MxMIndia

Category: NEWS

  • In his new role, Ignatius will explore the Events IP space for fruitful collaborations for the venture

    Shaju Ignatius announces collaboration with Event Capital

    By A Correspondent

     

    Shaju Ignatius

    Event Management specialist Shaju Ignatius has recently collaborated with Event Capital, a division of Laqshya Media Group. With almost two decades of experience in business development, project management, content and event production, strategy and concept building, Ignatius in his new role, will explore the Events IP space for fruitful collaborations for the venture.

     

    Ignatius will offer the Event Capital team the benefit of his strategic inputs drawn from an impressive, successful career across well known event management companies such as Wizcraft, 360 Degrees of Times Group and Percept D’Mark. During this time, he has executed events such as Michael Jackson’s 1996 concert, IIFA Awards, Filmfare awards, India 2000 Millennium Celebrations, Femina Miss India pageants, Delhi Commonwealth Games Ceremonies, multiple international shows, amongst many other events and television broadcast projects.

     

    Talking about his association with Event Capital, Shaju Ignatius said, “I am excited about this new collaboration with Event Capital, especially because I share the vision to be the leading collaborator of intellectual properties in the events space. Our plan is to do this by partnering and investing in IPs with event companies from our Industry here in India and globally.”

     

    Deepak Choudhary, Director and CEO of Event Capital added, “Over the past year, Event Capital has partnered with some successful IPs. I’m certain that we will benefit from Shaju’s expertise in sustaining and developing intellectual properties in the Events space. In recent years, he has specialised in developing unique event properties and that is something that will be enriching not just to us at Event Capital but also to the industry at large.”

     

  • Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music

    Sony unveils Project Resound campaign

    By A Correspondent

     

    In its second season, Sony Headphones has announced Project Resound campaign that highlights the many expressions of pure music. Taking the generation M of music lovers to the next level, the campaign sends out a clear message – that the many genre of music finds its truest expression in purity; and hence a need to hear sound the way it’s meant to be, on great quality headphones.

     

    The campaign “Upgrade your ears” kicked off with Kailash Kher and Shreya Ghoshal in Season 1, where the two greats came together to create a love ballad that was aired in the first ever web concert, last year.

     

    Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music.

     

    Sonia Sundaram, Senior Creative Director, OgilvyOne Worldwide said, “Music can have any expression or language, but its etymology rests in one word – purity. The essence of world music today, echoes the pure ragas that India gave to the world centuries ago. You can change the face, not the essence.”

     

    The Project Resound puts purity above everything else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise.

     

    Project Resound Season 2 has a good line-up of artists that bring in different flavours in their inimitable style. It rolled out with Tamil Street music with Benny Dayal and Nucleya, meandered into the haunting melodies of Sufi Electronica with Karsh Kale, moved into the earthy sand dunes of Rajasthani folk fusion and continues to upgrade sensibilities with head banging hard metal from Pentagram.

     

  • Will be responsible for all the on-air programming elements on BIG Magic ensuring engaging comedy content for audiences

    BIG Magic appoints Uditanshu Mehta as CD

    By A Correspondent

     

    BIG Magic has announced the appointment of Uditanshu Mehta as Creative Director. Uditanshu who brings with him an extensive and impressive portfolio of work in the media and entertainment space will be responsible for all the on-air programming elements on BIG Magic ensuring engaging comedy content for audiences. In his position, Uditanshu will report to Tarun Katial, CEO, Reliance Broadcast Network Ltd.

     

    Backed with honors in Political Science from the Delhi University and a diploma in film making from FTII, Pune, Uditanshu comes with 16 rich years of diverse experience in the television and film industry which comprises of leading media and production houses, Miditech Pvt. Ltd., UTV and SAB TV. Leading the programming function as part of the core team at SAB TV, Uditanshu was instrumental in changing the channels positioning from an entertainment channel to a comedy channel.

     

    Tarun Katial, CEO, Reliance Broadcast Network spoke of Uditanshu Mehta’s appointment, “Uditanshu brings with him diverse experience and understands the pulse of audiences seeking comedy entertainment. We look forward to have him work closely with the team and lead the product to its next level of growth.”

