MxMIndia

Category: PRINT MEDIA

  • George Sebastian, who won a gold in the Maharashtra Posts exhibition, is the GM of Mathrubhumi and an avid philatelist.

    Mathrubhumi’s George Sebastian wins gold at stamp show

    By A Correspondent

     

    Matrubhumi general manager George Sebastian’s stamp exhibit titled ‘The Sun – Myths & Manifestations’ has been awarded the Gold Medal in the Thematic category, at Mahapex 2012, the philatelic exhibition organised by Maharashtra Posts in Pune. The awards were given at a glittering function, attended by prominent philatelists and stamp enthusiasts at the Shiv Chatrapati Krida Sankul, Balewadi.

     

    Mr Sebastian’s award-winning exhibit traced the various aspects of sun worship by different religions and cultures around the world, starting from the Incan and Mayan civilisations, right to the Egyptian and Indian civilisations.

     

    The impact of the ancient Sun cult Mithraism, on Christianity and other religions was brought in to focus by Mr Sebastian through the medium of philately.

     

    Stamps and covers from erstwhile states of Jaipur, Gwalior, Junagadh and Mewar illustrated the importance of Surya, as a god, in official insignia of early indian kingdoms.

     

    The impact the Sun has on literature and in our daily lives has been portrayed through stamps from around the world. Beautiful stamps and miniature sheets showcased aspects of solar eclipse, Copernicus’ heliocentric theory, and even Albert Einstein’s famous equation, E=mc2, found expression through stamps.

     

    Mr Sebastian, actively encouraged by his father, started collecting stamps at the age of 5. The exhibit ‘The Sun – Myths & Manifestations’ took over four years to complete. The exhibit also won the Trophy instituted by Col Dutta for ‘Best Research’.

     

  • Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook

    Dainik Bhaskar Group Launches ‘The Brain Hunt 2012’

    By A Correspondent

     

    Dainik Bhaskar Group,India’s largest newspaper group, believes in offering its readers ‘smart engagement’ that aim to fill the void of originality and innovation. This is exemplified by the activities under Bhaskar Champs Club (BCC); a club that provide a platform for students to enrich their knowledge, practical wisdom, creativity and showcase their talents.

     

    The club has been instituted for school students to develop reading habits in ‘Gen-Next’ and boost future readership. The Bhaskar Champs Club has more than 1 lakh members acrossIndia.

     

    In 2012, BCC intends to showcase another mind- engaging activity, ‘The Brain Hunt 2012’, the fourth initiative in a row. ‘Bhaskar Champs Club’, ‘Brain Hunt 2012- The quest for wonder kidz’. The initiative was started with the successful Scrapbook Activity in 2010, which had 9 winners in 3 classifications – class 1-4, 5-8 and 9-12, who were awarded by Aamir Khan, was followed with Junior Picasso (National Level Painting Competition), which led to creation of a desk top calendar from the winning 24 entries in 2011. The same was released by Ms Ambika Soni atDelhi. The year also saw BCC’s ‘Junior Editor-2011’ being recognized by ‘The India Book of Record’ as the Largest Newspaper-making Competition with more than 68,000 student participants which culminated with an evening for the winners with Army Chief Gen

    VK Singh

     

    Mr. Vinay Maheshwari, Vice-President- Sales & Market Development, Dainik Bhaskar, said: “Brain Hunt-2012 is our initiative to hunt for visionary brains. It is a true roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook available pan-India from January 11. Themes and activities in the workbook will test true strength of a student’s creativity and innovation.”

     

    Mr. Maheshwari concluded: “Brain Hunt 2012 will enable students to ‘Imagine

    a Whole New World’, ‘Experiment with the facts’, ‘Visualize the unseen’ and Think

    Unlike!!!’, around which the whole idea has evolved”. The activity starts in January 2012 and will be completed by March 2012.

     

    Dainik Bhaskar Group isIndia’s Largest Newspaper Group and has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services andMobileapplication.

     

  • The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.

    Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event

    By A Correspondent

     

    Jharkhand’s number one Hindi daily Prabhat Khabar organized musical evening “Sur Sandhya” on January 8, featuring queen of melody and versatile singer Asha Bhosle along with acclaimed playback singer Babul Supriyo.

