MxMIndia

Category: PRODUCTS

  • Big B signs multi-year partnership with APL Apollo

    By Our Staff

     

    APL Apollo, structural steel tubes and pipes company, has appointed actor Amitabh Bachchan as its brand ambassador. It aims to further strengthen and expand its brand identity across the country with this signing.

     

    Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd: “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”

     

    Added Charu Malhotra, Chief Brand Officer, APL Apollo Tubes Ltd: “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections.”

     

  • Drives awareness on responsible disposal of e-waste

    Panasonic offer on e-waste

    By Our Staff

     

    On the occasion of International E-waste Day, Panasonic Life Solutions India has announced the fourth edition of #DiwaliWaliSafai, an awareness campaign on responsible disposal of e-waste.

     

    Commenting on the campaign, Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, Panasonic Life Solutions India said: “At Panasonic, we are committed towards a larger cause ie, creating a sustainable environment through our businesses. Whether it is through using environment friendly technologies, promoting renewable energies, environment focused activities such as tree plantation or, through responsible e-waste awareness programme and campaigns – every action of ours is aligned towards sustainability and development of society. And this extends beyond the products and solutions we develop. Our endeavour is to leave a positive impact on the environment and, in this process, encourage our consumers too. The #DiwaliWaliSafai campaign is yet another effort towards enriching our future. Through this campaign, till date, we’ve reached out to 10.3 million consumers through our digital platforms to help spread the word on safe disposal of e-waste. In the fourth edition, we are hoping to continue this momentum and, would urge everyone to come forward and take part in this noble cause.”

     

  • Conceived by Mumbai-based  Cut the Crap creative agency

    Lotte Choco Pie rolls out new campaign

    By Our Staff

     

    Lotte India has unveiled its latest marketing campaign title Love & Lotte. The campaign, conceived by Mumbai-based  Cut the Crap creative agency and features a series of four versatile TV commercials.

     

    Commenting on the occasion, Milan Wahi, Managing Director, Lotte India said: “We are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this campaign we want to connect emotionally with our target audience and become a part of their small, joyful moments. This brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with emotions and emojis that will uniquely connect with our targeted customers.”

     

     

  • Conceptualised by SoS Ideas

    Ganguly endorses Bisk Farm Rich Marie biscuits

    By Our Staff

     

    Bisk Farm, a biscuit brand, has launched a high-decibel 360-degree campaign for its Rich Marie range of products – ‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.

     

    Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign has been conceptualised by SoS Ideas.

     

    Commenting on the campaign, Vijay Singh, Managing Director, Bisk Farm said: “India is a cricket crazy nation. We feel, there’s a huge contribution of the Indian fans who for their passion for the sport, have transformed the game into a religion in India. Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone and hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our over growth in this cricket season.”

     

    Added Souvik Misra, Director, SoS Ideas: “We are extremely excited to be part of this Sourav Ganguly Cheer for India campaign which is very quirky, over the top and plays deep into the Indian psyche of Sports! Let us all cheer for India.”

     

  • Unveils a captivating campaign with Ogilvy

    Coca-Cola brings to life the magic of festivities

    By Our Staff

     

    Coca-Cola has announced its new festive campaign title ‘Coke-er Shaathe Roj, Pujo’r Mahabhoj’.

     

    Commenting on the exciting new campaign, Arnab Roy, Vice President, Marketing Coca‑Cola India and South-West Asia, said: “Coca-Cola has always endeavoured to become a part of India’s cultural fabric. Our Durga Puja campaign is a passionate attempt to blend into the rich canvas of the ethnic traditions of Bengal. The heartening reception of our film has left us humbled and more committed than ever to continue celebrating and becoming an integral part of such diverse and vibrant cultural experiences.”

     

    Added Sujoy Roy, Executive Creative Director, Ogilvy: “Pujo is so much more than kaash phool, kolakuli and a customary Durga Puja jingle. It is a melting pot of flavours, characters and quirks. We didn’t just want to make a piece of communication that celebrates the generally accepted cliches of Pujo. For us, the real magic of Pujo lies in the minute brush strokes, the intricate moments of love and camaraderie. This film offers an unconventional perspective to Durga Puja celebrations. Seen yet unseen.”

     

  • Highlights eliminating unpleasant results associated with hair colour

    Schwarzkopf launches new campaign

    By Our Staff

     

    Schwarzkopf, the hair colour and styling brand, has launched its campaign ‘Break the rules and not your hair’, for its colour specialist range.

     

    Said Shama Dalal, Head of Marketing at Henkel Beauty Care India: “Since our entry in the Indian market in 2001, we have stayed true to our brand DNA of consistently bringing in superlative products, benchmark-setting innovations, and complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. We are excited to launch our first-ever digital campaign for Colour Specialist which highlights the importance of breaking the rules and choosing to not compromise with colour. This is a great starting point for us to create more engaging narratives in the at-home hair colour space through multiple touchpoints such as social channels, influencers, on-ground activations and more.”

     

     

  • Conceived and scripted by S Abbas Akhta

    Rahul Dravid features in Mak Lubricants campaign

    By Our Staff

     

    Mak Lubricants features Rahul Dravid as brand ambassador in its latest TVC.

