MxMIndia

Category: PRODUCTS

  • …. with the theme of 'It's a Human Thing'

    Cheil launches campaign for MG Hector

    By Our Staff

     

    Cheil India has a new campaign for MG Motor India.

     

    Said Udit Malhotra, Head of Marketing, MG Motor India: “At MG, we always believe in driving ahead of the curve by bringing exciting experiences to our customers every time. When we first launched the Hector, we aimed to transform the relationship between the driver and the vehicle by introducing India’s First Internet Car. Now, the Next-Gen Hector takes another leap in this direction. Raising the game with a bold new look, infotainment experiences, technological advances that includes ADAS Level 2 capabilities that make driving even more pleasurable and indulgent, thereby more ‘pampering’.”

     

    Added Sean Joseph Colaco, Executive Creative Director at Cheil India: “The Next-Gen MG Hector is now more ‘Human’ than ever! With a new look and brand new technology that indulges, pampers and spoils you. Through the playful antics of our two characters, a butler and his young employer, we demonstrate exactly how much the Next-Gen Hector caters to your every whim and fancy. Shot in and around London, this slice of British aristocratic life, seemed like the perfect setting to demonstrate the ‘royal treatment’ the Next-Gen Hector gives you.”

     

  • These include National Skill Development Corporation, Indian Oil Corporation, Som Distillers, BPTP, and Tata Sons

    The Crayons Network reports campaigns wins

    By Our Staff

     

    The Crayons Network has announced multiple account wins in 2023. The agency bagged mandates of National Skill Development Corporation, Indian Oil Corporation, BPTP, and Som Distillers – through a multi-agency pitching process.

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process. This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future.”

     

  • Joins Priyanka Chopra Jonas and Jr. NTR as Brand Ambassador for the apple flavored sparkling drink

    Parle Agro to endorse Kriti Sanon

    By Our Staff

     

    Parle Agro has signed on leading actor Kriti Sanon as brand ambassador for beverage brand, Appy Fizz. She joins Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside them.

     

    Speaking about the brand ambassador, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face”.

     

  • To encouraging consumers to fulfil their dream of building 'Apna Ghar'

    Aditya Birla Housing Finance launches campaign

    By Our Staff

     

    Aditya Birla Housing Finance Ltd. (ABHFL), the Housing Finance arm of Aditya Birla Capital Ltd., rolled out its #ApnaGhar campaign. The digital campaign aims to inspire customers to build their ‘Sapno ka aashiyana’ and promises to support them at every step of the way through their ‘Sahi Salaah, Sahi Saathi, Sahi Home Loan Rakkam’ offering.

     

    Commenting on the launch, Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd. Said: “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam”.

     

  • To refresh brand identity

    Publicis Business wins creative mandate for agri-tech startup Ninjacart

    By Our Staff

     

    Ninjacart, B2B Fresh Produce Supply Chain platform, has appointed Publicis Business as its creative partner. The account mandate includes a refreshed brand identity for Ninjacart along with a strategic creative design, marketing and advertising strategy for its multiple business verticals.

     

    Vasudevan Chinnathambi
    Vasudevan Chinnathambi

    Speaking about the association, Vasudevan Chinnathambi, Co-Founder, Ninjacart said: “We are delighted to have Publicis Business on board as our communications partner and will lead the 360-degree creative mandate for us right from brand identity creation. As Ninjacart takes its next big step to being India’s largest agri-tech platform and reshaping the Indian agricultural ecosystem, we are confident that Publicis Business will help us achieve our ambitious goals with their new-age thinking, creativity, and strong execution skills. We look forward to the association.”

     

    Nidhi Lall
    Nidhi Lall

    Nidhi Lall, Senior VP, Publicis Business, added: “Ninjacart is on the cusp of a tremendous growth journey and to get a chance in being a part of their success story is something all of us at Publicis Business are looking forward to. This mandate offers us the opportunity to truly flex all our B2B offerings and create clutter-breaking work which will in turn also impact India’s agricultural ecosystem. We are looking forward to a great and mutually rewarding partnership.”

     

  • Highlights that 'Welcome Change' is at the heart of everything they do

    Acko General Insurance unveils new marketing campaign

    By Our Staff

     

    Acko General Insurance unveils its new marketing campaign.

     

    Starting with Mumbai, the hyperlocal campaign salutes the positive changes that the city has seen over the years and highlights that “Welcome Change” is at the heart of everything they do. Changes like zero commission pricing and stress-free claims provided with zero paperwork are loved and welcomed by customers. In addition, the company firmly believes in constantly redefining the way people think of and experience complex financial decisions like insurance through technology.

