MxMIndia

Category: RADIO

  • Premiering on April 25th, children will enjoy watching their favourite animation series and movies every Monday-Sunday at 4 pm

    Big Ganga launches animated series in Bhojpuri

    By A Correspondent

     

    BIG Ganga islaunching a dedicated one-hour time bandof animated movies and series in Bhojpuri, from 25th April, every Monday – Sunday at 4 pm.The animation series and movies are handpicked especially for kids. A treat for them during their summer vacations, children will enjoy animation series such as ‘Vikram aurMunja’, ‘Stories of Tenalirama’ and animation movies such as ‘Little Krishna’, ‘BalGanesha’ in Bhojpuri.

     

    Starting April25th, the animation band ‘Chhutiyon Ki Churchuri’is aimed at inculcating the right values in kids in a fun and engaging manner. The contentwill air for one hour, every Monday to Sunday at 4pm.

     

    The show will see a robust multi-media promotional plan across key markets. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.

     

    BIG Ganga is distributed across all cable operators across the states of Bihar, Jharkhand & UP and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.

     

  • Sponsors who came on board to put this mega event together include co-sponsor, Mycro Fine Atta Chakki, category sponsors, Kiwa and Urmin, hospitality partner, Club 07 and radio partner 93.5 RED FM

    Chitralekha hosts first season of Mrs. Gujarat contest

    By A Correspondent

     

    The Chitralekha Group hosted its very first season of Chitralekha Mrs. Gujarat 2016, at Club 07, Ahmedabad.

     

    After being groomed by experts in their fields, the 21 finalists faced the jury comprising Priyadarshini Rao, noted fashion designer and founder of the label Mineral, Mickey Mehta, well known Wellness and Holistic Living guru, actress Soha Ali Khan, Tanvi Vyas, Femina Miss India Earth 2008, a popular face of Indian television, actor, producer, Jamnadas Majethia or JD, renowned rapper, Devang Patel and fashion photographer Ashish Sompura over three gruelling rounds of traditional, Indo-Western and gown to emerge winners of Chitralekha Mrs. Gujarat 2016 along with the 1st and 2nd runners up, Mrs. Readers’ Choice, Mrs. Fitness, Mrs. Photogenic and Mrs. Congeniality.

     

    The winner of Chitralekha Mrs. Gujarat 2016 won a GetAway Goddess holiday package from presenting sponsor Cox & Kings, while the 1st Runner Up title was powered by AU Finja who gave away glittering gold jewellery and the 2nd Runner Up won gift vouchers from LG.

     

    The gala event saw some enthralling entertainment acts and the coming together of Ahmedabad’s leading socialites creating a larger-than-life platform of the beauty and fashion ecosphere.

     

    Other sponsors who came on board to put this mega event together include co-sponsor, Mycro Fine Atta Chakki, category sponsors, Kiwa and Urmin, hospitality partner, Club 07 and radio partner 93.5 RED FM.

     

    Commenting on what went behind creating the pageant; Mitrajit Bhattacharya, President and Publisher of Chitralekha Group says “We believe strength of a woman comes from being multi-faceted and marriage pushes a woman towards achieving goals which otherwise seem impossible to achieve. Chitralekha Mrs. Gujarat is a platform which looks to reward these outstanding women of Gujarat who continue to prove that beauty is not just skin deep. We are overwhelmed by the response both in terms of quantity as well as quality in the first year itself. As an organisation, it’s now our responsibility to nurture and help them achieve their dreams. More power to them.”

     

  • A night that was all about cheering, enjoying, encouraging and most importantly radio

    Red FM, BIG FM & Radio Mirchi earn top laurels at IRF

     

    By Anuka Roy

     

    ‘Happiness is like a radio station, broadcasting all the time. You just have to learn how to tune in and receive it properly. Stay tuned and be happy always!’ Nobody knows who said that but it sure is a true saying. It was indeed a happy environment when people from the radio and media industry gathered together to celebrate the best of the best in radio. This year the Excellence in Radio Awards (ERA) were hosted on Friday the May 13 (this was another highlight for everyone) at The Westin Mumbai.