     

    Said P Sudhahar, Executive Director (Lubes), said: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”

     

    Added S Abbas Akhtar, Chief General Manager (Public Relations & Brand), who played a pivotal role in conceiving, scripting, and positioning these films, added: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”

     

  • Partners with its consumers

    Tata AIA Life Insurance launches new brand positioning theme

    By Our Staff

     

    Tata AIA Life Insurance has launched its new brand positioning theme, ‘Har Waqt Ke Liye Taiyaar’. The campaign was created by Ogilvy India and centres around Tata AIA’s brand ambassador, Neeraj Chopra.

     

    Commenting on the new brand philosophy/theme, Girish Kalra, Chief Marketing Officer, Tata AIA said: “‘Har Waqt Ke Liye Taiyaar’ is a clear, impactful and inspiring theme that effectively communicates our focus on partnering our consumers, enabling them to lead a fikar-free life. It resonates with our endeavor to offer innovative insurance, wealth creation, wellness and retirement solutions coupled with ‘best in class’ service to our consumers, always.”

     

    Added Sukesh Nayak, CCO, Ogilvy India: “Tata AIA’s unique offerings are designed to keep people ‘Har Waqt Ke Liye Taiyaar’. Building on this platform, the campaign takes a tongue-in-cheek view of how fortune-tellers would react to a world in which everyone is fikar-free for their future – thanks to TATA AIA’s life insurance plans. And who better to bring this alive than an elite athlete like Neeraj Chopra for whom being prepared makes all the difference. The country has time and again seen Neeraj’s talent with the javelin, but in this campaign, we hope his masterful acting – pulling off 4 different avatars, will wow audiences.”

     

  • Focuses on changing the narrative around Soan Papdi

    Bikano launches festive campaign

    By Our Staff

     

    Bikano sweets and snacks has unveiled the ‘Justice for Soan Papdi’ campaign focuses on changing the narrative around the Soan Papdi sweet.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Diwali is a time of sharing joy and spreading happiness. With ‘Justice for Soan Papdi,’ we’re inviting everyone to join us in celebrating the charm of this classic sweet. We believe that through this campaign, we can create a fun and memorable Diwali experience for our consumers. Through ‘Justice for Soan Papdi,’ we’re not just promoting a product; we’re fostering an atmosphere of warmth and camaraderie. We’re encouraging everyone to relish every moment, savor every bite, and share the joy with their loved ones. It’s about creating a legacy of sweet memories that linger long after the celebrations are over. Let’s come together and give Soan Papdi the love it deserves this festive season! Our goal is to make every moment of this celebration a delightful memory.”

     

  • Conceptualised and created by Ogilvy

    Fortune launches Mustard Oil TVC campaign

    By Our Staff

     

    Fortune, the edible oil brand, has released its new master brand campaign conceptualised and created by Ogilvy.

     

    Said Sanjay Adesara, Marketing Head of Fortune Oils, on the launch of the campaign:  “Home-cooked food holds a special place in the heart of every Indian. With rising health consciousness, a reconnection to our roots, and the desire to explore and experiment with various cuisines, more and more Indians are turning to home-cooked food. We at Fortune have always championed home-cooked food and wanted to celebrate this relationship people have with home-cooked food as it enables the formation of new bonds, strengthens old ones, and helps the maker express their love, care and affection for others.”

     

    Added Tithi Ghosh, President & Head of Office, Ogilvy South: “The Fortune brand, which built its equity through cooking oils, now spans a wide range of kitchen staples like Atta, Rice, Besan, Dals. The stature of the brand is derived from not just oils but this range. Our task is to continue to build this stature and scale for Fortune. Fortune over the last decade has consistently spoken about the ‘value’ of home cooked food. This value extends beyond the health, wholesome taste aspect, to intangible values of love and nurturance. The platform is universal and timeless, only needing a gentle refresh in terms of the depiction of our audiences whose lifestyles and identities are evolving. The brand wants to be seen as more inclusive as it reminds its diverse users – men and women, young and old who are using multiple Fortune products, of the emotion behind home cooked food. While being made from the same ingredients, it’s the love, care that adds a special flavor and taste to the dishes which ultimately distinguishes one cook from the other.”

     

  • Campaign marks the wedding season

    Manyavar gets Ram Charan as brand ambassador

    By Our Staff

     

    Manyavar, men’s fashion wear brand, appoints Telugu films actor Konidela Ram Charan as brand ambassador. Manyavar is celebrating the appointment with the new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season.

     

    Said Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited on the collaboration: “We are honored to welcome Ram Charan to the Manyavar family. His charisma, charm, and global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences”

     

  • For the #VibeWithOGKing Campaign

    Campus Activewear partners with rapper King

    By Our Staff

     

    Campus Activewear, the sports and athleisure footwear brand, has collaborated with rapper King, for the #VibeWithOGKing campaign.

     

    Speaking about the new campaign, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear said: “The #VibeWithOGKing campaign is a celebration of confidence and individuality as we believe fashion is a form of self-expression. Our Campus OG collection, launched in association with King, is the ultimate fashion accessory for those who value style and self-expression. But we’re not just about fashion; we’re about experiences. Our campaign not only invites you to enjoy the beat at King’s concert but also to meet the pop icon in person, ensuring that your unique style goes beyond fashion and becomes a statement. We’re excited to inspire the youth to embrace their unique style, make a bold fashion statement, and unleash their ‘swag’ in their unique way with Campus OGs.”