MxMIndia

Category: PRODUCTS

  • Part of 'See The World For Less' ad

    Agoda launches campaign starring Ayushmann

    By Our Staff

     

    Agoda, the digital travel platform, has launched its television advertisement for India. The video is part of Agoda’s ‘See The World For Less’ campaign and stars actor Ayushmann Khurrana, Agoda’s newest brand ambassador in India.

     

    Said Krishna Rathi, Country Director of India, Sri Lanka, and Maldives at Agoda: “The launch of Agoda’s first-ever TV ad in India signifies our commitment to delivering exceptional and affordable travel experiences to Indian travellers. Ayushmann delivers a stellar performance.”

     

  • For their dairy business

    DS Group appoints Atom Network as creative partner

    By Our Staff

     

    The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has appointed Atom network as creative partner for the dairy business.

     

    The current product line-up under the Ksheer brand includes an array of offerings such as Cow & Desi Ghee, Fresh Milk, Chaach, Masala Chaach, Dahi, Paneer, Sweets, Flavoured milk, Dairy Whitener, and Sweet Lassi.

     

    Welcoming the new agency on board, Rajeev Jain, Senior Vice President, Corporate Marketing at DS Group said: “It is an exciting time for the Dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”

     

    Added Abhik Santara, CEO of Atom Network: “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter breaking work for Ksheer and Ovino and we hope to fully utilize our credentials on FMCG brands to create sustained brand equity for both the brands.”

     

  • Featuring King and Sonam Bajwa

    Campus Activewear unveils brand films

    By Our Staff

     

    Campus Activewear, sports and athleisure footwear brands, has unveiled its latest brand films for the ‘Move with Swag’ campaign. These star-studded brand films features singer King and Sonam Bajwa.

     

    In a statement, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear said: “Bringing together the dynamic duo of Sonam Bajwa and King for this brand film was an ideal choice for us. They embody the essence of individuality, self-expression, and a fashion-forward attitude that aligns perfectly with the spirit of our ‘Move with Swag’ campaign. Our campaign perfectly reflects our commitment to bringing technology and fashion together in our footwear for all at an exciting price. With a rising importance on individuality and self-expression, we want our customers to feel empowered and confident in their footwear choices.”

     

  • Conceptualised and executed by 5W1H

    Roche releases its first leg of festive season

    By Our Staff

     

    Roche Diabetes Care Inai, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’.  This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.

     

    Said Vivek Desai, Head Marketing, Roche Diabetes Care: “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”

     

    Added Aakash Chatterjee, Co-Founder and Chief Creative Officer of 5W1H: “We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience.”

     

  • Partners with podcaster and social influencer Ranveer Allahbadia

    Mountain Dew unveils new campaign

    By Our Staff

     

    Mountain Dew, the beverage brand, has partnered with motivational speaker and social media influencer and podcaster Ranveer Allahbadia. As part of this association, for the next two months, the show will be called Mountain Dew Darr Ke Aage Jeet Hai stories on The Ranveer Show with a special segment called ‘Darr se Jeet Tak’.

     

    Speaking on the campaign Akankshaa Dalal, Category Head, Dew, PepsiCo India said: “As a brand, Mountain Dew has always championed the indomitable spirit that propels individuals beyond their fears to embrace victory. Our partnership with Ranveer Allahbadia and The Ranveer Show is a testament to our commitment to inspiring the youth of India. Through the ‘Darr Ke Aage Jeet Hai’ stories, we aim to fuel the courage that resides in every individual, encouraging them to triumph over challenges and redefine their limits. This collaboration is not just about overcoming specific fears; it’s about reaching a diverse audience, recognizing that fears are subjective and unique to each person. We hope to inspire people across the board, fostering a collective sense of courage and determination that transcends individual boundaries.”

     

  • Invites consumers to #CheerWithYu's diverse offerings

    Yu & Hardik Pandya unveil new TVC campaign

    By Our Staff

     

    Consumer foods brand Yu released a series of new commercials featuring brand ambassador Hardik Pandya. Channelling the brand’s zero-preservative chef-crafted instant food philosophy, the TVC campaign invites consumers to #CheerWithYu’s diverse offerings and furthers the idea of #AbNoCompromise.

     

    Founders Bharat Bhalla and Varun Kapur jointly said: “Carrying forward the spirit of the ICC World Cup and the festive season, we are excited to launch our new commercials with Hardik. They capture the modern approach of the brand together with Hardik’s cheerful personality perfectly. We are ready to rise and conquer with Yu and its culinary revolution.”

