By Our Staff
SBI General Insurance has unveiled a series of three brand films to boost awareness about insurance by portraying relatable real-life situations.
Commenting on the brand film launch, Rathin Lahiri, Head Marketing and CSR, SBI General Insurance said: “Insurance is a complex category with low consumer penetration. Our brand communication aims to own the category benefits of protection and trust which are the key benefits that the consumer is seeking from leading brands in this category. The insight behind the film is that unexpected situations can arise at any moment, and being prepared with the right insurance plan from a trusted brand can help you live your life with confidence. SBI General Insurance provides you ‘Suraksha aur Bharosa’ which lets you lead your life with confidence.”