Swiggy Instamart, the quick commerce delivery platform, has taken its ‘Yeh Se Leke Woh Tak’ campaign a notch higher with an out-of-home (OOH) activation. This ongoing campaign, featuring cricket icon Rohit Sharma, positions Swiggy Instamart as the ultimate ‘Sab Milega’ (everything) store, showcasing its ability to deliver any item imaginable to your doorstep in just 10 minutes. This is at Kempegowda International Airport at Bengalur where passengers make their way to the baggage claim area.
JCDecaux, which holds the advertising rights at the Bengaluru airport, conceptualised and executed this activity in collaboration with authorities at BAIL.
Said Mayur Hola, VP – Brand, Swiggy: “We kicked off the ‘Yeh se leke woh tak’ campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasizing our commitment to delivering convenience and variety in just minutes.”