MxMIndia

Category: PRODUCTS

  • To manage its full range of brand-building solutions

    L&K Saatchi & Saatchi bags mandate of JioMart

    By Our Staff

     

    JioMart, a venture of Reliance Retail Limited, is being repositioned from an online grocery platform to a horizontal e-marketplace with extensions into dominant commerce categories such as Electronics, Fashion & Lifestyle, General Merchandising, Grocery and many more. And to manage this integrated creative mandate they have entrusted L&K Saatchi & Saatchi to lead the mantle.

     

    As a vital partner, L&K Saatchi & Saatchi will not only manage the full range of brand-building solutions and high-decibel tactical launches but will also lead their social media and content strategy through their digital arm Saatchi & Saatchi Propagate.

     

    Paritosh Srivastava
    Paritosh Srivastava

    Paritosh Srivastava, CEO, L&K Saatchi & Saatchi said on the mandate:“Every single win matters but some are extraordinary, solely by virtue of the scale and the challenge involved. Reliance’s JioMart is as big as it gets, taking on a couple of established global giants in the Indian Market to redefine the hyper competitive ecommerce space is massive. We at L&K Saatchi & Saatchi are extremely proud to partner the most valuable Indian company in this journey. We understand the responsibility and the expectation and humbly look forward to living up to the faith and trust bestowed upon us by the amazing team at JioMart.”

     

  • Encourages women to celebrate their identity

    Candere by Kalyan Jewellers rolls out campaign for Women’s Day

    By Our Staff

     

    Candere by Kalyan Jewellers has launched their Women’s Day campaign- a digital initiative, #EkZindagiKhudKeNaam.

     

    The digital campaign showcases women from various walks of life, catering to different professional demands. However, Candere, as a contemporary lifestyle brand, takes pride in celebrating these women from all corners and acknowledging their diverseness & individual achievements.

     

    Sharing the thought behind the campaign, Rupesh Jain, Founder and CEO, Candere by Kalyan Jewellers, said: “We are delighted to present our unique Women’s Day campaign that encourages women to celebrate their identity by taking a break from the usual days. With #EkZindagiKhudKeNaam, we aim to establish an emotional connection with the audience, trying to value their choices and preferences.”

     

    Added Trupti Morone, Head-Branding, Candere by Kalyan Jewellers: “The campaign is a reminder to women that they are enough and do not need any external validation. The highlight from the campaign “ Tujh se behtar tujhe kaun jaanta hai” further reinforces that no one knows you better than yourself urging them to prioritize their likes and dislikes.”

     

    https://youtu.be/SYwLoFDVnTA

  • Is the brand ambassador of the Company

    Manoj Bajpayee partners with ManipalCigna Health Insurance

    By Our Staff

     

    Manoj Bajpayee features in a promotional ad campaign for ManipalCigna Health Insurance. The actor is also a brand ambassador of the Company and aims to spread the message about the value of health insurance. He mentioned that ManipalCigna’s rich expertise lies in offering several innovative features and fully loaded health insurance products to take care of medical emergencies and accidents. It is always a great approach to be prepared for unforeseen circumstances in life.

     

    ManipalCigna Health Insurance has launched a series of humorous new brand films featuring how he is mixing up his dialogue. His passion towards the expert health insurance brand does seem justified though, as when you get superior benefits with ManipalCigna Health Insurance you wouldn’t remember anything else. Because “Isse accha Health Insurance Expert aur Kahan!”

     

  • Conceptualised by Havas CX India, the tension-free campaign

    Aegon Life partners Havas CX India for innovation

    By Our Staff

     

    Aegon Life Insurance has launched a campaign for its flagship term product, iTerm Prime. The campaign, dubbed ‘iTerm Toh Tension Khatam’ is a print ad that comes to life on mobile and sings for its audience.

     

    Conceptualised by Havas CX India, the tension-free campaign reinforces the brand’s commitment to making every household financially secure.

     

    Talking about the campaign, Akhil Almeida, Head of Marketing, at Aegon Life Insurance, said: “iTerm Prime makes life insurance accessible to Emerging India – the aspirational class who needs insurance but does not have the documents that are required by legacy insurance companies. It removes a lot of barriers that stand in the way of consumers getting adequate financial protection. iTerm Prime is easy to buy, affordable, requires zero documentation, and can be tailored to suit a consumer’s needs.

