Shopsy has launched its latest campaign ‘Apna Swag, Bina Brand Tag’ starring brand ambassador Sara Ali Khan. The campaign centres around the value-conscious consumer’s tendency to stretch their rupee to get the best product quality and style in their budget.
Commenting on the campaign, Prathyusha Agarwal, Business Head at Shopsy, said: “As one of the country’s fastest-growing hypervalue platforms, at Shopsy we provide a unique opportunity to millions of Bharat e-shoppers to bridge the gap between their dreams and means.
Raminfo Limited, an innovation-led technology solutions provider, launches a new brand logo.
“Our new logo is not a visual change; it is symbolic of the continuing journey and a firm commitment toward innovation, dynamism, and global perspective,” says Mr. L Srinath Reddy, the Managing Director of Raminfo. “We believe that this new identity will further our brand presence and will resonate with our clients, partners, and employees globally.”
Actor Sanya Malhotra will be seen as the leading face of HMD India for its upcoming smartphone line-up, starting with HMD Crest.
Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, said: “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.”
Soie, a lingerie brand from Ginza Industries Ltd, has launched a campaign highlighting a father-daughter relationship. The advertisement challenges stereotypes by depicting a father choosing innovative and stylish activewear for his daughter, despite her initial reluctance to open up to him, ensuring she has the best for her workouts and enjoys a weekend cycling trip with her friends.
Talking about breaking stereotypes Amrit Sethia, Vice President, Soie – Ginza Industries Ltd said: “We wanted to create a campaign that not only showcases our new activewear collection but also tells a heartfelt story that resonates with our audience. The bond between a father and daughter is special, and through this campaign, we celebrate those small yet significant gestures that show love and support. Our campaign illustrates the same, as we showcase the emotional support by a father making his daughter feel confident and comfortable. Meticulously crafted for durability, flexibility and style, at Soie, we ensure premium craftsmanship and thoughtful details, with utmost importance given to quality, in order to celebrate every body type.”
Campus Activewear has unveiled its latest brand campaign ‘You GO Girl’ featuring actor Sonam Bajwa.
Speaking of the campaign, Prerna Aggarwal, CMO, Campus Activewear Ltd said: “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa’s vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the ‘You GO Girl’ campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”
Parle G has released its latest campaign celebrating Friendship Day (Aug 4). The film is created by Thought Blurb Communications and released on the social media and video distribution platforms like YouTube on the eve of World Friendship Day.
Said Mayank Shah, Vice President at Parle Products Pvt. Ltd: “The Parle-G brand fulfils many roles in our everyday lives just a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”
Added Vinod Kunj, Chief Creative Officer at Thought Blurb Communications: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”
SW Network, an integrated advertising agency, has secured the digital mandate for Haier Appliances India. This will include integrated social media marketing, content marketing, and website development services to elevate Haier’s presence in the Indian consumer market. The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.
Said Pranav Agarwal, co-founder of SW Network: “With the increasing importance of digital engagement, it becomes imperative for brands to establish a solid image across digital platforms. At SW Network, we aim to create compelling and effective social media strategies that will enhance the brand’s visibility and drive business impact. By harnessing our expertise in social media marketing, content marketing, and website creative services, we aim to consolidate the position of Haier Appliances as a household name across India.”
Added Priyanka Sethi, Head of Marketing, Haier Appliances India: “At Haier, we believe in the power of innovation and building meaningful connections with our audience. Partnering with SW Network will allow us to leverage their creative expertise and strategic insights to strengthen our digital presence. This collaboration is pivotal for effectively reaching our target consumers and expanding our digital footprint in the Indian consumer market. We believe that SW Network’s innovative and creative approach will play a crucial role in helping us achieve our business objectives in the years to come.”
Mondelez India, the creators of snacking brands, have announced the launch of their new dessert range ‘Cadbury Silk Desserts’. Marking a significant leap into premium indulgence, the range has two offerings, ‘Cadbury Silk Dessert Brownie’ and ‘Cadbury Silk Dessert Plum Cake’.
Commenting on the launch, Nitin Saini- Vice President Marketing at Mondelez India, said: “We’re thrilled to unveil our latest innovation, ‘Cadbury Silk Desserts’ from the house of Mondelez India. Our Global State of Snacking Report 2023 highlights a growing consumer preference for indulgent eat experiences. This novel eat format, which is also a first in chocolates, aligns perfectly with the evolving consumer palates, especially the Dessert lovers. By combining the beloved taste of Cadbury Silk with the satisfaction of a decadent dessert, we aim to make Cadbury Silk Brownie and Plum Cake a household favorite for those seeking an easy ultimate indulgence, wrapped in a bar.”
Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “The idea of the film is to bring out the surprise of a brownie inside a bar of Silk. This is not just a variant but the launch of Silk Desserts, an even more premium offering from Silk. The film is a sweet story of how a guy creates a dessert experience for a girl using nothing but a bar of Silk Brownie. The idea of plating it is intentional as it is special enough to be plated. The film was led by our ECD, Akshay Seth and directed by Aarti Desai from Caffine films.”
Said Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker Indi: “Our strategy for the Cadbury Silk Dessert launch is to emphasize on the dessert indulgence. Through AI-driven innovations on content platforms like YouTube, unique partnerships with cafes, quick commerce platforms, cinemas, and airports, we are ensuring Cadbury Silk Dessert addresses the dessert cravings wherever they arise.”
Syntel Telecom, an Information and Communication Technology (ICT) company, has announces its rebranding to Syntel by Arvind. The rebranding includes a fresh new logo and identity, reflecting the company’s evolution and expansion over the years.
Said Paresh Shetty, CEO of Syntel by Arvind: “The name “Syntel” reflects synergy and technology – two driving forces that define our approach in today’s fast-paced world. This rebranding is a testament to our ongoing efforts to innovate and deliver cutting-edge solutions and products to our customers.”
Voltbek Home Appliances Pvt Ltd, a JV between Voltas and Arçelik, has launched a campaign that captures everyday monsoon struggles.
Speaking on the campaign, Prasenjit Basu, Head of Marketing, Voltas Beko said: “At Voltas Beko, we understand the everyday challenges our customers face, especially during the monsoon season. Our goal is to provide practical solutions that make life easier and more convenient while bringing warmth and joy into their homes. By pairing everyday ‘ziddi’ situations with the innovative features of our washing machines, we wanted to illustrate that while one cannot control every stubborn aspect of life, they can certainly take charge of their laundry.”
Ongo, the digital payments platform of AGS Transact Technologies, unveiled a new brand song that will serve as the company’s primary caller tune. The ‘Hinglish’ melody reaffirms the shift in AGS Transact’s strategy to focus on expanding its digital payments business, as it bids farewell to AGS’ iconic brand song that has resonated with customers for over a decade.
Commenting on the launch, Vinayak Goyal, Managing Director, India Transact Services Limited (Ongo), the wholly owned digital payment subsidiary of AGS Transact Technologies Limited said: “We are constantly striving to enhance the way people engage with digital payments, and the new brand song of Ongo symbolises a fresh chapter in our brand’s evolution. The decision to adopt it as the company’s signature caller tune emphasises Ongo’s focus on creating a distinctive identity within the digital payments landscape, for consumers, SMEs and corporate segments alike.”
Added Shishir Kulkarni, Deux Productions, the production house behind the song: “Our goal was to compose a groovy yet earthy tune that brings alive the essence of Ongo’s bold brand persona, while maintaining a connection with the legacy of AGS Transact Technologies. The melody that we’ve created reflects Ongo’s bold identity and yet has a timeless quality which will be a memorable and immersive experience for listeners.”
Thums Up has announced its partnership with Toofani Biryani Hunt Season 2 with Chef Ranveer Brar back at the helm. The show is conceptualised and created by Disney+ Hotstar CreativeWorks.
Commenting on Season 2 of Toofani Biryani Hunt, Sumeli Chatterjee, Category Head, Sparkling Flavours, India & Southwest Asia at The Coca-Cola Company said: “We’re excited to present ‘Thums Up Toofani Biryani Hunt Season 2,’ in partnership with Disney+ Hotstar, serving up a sizzling flavour expedition on screen. This season, we celebrate the crisp chill of Thums Up paired with a steaming plate of rich, smoky biryani. With Chef Ranveer Brar bringing his exceptional talent back on board, the journey is set to be more delicious than ever as we uncover the best of biryani from seven diverse regions across India.”
Speaking about the show, Dhruv Dhawan, Head of Ads at Disney+ Hotstar, added: “At Disney+ Hotstar’s CreativeWorks, we continue to leverage the power of storytelling and solve the complex marketing needs of advertisers who want to forge meaningful connections with their audiences. Thums Up Toofani Biryani Hunt season 1 resonated well with our audiences and we are excited to bring in another season which exemplifies how we combine creativity and cultural relevance to craft memorable experiences. With season 2, we’re taking this journey with Thums Up to new heights, exploring the rich flavors and traditions that make biryani a dish close to every Indian’s heart.”