     

    The gala evening, which was organized at Birsa Munda Football Stadium, Morabadi Ranchi, had approximately 40,000 passionate music lovers, besides 4,000 army officials experience a thrilling performance during the open-air programme.

     

    The dignitaries attending the event included the deputy chief minister, chief justice, senior army officers, ministers and IAS officials.

     

    The golden-voiced singer sang many of her best scores which left audiences and dignitaries spellbound. As the dusk fell, the audience were completely wrapped in the singer’s sensational tunes. Bhosle was ably accompanied by an all-charged up Babul Supriyo, known for his unique voice, who entertained with his famous scores.

     

  • A revered name in the world of Indian music, Amit Saigal revolutionized the world of rock and his death has sent shock waves among musicians and fans.

    Rock Street Journal founder Amit Saigal no more

    By Akash Raha

     

    Amit Saigal, Founder and Editor of Rock Street Journal (RSJ) passed away on January 5, 2012 in Goa. According to reports, he was drowned.

     

    Mr Saigal was a rock lover and an artist himself. He was a part of a band called ‘Impact’ in his early days.

     

    Mr Saigal, along with Shena Gamat Saigal, started RSJ, a monthly magazine that covers the rock music circuit inIndiaand South Asia in 1993 atAllahabad. He printed the first edition of RSJ at his own expenses inAllahabadand distributed approximately 2,500 copies for free as the magazine hardly had any buyers then.

     

    But the magazine soon caught the attention of rock lovers and started getting rave reviews. Ever since then, the magazine remains a favourite with rock lovers. Over the years, the magazine has helped to build immense support for rock musicians inIndiaandSouth Asia.

     

    The magazine is now published fromDelhi. The RSJ group also hosts the Great India Rock Festival, which gives new and budding rock talents a platform to perform.

     

    Amit Saigal, through his publication and concerts, revolutionized the rock scene in India. Mr Saigal’s untimely demise comes as a shock to one and all.

     

  • NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.

    Gearing up (ahem) for NDTV’s Car and Bike Awards

    By Akash Raha

     

    NDTV will present the seventh edition of the ‘NDTV Car & Bike Awards’ at the Buddh International Circuit, which played host to India’s first Formula One Race, on December 16 2011. The awards will honour the year’s best cards, bikes and the people behind them in the country’s vibrant automobile sector.

     

    Announcing the seventh edition of the awards, Siddharth Vinayak Patankar, Editor-Auto, NDTV Group said, “It’s been a tough year for the industry, with the sales slowdown casting a shadow. The huge shift to diesel cars due to rising fuel costs has also impacted not just sales but strategies too. Supply chains in Japan and Thailand were also severely affected due to natural calamities. In all this, it’s definitely the new launches that kept the momentum going, and I am excited we have had such fierce competition from a wide variety of products to choose from this year. As always, our awards credibly honour the best of auto, while also reflecting the choices and sentiments of customers, manufacturers and auto lovers alike.”

     

    Conceived in 2006, the NDTV Car & Bike Awards have emerged as one of the most credible automobile industry awards, and have created a niche for themselves in the automobile industry, and with automobile lovers. The NDTV Car & Bike Awards 2012 will once again give a chance to viewers to vote for their favourite car and bike nominees and also the chance to ride the year’s hottest wheels home.

     

    The nominees for CNB Viewers’ Choice Two Wheeler are Bajaj Boxer 150, Hero Impulse, Honda CBR250R and Yamaha YZF R-15 V2.0; and the nominees for CNB Viewers’ Choice Car are Chevrolet Beat Diesel, Ford Fiesta, Honda Brio, Hyundai Verna, Mahindra XUV500, Maruti Suzuki Swift, Nissan Sunny, Renault Fluence, Skoda Rapid, and Toyota Etios Liva. The NDTV Car & Bike Awards place a lot of emphasis on green technology by rewarding environmentally friendly work done by the industry with the NDTV Green Award.

     

    To ensure a fool-proof and fair selection process, the jurors assess and award each nominee in complete isolation from other jurors. Each car and bike nominated is driven, evaluated and tested by the jury, with detailed research on each nominee’s specifications, its market performance and its immediate competition also being provided to them. The process is monitored by tabulators at Ernst and Young, and the results will only be revealed as the envelopes are opened on Awards Night on December 16, 2011.

