Category: NEWS

  • Horse & Country TV, Amagi relay cloud-enabled feed

    By A Correspondent

     

    Horse & Country TV, the specialist international equestrian sports and lifestyle network, and Amagi, the leader in cloud-based broadcasting platform have announced successful broadcast of The Rolex Grand Prix Live to homes in the UK using Amagi Cloudport, a cloud-enabled remote playout management platform.

     

    “At Horse & Country TV, we strive to be in the vanguard of adopting new and efficient technologies such as the Cloudport infrastructure for broadcasting. Along with our playout partner Amagi, we have now demonstrated to the broadcast industry that live events can be managed by remote playout systems,” said Heather Killen, CEO and Chairman of Horse & Country TV.

     

    The CHIO World Equestrian Festival held at Aachen, Germany on Jul 20, 2014 is the first event of the prestigious Rolex Grand Prix that attracted over 40,000 spectators and millions watching on TV. This was the first time that the event was broadcast live in the UK. The entire playout was managed remotely by Amagi from its operations center in Bangalore, India.

     

    “Managing live feeds, inserting graphics, and dynamically altering the playlist based on how an event unfolds is complex, especially when the playout is managed remotely. We are breaking new ground with this innovation on the Cloudport platform. We are quite delighted with the flawless telecast of the live event on Horse & Country TV,” said Srividhya Srinivasan, co-founder and CTO, Amagi Media Labs.

     

    Amagi’s Cloudport platform provides feature-rich and cost-effective remote playout of channels across multiple platforms anywhere in the world, while delivering service-levels matching traditional satellite or fiber models. The platform encompasses remote channel management tools, a cloud-enabled delivery and playout management hub, and remote playout servers at the edges.

     

  • ‘Twitter Amplify’ gets a like from starsports.com & Vodafone

    By A Correspondent

     

    Starsports.com, in association with Vodafone India, has announced its participation in the Twitter Amplify program In India. The Twitter Amplify program is developed to tap into the growing social conservations around TV programmes, especially live sports. starsports.com and Vodafone India aim to enrich the live sports experience through social media. Sports fans will be able to experience this product during the current Indian cricket team’s England tour.

     

    The Twitter Amplify program enables broadcasters to publish video to Twitter and then jointly monetize the premium content by creating sponsorship packages. Powered by Promoted Tweets, the program will “amplify” the reach of the video content distributed via the broadcasters’ and sponsors’ Twitter accounts.

     

    For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter, especially on mobile devices. It also provides a multi-screen audience engagement strategy essential to satisfying users’ needs to consume content whenever or wherever they want it.

     

    “2014 is a great year for Twitter becoming the social soundtrack for television as 95% of the public social conversation around TV is happening on Twitter today, especially for live sporting events. Broadcasters and brands know that Twitter is a natural TV companion that drives audience tune-in, engagement and affinity,” said Rishi Jaitly, India Market Director, Twitter. “We look forward to working with cutting-edge broadcasters and advertisers, like STAR Sports and Vodafone, who want to tap into a compelling second screen experience We are delighted that cricket fans can now enjoy TV highlights in real-time on Twitter.”

     

    Ajit Mohan, Head of digital business, Star India, said: “We have built starsports.com as the most compelling destination for fans in India to follow sports on a mobile screen and the best platform for advertisers to reach an attractive audience on digital. This program is a new innovation for us to understand the possibilities of being present when the conversations are happening on Twitter.”

     

    Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “As a brand we are always looking at innovative ways of driving brand engagement and conversations on social media. Cricket (and sports in general) is one of our identified passion points and one with which Vodafone has a huge association. We are very excited to be the pioneers in launching a new social innovation in India centered around Twitter and cricket.”

     

  • Grey appoints Projit Sarkar to head its Kolkata office

    By A Correspondent

     

    Projit Sarkar

    Grey Group India has announced the appointment of Projit Sarkar to head the agency’s Kolkata operations. Mr Sarkar brings with him an experience of nearly 13 years in brand and marketing communications.His last stint was with Amrit Group of companies where he was heading the brand and marketing department. The other agencies he has worked with includes Genesis, Mileage, Mudra , O&M and Madison BMB.

     

    At Grey, he will report to Sunil Lulla, the recently appointed CMD. Commenting on the appointment, Mr Lulla said: “Grey Group is delighted to welcome Projit back to lead the growing operations of Eastern India from Kolkatta. His familiarity with the marketplace, clients and consumers coupled with  his experience in brand and marketing communications will add tremendous value and benefit both the agency and clients based in the market.”

     

    Sunil Lulla

    Speaking on his return and new role, he says, “Coming back to Grey is a homecoming.  I see and believe that there is a lot of opportunity to create value for internal and external stakeholders  through meaningful effective marketing communication. GREY Group is the place where it can be done from.”