     

    With this latest innovation, we’re now resetting expectations for what traditional media can achieve. Not only is it building salience and trust, but it’s showcasing the product in a way that benefits the customer. A person viewing this ad doesn’t need to download an extensive brochure or get spammed by unwanted sales calls. They can make the decision right then and there – and secure their loved ones in a jiffy.”

     

    On the campaign launch, Prashant Tekwani, Managing Partner, Havas CX India, said, “Life Insurance in the mind of the consumer is very confusing, and the brands and the terms and conditions don’t help much. When we partnered with Aegon Life, we fell in love with the approach of being “Easy and Honest”, and this innovation and campaign is an attempt towards the brand’s philosophy. When we first heard about the product and the inspiration behind its design for “Emerging India”, we wanted to go beyond the idea of a simple print ad. Print is an important medium in the consumer journey for the product, and when it is blended with innovative technology, the result makes you sit up and take notice. We created the interactive print ad to talk about the product and give consumers an experience that brings it to life, keeping in mind the product and its benefits for the self-employed segment of India. We are proud to make this idea come to life with Aegon Life.”

     

  • … for another two years

    Euronics renews Hrithik contract

    By Our Staff

     

    Euronics, a washroom automation accessory brand, has renewed its brand endorsement contract with Hrithik Roshan for another two years.

     

    Commenting on the renewal of this partnership, Abhishek Jain, Director, Euronics, said: “Hrithik Roshan embodies the brand’s core values of innovation, style and performance, and has been instrumental in building Euronics’s brand image over the years. Hrithik’s immense popularity and mass appeal have helped Euronics reach out to a wider audience and set a stronger foothold in the highly competitive Indian building material industry. This renewed partnership is a testament to the strong relationship between Euronics and Hrithik Roshan and is expected to drive continued success for the brand in the coming years.”

     

  • … to inspire billions to wash hands

    Tendulkar bats for Savlon

    By Our Staff

     

    Savlon Swasth India Mission unveiled former cricketing star Sachin Tendulkar as its ‘Hand Ambassador’.

     

    Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited: “Washing hands with soap or handwash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build a healthy habit for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioral change in hand hygiene.  We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission”

     

    https://www.youtube.com/watch?v=jWPi84_oqaE

     

  • The campaign features three customers from three different cities who were struck by the health issues of their family members

    Policybazaar turns customers to brand ambassadors

    By Our Staff

     

    Given its brand philosophy of #HarFamilyHogiInsured, Policybazaar has unveiled a new campaign. The campaign features three customers from three different cities who were struck by the health issues of their family members.

     

    Said Samir Sethi, VP and Head of Brand Marketing at Policybazaar: “Real customers telling their raw personal accounts is not only extremely relatable, but also breaks the clutter, and creates a compelling brand story. These stories talk of real pains, and real solutions at the moment of truth, and are a testament to the fact that we consistently deliver on our brand promise of quick claim support. We see this campaign driving a strong consumer connection by strengthening trust, that Policybazaar will be there for you at the time you need it the most.”

     

    Added Amit Chhabra, Head, Health and Travel Insurance at Policybazaar: “At a time when health emergencies have seen a sharp rise, these personal stories are a stark reminder to get an adequate protection shield with health insurance. The campaign featuring real customers just reiterates the fact that health issues come unannounced and one needs to be prepared. Policybazaar will relentlessly work towards its mission of helping India’s middle-class deal with death, disease and disability. Through this campaign, we hope the message resonates with millions of people out there who often defer this crucial purchase decision.”

     

  • To celebrate women in business from all walks of life

    New campaign by Meesho

    By Our Staff

     

    Meesho, e-commerce marketplace, launches campaign for International Women’s Day.  The #NoBiasInBusiness aims to dispel stereotypes and celebrate women in business from all walks of life.