     

    Speaking of his appointment, Uditanshu Mehta stated, “I’m looking forward to my new role. Nothing is more satisfying than to have audiences enjoy a television viewing experience layered with laughter. Am glad to come on board BIG Magic – the brand that allows me expression in the genre that I love best – comedy.”

     

  • How PVR is innovating to stay ahead and scaling up with the 15-screen 'Superplex' in Noida

    Lord of the Big Screen

     

    By Pranbihanga Borpuzari

     

    For the past four months, PVR Ltd’s Group President, Pramod Arora, has been clocking up air miles as he travelled the world looking for inspiration. In fact Mr Arora travelled so far and wide that he could be soon be dubbed Ryan Bingham – the character played by George Clooney in the film Up in the Air.

     

    Multiplexes are generally not known to be citadels of innovation but in a country where cricket and movies are a religion it is important to keep pioneering to stay relevant.  At the heart of this exercise is one of PVR’s one of the most ambitious and largest projects till date – the 15-screen ‘Superplex’ in Noida.

     

    Pramod Arora

    “As plans for the Superplex were drawn, I visited every cinema hall in every part of the world to experience the best practices that we can pick up. At the end I realized cinema industry may not be the correct industry to look at. By looking at the cinema industry we realized that either we were ahead of what others were doing or at par with what they were doing,” says Mr Arora.

     

    Mr Arora turned elsewhere for insights. “In terms of benchmark we decided to compare ourselves to the hospitality industry and also looked at companies like Apple. People say there are no similarities between Apple and the cinema industry but there are immense commonalities.

     

    Mr Arora says the trick lies in making sure the consumer is deriving satisfaction from the product you are selling in the minimum possible time and how a company is able to retain the consumer, once he is serviced, for the maximum possible time. “In this minimum and maximum lies your ability to monetize and this is what we are trying to master. For us it was picking up the thread from various industries across the globe,” says Mr Arora.

     

    PVR now plans to invest Rs. 250 crore to add 100 new screens this fiscal. It currently has 444 screens in 101 properties spread across 43 cities and targets to touch 1,000 screens by 2017-18. The Superplex is expected to be operational by end of March 2015 and the 15 screen complex would cost the company about Rs. 50 crore to develop.

     

    Inception:

    According to a KPMG report Multiplexes, as of today, account for approximately 25 percent of the total number of screens in the country with a low screen density of 8 screens per million in comparison with 117 per million in the US. “Given the low screen penetration, India has the potential to significantly increase the number of existing multiplex screens in the country over the next decade without causing an oversupply of screens,” says the KPMG report.

     

    In 2013, the industry added approximately 150-200 screens, with major growth coming from expansion of multiplexes in tier II and III cities. Occupancy levels for major multiplexes players have risen from approximately 23-27 percent in 2011 to more than 30 per cent in 2013.

     

    “In India movie watching theoretically begins from the age of 5. If we look at cinema halls we will see that we do not provide anything for five year olds except sit on their mother’s lap and cry or disturb others around them. We have realized that the categories of ages 5-9 need to be addressed,” says Mr Arora.

     

    Mr Arora says PVR Superplex will have a special auditorium designed called the ‘PVR Playhouse’- an exclusive fun and entertainment destination for children. PVR Playhouse will witness a space exclusively for kids to be at their natural best. The auditorium will have half dim light – brighter lighting than other formats, cartoon characters both on and off screen and special seating facilities like bean bags to create a comfortable environment. “For younger kids, PVR will provide visual attractions like play seats, playful interiors and the middle alley will resemble a slope just like a slide for kids to enjoy. Keeping in mind the safety of kids, the flooring will have a rubberized surface for an easy topple,” says Mr Arora.

     

    PVR will also operate on the opposite end of the age spectrum as the new multiplex would also have a different screen for senior citizens.

