MxMIndia

Category: PRODUCTS

  • Introduces Noura, the new fragrance inspired by floral bliss

    Kareena features in Skinn perfumes digital film

    By Our Staff

     

    Skinn perfumes by Titan introduces its new floral fragrance for women – Skinn Noura. It is a range of floral fragrances that comes in two variants Noura Iris and Noura Floret. The campaign features Kareena Kapoor Khan in the digital film.

     

    Commenting on the Noura launch, Kanwalpreet Walia, Marketing Head, Accessories Division, Titan said: “Noura, Skinn allows women, no matter where they are, to recreate precious self-moments and bring floral memories alive. We intended to communicate the experience of Noura visually and this digital film very artistically conveys it.  Just like Noura, it elevates your mood like a blooming flower. Hoping this refreshing take on fragrances will provide a captivating olfactive experience to all our women consumers.”

     

  • Celebrates real consumers from UP and Bihar

    Maggi connects with rural India in new campaign

    By Our Staff

     

    Maggi in its latest campaign celebrates the consumers who make Maggie noodles an iconic brand. It has cast real consumers from UP and Bihar in its campaign titled “Khao to Maggi Noodles Khao”.

     

    The campaign will be rolled out across print, out-of-home and social media.

     

    Talking about the campaign, Rajat Jain, Head – Foods Business, Nestlé India, said:  “Maggi is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that Maggi Noodles is known for.”

     

  • Meditate Air Purifiers is the first product from Havells Studio

    Mullen Lintas develops ‘Inside Thinking’ for Havells

    By Our Staff

     

    Havells India Limited has launched a new brand, Havells Studio,, that will produce innovative products like an air purifier to start with. The positioning for the brand and launch campaign, has been done by Mullen Lintas.

     

    Said Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “With Havells Studio, we have launched the positioning of Inside Thinking, a platform thought that’s uniquely Indian at its core, that craves the depth, has substance within. Packaging pathbreaking design and innovation that writes the future, but with the proposition that the greatest experiences are always built from the inside. We wanted to own a brand world that had this blend of futuristic technology but made for India, in India. In a design language with premium aesthetics, and widely extendable for its digital footprint, the first product launched is the air purifier and we are excited to see how it’s received.”

     

    Speaking on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd added: “Havells Studio represents our commitment to deliver products and experiences that set new standards in consumer experience. Our first innovative product Meditate is a testament to that, as it offers revolutionary pioneering SpaceTech air purification technology developed in-house by the Havells R&D team in India. The air purifier comes with premium aesthetics and a portable AQI Monitor to deliver superior functionality to users. Our brief to Mullen Lintas was to focus on a storytelling that resonates with the product proposition and brings alive the premium experience it offers. We are glad to see the final result brings alive our commitment innovating futuristic technology made for India, in India.”

     

  • The video stars actor Sara Ali Khan

    Jungle, Havas & Vivo team up for anthem

    By Our Staff

     

    Production studio Jungle and Havas Worldwide announcd the launch of the Vivo Y Series Style  Anthem with actor Sara Ali Khan Said Anupama Ramaswamy, CCO, Havas Worldwide India: “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen.’”

     

    Added Shai Samtaney, Co-Founder and Director of Jungle:  “It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.”

     

     

  • Polycab India, has become the official partner of the International Cricket Council (ICC)

    Polycab India is official ICC partner thanks to Madison Media & PMG

    By Our Staff

     

    Leading electrical goods company Polycab India has become the official partner of the International Cricket Council (ICC). Madison Media and Professional Management Group (PMG) consulted Polycab on this deal.

     

    ICC and Polycab’s association begins immediately and will cover all major ICC men’s and women’s events until 2023. This includes the ICC Women’s T20 World Cup in 2023, which will take place in South Africa; the ICC Men’s World Cup 2023, which will be held in India; and the ICC World Test Championship 2023, which will be held in England.

     

    On this announcement, Nilesh Malani, President and Chief Marketing Officer, Polycab India, said: “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, partner with the International Cricket Council. The game is a passion for millions of fans worldwide and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are happy to collaborate with Madison Media and PMG and leverage their unique strengths to deliver outstanding results for Polycab”.