     

  • Invites patrons to celebrate the Joy of Child Adoption

    Bikano rolls out Diwali Campaign with a message

    By Our Staff

     

    Bikano, sweets and snacks, released a campaign for Diwali celebrating the joy of adoption.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods: “We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavours to inspire the spirit of adoption and acceptance, emphasizing that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season.”

     

  • The digital brand film has been shot by SM Productions

    Research & Ranking launches festive campaign

    By Our Staff

     

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Limited, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasises increasing women’s participation in equity investments. The digital brand film has been shot by SM Productions and is edited by Django.

     

    Speaking on the campaign launch, Alok Arya, Chief Marketing Officer (CMO), Research & Ranking, said: “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

     

    Added Aashay Shah, Co-founder at Django Digital: “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”

     

  • Campaign is conceptualised by White Rivers Media

    DS Group unveils campaign for Candy Day

    By Our Staff

     

    Dharampal Satyapal Group (DS Group) is celebrating ‘Candy Day’ with the release of a new social media campaign for its brand, Pulse, under its existing annual property “Candy Day The Pulse Way.” The campaign is conceptualised by White Rivers Media.

     

    Commenting on this collaboration, Arvind Kumar, GM, Marketing DSFL, DS Group said: “We are elated to introduce yet another captivating and thoughtful campaign within our existing annual digital property, ‘Candy Day The Pulse Way’. Pulse Candy has continuously shown how committed it is to making Candy Day a remarkable and unforgettable event. This year, we highlighted the famous cities of India with the intention of uniting people around the globe and honouring the love that people have shown to Pulse over the years. Through this creative approach to celebrating ‘Candy Day The Pulse Way’, we aim to etch a lasting and treasured memory in the hearts of the consumers.”

     

  • A campaign conceptualised and executed by AutumnGrey Bangalore

    Luminous shines new light on Diwali this year

    By Our Staff

     

    Luminous Power Technologies, the energy solutions brand, has taken their philosophy of illuminating lives to the masses this Diwali.

     

    Conceptualised by AutumnGrey Bangalore, the campaign film highlights the difference such gestures can make in the lives of those around us.

     

    Said Anusha Shetty, Chairperson and Group CEO, Grey Group India: “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

     

    Adds Neelima Burra, Chief Strategy and Transformation Officer at Luminous Power Technologies: “Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

     

  • Showcases the transformative impact of digital education on small businesses

    HP launches campaign to adopt ‘digital education’ this Diwali

    By Our Staff

     

    HP India has released its Diwali film campaign ‘Walk to The Light’, emphasising the power of digital education in today’s fast-changing world. The film, created by Simple Creative Inc agency, has been released in seven languages.

     

    Commenting on the launch of the film, Prashant Jain, CMO, HP India, said: “Technology adoption by a small business can transform its operations. The ‘Walk to The Light’ campaign is inspired by the remarkable journey small businesses in India are taking to grow their businesses. This initiative underscores HP’s unwavering commitment to supporting these businesses & individuals. For us, this campaign is not just a story; it’s a celebration of digital capabilities revolutionising the local business ecosystem in India.”

     

  • Showcases smart products of the brand

    Experience Commerce rolls out Diwali campaign for Wipro Lighting

    By Our Staff

     

    Experience Commerce (EC), a part of the Cheil Digital Network and the digital agency for Wipro Lighting, unveiled a Diwali campaign for the brand. This campaign features two digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

     

    Said Virindersingh Villkhoo, ECD, Experience Commerce: “Wipro Smart Products – be it the Smart Plug or the Smart Bulb or even the Smart Doorbell, are designed to make your home smarter and your life easier. And these have been the products that have got the most enthusiastic response from our audience on digital over a couple of years. Hence, we felt it is vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond. And that’s how these 2 slice-of-life films were conceived, with relatable characters and endearing moments. Thanks to the confidence Wipro Lighting had in our team and some incredible hardwork, we were able to turn these films around from paper to reality in just over a week.”

     

    Added Meera Ghare, Business Head, EC Studios: “Wipro has been an integral part of our journey for over 7 years, and they have truly become like family. Wipro ‘s 2023 Diwali campaign holds a special place in our hearts as it was exclusively created in our newest state-of-the-art production studio in Mumbai, showcasing our commitment to innovation and excellence. We’re thrilled that WIPRO has again entrusted us with this festive campaign, and the exceptional outcome of these films reflects our dedication to crafting engaging, cutting-edge content. We extend our heartfelt gratitude to Wipro Lighting for this incredible opportunity.”