi, Kuch Keemti Bhi. The stories focus on human relationships which bring out the messaging that – the gestures and the thought behind gifting your loved ones are more precious than the gifts themselves. Another distinctive aspect of the campaign is that, with the start of the festive season, each story will showcase stories that have an occasion-based theme.

     

    The segment was created in a bid to showcase how OLX is not just about buying and selling for money, instead, the brand itself is a tool that can be used to bring happiness in the lives of one’s loved ones. OLX, more than an online medium to buy and sell goods, is an enabler in shaping beautiful relations.

     

    Ashwin Padmanabhan

    Speaking on the association, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited, stated, “It is a delight to work with OLX again. We had initially conceptualised a few radio marketing strategies for OLX and our association proved extremely fruitful for both parties. This time, we are creating a unique five week brand campaign on our FM network for which we have roped in Ayushmann Khurrana, a talent house himself. He will be narrating stories that describe the underlying meaning of OLX’s latest marketing campaign – Kuch Keemat Bhi, Kuch Keemti Bhi through story-telling. We have received a wonderful response for the first story that went on-air on August 8th and are looking forward to the overall listener response. We intend to create an emotional connect among people for OLX.”

     

    Speaking on roping in Ayushmann Khurrana for the brand campaign, Padmanabhan added, “Ayushmann is extremely versatile. He is a brilliant actor and a singer but not many know that he has also been an RJ in the past with 92.7 BIG FM. His voice modulation techniques are wonderful and he can tell great stories. Moreover, our target audience for the campaign falls between the age group of 15 – 34 and Ayushmann is the ideal youth icon. Therefore, there could not have been a better brand fit for this campaign than him.”

     

    The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad. Ayushmann comes on-air during the segment to narrate stories that are intended to strike a chord with listeners.

     

    The on-air time for each city is as follows:

    CITY

    TIME

    Delhi

    7 PM – 8PM

    Mumbai

    7 PM – 8PM

    Chandigarh

    7 PM – 8PM

    Kanpur

    6 PM – 7 PM

    Bhopal

    7 PM – 8PM

    Allahabad

    7 PM – 8PM

     

    About Reliance Broadcast Network Limited

    Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora in North America; BIG Thrill – the destination for action entertainment; and BIG Productions – its television content production division. For more information log on to www.reliancebroadcast.com

     

     

     

  • Presenting officially sourced RAM numbers for Week #33 – that's August 9-15, 2015

    RAM ratings for Week 33 (August 9-15, 2015)

    It’s now official. MxMIndia will bring you officially sourced RAM numbers for radio listenership. This week, it’s for Week 33 of 2015 – that’s August 9-15, 2015​. By officially sourced we mean this is data that MxMIndia has secured from the measurement body RAM, a division of TAM Media Research, a joint venture of global research majors Kantar Media and Nielsen. It is not sourced from a radio station network that has been favourably placed in the ratings roster.

     

    We would like to advise our readers though that this is topline data only, and for making buying decisions, you may wish to look at dig deeper for a better profile of listenership. Samjhay?

     

  • 92.7 BIG FM, today, ranks second at an all-India level

    92.7 Big FM unveils new logo

    By A Correspondent

     

    92.7 BIG FM has launched a new logo which is contemporary, young, optimistic and fun, both in content and design.

     

     

    Tarun Katial

    Speaking about the new logo, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “At 92.7 BIG FM, our mission is to reach, engage and enrich the lives of India’s vast populace and we stand today as the largest and leading private FM Radio network with 45 stations. This logo is a step forward into a new world of excitement. We are very happy to enter this chapter and I am sure, we will set a new yardstick for success.”

     

    Ashwin Padmanabhan

    Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “It has been an incredible journey for all of us at 92.7 BIG FM. We have consistently offered the best content to our listeners, associated with brands to create ongoing, far-reaching, cross-platform content driven by great entertainment and received recognition by the industry for our efforts. We continuously challenge our prowess with campaigns that are thought-provoking, entertaining and creating an impact socially. The new logo is a positive change and we are looking forward to creating yet another benchmark”.

     

    With its ground-breaking content and brand activations, 92.7 BIG FM, today, ranks second at an all-India level while reaching out to an astounding 43.2 million listeners per week. As the No. 1 radio station in 18 cities and at the No. 2 position in 8 cities, 92.7 BIG FM has successfully established leadership in key metros across the country.

  • Presenting officially sourced RAM numbers for Week #34 – that's August 16-22, 2015

    RAM ratings for Week 34 (August 16-22, 2015)

    It’s here again… officially sourced RAM numbers for radio listenership. This week, it’s for Week 34 of 2015 – that’s August 16-22, 2015​. By officially sourced we mean this is data that MxMIndia has secured from the measurement body RAM, a division of TAM Media Research, a joint venture of global research majors Kantar Media and Nielsen. It is not sourced from a radio station network that has been favourably placed in the ratings roster.

     

    We would like to advise our readers though that this is topline data only, and for making buying decisions, you may wish to look at dig deeper for a better profile of listenership.