     

    This year, a total of 43 awards were given out across various categories. To celebrate the spirit of radio and the winners everyone in the audience was given a whistle to cheer for the winners. And did they cheer? The only thing that can be said is, hardly anything else was audible every time an award was announced. Some of the award-winning stations this year included Radio Mirchi, Red FM, Suryan FM, Reliance Broadcast Network Ltd, Radio City, Radio Mango, Club FM and MY FM.

     

    Without any doubt this year’s ERA was painted red with Red FM winning 13 awards including the ones won by sibling Suryan FM across different categories and regions including the ‘Best Radio Sparkler (Hindi)’ for the character Bauua, who plays pranks on people over the phone and the ‘Best Community Service Award’ for ‘Himmat ki Kimat Delhi’, an initiative by Red FM Delhi in recognising the true heroes of Delhi.Suryan FM won two awards ‘Best Breakfast Programme/Show (Tamil)’ and ‘RJ of the Year (Tamil)’ which went to RJ Blade Shankar. Reliance Broadcast Network Limited or Big FM also won 8 awards, including the award for the ‘Best Radio Programme  (Hindi – For Non-Metro Station)’ and ‘RJ of the Year (Hindi – For Non-Metro Station)’ which went to AnnuKapoor for his show ‘Suhaana Safar With AnnuKapoor’.‘RJ of the Year (Hindi)’ went to RJ NeeleshMisra of Big FM.TLG India (Zenith Optimedia India) won two awards for’ Most Effective Use of Radio in an Activation Campaign’ and ‘Most Outstanding Use of Radio in an Ad Campaign’. However, the most anticipated award of the evening, ‘Best FM Station’, was taken home by Radio Mirchi Delhi.

     

    Speaking to MxMIndia, Vishaal Sethia, Senior Vice President, Programming at Radio Mirchi said: “It always is a fabulous feeling. It is a station which has a lot of initiatives regularly. It is a very creative team; this also re-establishes the fact that we are leaders in Delhi. It is a great feeling to be rewarded for all of that”.

     

    Nisha Narayanan, COO of Red FM spoke about the road ahead for the station. She said: “What I am really happy about is the fact that, we are winning a lot of regional awards. I have always been saying that awards need to move out of Delhi and Mumbai, needs to be encouraged in other cities as well. The road ahead, as I keep telling the team, we need to continue to innovate, be fresh in our thoughts, think out of the box and keep entertaining. ” Speaking on behalf of Team Red FM on bagging a dozen awards, Rajat Uppal, National Marketing Head said: “It is nice. We always have been winning so many awards and this year is no exception. We won 13 medals today; it feels great.”

     

    With much debate on about the future of radio in our country, the awards surely are a source of encouragement and a hope for brighter days ahead for the radio industry.

     

     

  • Measurability, co-existing with digital and a bright future were some of the key terms that emerged from this year's IRF Conference

    Challenges and the future of Radio @IRF

    The Indian Radio Forum (IRF) held this year’s annual conference on May 13 at The Westin, Mumbai. RajatUppal, National Marketing Head, Red FM and AshwinPadmanabhan, COO, Reliance Broadcast Network opened the conference. “There are great opportunities for Radio and we have to make Radio relevant” said Uppal. Padmanabhan focused on what challenges lie ahead for radio. “One of the biggest challenges is the measurability of listeners. It needs to be looked into”, he said.

     

    The first session was conducted by Gaurav Mehta, CEO, OLX South Asia on ‘Measuring ROI for Radio’. Return On Investment (ROI, is indeed an concern for advertisers and media agencies who are challenged more than ever to achieve it and sales goals due to the increasingly diversified media landscape and extraneous market challenges. Mehta spoke about the usage of analytics to understand the contribution of Radio spend to business. He said that adfolk speak about radio being a potential medium but they do not invest on it. He ended his session by saying that “We do not understand radio as much as we should”.

     

    The next session was a panel discussion on ‘Telling brand stories through effective and creative radio’. This was moderated by Reliance Broadcast COO Ashwin Padmanabhan and the panelists for this session were Manish Bhatt, Founder Director of Scarecrow Communications, Manohar Nayak, Managing Director, Lingo India and Sunil Kumaran, Country Head, Dentsu Story Lab. Few marketers have been able to leverage the strengths of the radio medium to design effective, creative radio advertising that brings brand stories alive in the minds and life of a radio listener. Nayak,  who considers radio to be his first wife, said:  “Radio is a very personal space. It can be used effectively to reach out to people”.  Kumaran spoke on what needs to be focused on to make it more effective. “One basic challenge is to understand the medium deeply. Measurability is also a huge concern.” “We are trying to make radio cool by using social media,” said Bhatt about increasing the reach of radio.

