MxMIndia

Category: PRODUCTS

  • Created by Interspace Communications and Aditya Birla Sun Life Insurance

    Campaign to bid adieu to Mumbai’s BEST Double Decker Bus

    By Our Staff

     

    Interspace Communications, in collaboration with Aditya Birla Sun Life Insurance Company Limited, launched an experiential marketing campaign #YouDontWantToMissTheBus, a tribute to bid adieu to the BEST ‘Open Double Decker Bus’.

     

    Said Nitin Rastogi, National Head – Activations & Experiential, Interspace Communications: “Interspace is thrilled to partner with Aditya Birla Sun Life Insurance to implement an engaging campaign in honour of the retirement of the Double Decker Bus, a cherished symbol of Mumbai. #YouDontWantToMissTheBus highlights the significance of transitions in life, just as the Double Decker Bus transitioned into retirement. As an integrated media & communication agency, we are always looking for unique ways to engage with brands and provoke thoughts which are agile and lived in the moment by breaking the clutter with insightful & remarkable innovations.”

     

  • Celebrates womanhood

    Mamaearth launches campaign for Durga Puja

    By Our Staff

     

    Mamaearth, the flagship brand of Honasa Consumer Limited, has launched a campaign that pays homage to Durga and her various forms, while celebrating the “multifaceted spirit of womanhood with its range of makeup offerings”.

     

    Said Anuja Mishra, Chief Marketing Officer, Honasa Consumer Limited: “In the spirit of Durga Puja and the celebration of womanhood, Mamaearth’s new campaign is a heartfelt tribute to both Durga Maa and women everywhere. We’ve taken an innovative path by collaborating with artists who have beautifully reimagined Maa Durga’s avatars using the vibrant colors from Mamaearth’s makeup range. This initiative is our way of embracing and celebrating the diverse facets of womanhood. Just like the nine divine avatars of ‘Nobodurga,’ every woman embodies strength, devotion, knowledge, fierceness, empathy, fearlessness, wisdom, and success. Through this film, we pay homage to the eternal muse of Durga Maa and the inspiring women who carry her spirit within them.”

     

    Added Anupama Ramaswamy, Chief Creative Officer, Havas Creative: “As Pujo season approaches, the vibrant spirit of Durga Ma showcases the artistic creations of numerous talents. It’s a time when women of all generations grace the pandals in their finest attire, radiating confidence and charisma. Naturally, when we envisioned a Durga Puja campaign for Mamaearth, their Makeup Range seemed like the perfect match. We needed something disruptive and that’s how we thought of bringing 4 artists on board to do what they do best. Bring the 9 forms of Durga on their canvases. Everything remains the same. The only twist — there are no paints used at all, only Mamaearth lipsticks, kajals and foundations. The campaign draws parallels between how artists use Paints as Shringar to bring out the avatars of Durga and how women use Makeup as Shringar to bring out their own avatars. In doing so, we celebrate what Durga Ma truly represents — the multifacetedness of being a woman.” The 54 sec film is conceptualized by Havas Media worldwide.”

     

     

  • To strengthen its position

    SBI General Insurance launches a new brand campaign

    By Our Staff

     

    SBI General Insurance has unveiled a series of three brand films to boost awareness about insurance by portraying relatable real-life situations.

     

    Commenting on the brand film launch, Rathin Lahiri, Head Marketing and CSR, SBI General Insurance said: “Insurance is a complex category with low consumer penetration. Our brand communication aims to own the category benefits of protection and trust which are the key benefits that the consumer is seeking from leading brands in this category. The insight behind the film is that unexpected situations can arise at any moment, and being prepared with the right insurance plan from a trusted brand can help you live your life with confidence. SBI General Insurance provides you ‘Suraksha aur Bharosa’ which lets you lead your life with confidence.”

     

  • Presents the Oppo Find N3 Flip

    OML Entertainment campaigns for Oppo

    By Our Staff

     

    OML Entertainment has unveiled a campaign #MadeToBeIconic in partnership with Oppo smartphones, presenting the Oppo Find N3 Flip. This collaboration brings together yesteryear star Zeenat Aman with actor Jhanvi Kapoor.