     

    Avatar:

    PVR is well aware that technology changes fast and multiplexes in days to come may not be the preferred medium for cinema as home theater screens are becoming better and bigger. “For example HD has become table stake today and we have understood that if we do not make our medium more immersive, it is not really going to deliver the bang for the buck for the consumer,” says Mr Arora.

     

    For an immersive movie viewing PVR is addressing the sound and the elctroacoustics in a much more superior way. “George Lucas has done this in the US for time immemorial but why people have not taken it up is because it is expensive,” says Mr Arora.

     

    He adds that PVR took two years to re-engineer the technology at a fraction of a cost. “For example if it rains in the movie, you currently hear it from the surround system or from the speakers behind the screen. For you to be able to feel rain the sound must come from the top and when it falls to the ground, the sound must come from the bottom. From an engineering perspective, it is a very big problem but we have worked on it and managed to reduce the cost associated with it,” says Rao.

     

    With respect to screens the ones in cinemas today is flat. PVRs new screen would be curved or concave, which would provide a more immersive and greater viewing area. PVR says there is a perceptible difference in viewing. “These Silver screens are more expensive to the tune of about 200 percent but since it lasts for about 20 years so it’s worth it,” says Mr Arora.

     

    Five formats and a playhouse:

    This will be the first time PVR brings all its brands under one roof. PVR currently runs five brands ranging from IMAX, ECX (enhanced cinema experience), PVR Premier, Directors Cut, PVR 4DX in India and with the addition of PVR Playhouse will operate six formats, all under one roof. “PVR stands as a strong mother brand and we were looking to introduce the other brands of cinemas. IMax is one of them and then we go on incorporating multiple other brand that PVR straddles under one roof. This way failure of one brand will never be able to define or shape the final outcome of the mother brand,” says Mr Arora.

     

    According to Emkay Global Financial Services research report, PVR enjoys a market share of 20-22 percent and 30-35 percent of Bollywood and Hollywood box-office film revenues, respectively. This provides better negotiating power for content sharing with distributors/producers. Its right location strategy and aggressive expansion plans would continue to drive footfalls and revenues, going forward. Emkay also sees robust growth in F&B and advertisement, which would help drive revenue/EBITDA at a CAGR of 17 percent/23 percent over FY14-16 (estimate), resulting in healthy cash generation.

     

    Chocolat:

    As discretionary spends on eating out is on a rise, if cinemas go on serving the consumer with Soda and popcorn, it is not going to take them far. “The consumer is ready to pay money but they need quality and service. In a cinema environment it is challenging to provide gourmet chef driven menu but we have decided to push ahead. We have decided to come up with a menu that change with the season and that is being mastered now and by the time the complex is open, he would be ready to cater to all,” says Mr Arora.

     

    A multiplex has limited retail space to display food items so PVR will push information on food on cinema goers’ mobile phones and through specialized tablets. “We will have a large base kitchen in the multiplex and once you order your food through the PVR app or through the tablets we will have in the multiplex, fresh food will be delivered to your seats. Different strokes for different folks as senior citizens will get large plasma screens to make their food choice,” says Mr Arora.  KPMG says currently, an exhibitor’s revenue comprises of 70 percent of ticket sales, 20 percent of food and beverages and 10 percent of cinema advertising.

     

    A. I. Artificial Intelligence:

    Major corporate houses have multiple Customer Relationship Management (CRM) systems running but when it comes to engagement most companies in India have been going wrong. “Forget about going into predictive intelligence, many have not even been able to identify the sex of the individual whose mobile number they have in their database,” says Mr Arora.

     

    The mobile app of PVR, developed in-house, now uses predictive intelligence where it knows what you have been watching, what you like, what you did not and a plethora of data around an individual’s movie watching habits. “We envisage a situation where you are a part of a community that wants to watch a movie like Mughal-e-Azam, which is not running in the cinemas; you should be able to book a cinema for that movie if say 60 such individuals decide to watch it on a particular date and time,” says Mr Arora.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka

    Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices

    By A Correspondent

     

    Colvyn Harris

    JWT South Asia CEO Colvyn Harris announced leadership changes across his key offices in Mumbai, Bengaluru and Sri Lanka. Rajesh Gangwani, head of JWT South, is being appointed as Senior Vice President and Managing Partner, JWT Mumbai effective immediately. Himanshu Saxena, currently President, JWT group companies, Colombo will succeed Rajesh Gangwani as Senior Vice President and Managing Partner, JWT South. Joy Chauhan will be taking over from Himanshu Saxena as President, JWT group of companies, Colombo. Announcing their appointment, Mr Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximize growth in these critical markets.”