     

    This was followed by a session on ‘How can radio kill the video star?’ by Hari Krishnan, the Managing Director of Zenith Optimedia Group. Krishnan’s presentation was quirky and creative from the word go. He started the session by showing the1979 music video of ‘Video killed the radio star’ by Buggles. Then he proceeded the session by saying that he will be giving tips on how to take revenge on the visual medium. “Look at the limitations of the visual medium and use it in your radio pitches”, he said. According to him, radio retained its magic but brands left radio behind. “I think the time of radio is here. Radio offers opportunities beyond just reach and engagement” was his signing off message to the audience.

     

    Nisha Narayanan, COO, Red FM, moderated the discussion on ‘Radio- selling beyond FCT’. The panelists for this discussion were VanitaKeswani, CEO, Madison Media Sigma, Suresh Balakrishna, CEO India South Asia, Kinetic and Jaideep Singh, Senior Vice President and Business Head- Integrated Network Solutions, Viacom 18. FM brands today offer radio beyond FCT (Free Commercial Time). We all know about the various awards shows and concerts hosted by these radio channels. So, why is there a need to sell FCT only on radio, was a question which was critically discussed in this session. They unanimously agreed that organisations should not just be concerned about business and numbers. They should explore the medium more and creatively tackle situations. “Radio has larger potential because they can create localised content”, said Singh.

     

    The first panel discussion post lunch was moderated by Suman Srivastava, Vice Chairman and Chief Strategy Officer, FCB Ulka. Topic of the discussion was ‘Is radio relevant in a mobile world’ and the panelists were Nandini Dias, CEO, Lodstar UM, Tarun Katial, CEO, Reliance Broadcast Network and Sanjay Tripathy, Senior Executive Vice President- Marketing, Product, Digital and e-Commerce, HDFC Life. They all agreed that in today’s rapidly evolving technology, it is about the co-existence of radio and digital. Katial agreed that, “It is not about one versus the other but about co-existing.” Tripathy shared that how they created a radio campaign to promote their digital campaign. “The way we perceive radio has changed. It is not just about music but the power of sound,” said Dias

     

    The second panel discussion was about ‘Steaming music- threat or opportunity for FM”.  It was moderated by Prashant Panday, Managing Director and CEO, Radio Mirchi (ENIL) with Aditya Swamy, Digital Media and Content Marketing, Flipkart and Shridhar Subramaniam, President- India and Middle East, Sony Music Entertainment as the panelists. They all agreed that it is clearly an opportunity for FM and if they think beyond the FM platform there is a chance of growth for their brand. Subramaniam said the biggest threat iss the machine algorithm which takes an average measure to calculate the consumer’s taste and offers them that particular category every time they tune in. Both the panelists agreed that FM broadcasters need to embrace streaming. “They should offer local experience and try to figure out a revenue stream,” said Swamy.

     

    The conference ended with the ‘Radiopitch Challenge’. On its sixth successful year, the top four from the Excellence in Radio Awards (ERA) category of ‘Most outstanding use of radio in an Ad campaign’ are invited to present a media plan for a product in front of the judges. This year’s winners were Team Motivator who presented their campaign for ‘Hike messenger’ and the runners up were Group M media for their ‘Crash the Pepsi IPL’ presentation.

     

  • Mischievous & witty Bauaa takes charge to shield Delhi against water war in a quirky style

    Red FM launches campaign to curtail water problem in the capital city

    By A Correspondent

     

    Red FM 93.5 along with RJ Raunac (Bauaa) launched a witty and quirky campaign to create awareness around the growing water scarcity in the capital city, targeting the ‘chalta hain’ attitude of Delhiites towards water wastage. In a 7-day spike on morning show ‘Morning No 1’, RJ Raunac will ask listeners to nominate locations which are regular sights of water wastage through leaking overhead tanks in Delhi’s residential areas. The chosen locations will be raided by Bauaa aka RJ Raunac and water alarms will be given to people in the surroundings which will work as a constant reminder towards water conservation. To make it more intriguing and impactful, Red FM has introduced water alarms in Bauaa’s voice.  The alarms in his typical shaming style will announce that the tank is full now and the water pump should be switched off.

