MxMIndia

Category: PRODUCTS

  • Created by JCDecaux, the company which operates the ad space at Blr airport

    And also for Swiggy Instamart

    Swiggy Instamart, the quick commerce delivery platform, has taken its ‘Yeh Se Leke Woh Tak’ campaign a notch higher with an out-of-home (OOH) activation. This ongoing campaign, featuring cricket icon Rohit Sharma, positions Swiggy Instamart as the ultimate ‘Sab Milega’ (everything) store, showcasing its ability to deliver any item imaginable to your doorstep in just 10 minutes. This is at Kempegowda International Airport at Bengalur where passengers make their way to the baggage claim area.

    JCDecaux, which holds the advertising rights at the Bengaluru airport, conceptualised and executed this activity in collaboration with authorities at BAIL.

    Said Mayur Hola, VP – Brand, Swiggy: “We kicked off the ‘Yeh se leke woh tak’ campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasizing our commitment to delivering convenience and variety in just minutes.”

  • Conceptualised and conceived by BBH India

    CaratLane launches new campaign

    CaratLane, omni-channel jewellery brand, has launched a new brand campaign. It aims to empower women by encouraging them to reward every win – big or small, professional or personal.

    Talking about the launch, Jennifer Pandya, VP of Marketing, CaratLane, said: “Enabling our customers to express themselves is our brand’s purpose. While most women are quick to appreciate their loved ones and their achievements, they are hesitant to acknowledge their own wins, whether personal or professional. According to a study* we did with Quantum only 3 out of 10 women celebrate their wins. As a brand that champions expressions, we wanted to urge women to stop undermining their wins. Rather we want them to acknowledge and reward themselves for these wins. We see this as a cultural movement rather than a campaign.”

    Conceptualised and conceived by BBH India, Parikshit Bhattaccharya, Chief Creative Officer of BBH India, added: “Research has confirmed some disheartening facts. Women discount their own effort; they don’t acknowledge their own achievements, and they don’t celebrate their own wins enough. CaratLane is a trailblazing brand in the way it conducts its business and in what it enables through its many innovations. It is only fitting that it is the first jewellery brand to inspire women to celebrate their victories through Wear Your Wins. The initiative comprises a film, social interventions, and many more executions to inspire women to adorn their wins with jewellery – like dazzling tattoos as reminders of wins that are important to them.”

  • To be part of all marketing and communication channels of Wavin

    Rohit Sharma roped in a brand ambassador of Wavin

    Wavin, an Orbia business and a piping solutions and advanced water management systems provider, has announced Rohit Sharma as its brand ambassador for the Indian market.

    Said Randhir Chauhan, President, Orbia India: “For years, Wavin has been dedicated to addressing the needs of an aspirational nation by ensuring widespread penetration of quality plumbing and drainage systems across India’s diverse cities and communities. We are now thrilled to have Rohit Sharma, a cricket icon admired by millions and known for his stellar performances, as the face of our company that reflects our own commitment towards providing breakthrough infrastructural solutions and superior products. After recently leading India to a historic win, we truly believe that his persona aligns perfectly with our brand values and together showcase a strong spirit that we are sure will resonate with our business excellence.”

  • As Head of Brand & Communications

    Rahul Dayama joins SwiffyLabs

    Rahul Dayama
    Rahul Dayama

    Journalist Rahul Dayama has joined SwiffyLabs, a global financial services SaaS company, as Head of Brand and Communications. Previously, he led communications for Pincode at PhonePe and BNPL platform ZestMoney.

    Headquartered in Bengaluru, SwiffyLabs is building a full-stack technology platform to empower institutions to launch and scale diverse financial solutions. Dayama started his career as a journalist at ET Now where he extensively tracked listed companies and startups.

  • To boost brand

    KFC appoints FCB India as its creative AoR

    KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India.

    Said Aparna Bhawal, Chief Marketing Officer, KFC India and partner countries: “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners”

    Added Dheeraj Sinha, Group CEO – FCB Group India & South Asia: “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”

  • For the launch campaign of their new brand CMF

    Kulfi Collective partners with Nothing

    London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their highly anticipated CMF Phone 1.

    Said Ryan Latham., Senior Director Global Brand & Creative, Nothing: “We are immensely proud to introduce CMF Phone 1 to the world, and our collaboration with Kulfi Collective has been an integral part of this journey. Their creative competence and storytelling capability perfectly suited this launch. The positive consumer response is testament to our  brand and our global campaign.”

    Added Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective: “Absolutely thrilled to partner with Nothing to launch CMF! The campaign reflects our commitment to creating design-led, innovative content that resonates with both global and local audiences. Working with the team at Nothing has been an incredible journey, and we are excited to see CMF inspire and delight consumers worldwide.”