     

    Rajesh Gangwani
    Himanshu Saxena
    Joy Chauhan

    “Having successfully established brands like Pepsi foods, Nestle’ and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    Tista Sen, National Creative Director, JWT India, will be Rajesh’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Mr Gangwani on his appointment.

     

    It’s a homecoming for Mr Gangwani, who joined JWT Mumbai as a Management Trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in 2002 and has been leading the office since Jan 2008 and later as Head of South, since 2011.

     

    With 22 years of experience in Advertising, Branding, Consumer Research and Sales, Himanshu Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As Head of the JWT Group in Sri Lanka, Himanshu was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT South. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo.” said Himanshu Saxena on his new role.

     

    Senthil Kumar

    Senthil Kumar, National Creative Director, JWT India, will continue to lead JWT South and Kolkata as Himanshu’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” said Joy Chauhan on his move to Sri Lanka.

     

  • The forum will be held on August 6 at 4 pm at the International Convention Hall, Bombay Stock Exchange, Mumbai

    IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter, has invited Mahesh Bhatt, renowned film-maker and Stuart Sender, President, Balcony Films, Los Angeles, USA on Wednesday, August 6, 2014 at 4pm to share their thoughts on ‘How Cinema influences Culture and Marketing’ and also interact with the audience as part of the IAA Young Turks Forum.

     

    HBO South Asia is Presenting Partner of the IAA Young Turks Forum. The event is being supported by the Bombay Stock Exchange.

     

    Mahesh Bhatt is a prominent film director, producer and screenwriter. His critically acclaimed movies include Arth, Saaransh, Janam, Naam, Sadak and Zakhm. He is also a columnist and is regularly featured in leading publications – both English & Hindi.

     

    Stuart Sender Film is a producer, director & writer and has been nominated twice at The Academy Awards. He has crafted stories of influential people, including Nelson Mandela, HRH the Prince of Wales (Prince Charles) and actor Matt Damon.

     

    Said Srinivasan K. Swamy, IAA India Chapter & Vice President, Development Asia/Pacific region of IAA, “We are delighted to host Stuart Sender and Mahesh Bhatt, two master craftsmen who will enrich us with their experience in film-making and bring about the influence Cinema has on our lives and Marketing aspects of products and services”.

     

    Monica Tata, Managing Director, HBO South Asia, Presenting Partner of the IAA Young Turks Forum, said,  “HBO is known for its path breaking content, where creativity meets originality. We are delighted to be associated with this thought provoking exchange from which young leaders will learn and get inspired”.

     

    “The IAA Young Turks Forum is very excited to bring two legendary speakers from Hollywood and Bollywood who will teach the audience a few lessons from the world of Cinema and inspire them on how they could use creativity in their business and personal dealings,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum Series.

     

  • News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack

    News18 India announces entry into US market

    By A Correspondent

     

    TV18 Broadcast Limited has entered the US market with the launch of News18 India, a 24-hr television news channel designed to give global audiences a window into India. The channel went live on July 30th on Dishworld and Dish Network Channel 711. News18 India is already present in key South Asian diaspora markets that include the UK, Singapore, and the Middle East and is distributed by IndiaCast, a TV 18 & Viacom 18 company for monetizing its channels & content in India and Overseas.

     

    News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack, making it one of the most widely distributed Indian News channels in the US.