     

    The winners of this year’s awards will be selected by an eminent jury consisting of an expert panel of auto aficionados.

     

    Jury (Product)

    Dr V Sumantran, Hinduja Group; Dilip Chhabria, DC Design; Sarika Sherawat, Rallyist;

    Armaan Ebrahim, Formula Two Racer; Gul Panag, Biker, Auto Columnist & Enthusiast;

    Siddharth Vinayak Patankar, Editor-Auto, NDTV Network

    The awards also recognize Marketing, Advertising and Communication efforts of the players which contribute to any product’s success, with the CNB-AAA Awards. The categories in this include Best PR & Communications Team, Best Integrated Campaign, Best Creative Film (Two Wheeler & Four Wheeler categories) and Best Brand Ambassador.

     

    Jury (CNB-AAA)

    R Balki, Chairman & Creative Director, Lowe and Filmmaker; Agnello Dias, Founder, Taproot Films; Dorab Sopariwala, Editorial Advisor to NDTV; Prema Sagar, Principal & Founder, Genesis Burson Marsteller; Shruti Verma Singh, Editor, All About Ads; Siddharth Vinayak Patankar, Editor-Auto, NDTV Network

  • The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works

    The Economist publishes its annual Books of the Year list

    By Akash Raha

     

    The Economist’s annual Books of the Year list has been published in this week’s issue and highlights this year’s 50 most fêted authors and their works. The categories span politics and current affairs, economics and business, history, science and technology, culture, society and travel, fiction and poetry, all selected by The Economist editorial team.

     

    The best books of 2011, according to The Economist, were aboutChina,Congo,Afghanistan, Charles Dickens, Vincent van Gogh, the “Flora Delanica”,Jerusalem, Mumbai’s dance bars, quantum physics, sugar, orgasms, blue nights, two moons and other people’s money.

     

    Fiammetta Rocco, books and arts editor at The Economist said of the Books of the Year, “Whether it is politics, finance, history, science, culture or fiction, we look for big ideas, deep imagination and wonderful writing. The 50 books that we have chosen as our Books of the Year, all break new ground and stretch the mind.”

     

    To coincide with the Books of the Year announcement, The Economist and Southbank Centre have launched their first ever Christmas literary weekend from 9-11 December at Southbank Centre where six authors will read from, and discuss, their work and take part in a book signing session.

     

    In addition, The Economist is hosting a range of debates on its Facebook page to discuss a selection of books and allow readers to put questions to the authors. The Economist Books of the Year can be found online at: http://www.economist.com/node/21541386.

  • It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation

    Fortune India brings out its top 500 ranking

    By A Correspondent

     

    Fortune India magazine has released the Fortune 500 India list for 2011 with its December issue. It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation.

     

    The banking sector seems to have dropped in rankings, with the top two lenders, SBI (ranked 4) and ICICI Bank (12), slipping in 2011. Twenty eight of 46 banks have fallen in rankings; only 15 have gone up. The gainers are automobile firms and their ancillary suppliers. The government continues to play a big role in business, with a total of 82 government-owned companies on this year’s list.

     

    Mumbai has remained the natural home of India Inc. despite the growth of other cities. Over a third of companies, 177 to be precise, are headquartered in the financial capital. This is followed by Delhi and its suburbs, which hosts 111 corporate head offices. Surprisingly, Kolkata continues to be a major corporate city with 38 Fortune India 500 companies, ahead of IT capital Bangalore (25 headquarters) and Chennai with 34. Pune, Ahmedabad, and Hyderabad are far behind, home to 22, 19, and 17 firms respectively.

     

    Mr D N Mukerjea, Editor, Fortune India Magazine, said: “The Fortune India 500 is a celebration of the size and might of Indian companies. Over the last year, the 500 largest corporations have grown sales by 21.5%; the median growth has been even higher, at about 25%. There also appears to be a fair degree of churn—there are 57 new companies, around 11% of the list. That’s always a good sign because it indicates that the laggards are being replaced by smarter and hungrier companies. The good news, however, is that many of the Fortune India 500 companies are now beginning to shape the world’s opinion of India for the better. And they may just be doing a better job than their Chinese counterparts.”