     

    As part of the initiative, Kapil Mishra – Holding the cabinet portfolio of Water in Delhi Government appreciated Red FM for the water Alarm installation activity and invited the RED FM team to install the water meter at his residence as well. Divisional Commissioner, Delhi A. Anbarasue came forward and encouraged Raunac for this huge effort of not only creating awareness but providing a quirky solution as well. Activist and water conservationist Vikrant Tongad has joined hands with RED FM will come on-air to enlighten the listeners on growing water crises and interesting tips and factoids around water conservation. The rising start-up Shop clues have also come forward to extend its support in Red FM’s unique initiative and will hand over water alarms as a complementary gift to all the consumers availing services from their portals in Delhi NCR region. Bollywood celebrities like Kanika Kapoor, Mona Singh and Sunny Leone also joined hands by lending a voice on this initiative

     

    Commenting on its unique initiative Rajat Uppal – National Marketing Head Red FM said, “Through this initiative Red FM aims to put forward the alarming truth of Delhi’s groundwater table which is receding steadily at a pace that could lead to serious water crisis. We are going a step ahead and not only creating awareness on water conservation but also providing a solution to address it in a quirky style to ensure success of the campaign.  I would like to thank all our partners who have come forward to support us and help us establish a mark”.

     

    Listeners can message Red FM if they want ‘Bauaa’ to come down to their society and help in conservation of water on 7531935935. Extensive on- ground is also planned in RWA in areas like Mayapuri, Vasant Kunj, Malviya Nagar etc.

     

  • RED FM Network brings great music from the 90s with new FM station in Mumbai – Radio REDTRO

    Red FM launches Redtro, its second station in Mumbai

    By A Correspondent

     

    RedFM has launched its retro music station in Mumbai – REDTRO 106.Chaar. This is the first radio station to be introduced under the newly acquired Phase III licenses by the company. While the station has been test-playing for the last few days, the launch yesterday, was marked with afternoon show by RJ Pritam.

     

    Commenting on this new development, Nisha Narayanan, COO, Red FM said, “I’m elated to hear REDTRO 106.Chaar! Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there’re so many new players making a foray in the market and we aim to grow the market with our newest offering, we were very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how REDTRO 106.Chaar was born. A format radio channel, REDTRO 106.Chaar aims to diversify retro space and focus on the music of the 90s. It is clearly, “Aaj ke zamaane ka retro station”! With RED FM being India’s favourite contemporary hits radio station, and REDTRO going retro, we believe we have a strong and powerful proposition for our listeners and our advertisers alike.”

     

    REDTRO 106.Chaar will appeal to the matured yet young-at-heart audiences. It is not just best music of 90s being played again, it also continues to be the provocative entertainer and station of expression.

     

    REDTRO 106.Chaar is RED FM network’s second radio station in Mumbai. It was acquired in Phase III auctions along with eight more stations, namely, Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.

     

  • REDTRO 106.Chaar ropes in popular TV anchor, satirist and comedian, Cyrus Broacha as RJ

    Funnyman Cyrus to add his twist for Redtro’s new show

    By A Correspondent

     

    Having debuted on Mumbai’s air-waves on last month, REDTRO has signed Cyrus Broacha as an RJ for ‘Cyrusnaama’ – a show that combines the spirit of 90s and the flavor of today. The station announced the coming on board of Cyrus and other RJs – RJ Saurabh, RJ Pritam, RJ Palak, RJ Sudarshan – along with an interesting programming line-up.

     

    Launched as the first radio station under the newly acquired Phase III licenses by the company, REDTRO is an ode to the golden days of the poster boys of 90s packed with today’s energy and modern irreverent attitude. With its tagline, Phir Bajao, REDTRO aims to bring back the loved tunes from the era of the 90s.

     

    Speaking on the sidelines of the launch party, Nisha Narayanan, COO, Red FM & REDTRO FM said, “We are very positive and confident about our new brand, REDTRO 106.Chaar, in Mumbai. Our extensive research has pointed out a definite need gap, which is the reason we have a very sharply defined product and a differentiated brand offering. In our mind, REDTRO 106.Chaar, is retro for the young adults. Not just the songs, but even the content is customized to what millennials want to listen, when it comes to retro. Our sound and range is aimed at and invoking a certain level of passion for our mature TG, aged between 30-45 years.”