  • The new TVC is conceptualised by DDB Tribal

    Rohit Shetty partners with Snickers as brand ambassador

    Mars Wrigley India has collaborated with film director Rohit Shetty as its new ambassador in the latest campaign for Snickers. A new TVC has been conceptualised by DDB Tribal.

    “We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the Sickers brand. Rohit’s authentic and adventurous personality are perfect fit with Snickers,” said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, adding: “Snickers reignites its timeless and world-famous creative proposition ‘You’re not you when you’re hungry.’ Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS®’s position as the ultimate hunger bar. We are confident that Rohit’s association with SNICKERS® is the beginning of great impactful work on the brand in India.”

    Added Iraj Fraz, Creative Head, DDB Tribal: “Snickers “You’re Not You When You’re Hungry” is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role – since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we’re sure the audience is going to enjoy it equally.”

  • Showcases the nutrition startup as a complete health package

    Supply6 launches TVC featuring AB de Villiers

    Supply6, a D2C nutrition startup, has released a TV commercial featuring cricketer AB de Villiers.

    Said Vaibhav Bandari, Co-founder and CEO of Supply6: “We are thrilled to introduce Supply6 360 with AB de Villiers, an epitome of health and fitness. Supply6 360 offers consumers a simple yet powerful way to address multiple health needs. It enhances physical health, supports mental agility, and boosts overall vitality, making it indispensable for individuals striving for peak performance in their daily lives.”

  • Campaign conceptualised by Tgthr ad agency

    Reckitt’s Robin Fabric Whitener makes a comeback

    Reckitt’s Robin Fabric Whitener has relaunched a product designed to revive whites in wardrobes.

    Commenting on the launch, Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt South Asia said: “At Reckitt, we are consistently working towards innovating our product portfolio to provide consumers the best solutions for their everyday needs. We understand that consumers often hesitate to wear or buy white clothes due to the challenges of maintaining their brightness and cleanliness. With the launch of Robin Fabric Whitener, we are dedicated to reversing this trend, offering consumers a superior solution that not only simplifies the cleaning process but also restores the radiant shine of white fabrics and removes stains. We are committed to empowering our consumers to wear their whites with pride and confidence, redefining their laundry experience.”

    Added Aalap Desai, CCO & Co-Founder, Tgthr: “In everyday life, whites are not the first, second, third, or fourth choice in a person’s wardrobe. It’s something that’s just out of reach because of the trouble in keeping whites, white. With #PehnoPhirseWhite, we want the act of wearing white everyday not to be something out of the ordinary, just like any other colour. The combination of our catchy tune and the confidence that the product bestows is what will make this launch shine.”

  • To raise awareness on Head & Neck cancer

    American Oncology Institute campaign

    Cancer hospital network American Oncology Institute (AOI) has launched an awareness campaign #BreakTheHabit for a Safer Tomorrow,” aimed at raising awareness about head and neck cancer. This campaign is an extension of the “Kal Ki Soch” short film released last year.

    Talking about the campaign, Harish Trivedi, CEO, CTSI-South Asia, said: “The rise in head and neck cancers in India is largely attributed to widespread tobacco usage. Crafting a campaign that captures the attention of our target audience, particularly the youth, presents unique challenges. It is crucial to select the appropriate message and platform, maintaining both creativity and simplicity. Our recent initiative, #BreakTheHabit, aims to bridge the gap in communication regarding the risk factors associated with head and neck cancers. Leveraging social media and a strategic media mix, we seek to raise awareness about the significant risks associated with tobacco and alcohol use in relation to these cancers. Our campaign focuses on addressing these modifiable risk factors through targeted prevention and cessation efforts, crucial for reducing the burden of this debilitating disease. With promising initial engagement, our goal is to reach a broader audience and enhance understanding of head and neck cancer awareness.”

  • Launches the latest campaign

    Shikhar Dhawan is MotoGP Brand Ambassador

    Eurosport India has announced the appointment of Indian cricket icon Shikhar Dhawan as brand ambassador for MotoGP. Dhawan will be seen in Eurosport India’s latest campaign, ‘Face Kar Race Kar’.

    Said Amitesh Shah, CEO, Da One Group: “We are excited to announce our collaboration with Eurosport India on their latest campaign, ‘Face Kar Race Kar,’ to bring the excitement of MotoGP to fans across the nation. Eurosport India is renowned for its comprehensive sports coverage, including motorsports, golf, cycling, and more. Together, we aim to elevate this campaign and ignite a nationwide passion for high-speed, world-class sports. With Shikhar Dhawan’s involvement, we are confident that we will unite and energize fans across the country.”

  • Unveils signature curated Ghewar and Feni gifting hampers

    Haldiram launches campaign for Teej festival

     

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    A post shared by Haldiram’s (@haldirams.official)

    Haldiram’s, the traditional sweets and snacks major, has unveiled its Teej campaign – “Teej ki Meethi Reet” that aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.

    Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said: “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”