     

    Commenting on the release of the second Fortune India 500 list, Mr Pavan Varshnei, President – English Magazines, ABP said: “We are extremely proud to present this impressive second edition of the Indian Fortune 500 list. Most of the companies have managed to retain their top- positions. They have contributed towards the growth of India’s GDP and the economy. It is almost every organisation’s goal to be listed in Fortune 500 list, which is regarded as a benchmark of business excellence. I would like to congratulate all the companies and organizations who have made a cut in the list this year and wish them a successful year ahead”.

     

    The Fortune India 500, published by Fortune India magazine is an annual list compiled on the basis of latest sales and gross revenue figures. It ranks the top 500 Indian companies (publicly and privately-held companies for which revenues are publicly available) by their gross revenue after adjustments. For a sense of perspective, the special issue also features China’s 500 largest corporations as well as a list of the 75 largest corporations of BRIC (Brazil, Russia, India, and China) countries.

     

    Other individual data points include year on year change on total revenues; net operating income; profits; assets; net worth; profit as percentage of revenues, assets and net worth; dividend; and total salaries.

     

    The issue also ranks top players across different sectors including airlines, automobiles, banking, cement, consumer durables, pharmaceuticals, FMCG, infrastructure and development, media, oil and gas, power, real estate, retail and telecommunications among others.

     

    The top ranking companies of Fortune 500 India list are:

    1.       Indian Oil Corporation

    2.       Reliance Industries

    3.       Bharat Petroleum

    4.       State Bank of India

    5.       Hindustan Petroleum

    6.       Tata Motors

    7.       Oil and Natural Gas Corporation (ONGC)

    8.       Tata Steel

    9.       Hindalco Industries

    10.   Coal India

    11.   National Thermal Power Corporation (NTPC)

    12.   ICICI Bank

    13.   Bharti Airtel

    14.   Larsen & Toubro

    15.   Essar Oil

    16.   Steel Authority of India (SAIL)

    17.   Bharat Heavy Electricals Limited (BHEL)

    18.   Mangalore Refinery and Petrochemicals Limited (MRPL)

    19.   Maruti Suzuki Inida

    20.   TCS

     

  • A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere

    TopGear announces the 2011 awards, names Audi RS5 as ‘Car of 2011’

    By A Correspondent

     

    The country’s most exciting auto awards, TopGear Magazine Awards 2011, have been announced. Supported by Principal Mutual Funds, Wrangler, Zync Tablets, the TopGear Awards was one glitzy night with the who’s who of the nation’s auto industry, corporate houses and celebrities in attendance. With Black Dog Easy Evenings in charge of beverages, it was but natural to have Party Hard Drivers as the responsibility partner. With professional drivers in charge of dropping people home, nobody drove back drunk.

     

    And the Car of the Year 2011 is the fast and fierce Audi RS5. “It’s not a conventional choice, but TopGear is never about conventions,” said Girish Karkera, Editor, TopGear magazineIndia. BBC TopGearIndia, the Indian edition ofTopGear,UK’s best-selling auto magazine, has been in place since 2007. Instead of calling celebs and famous people to drive about 40 cars in a single day to pass a verdict, TopGear relies on its own editorial teams to drive and spend quality time with cars round the year.

     

    Commenting on the TopGear Awards, Tarun Rai CEO Worldwide Media said “2011 has been an exciting year for cars and bikes inIndiawith over 50 launches across categories. We are happy that BBC Top Gear magazine is the first to announce the best cars of the year. It is a comprehensive list that includes the Most Beautiful Car and the Best Value for Money Car besides another nineteen categories.”

     

    The TopGear car of the year is never about value for money or depreciation or a car that will sell by the hordes. A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere.

     

    “While the RS5 isn’t exactly a value for money car, in terms of performance it’s right up there with supercars, but costs less than half of a supercar, is extremely usable and practical on an everyday basis,” explains Girish on the team’s choice.