     

  • Ad Age enters India with Times Internet

    By A Correspondent

     

    Times Internet (TIL), the digital arm of The Times of India Group, has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. Earlier, Ad Age had a licensing arrangement with the Exchange4media group. Ad Age is only the second international ad & marketing publication to enter the country, the first one being Campaign of the Haymarket Group of UK. The Paprika group (Time Out) had plans to bring Ad Week to India a few years back but those were aborted. The Times of India group already publishes Brand Equity, a weekly A&M pull-out with The Economic Times, and is the representative of the Cannes Lions and Spikes Asia festivals.

     

    Ad Age is the leading source of news, intelligence and conversation for the global marketing and media community. Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region; Ad Age India will work with thought leaders across the industry to deliver value to its readers.

     

    The alliance is a part of the Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch / grow in India, APAC & ME. Ad Age joins the growing TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider & IGN.

     

    Talking about the partnership, Puneet Singhvi, Business Head, Times Local Partners, said, “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon.”

     

    “India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders,” said Allison Arden, Vice President and Publisher of Ad Age. “Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.”

     

  • Bijli, Sadak, Pani, Broadband & Smartphone?

     

    By Pradyuman Maheshwari

     

    The in-laws are scattered across India and the United States. It’s been 13 years since all of us met. A little over a decade back, I set up an e-group that facilitated the family to stay connected. The group – called ChapraNet, named after the town in Northern Bihar where the wife hails – from was an instant hit with the family.

     

    We started wishing each other on birthdays and anniversaries that no one remembered and suddenly there was much conversation between sections of the family. Auto alerts on special occasions and photo albums etc ensured that the e-group didn’t require day-to-day monitoring.

     

    I tried moving it to a Facebook group, but that didn’t much favour. The group lives on, and the family stays connected.

     

    We’ve even had a family meet-up via Google Hangout though have just managed to do that once. Meanwhile, my mother-in-law is able to join in from Chapra, in biting cold cuddled up with multiple layers of woollens. Under a mosquito net, iPad in hand, Facetiming with her grandkids in Mumbai or Maryland.

     

    Bijli, Sadak, Paani and Broadband. That last bit was added by the late Dewang Mehta, head of the software industry association NASSCOM. Mehta would’ve had a hearty laugh as he would see politicians fighting over getting broadband or wifi to their voters as part of their poll promise. Although we are lightyears behind other economies on internet speeds, mobile phones have been a huge gamechanger.  The proliferation and usage of basic feature phones and smartphones has redefined the way Indians will seek information and transact in future.

     

    The arsenal is getting readied.  Reliance Industries is planning to launch 4G next year, Airtel already has it in the air. The problem currently is of the rest of the ecosystem. For instance, save a handful of mobilephones, 4G cannot be accessed by most devices currently in shopshelves.

     

    Already wireless connectivity has ensured that you could be on Manori beach off Mumbai, and checking out the newest season of an American soap.

     

    As devices get more dexterous, newer apps are being built to achieve the impossible. Get your heartbeat by placing your finger on the back camera of your phone or tablet. Count the number of steps you have taken or the calories you’ve burnt by wearing what looks like a ‘friendship band’.  Not all these things come cheap,  the Nike ‘fuel band’ can set you back by Rs 11,500.

     

    Clearly, even the sky doesn’t appear to be the limit when it comes to information technology.  Soon, you could scan the quality of alphonso mangoes being sold at the neighbourhood bhajiwala and figure if they’ve riped right.  All this with the help of the Google Glass, the early variants of which are with a select few in India. The price is upwards of a hundred thousand rupees currently, but don’t be surprised if breaks the Rs 50k barrier in a year or two.

     

    Advancements in IT will dictate the way we live. And they are indeed a great equaliser. The watchman’s daughter has as much access to information as your kids and the networked device (television set included) can be a great equaliser.  There are stories of how a domestic at a stockbroker’s home made a few crores off online trading from the various tips he gathered while attending to his sa’ab. No fantasy from a Manmohan Desai flick, but happy nuggets from Mumbai.

     

    A small provisions store-turned-supermarket in Lokhandwala Complex now asks its patrons to Whatsapp their shopping list and a fisherwoman sends pictures of her morning catch to regular customers so that they can place their orders. A young lady sells cookies off the boot of her Nano in South Mumbai by Facebooking messages and the location where she will be parked. A tuition teacher communicates with students from across the country via an e-learning software and a therapist heals patients globally via Skype.

     

    The mind boggles at the possibilities. Will life in Mumbai (and the rest of the country) be governed by information technology. Perhaps it is, and perhaps it will finally save a lot of the infra problems that plague the city. You don’t have to suffer the traffic jams because you needn’t get out of your home to work.  No need to sweat it out to pay your utility bills as they are all payable online. Many automated, with standard instructions and pre-defined caps so that you don’t pay extra if there’s an error in a bill.