     

    “After some aggressive listener research and co-creation workshops with radio consumers, it was the music at the turn of this century that won, hands down. However, not totally diverting from the spirit of RED, we intend to take our legacy of creativity, innovation and entertainment forward; yet at the same time, breaking the monotony of FM Radio. We are putting our words immediately into action by getting on board Cyrus Broacha, who will bring his quirky style on-air with us. More such initiatives should create top-of-mind associations with our listeners, over the next few years.”

     

    Also ushering in the 90’s for today’s contemporary listeners will be RJ Saurabh, RJ Pritam, RJ Palak, among others. The day opens up with RJ Saurabh whose rib-tickling humor and sarcasm will make every morning worth that cutting chai. Save the 11-2 PM slot for RJ Pritam’s infamous ‘Bhabhi ka show’ and learn how to woo in style with Pritam’s wicked charm. One is as old as one feels; drawing upon the same lines, the afternoon show is taken over by RJ Palak whose ‘Redtro Jawani’ will make you reminisce your youth as she tells you about the newest and the latest things that Gen X, Y and Z is trying!

     

    REDTRO 106.4 has designed a big-bang, 360 degree campaign to amplify the buzz around its latest launch to engage deeper with the listeners and establish what REDTRO has to offer.

     

  • Radio is one of the oldest mediums but it still stands tall when it comes to reach, states AZ Research's Radio Listener's Research Report.

    More than 64 per cent listen to FM radio every day: Study

    By A Correspondent

     

    Radio is one of the oldest mediums but it still stands tall when it comes to reach, states AZ Research’s Radio Listener’s Research Report. According to the report, more than 64 per cent of people listen to FM radio every day. They attributed the increased acceptance of FM radio to the ease of access.

     

    A detailed research analyzing the consumption pattern, the study burst the myth that radio was largely consumed by Sec C of the consumers. While only 51 per cent from Sec C indulged in radio, about 72 per cent of Sec A and B listened to radio on a daily basis. Another interesting revelation was the behaviour of the listeners. As per the report, more than 71 per cent of listeners preferred to listen to the same channel on the same time indicating strong loyalty. Respondents who flipped channels were a meager 16 per cent.

     

    From the recall perspective also FM radio exhibited a better quality recollection. Radio had a significantly higher quality recall (43 per cent) as compared to television, which was only at 22 per cent. Regular listeners could remember elements like name of the program, name of the RJ, the main sponsors of the program and even the contests that are run on the FM channel.

     

    Elaborating on the research, Sujay Misra, Managing Director, AZ Research Pvt Ltd, said, “Radio provides marketers with great reach and quality recall but is often underrated. Though slowly marketers are realizing its potential and are adopting focused approach. I am confident it will not increase the spend on radio but also give way to a more focused brand building campaigns rather than tactical ones that is been aired.”

     

    An in-depth analysis on the penetration across the country according to findings though with a 94 per cent Bangalore exhibited highest acceptance to the medium, tier 2 cities like Jaipur (89 per cent) and Lucknow (82 per cent) were also not far behind reiterating the national acceptance of the medium. Interestingly, while the centers in the South of the country seems to be more content driven, the rest of the centers were more music driven. From consumption mode standpoint mobile phones (71 per cent) topped the chart as followed by radio sets (53 per cent) and then web (21 per cent).

     

  • Along with the best Punjabi and Bollywood music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 98.3 FM

    Mirchi 98.3 FM takes off in Chandigarh

    By A Correspondent

     

    Radio Mirchi was launched in Chandigarh at the Hyatt Regency, Chandigarh, by Bollywood star Tiger Shroff. Diljit Dosanjh, Punjab’s own rockstar, too played an instrumental role at the launch event.

     

    Keeping in mind the requirements of listeners in Chandigarh, Mirchi 98.3 will play the latest Punjabi music. The product strategy has been decided after extensive research, opinions of experts like Diljit and talking to the people of the city, elaborated Bhanu Pratap Singh, Vice President & Cluster Head Punjab, Himachal and J&K, Radio Mirchi.

