By Our Staff
Aiming to encourage awareness on early detection of breast cancer through self-breast examination, American Oncology Institute (AOI), a leading chain of cancer care hospitals, has introduced its extended breast cancer awareness initiative, ‘Pass The QR Code’.
Said Tina Choudhury, Campaign Brand Lead, CTSI: “Breast cancer is a battle that we can win through early detection. With this principle in mind, we launched the ‘The Pink Ribbon Collection’ campaign in 2022. In a significant achievement, this thought-provoking campaign received five prestigious accolades at the Abby One Show Awards 2023. It surpassed our expectations, garnering broad recognition for its profound impact of touching millions of lives. Subsequently, we expanded its scope with ‘Pass The QR Code’ to encourage individuals to share this heartfelt reminder with their loved ones, reinforcing the importance of routine self-breast examinations and the potential to save lives. We urge everyone to embrace this initiative as an emblem of empathy and care, seamlessly integrating it into their daily lives.”