     

    There are of course issues here. Not all information that you get on the internet is authenticated. Especially Wikipedia.  A lot of news sources – on Twitter and Facebook included cannot be trusted. Transactions may be secure but there is need to be careful about fly-by-night operators.

     

    Believers in the new information order will tell you that all these worries are misplaced. While Wikipedia cannot be trusted, it’s the same democratised media that ensures that untrusted sources are flagged off. Ditto with news sources and e-commerce players out to con unsuspecting netizens. And just as you have fake university taking students for a ride and quacks-turned-medical practitioners getting away scotfree in the real world, they exist online too.

     

    What’s important hence is to exploit the medium to its fullest, but follow old world values to check the bonafides of the source.  While technology must decidedly be handled with care and caution, we can’t not embrace it.

     

    While a lot of what’s likely to happen is inspite of the government, much could be achieved if the administration at the State and city level contribute to the cause.  Successive regimes in Maharashtra have ensured that infrastructure in the state sucks, and while it’s impossible to reverse that, there’s an opportunity to ensure the state is has a large wi-fi cover. In addition to infra, the State must also deploy software and tools (apps included) to communicate with citizens. Bijli, sadak, paani and broadband.  Perhaps we should add smartphone, right?

     

    This article first appeared in the Free Press Journal dated July 11, 2014

     

  • One Minute View: Will Pal work for Sony?

    Multi Screen Media has had a mixed run with its entertainment television properties.

     

    While flagship Sony Entertainment Television (SET) has been top-of-mind ever since it launched in 1995 barring some early hiccups, the channel hasn’t had a fantastic run in the audience measurement charts in the recent past. What’s kept it going is endless re-runs and newer shows of the evergreen detective series, CID. Last year’s KBC and the ambitious Yudh with Amitabh Bachchan haven’t fared well either.

     

    However, it’s kept experimenting and a new season of KBC with Bachchan is on the anvil.

     

    But the rest of the network has had some superlative success stories. Sab, the light-hearted entertainment channel, has been a huge hit ever since it got to back to its own original easy humour format. The channel’s business head, Anooj Kapoor, has now been entrusted with the task of setting up Pal, an all-new Hindi GEC that’s going to be female-focused.

     

    Sony and SAB are perceived to be male-skewed and Pal, it is hoped, will change all of that.

     

    While the line-up of channel is from the regular crop of production houses,  Kapoor’s Sab success gives us the confidence that it can’t be dismissed as yet another channel.

     

    The buzz in the trade is that the format is quite like that of Zee TV, the Zee group’s flagship channel.

     

    In an interview some years back, Kapoor had said he would like Sab to beat Zee. While he hasn’t been able to do that yet, with Pal, he’s going to surely going to attempt to get closer.

     

    Starting September 1, we’ll watch and wait.

     

    Meanwhile, One Minute View makes a comeback on MxMIndia from today. Enjoy.

     

  • Brands like M&M and Future Group bet on Pro Kabbadi League for rural push

    By Shambhavi Anand

     

    The Pro Kabaddi League (PKL), the ongoing Indian Premier League-style kabaddi tournament that has given a glamorous makeover to the rustic Indian game played mostly in the hinterland, has also given brands an opportunity to bond with India’s rural masses.

     

    Several companies, including leading utility vehicle maker M&M and Future Group, are piggybacking on a newly launched professional kabaddi league to connect with the semi-urban and rural folks and to market their products in villages, home to 70% of India’s population.

     

    Ankit Patidar, VP marketing at Shakti Pumps, said its association with the league has helped the firm enhance its brand recognition in the rural areas. Shakti Pumps is sponsoring the Jaipur Pink Panther team in the Pro Kabaddi League.

     

    “We hold regular chaupals and melas in rural areas to keep in touch with our customers. In some of the recent chaupals, we have had our customers coming and discussing the game with our local distribution team,” Patidar said.

     

    Future Group, which owns the franchisee of the Bengal team in the PKL, has started a talent hunt programme by organising kabaddi matches outside some of the Big Bazaar outlets in West Bengal. The move instantly struck a chord with the locals as seen in the massive turnout at each location.

     

    Sandip Tarkas, president customer strategy, at Future Group and CEO of Bengal Warriors, said, “The investment has turned out so well from a business point of view that we are hoping to break even in just three years. The tournament has struck a chord with rural as well as urban audience.” He said the game is popular among women also.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Ogilvy gives new meaning to brother-sister bond

    By A Correspondent

     

    In keeping with the occasion of Raksha Bandhan, where brothers promise to protect their sisters, Ogilvy Mumbai got sisters to promise the same instead – an initiative supported by The Indian Head Injury Foundation (IHIF). Sisters came out in support of this cause of protecting their brothers, and their promises are taking centre stage on the web.