     

    News18 India is produced by the award-winning editorial team that runs TV18’s leading business and general news services in India that include CNN-IBN, CNBC-TV18, CNBC TV18 Prime HD, IBN7, CNBC-Awaaz & CNBC Bajar. News18 India will serve as the destination for definitive news & views from India including in depth analysis, business news and local weather reports. Through a power packed delivery format including bulletins, feature shows, interviews and a rich graphic interface, News18 India will be a one-stop destination for all the latest from the subcontinent.

     

    News18 India is a unique news channel offering a dynamic and customized blend of business and general news programming at times that suit the US audience ensuring greater relevance for the viewers in the region. In addition to News18 India, IndiaCast distributes the flagship general entertainment channel ‘Colors’, its sibling ‘Rishtey’, MTV India International and 6 ETV branded services in overseas markets.

     

    Commenting on News18 India’s US foray, Avinash Kaul, CEO, IBN News Networks said, “It gives me immense pleasure to expand our global footprint and to take the best of Indian News to every household outside of India. News18 India is a destination for definitive news for the Indian diaspora, a community of high achievers seeking Indian news & for ethnic conglomerates with business interests in India. At a time when the world is watching India, News18 India will serve as the world’s window into India.”

     

    Gaurav Gandhi, Group COO India Cast said, “After UK, Singapore and the Middle East, News18 India now launches in the United States. We are confident that News18 India, with a customised offering for the US market, will fill the void of a comprehensive business & general news service from India. This would be our 7th channel on the Dish network and with them we found a perfect partner to bring this channel to all viewers who want a window into India”

     

  • The new season revolves around the core thought 'Soch Badlo Samaj Badlega'

    BIG Magic Bihar announces season 3 of Police Files

    By A Correspondent

     

    After receiving a good response in the earlier season, BIG Magic Bihar and Jharkhand has announced the launch of the third season of Police Files. Highlighting real life stories of crime, retaliation, presence of mind and bravery from the Hindi heartland, the show promises to engage with audiences as they relate to each story. The new season revolves around the core thought ‘Soch Badlo Samaj Badlega’, which encourages people to be more socially responsible and aware of happenings around them, encouraging citizens to become guardians of society, but just being alert.

     

    The season will feature multiple hosts and will launch on 4thAugust, and will air every Monday to Friday at 10pm on BIG Magic Bihar & Jharkhand.

     

    In its newest season, the show strives to evoke ‘Preventive action’ within everyone with the campaign ‘Soch Badlo Samaj Badlega’, and urges people to stand up against crime and take corrective measures against them. This season will also witness various anchors from the region who will narrate the stories to viewers, various stories of impending crime, bravery and quick wittedness. The stories are equipped with real heroes, real footages, and real crime scenes. Also on board, and adding credibility will be real testimonials, on camera investigations and other live action.

     

    The show will be shot at real locations of crime in UP, Bihar and Jharkhand. Real cops will share their investigative reports and incidents to highlight the case and provide proactive and preventive crime measures to the viewers.

     

    Lavneesh Gupta

    Speaking on the launch of the show, Lavneesh Gupta, COO – Television Business, Reliance Broadcast Network said, “In continuing our endeavor to offer audiences in the Hindi heartland locally relevant and insightful programming, we are excited to launch the new season of Police Files ‘Soch Badlo Samaj Badlega’. The regions of Eastern UP, Bihar and Jharkhand are going through a massive change, be it social, political or economical and the timing couldn’t be more perfect. We look forward to offering engaging content that audiences can enjoy and advertisers can ride on.”

     

    The new season will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, and Digital across the Hindi Heartland. The channel will also promote the show through various locally relevant on-ground campaigns and associations.

     

  • The former commercial head at Zee Entertainment and Colors has moved to Broadcast Audience Research Council as Chief Business Officer

    Romil Ramgarhia joins BARC as Chief Business Officer

    By A Correspondent

     

    Broadcast Audience Research Council (BARC) India has appointed Romil Ramgarhia as Chief Business Officer of the organisation. This is a move to strengthen its core management team as BARC moves closer to the launch of its services. In his new role, Mr Ramgarhia will report into BARC CEO Partho Dasgupta.