     

    Said Roycin D’souza – Vice President, OML Entertainment: “OML Entertainment carries a legacy of amalgamating star power with branded campaigns, enabling brands to capture the eye of a larger audience.  OPPO India a leading innovator in smart devices technology, and empowers users with cutting-edge technology and innovation. The #MadeToBeIconic campaign for Oppo’s #FindN3FlipPhone is an unparalleled and monumental endeavour. It marks the historic first by uniting brand ambassadors from two different generations in a single frame. The presence of Zeenat Aman and Jhahnvi Kapoor sharing the limelight, is nothing short of magical and iconic. This campaign carries an international allure and unveils Oppo’s new range with a timeless elegance that is nothing short of remarkable.”

     

  • American Oncology Institute’s #PassTheQRCode campaign

    By Our Staff

     

    Aiming to encourage awareness on early detection of breast cancer through self-breast examination, American Oncology Institute (AOI), a leading chain of cancer care hospitals, has introduced its extended breast cancer awareness initiative, ‘Pass The QR Code’.

     

    Said Tina Choudhury, Campaign Brand Lead, CTSI: “Breast cancer is a battle that we can win through early detection. With this principle in mind, we launched the ‘The Pink Ribbon Collection’ campaign in 2022. In a significant achievement, this thought-provoking campaign received five prestigious accolades at the Abby One Show Awards 2023. It surpassed our expectations, garnering broad recognition for its profound impact of touching millions of lives. Subsequently, we expanded its scope with ‘Pass The QR Code’ to encourage individuals to share this heartfelt reminder with their loved ones, reinforcing the importance of routine self-breast examinations and the potential to save lives. We urge everyone to embrace this initiative as an emblem of empathy and care, seamlessly integrating it into their daily lives.”

     

  • For Nissin's Geki Korean Noodles

    Digital Refresh Networks wins mandate for Nissin

    By Our Staff

     

    Following a competitive multi-agency pitch, Digital Refresh Networks (DRN), a 360-degree content solutions agency, has won the digital mandate of Nissin Geki Korean Noodles. The account will be functioned and managed creatively by the Mumbai branch of Digital Refresh Networks.

     

    Said Daisuke Okabayashi, Vice President, Marketing of Nissin Foods: “DRN exceeded our expectations with a deep comprehension of our brand’s guidelines and presented a nuanced approach and market strategy towards our brand positioning. Their presentation demonstrated an impressive ability to fulfill our creative prerequisites, setting the stage for an interesting journey ahead. By harmonising our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods’ product market share within India’s thriving instant noodles segment.”

     

    Added Barin Mukherjee, CEO of Digital Refresh Networks: “Nissin Foods presents us with a distinctive and exciting challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN’s prowess, particularly in capturing the attention of younger audiences. We are committed to bridging the multilingual and age divides as we deliver seamless brand communication that celebrates the rich tapestry of languages and cultures within the Indian market. One that is bound together with the aroma of delicious food.”

     

  • From a five-member team in Mumbai, the firm is an 85-strong team spread across seven offices

    Ventes Avenues celebrates 9th anniv

    By Our Staff

     

    Ventes Avenues, the Mumbai-headquartered mobile adtech firm specialising in mobile performance, branding, technology and audience solutions, is celebrating nine years of being in business.

     

    “From a five-member team in our Mumbai office where we started on October 23, 2014 to our current strength of 85 spread across seven offices in India and  South East Asia –  Mumbai, Gurugram, Bengaluru in India, Jakarta in Indonesia, Ho Chi Minh City in Vietnam, Kuala Lumpur in Malaysia and Singapore. Over these nine years, we have reached new heights and gained invaluable knowledge and unique experiences. Together, we have weathered all challenges that came our way and have emerged even more resilient. As we reminisce through the years, it’s evident that we have evolved as a robust company, being nimbly footed has allowed us the flexibility to change with time, and embrace new technology, while always being relevant and consistently staying ahead of the curve. What sets us apart is that, without any external funding, we have grown our business from the revenue we generate; we remain a bootstrapped Indian company. With renewed vigour, starting with a new focus on the technology solutions, creation of our own DSP platform, aimed at elevating branding and performance campaigns. Transitioning from the development of our own proprietary ad-tech platforms and fraud tools to building a robust re-marketing platform. We place a strong emphasis on both our internal and external customers, and a profound understanding that trust and transparency in all our interactions have been the cornerstone of our current achievements. Our eyes swell with pride for the incredible Ventes Avenues we have built. Thank you all for being part of our phenomenal journey, and here’s to many more years of success, growth and amazing partnerships.”