     

    Megha Agarwal, CXO, Growth at Meesho said: “Socioeconomic equity and women empowerment have always been at the core of Meesho’s philosophy. These are equally vital for accomplishing our ambitious dream of an ‘Atmanirbhar Bharat’, which is built on inclusion and empowerment. Through our campaign, ‘Class of 2023’, we are bringing to life stories of women-led businesses from all corners of the country, who have charted their own path, built successful businesses and created a myriad of employment opportunities in their local communities. We hope this will inspire more women to chase their dreams with #NoBiasInBusiness.”

     

  • For upskilling tech professionals

    Scaler launches three brand films

    By Our Staff

     

    Scaler, tech upskilling startup, launched a brand campaign that emphasises the importance of working professionals to focus on building their skill sets to continue their career growth.

     

    Rahul Karthikeyan, Chief Marketing Officer, Scaler & Interviewbit, said: “Technology is advancing much faster than ever before. Tech professionals are often overwhelmed by the obligations and demands of the industry. With our new brand campaign, we want our professionals to continue the learning journey of acquiring new skill sets and adapting themselves to cater to the industry’s changing dynamics. With this campaign, we want to empower professionals to take control and steer their careers to success on their terms by grabbing the right kind of support and guidance available to them at the right time. Our creative team has managed to break away from conventional clutter by delivering a compelling message that will effectively reach the tech professional grappling with similar issues in any part of the country.”

     

  • Showcases individual savings life insurance plan

    Aditya Birla Sun Life Insurance unveils new campaign

    By Our Staff

     

    Aditya Birla Sun Life Insurance (ABSLI) unveils a new campaign to showcase its recently launched “industry-first” product, ABSLI Nishchit Aayush Plan, a non-linked non-participating individual savings life insurance plan, that provides guaranteed income from the 1st policy anniversary (month/year).

     

    Speaking on this initiative, Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said: “At ABSLI, our focus is to help our customers with cutting-edge life insurance solutions that provide guaranteed income that too, immediately. It is an excellent investment opportunity that offers an optimal blend of protection and growth, providing peace of mind for you and your family. The #IsseZarooriKuchBhiNahi campaign perfectly aligns to ABSLI’s vision of revolutionising the way guaranteed savings income plan category operates and the blend of awareness and humour will spread a positive message by instilling inquisitiveness about newer & better investment avenues in the minds of viewers.”

     

  • With a new TVC campaign

    Sourav Ganguly bats for Rich Marie biscuits range

    By Our Staff

     

    Bisk Farm, biscuit & bakery brands from the house of Saj Food, has launched a new television commercial campaign for its popular Rich Marie biscuits range, featuring former Indian cricket captain, Sourav Ganguly.

     

    Vijay Kr. Singh, Managing Director, Saj Food said: “Our association with Sourav Ganguly goes back a long way and our Rich Marie segment is one of the most popular biscuits range from the Bisk Farm portfolio. With his charismatic personality and mass appeal, we are confident that this campaign will connect with our target audience and drive sales for Rich Marie biscuits. The campaign comes with an exciting offer where lucky customers can win gold coins. We are confident that all biscuit lovers and Dada’s fans will enjoy this offer as much as they love our Rich Marie biscuits.”

     

  • Campaign conceptualised by 82.5 Communications, Bengaluru

    Himalaya Natural Glow Rose Face Wash rolls out new TVC

    By Our Staff

     

    Himalaya Natural Glow Rose Face Wash rolls out a new TVC.  The campaign conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP Company), intends to break the beauty stereotypes and delivers the message that every face that glows naturally.

     

    Gayatri Kabilan, Category Manager – Consumer Products Division, Himalaya Wellness Company, said: “Beauty is wonderfully diverse in terms of skin tones, and it needs to be appreciated and celebrated. Through our new Himalaya Natural Glow Rose Face Wash campaign, we want to encourage everyone to embrace their individuality and feel beautiful in their own skin. It gives us immense satisfaction in contributing to bringing this much-needed change in society.”

     

    Naveen Raman, EVP – South, 82.5 Communications, India, added: “The category codes around glow in India is skewed towards fairer and lighter skin as key benefits. We wanted to put forward Himalaya Natural Glow Rose Face Wash’s progressive point of view on glow, which is to encourage every woman to glow the way she would like to and celebrate her.”