     

    Other winners included the Maserati MC Stradale for Driver’s car of the year, the Volvo XC60 for SUV of the year and the Maruti Swift for Small car of the year. This year also sees the introduction of some new categories like Hypercar of the year – the Koenigsegg Agera – and the Reader’s Choice car of the year – Mahindra XUV 500 and cabriolet of the year – Audi R8 Spyder. “It’s a good problem to have.Indiais seeing the launch of several new cars and bikes that don’t fit into old niches. For instance, we have a Bike and Superbike of the year. And over the past couple of years the line between a bike and a superbike is beginning to blur, which only shows the way the market is headed.”

     

    Other winners include :

    Most beautiful car of the year – Aston Martin Rapide

    Luxury car of the year – Maserati Quattroporte

    Family car of the year – Skoda Rapid

    Sedanof the year – Renault Fluence

    Value for money car of the year – Mahindra XUV 500

    Bike of the year – Honda CBR 250

    Superbike of the year – BMW R1200GS

    Interior of the year – Volkswagen Passat

    Engine of the year – AMG 5.5-litre V8 Bi-Turbo

     

     

  • Tibrewal is set to join as Business Head, South & West and Ramakrishnan has joined as the Head of Marketing

    Pankaj Tibrewal and Rajesh Ramakrishnan join HT

    By A Correspondent

     

    Mr Pankaj Tibrewal is set to take over from Mr Salil Sadanandan as Business Head, South & West, HT Media Group. Mr Sadanandan joined HT Media in May 2008, and led from the front. Today the Mumbai edition, in a highly competitive market, is a strong and clear No 2 in readership as well as in advertising volumes.

     

    Rajiv Verma, Group CEO, HT Media Group, said: “It’s never easy to let go of such passionate leaders but it’s only fair that a leader who has contributed so much to our enterprise must be enabled with this opportunity.”

     

    Mr Tibrewal comes to HT Media from the Future Group where he was the COO and Business Head for Pantaloons. At Pantaloons, Mr Tibrewal established global best practices in retail and implemented a new customer-first strategy, and, under his leadership, Pantaloons achieved an annual growth of 30-35%. Prior to the Future Group, Mr Tibrewal worked with McKinsey and Company in their Chicago office. Previous to this, he was an entrepreneur.

     

    Mr Tibrewal holds an MBA from Kellogg School of Management at the Northwestern University and an MS in manufacturing systems from the University of Texas at Austin. Mr Tibrewal’s wife, Pallavi, also an MBA from Kellogg, works for Disney, heading heir accessories & footwear licensing.

     

    Mr Tibrewal will be reporting to the Rajiv Verma in his new endeavour.

     

    Mr Rajesh Ramakrishnan has also joined Hindustan Times as the Head of Marketing. Mr Ramakrishnan will initially be responsible for the marketing of the Hindustan Times brand in the North and the East.

     

    Mr Ramakrishnan is an alumnus of BITS Pilani and XLRI Jamshedpur, and has over 17 years of experience in Sales and Marketing across companies like Reckitt Benckiser, Marico and Pepsico. He has worked on a diverse set of brands including Cherry Blossom, Kurkure and Quaker. His last assignment was Head, Global Marketing with Apollo Tyres.

     

    Commenting on his joining, Shantanu Bhanja, VP Marketing, HT Media, said: “Mr Ramakrishnan combines a strong sense of result-orientation with an ability to bring the best out of people. He will bring exceptional Marketing depth to our biggest Brand and key markets”

     

    Apart from being a marketeer, Mr Ramakrishnan is also a passionate photographer whose work has been exhibited, as also published in several magazines and newspapers. He also conceptualized and shot two calendars over the last two years, with prominent celebrities, in support of NGOs.

     

    Mr Ramakrishnan’s wife Nirupama Subramanian is a Corporate Trainer and also the author of the best selling novel Keep the Change.

     

    Mr Ramakrishnan will report to Shantanu Bhanja, and consequent to this, Diptakirti Chaudhuri, Marketing Head, HT Delhi.

     

     

  • Aidem Ventures has been appointed as the media representative for The Economist online business in India.

    Aidem Ventures to handle sales for The Economist online in India

    By A Correspondent

     

    Inez Albert
    Suprio Guha Thakurta
    Neena Dasgupta

    Aidem Ventures has been appointed as the media representative for The Economist online business in India.
    Announcing the appointment, Inez Albert, Digital Sales Director – The Economist Group (Asia/Pacific) Ltd. said, “We look forward to strengthening our business presence in India by appointing Aidem Ventures as our representative in India. This partnership, enhanced with Aidem’s business acumen and expertise in the field, will ensure that our commitment of sharing world views and unbiased news reaches out to all stakeholders in the Indian market.”