     

    Said Niloufer Dundh, Founder and CEO of Ventes Avenues: “Nine years ago we embarked on this journey, armed with vision, determination and a dream. This dream started when the three of us came together, Bala (whom I have worked with since 2005) and Fauzan (who we started working with in 2008) and I sat sipping coffee over many Saturdays at Starbucks, jotting notes and ideas on diaries, paper napkins and forming strategies on Bala’s laptop, then, one day, we decided to take the plunge. And here we are, nine years later, living out our dream. Over these nine years, we’ve not just grown in size and stature, but we’ve also evolved as a company that cherishes learning, innovation, technology and the power of teamwork. The fact that we have successfully completed nine years is a remarkable testament to the amazing people who work with us at Ventes and the unwavering support of our clients and agency partners. This would have never been possible without the trust of various international publishers and technology partners that Ventes represents in India and SEA. We extend our heartfelt thanks for the love, support, and encouragement we have received from our teams, our partners, and our friends in the industry. Your support means the world to us.”

     

  • Entrepreneur Ritika Sajdeh appears for first time in an ad

    Rohit Sharma, wife Ritika feature in Max Life campaign

    By Our Staff

     

    Max Life Insurance Company Ltd has unveiled a social media campaign, ‘Sharma Ji Ka Beta,’ featuring brand ambassadors, Rohit Sharma with his wife and entrepreneur, Ritika Sajdeh. The social media campaign provides a unique glimpse into the cricketer’s off-field persona, highlighting his deep-rooted values and love for his family.

     

    Commenting on the campaign launch, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said: “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”

     

  • Promises healthier communities on World Iodine Deficiency Day

    Tata Salt leads Iodine Fortification efforts

    By Our Staff

     

    Tata Salt unveiled a campaign to fight against iodine deficiency on World Iodine Deficiency Day on October 21. The campaign features actor Rupali Ganguly.

     

    Said Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products: “Iodine deficiency has been a critical global health issue, affecting millions of lives, especially the younger generation. At Tata Salt, we are deeply committed to addressing this challenge head-on. We firmly believe in the power of awareness and education. By highlighting the importance of iodine in brain development, IQ enhancement, and preventing developmental delays, we aim to empower communities to make informed choices about their health.”

     

  • The commercial features brand ambassador Samantha Prabhu

    Fortune Sunlite Oil unveils new TVC

    By Our Staff

     

    Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, has launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil. The new multimedia TVC, conceptualised by Ogilvy, features brand ambassador, actor Samantha Prabhu.

     

    Commenting on the latest TVC campaign,  Mukesh Mishra, Vice President, Sales & Marketing, Adani Wilmar Limited said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”

     

     

  • Films have been conceptualised and executed by Leo Burnett India

    IndusInd campaign for MCWC23

    By Our Staff

     

    IndusInd Bank has introduced a brand campaign aimed at promoting its hyper-personalised financial app, Indie. It is conceptualised and executed by Leo Burnett India.

     

    Speaking about the campaign, Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business), IndusInd Bank, said: “The new brand campaign reflects IndusInd Bank’s unwavering commitment to customer-centricity and the advancement of the Bank’s Digital 2.0 journey. With Indie, we’re revolutionising banking into a seamless and tailored experience, where ` individual needs and preferences take centre stage. The campaign symbolizes our mission to redefine the everyday banking experience, simplifying it and making it more convenient.”

     

     

  • Emphasising the importance of timely diagnosis and informed decisions

    Redcliffe Labs launches breast cancer awareness campaign

    By Our Staff

     

    Redcliffe Labs, the diagnostics service provider, has launched a breast cancer awareness campaign, ‘Pinktober – Care for Cure,’ as a part of its commitment to advancing healthcare.

     

    Said Dr Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs, Redcliffe Labs: “Breast cancer affects millions of women worldwide, and early detection can be a lifeline. ‘Pinktober – Care for Cure’ is not just a campaign; it’s a movement. It’s a call to action for individuals to take charge of their health, to be proactive, and to support one another. By spreading awareness and fostering a culture of informed decision-making, we can save lives and offer hope to those affected by breast cancer.”