London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their highly anticipated CMF Phone 1.
Said Ryan Latham., Senior Director Global Brand & Creative, Nothing: “We are immensely proud to introduce CMF Phone 1 to the world, and our collaboration with Kulfi Collective has been an integral part of this journey. Their creative competence and storytelling capability perfectly suited this launch. The positive consumer response is testament to our brand and our global campaign.”
Added Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective: “Absolutely thrilled to partner with Nothing to launch CMF! The campaign reflects our commitment to creating design-led, innovative content that resonates with both global and local audiences. Working with the team at Nothing has been an incredible journey, and we are excited to see CMF inspire and delight consumers worldwide.”