     

    The brief received by The Indian Head Injury Foundation was simple: Raise awareness about head injuries. The immediate and urgent task was to first encourage ‘prevention’ – wearing helmets on two-wheelers was the first step to saving lives of motorists on two wheelers.

     

    Sumanto Chattopadhyay, Executive Creative Director, Ogilvy South Asia said: “A sister buckling up a helmet on her brother’s head is a wonderful way to reinterpret the tradition of tying the rakhi. The raksha bandhan of the helmet buckle is doubly significant because it not only symbolizes the brother’s protection of the sister but it means that, in real terms, the sister too protects the brother.”

     

  • IAA Young Turks forum discusses ‘How Cinema influences Culture and Marketing’

    By A Correspondent

     

    The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known film-makers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO Neeraj Roy. The topic of the discussion was ‘How Cinema influences Culture and Marketing’.

     

    “The question is how we can put some star power and thinking in terms of how we market media, culture and ideas – to work for some other issues and causes that will make people think and make an impact in meaningful ways,” said Stuart Sender.

     

    Mahesh Bhatt

    Director and Producer Mahesh Bhatt said, “Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture.”

     

    The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

     

    Srinivasan Swamy

    Welcoming the gathering and speakers, Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development, Asia/Pacific region of IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

     

    “Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    “The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

     

  • KKT undertakes initiative to fight corruption

    By A Correspondent

     

    India’s first free and on-demand entertainment mobile radio channel Kan Khajura Tesan has undertaken an initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a chord with every Indian, the anticipated response might go on to create a world record.

     

    This ‘Independence Day’ week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from the people of India on its toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). To pledge against corruption, the audience has to give a missed call on Kan Khajura Tesan’s toll free number 1800-30-000-123 from their mobile phones. In return, Kan Khajura Tesan will donate Re.1 for every 100 missed calls received between 13th August and 17th August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a World Record along with 20 minutes of free entertainment.

     

    Speaking about the initiative, Priya Nair, Vice President at Hindustan Unilever said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful platform to drive a social change. The initiative of pledging against corruption has never been attempted at this level anywhere in the world yet, and with the support of Indians we want to create a record of which every Indian can be proud.”

     

  • On eve of anniversary, Loginworks unveils new brand identity

    By A Correspondent

     

    Kicking off its eighth anniversary celebrations, Loginworks Softwares has unveiled a new brand identity, symbolized by the introduction of a new logo, new brand portfolio and a re-designed website.

     

    Speaking on the occasion, Dheeraj Juneja, Founder & CEO, Loginworks Softwares, stated, “Our new brand identity resonates with what we stand for today. As a technology partner and service provider, our company plays a crucial role in fueling business gains and realizing competitive advantage through Loginworks DataStream and Loginworks ONE. We help our clients during their transformation stage by incorporating advanced solutions to their business strategy.”

     

    The new logo comes in a sleek and modern design with initials “L” and “W”, that signifies our growth and transformation. The colours “Red” for the initials and “Black” for the base have been advertently used to align our corporate brand values of passion, energy and action.

     

    Another key element of this transformation is the company’s new portfolio that includes Loginworks DataStream, Loginworks Advanced Solutions, and Loginworks One.

     

    — Loginworks DataStream delivers up-to-date quality data for Actionable Decisions and Strategy Formulation, Analysis and Monitoring. This service is a boon to market research companies, online retail business and upcoming ventures in exploring new markets and staying competitive.

     

    — Loginworks Advanced Solutions caters to responsive web and mobile application development using latest technologies for today’s dynamic market environment.

     

    — Loginworks One provides online marketing strategy and implementation for building brand reputation and enhancing engagements.

     

  • Rasika Bamba joins Quasar as head of Digital Media

    By A Correspondent

     

    Quasar has announced the appointment of Rasika Bamba as the new Regional Head, North & East. She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region. She will additionally be responsible for the media practice at Quasar. Rasika will report into Gaurav Nabh, Business Head, Quasar and will be based out of New Delhi.

     

    With over 10 years of digital experience, Rasika joins the Quasar team from Hungama Digital Services (HDS) where she was heading business development and servicing – defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in-charge of the Media Practice. Prior to Hungama, she has been associated with brands like Yahoo India, Affle & Afaqs.

     

    Gaurav Nabh, Business Head, Quasar said, “Rasika is a thorough digital professional, with experience across various industries. Over the years she has handled some tough clients and mastered her skills in managing tough situations. With her a deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika’s invaluable inputs as she leads our client relationships and grows our specialised media practice.”

     

    Rasika brings to the table a vast domain knowledge, a keen understanding of integrated media requirements and enjoys working with various facets of digital media to ensure thorough execution of the core business strategy to deliver results.