     

    Speaking on the appointment, Suprio Guha Thakurta, Managing Director, India at The Economist Group said, “We have appointed a strategic sales partner in Aidem and going by their domain expertise (news and digital), we are certain that we can take our online business to new heights in India.”

     

    Neena Dasgupta, Head, Digital & International Business – Aidem Ventures, said, “We are very excited with this mandate to enhance the advertising potential of a credible, global and iconic media brand like The Economist in India. As India continues to integrate strongly with the world economy, an increasing number of Indian companies and brands are looking at expanding their footprint globally, and are seeking robust global media platforms to build their brands to ensure a sustained engagement with the consumers. Aidem, with its extensive experience and track record in the news and digital space, is best equipped to partner with The Economist Online to strengthen their presence in the Indian market.”

     

    It is estimated that the advertising expenditure by Indian entities (like Incredible India) and companies (private and public sector) in the international markets would be around US $ 100 million. With new emergent sectors like medical tourism, software companies, telecommunications, spiritual and wellness tourism, it is anticipated that there will be brisk growth in the years ahead.

     

    Inez Albert

    Neena Dasgupta

    Suprio Guha Thakurta

  • The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.

    Dainik Bhaskar Group Wins 4 awards at ‘Global Awards for Brand Excellence’

    By A Correspondent

     

    The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.

     

    – Newspaper: Brand leadership Award – Dainik Bhaskar
    – Radio : Brand Leadership Award- 94.3 MY FM
    Additionally,
    – Ms Neha Mavani, Manager MarComm at Dainik Bhaskar group, won the Young Achievers of the Year Award.
    – Mr Sanjeev Kotnala, Vice President, Dainik Bhaskar group was also felicitated with an award as one of the 25 Top Marketers.

     

    The Global Awards for Brand Excellence, part of the World Brand Congress Awards, are unique for their global recognition and celebration of leading marketers across Asia, who have shown innovative leadership in their fields and taken strides beyond national and regional boundaries as well as product categories. More than 800 professionals from 75 countries participated in this conclave.

     

    The awards had received encouraging recognition with more than 450 entries from 300+ companies in 40 categories. The brands were analyzed for Star Factor, Market Perception, Business Acumen, Financial Results, Employer of Choice, Impact and Innovation. For the Individual category, it was Leadership Skills, Business Ethics, Work-Life Balance, Contribution and Career Graph.

  • The e-paper on the app, the first of its kind, allows readers across the world to read the day's newspaper on their iPad just the way they would read a printed copy.

    The Indian Express, now on iPad

    By Akash Raha

     

    The Indian Express has launched its app for the iPad, allowing readers to read the e-paper on the Apple handheld. Within days of its launch, it was among the top ten free applications on the Apple iStore on Monday. The reader-friendly app has much more than the regular newspaper app – it also has the day’s e-paper, an electronic version of the print edition.

     

    “There’s a growing need, across the world, for news and analysis from India that’s insightful, credible, and trustworthy. That’s what the Express is all about,” said Shekhar Gupta, Editor-in-Chief, The Indian Express. “And we are committed to delivering this content to readers wherever they are, whatever device they use. The Indian Express iPad app is the logical next step after our print, web, mobile and Kindle editions.”

     

    The e-paper on the app, the first of its kind, allows readers across the world to read the day’s newspaper on their iPad just the way they would read a printed copy. The e-paper has pages and sections of the paper’s different editions. There is a dedicated photo section that carries swiftly downloadable pictures of the day.

     

    Launched by the Express Group’s online division, the app is free. The app also allows readers to browse through live news stories and articles from The Indian Express’s web site too (www.indianexpress.com.) It includes dedicated sections on business, sports, fashion, editorials, opinion pieces and a photogallery.

     

    The app integrates easy sharing of content on social networking platforms such as Facebook and Twitter. Readers could also forward links of articles they like to their friends through e-mail besides and save the articles for subsequent reading. An app user guide has been put up on the newspaper’s website, too.