     

    Along with popular Punjabi and Bollywood music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 98.3 FM.

     

    Mahesh Shetty, COO, Radio Mirchi commented that, “Chandigarh is a very important city in our expansion plans and we are extremely excited to be here. Working with Diljit on our Chandigarh station was a no-brainer. We didn’t think there was anyone better who would know exactly what the people of this city want. And for the formal launch our new station, we are absolutely thrilled to be associated with one of the hottest new stars of Bollywood cinema today – Tiger Shroff – and one of the most popular directors on the scene – Remo D’Souza.”

     

  • A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media

    92.7 BIG FM partners with Vodafone for ‘One Nation, One Song, One Network’

    By A Correspondent

     

    92.7 BIG FM joined hands with Vodafone on Independence Day to launch a campaign ‘One Nation, One Song, One Network’. In line with this initiative, RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet™ with the aim to reaffirm the faith of our country in unity. The song went on air on August 15 at 12 noon. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered 128K plus views.

     

    Driving the campaign, 92.7 BIG FM RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The ‘Call for Unity’ was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

     

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”

     

  • Fever concluded the first ever acquisition of a radio station in the industry in Chennai, and initiated operations of Fever 91.9 FM in Chennai in October 2015

    Hyderabad wakes up to the tune of Fever

    By A Correspondent

     

    After successful operations in Bengaluru, Fever’s strategy has been to expand in South India. Fever concluded the first ever acquisition of a radio station in the industry in Chennai, and initiated operations of Fever 91.9 FM in Chennai in October 2015.

     

    Now Fever FM has launched Fever 94.3 FM in Hyderabad. Research indicated that the city has a promising base of lovers of Bollywood music and movies. Fever 94.3 FM has launched as the ‘Baap of Bollywood’ in Hyderabad with a vibrant, youthful, creative and interactive programming. Fever has lined up huge excitement for listeners with a new show launch every week for the next six weeks.

     

    Fever FM is also all set to launch in UP. Lucknow, Kanpur and Agra stations are already live while Aligarh, Allahabad, Bareilly and Gorakhpur will start soon.

     

    Harshad Jain

    Commenting on the launch, Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd. Said: “With the launch of Fever FM in Hyderabad and UP we are now present in all key markets of the country: with Hyderabad we establish a strong south footprint and UP enables us to serve the large Hindi heartland. Fever FM is a Bollywood radio station and these markets boast of huge Bollywood lovers. We are sure that with our innovative, entertaining and differentiated content we will win hearts of listeners in quick time. Our celebrity led shows are an industry first and will enthral and entertain Hyderabad and UP.”

     

  • The campaign thought "Aapka Chalta Phirta TV" communicated the essence of the product offering in one line

    Mirchi’s new campaign for dittoTV – Aapka Chalta Phirta TV

    By A Correspondent

     

    Mirchi’s Creative Services (CS) team has crafted an insight driven campaign for the app ‘dittoTV’. The campaign thought “Aapka Chalta Phirta TV” communicated the essence of the product offering in one line.

     

    Just as one can listen to radio while on the move, Ditto TV enabled consumers to watch TV in real time, and that too from anywhere. Based on this insight the CS team came up with the campaign thought of, “Aapka Chalta Phirta TV”. The thought was communicated to the listeners with elements like, “Agar TV ke paav (legs) hote toh aap TV ko kahan kahan lekar jate aur TV dekhna kahan pasand karte?” Mirchi also amplified the campaign through on-ground activities across the country.

     

    Speaking on the occasion, Shweta Iyer, National Head – Creative Services, Mirchi said:  “TV is a very essential part of everyone’s life. Watching live TV on the go will have an impact on the way television is consumed. The quirky name of the campaign – Chalta phirta TV lets people know what the product is all about. We have stretched beyond radio as a medium and covered on-ground to reach more people for dittoTV’s campaign.”

     

    Speaking on the occasion, Archana Anand, Business Head, dittoTV said: “We’re very excited to have partnered with Radio Mirchi on the Chalta Phirta TV campaign. On-ground has been a critical element of our disruptive Bees Ka TV campaign across India for dittoTV. This innovative idea from Radio Mirchi really helped bring alive the proposition of being able to watch Live TV-on-the-go to people across 11 cities. We are very happy with huge interest it generated and the response we have got for the campaign.”