     

    Added Sam Balsara, Chairman, Madison World on this association: “As Polycab embarks on a journey to build a Mega Brand in India, it has taken the right step of building a deeper association with Cricket. Ground sponsorship of ICC events create a certain aura for the Brand. And this year the ICC Men’s World Cup will also be held in India, which will increase the interest of Indians in the tournament. I have no doubt that Polycab will gain deeply by becoming the Official Partner of ICC.”

     

  • To spread the message of allyship and inclusivity

    Famous Innovations & Absolut Glassware roll out activation campaign

    By Our Staff

     

    Famous Innovations creative agency has partnered with Absolut Glassware and Laqshya Media Group to launch an on-ground activation that aims to create an inclusive world. The campaign encourages allyship and aims to foster a safe space for members of the queer community.

     

    Melvin Jacob, Creative Head, Famous Innovations, Bangalore, said: “The idea was inspired by the shared vision of Famous Innovations and Absolut Glassware that creativity has the power to change the world. When we conceptualized this idea, we wanted to create a safe space for members of the LGBTQIA+ community, where they can explore their own identity and be themselves. The key was to promote allyship everywhere – and encourage support for the members of the community. Small yet brave steps that anyone can take to aid this crucial movement of inclusivity.”

     

    Added Florian Sallabery, Group Head, International Brands, Pernod Ricard India: “If this campaign helps at least one person feel more supported and comfortable with who he/she/they are, then we meet our objective.”

     

  • To promote their newest brand Zirconia Crowns and Bridges

    Madhuri Dixit roped in as Brand Ambassador for Illusion Dental Lab

    By Our Staff

     

    Illusion Dental Lab has roped in ace Bollywood actress Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia. Illusion Zirconia, the newest brand from the house of Illusion Dental Lab is formulated to primarily focus on Zirconia Crowns and Bridges.

     

    Speaking about the appointment of the brand ambassador, Sameer Merchant, CEO of Illusion Aligners & Illusion Dental Lab, said: “We are acknowledged as one of the top pioneers and innovators in the dental sector and have always presented our consumers with long-term, consistent smile solutions. Therefore, we have introduced Illusion Zirconia to raise awareness among consumers about Zirconia crowns and bridges for dental treatments. We are excited to have Madhuri Dixit Nene as the face of the brand Illusion Zirconia. As adults require a dental crown and bridge treatment more than children or teenagers, the choice of Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia was based on relatability, recall and relevance. She defines the same tangent of thoughts of carrying unmatched beauty with a long-sustained career in the industry. Madhuri is a perfect testament to the Illusion Zirconia’s tagline “Beauty Bhi Mazbooti Bhi.”

     

  • With brand ambassador Tamannaah Bhatia

    IIFL Finance launches campaign

    By Our Staff

     

    Retail-focussed non-banking financial company IIFL Finance has launched ‘Sapna Aapka Loan Hamara Campaign’ with Tamannaah Bhatia as part of its pan-India marketing outreach. IIFL aims to reach 350 million+ consumers with it offerings over the next six months through the campaign and improve its leadership position in gold loan, home loan, business loan and microfinance loan segments.

     

    The marketing film, directed by filmmaker Himashu Tiwari, is running across TV, digital, cinema, Radio and print media among others. It is aimed at unbanked and underbanked segment of customers with growing credit needs.

     

    Commenting on the brand film launch, Manav Verma, Chief Marketing Officer at IIFL said: “We believe in the power of small entrepreneurs in running Indian economy. All they need is credit at the right time, which IIFL Finance understands the best. ‘Seedhi Baat’ or ‘straight talk’ is the underlying theme of all our business dealings and brand philosophy.”

     

    Here is the link to the film

    https://www.youtube.com/watch?v=dM8JGiH0P7U

  • Highlights its role as an everyday shopping destination

    Ogilvy creates new campaign for Amazon

    By Our Staff

     

    Amazon India urges people to rethink the range of products that could be purchased from Amazon.in by asking “Aaj Kya Khareeda?” in its new campaign, created by Ogilvy India. This is to amplify the width of selection which is one of Amazon’s strengths, where the focus is on driving awareness around everyday products. It reminds customers that Amazon is a one-stop-shop for all their needs, not just the occasional, one-off needs but frequent, daily ones as well.

     

    The campaign comprises of four films on TV and digital along with several multi touchpoint activations on Outdoor, influencers etc. All the films have been directed by Aarti Desai of Caffeine Films and conceptualized by Ogilvy India.