     

     

  • The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience

    Big FM Chennai repositions to play contemporary Kalakkal hits

    By A Correspondent

     

    92.7 BIG FM has switched to play Contemporary Top 100 Kalakkal Hits. The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience. In order to welcome this innovative change, 92.7 BIG FM was joined by RJ’s Balaji, Ramya, Archana, Sarithiran, Vignesh Karthick, Giri Giri and Miruthula at a press conference in Chennai’s Hyatt Regency.

     

    In line with the makeover, the Chennai station promises new RJs, mesmerizing content coupled with innovative and engaging sessions for new and old listeners alike. The coming together of new and existing RJs with appealing content will take listeners on a memorable journey each day.

     

    Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “Our idea behind the change in the Chennai stationality is to appeal to the younger audience. The content too has been modified in a way that it blends with today’s generation. We will play the current era’s Top 100 Kalakkal Hits.”

     

    Excited on being associated with 92.7 BIG FM’s re-launch RJ Balaji said, “The channel has crafted its relaunch carefully in sync with Gen Y, with a focus on hot picks and trending issues while playing beautiful contemporary hit songs. It is a fresh and revolutionized concept and we do hope that our listeners will enjoy our revamped look as well.”

     

    The popular breakfast show BIG Melody Mornings will be replaced by Jalabala Juckkamma and Tea Kadai Bench with RJ Sarethran and RJ Giri Giri, respectively. On popular demand, the channel will continue to air the popular show Take it Easy by RJ Balaji from 6 PM to 9 PM which promises to tickle the funny bone of listeners.

     

  • Presenting RAM Ratings for Week 35 of 2015… that's August 23-29, 2015

    RAM Ratings for Week 35 August 23-29, 2015

    Presenting Radio Audience Measurement (RAM) Ratings for Week 35 of 2015… that’s August 23-29, 2015. Sourced directly from RAM. This is topline data and is insufficient for taking business decisions on buying inventory on radio stations. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers

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  • Presenting RAM Ratings for Week 36 of 2015… that's August 30 to September 5, 2015

    RAM Ratings for Week 36 Aug 30-Sept 5, 2015

    Ram, Ram Sirjis and Madames. It’s a Monday and here we are again with Radio Audience Measurement (RAM) Ratings for Week 36 of 2015… that’s August 30 to September 5, 2015. Sourced directly from RAM. It may be noted that this is topline data and is insufficient for taking business decisions on buying inventory on radio stations. In fact many even damn us for carrying it because it gives insufficient data. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.

     

     

  • The new ad is effective from Monday, 21st September, 2015

    93.5 Red FM hikes advertising rates by 35 per cent

    By A Correspondent

     

    93.5 RED FM has announced an increase in their advertising rates across all the stations. Known for being a station for expression to the common man and playing super hit music, RED FM increased the ad rate by 35 per cent. The new ad rate was effective from Monday, 21st September, 2015.

     

    Commenting on the decision, Nisha Narayanan, COO, RED FM said, “We have not had a rate hike for a while now. Today radio as a medium is growing at a CAGR of 18 per cent and attracts a large number of advertisers as consumption of radio is on an overall high. The demand and supply scenario has a huge imbalance with demand way beyond the inventory that we can play on Red FM. Also the advertisers have shown faith in us to provide customized solutions for their brands and do not have an issue in paying premiums. With Phase 3 and newer cities we plan to venture into, we have decided to go ahead with rates hike across the network. With strong hold in Metro cities as well as Tier II and III cities, we will continue to provide customized quality solutions for all our clients across the network and hope to receive their support for the desired increase.”

     

    Commenting on the scenario, she added that this is a very interesting time for FM radio space as the advertising community has been showing its faith in the medium continuously which is evident from the overflowing radio inventories. Demand across most of major metro’s and big cities has seen growth which is equivalent to festive season rush and thus there is an eminent reason for the rate hike which have been stagnant for almost 2-3 years now. She goes on further to also talk about Red as a brand having a very distinctive offering with the power of celebrity RJs like Malishka, Raunaq, innovative shows and distinctive music offering planners at the media houses definitely include RED FM to deliver the last mile connect within the TG of 18-35yrs. Also she added that in the wake of Phase 3 auctions and an overall optimism within the industry is also going to put pressure on the operational expenses. Thus the rate hike is one of the steps that have become a necessity to optimize the demand and supply and offer best of entertainment and mileage to our advertisers and stakeholders.

     

  • Presenting RAM Ratings for Week 37 of 2015… that's September 6-12, 2015

    RAM Ratings for Week 37 Sept 6-12, 2015

    Hello. This should’ve appeared yesterday, but we were full up with stories so couldn’t accomodate it. So here we are again with Radio Audience Measurement (RAM) Ratings for Week 37 of 2015… that’s September 6 to 12, 2015. Sourced directly from RAM. It may be noted that this is topline data and is insufficient for taking business decisions on buying inventory on radio stations. In fact many even damn us for carrying it because it gives insufficient data. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.