     

    In his last role, Mr Ramgarhia was Chief Commercial Officer at ZEEL. Before joining ZEEL, he was also associated with Viacom18, Bharti Airtel, Asian Paints and ACC, in different capacities. However, he has been associated with BARC for a while and was spotted at the announcement of Mediametrie as the technology partner.

     

    Said Punit Goenka, MD and CEO, ZEEL and chairman, BARC: “Romil has played a key role during his limited assignment at ZEEL. It is unfortunate that he has quit ZEEL however I am confident that his rich experience will bring greater value to BARC India. As he now moves on to a new challenge in a new role and domain, I wish him luck for his continued success.”

     

    Added Mr Dasgupta: “BARC India is moving closer to launch. Romil has an excellent background in broadcast, in telecom and in other industries. He was already associated with BARC India as part of its Commercial Committee and hence is well initiated in the processes. With his great business acumen, he will further strengthen the organization.”

     

    Talking about his appointment, Mr Ramgarhia said, “My assignment with ZEEL and Viacom18 has been one of my most challenging as well as gratifying periods of my professional career. It is great to be a part of a start-up which is  slated to be the biggest audience measurement system across the world.”

     

  • He will be responsible for focusing on scripted business opportunities and exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam.

    Ashok Vidyasagar joins Endemol as Senior VP

    By A Correspondent

     

    Endemol India has announced the appointment of Ashok Vidyasagar as Senior Vice President to lead operations of the entire South India Business including shows like Bigg Boss. He will be responsible for focusing on scripted business opportunities in addition to exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam. Based out of Chennai, Ashok will report into Abhishek Rege, Chief Operating Officer – Television, Endemol India.

     

    Prior to joining Endemol he was instrumental in setting up Big Synergy Media Ltd, South Operations as Business Director – South. “We have always been focused on building regional franchises of our global shows especially in the south. With Ashok leading the southern market, we hope to further expand and build more such ventures,” said Mr Rege.

     

  • Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President – Group Trading

    Harsha Joshi joins Dentsu as VP-Group Trading

    By A Correspondent

     

    Harsha Joshi

    Dentsu Aegis Network today announced the appointment of Harsha Joshi as Executive Vice President – Group Trading. She will report to Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network.

     

    Ms Joshi has over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been the head of Media Buying at Fulcrum (Mindshare), headed Media Buying at Madison Media for 12 years. She also served as CEO – Media & International at Spatial Access Media Solutions and her last stint was at McKinsey,India as Media Advisory

     

    Commenting on her appointment, Mr Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network said, “The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of Trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us. She brings with her unparalled experience in the area of Trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edge”.

     

    Excited about the new assignment, Ms Joshi said: “I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional & transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India’s fastest growing advertising and media network for the second year in a row”.

     

  • Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering

    Mindshare partners Crayon Data to build on adaptive strengths

    By A Correspondent

     

    In what is being billed as a landmark move, Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering.

     

    Combining Mindshare’s proprietary data and research with Crayon Data’s data collection and analytical capability, means even greater adaptive solutions for marketers, providing an ability to not only identify different consumer profiles and segments, but to also target and track those profiles across a complex range of media channels, including social media and video.

     

    For Mindshare, this partnership continues their focus on developing leadership in Adaptive Marketing, a shift that is impacting how the agency thinks about services, products and ways of working.

     

    Said Sudipto Roy, Chief Client Officer APAC and Chairman of Mindshare’s Products, Partnerships & Services: “One of today’s key business challenges is the complexity surrounding the collection of data making traditional database processing and management tools ineffective in helping clients make optimal decisions about their customers’ needs. It’s a fundamental requirement of business success. Without the ability to support customer needs, organizations fail.”

     

    Suresh Shankar, Founding Director at Crayon Data, added: “Media, analytics and behaviour is all going digital, and choices are proliferating in every aspect of our life from media to daily decisions. The partnership seeks to marry Mindshare’s media data sets and expertise, and its innovations like Loop Room, with Crayon’s choice engines, algorithms, and Taste/Interest graphs. This partnership forms part of a big transformation and caters to our mission of turning the misery of choosing into the magic of choice.”