     

    Speaking about the campaign, Neville Shah, Senior Executive Creative Director, Ogilvy said: “There is so much excitement when we get something in a box at home. But is it just as exciting, if it’s regular everyday things? Maybe not as much. The stories rely on the charming anticlimax, to remind people that Amazon.in has simple everyday things. Exciting. Perhaps just as much.”

     

    Added  Ravi Desai, Director, Mass, and Brand Marketing – Amazon India: “Our new campaign ‘Aaj Kya Khareeda’ reinforces Amazon as an everyday shopping destination that caters to daily requirements and needs of our customers. We want to simplify our customers life and be the shopping partner that helps you buy products from a wide selection spread across numerous categories, get reliable delivery and customer care, thus leading to a delightful shopping experience.”

     

  • Conceptualized by Makani Creatives

    Lee Cooper launches campaign with influencers

    By our Staff

     

    Lee Copper in collaboration with top influencers launched a new campaign “Masters of Denims”. Conceptualized by Makani Creatives, this campaign aims to highlight Lee Cooper’s supremacy in the denim industry by showcasing interviews with celebrities and influencers in a candid chat about denims, fashion and everything in between.

     

    Jayesh Sali, Head Of Marketing, Fashion & Lifestyle, Reliance Retail said: “Being a global fashion brand with a British legacy, Lee Cooper wants to showcase its products to a broad audience, and what better way than to make use of the digital space where things are constantly evolving and good content is the key to driving numbers.”

     

    Aejaz Khan, CEO, Makani Creatives added: “At Makani, we always strive to be ambitious with our campaigns, authentic with our execution, and audacious with our goals.”

     

    Link and glimpse of the campaign below: https://www.instagram.com/p/CocFAEDIRi_/

     

  • Onboards Tiger Shroff

    Coca-Cola Zero Sugar is back with another campaign

    By Our Staff

     

    Coca-Cola Zero Sugar is back with its new campaign ‘Best Taste Ever?’ with continued efforts to increase no-and low-calorie beverage options. The brand has associated with Tiger Shroff  to further aid the brand in establishing resonance with the youth and millennials in India.

     

    Commenting on the launch of the new campaign, Kaushik Prasad, Director, Marketing, Coca-Cola India said: “We are excited to offer Coca-Cola Zero Sugar, our best offering yet that is closest to the original taste of Coca-Cola with no calories. We want to offer choice so consumers can enjoy the great taste of Coca-Cola without the sugar. For many people, it’s surprising to hear that a zero sugar variant of Coke actually exists, that tastes like the real thing! Well, you will have to try it yourself to find out.”

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “When we told people, it’s zero sugar but has the same great original taste, the reaction we got was, “Really?”. So, we built the whole idea for Coke Zero on this great surprise. It was super fun to collaborate with Tiger to bring this fun idea to life. We will see way more things on this idea in the near future, so stay glued to the great taste, literally.”

    Campaign link: https://www.youtube.com/watch?v=BTFsWPTwddo

     

  • To mark National Tiles Day 2023

    Hindware Italian Tiles launches new campaign

    By Our Staff

     

    Hindware Italian Tiles, announces the launch of its new campaign ‘Broken not Waste’. Conceptualised and executed by Hindware Italian Tiles and Grapes, an integrated communications agency, the campaign aims to raise awareness about the wastage of tiles that occurs during construction and renovation projects. It encourages consumers to adopt a sustainable approach by reusing or recycling broken tiles. As part of the campaign, Hindware has partnered up with Delhi Street Art – DSA Foundation to create mosaics using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively.

     

    The campaign involves creating vibrant mosaics of 32 square feet at Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The mosaics were created by a team of talented artists, interior designers and architects who used their creativity and skills to transform waste tiles into beautiful works of art. The entire project is part of Hindware’s commitment to sustainable design and their efforts to reduce waste.

     

    Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said: “As the leader in the bathroom industry in India, we felt that we had a responsibility to address the issue of waste produced through renovation and construction. Our campaign ‘Broken Not Waste’ is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity.”

     

    Speaking on the campaign, Shradha Agarwal, Co-Founder & CEO, Grapes commented: “Our main purpose with the ‘Broken Not Waste’ initiative is to promote a sustainable mindset, with the tile and construction industry at the centre of it. So, the campaign communication focused on providing simple, practical solutions to combat the issue, while sensitising the audience about it. Moreover, the mosaic art installations give a physical presence to the idea and serve as a tangible representation of the impact garnered by the initiative.”