     

    Giving a deeper insight into the Campaign, Ashish Mishra, Executive Vice President – Marketing, ACKO, said, “Empathy towards customers and the recognition that they deserve better than the traditional approach to insurance is at the core of everything we do. This empathy is reflected in our innovative way of thinking and doing things. Mumbai, the city where ACKO was born, is our first market where we are bringing this philosophy to life through our campaign by showcasing all the positive changes that the city has witnessed.”

     

  • Campaign #BeShelcalStrong addresses dietary calcium deficiency

    Torrent pharma launches TVC to increase Calcium awareness

    By Our Staff

     

    Torrent Pharmaceuticals Ltd unveils a campaign to announce the entry of its brand Shelcal 500 as an over-the-counter (OTC) calcium supplement brand. The new campaign #BeShelcalStrong aims to address lack of dietary calcium amongst people by educating them to pay heed to their exhaustion and listen to their aching bones, especially after they turn 40. By depicting everyday instances, the film further highlights the need to supplement one’s diet with Shelcal 500 daily.

     

    Aman Mehta, Director at Torrent Pharmaceuticals Ltd, said: “With Shelcal’s entry into OTC, the brand is poised to become the largest calcium supplement brand in India. Via this campaign launch, we wish to encourage consumers to take calcium supplements regularly to make up for their dietary deficiencies. #BeShelcalStrong is a strong value proposition that intends to not only build on Shelcal’s brand awareness, but also educate people about calcium’s importance to their diet, which in turn can positively affect their quality of life.”

     

  • Stresses the ethos of the bank – Digital at the Fore, Human at the Core

    Federal Bank launches new brand campaign

    By Our Staff

     

    Federal Bank launches a new brand campaign. The campaign Rishta Aap Se Hai, Sirf App Se Nahi brings alive the Bank’s work ethic – Digital at the Fore, Human at the Core.

     

    The campaign is inspired by real life events and that is transposed on to the communication. The ad has been launched in seven languages – Hindi, Marathi, Gujarati, Bengali, Tamil, Kannada and Malayalam to ensure reach across the country.

     

    M V S Murthy, Chief Marketing Officer, Federal Bank said, “Businesses across the globe need the digital chutzpah, or customer experience as it is known. However, increasingly, efficiency in technology needs to be reinforced by go to people, whom you can reach out to at all points in time. The core idea of Rishta Aap Se Hai, Sirf App Se Nahi TM comes from our secret sauce which includes Commitment, Agility, Relationship orientation, Ethics and Sustainability. It is imperative that we need to be ‘Digital At The Fore, Human At The Core’. This campaign is representative of how we conduct ourselves as a team. We have unified our physical and digital spaces with this approach.”

     

  • To launch its latest feature Free Chat

    Lowe Lintas creates multi-film campaign for Jeevansaathi

    By Our Staff

     

    Matrimony portal Jeevansathi has launched its latest feature Free Chat with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to draw in potential users to the service by enabling them to message their match directly, without exchanging numbers.

     

    Through these campaigns, Lowe Lintas showcases how users from both generations – youngsters trying to find a partner for themselves and parents trying to find a partner for their child – use the platform’s new Free Chat feature in their matrimonial journey.

     

    Speaking about the campaign, Sumeet Singh, CMO, Info Edge India said: “Every generation in India is now pretty tech savvy. When it comes to finding the right partner, it is essential to first know whether they have any similarities with you. With Jeevansathi’s Free Chat feature, we’ve prioritised ease of communication and transparency for our users by allowing them to message their potential match and ask the right questions. We hope this campaign, created by Lowe Lintas, helps us in amplifying this message and makes the process of matrimony easier for our customers.”

     

    Sharing more insights about the campaign, Mohit Pasricha, Unit Creative Director, Lowe Lintas said, “Young couples have apprehensions; there are things that may not seem important enough to mention in a matrimonial profile but can later turn out to be a deal-breaker in a marriage. We tried to position the feature around that and just showed how an honest chat can help you find your true Jeevansathi.”

     

  • Inspires youth to Live Limitless with 300 sneaker styles from 9 brands

    Bata unveils TVC to promote its Sneaker Studios

    By Our Staff

     

    Bata India, unveiled its Sneaker Studio concept through a youthful campaign. With 300 sneaker styles from 9 brands to choose from, the campaign celebrates the free-spiritedness of the youth and urges them to live limitless.

     

    Conceptualized by Contract India, the campaign follows the journey of four friends traversing the path of spontaneous life, highlighting how Bata sneakers enable them to live this journey. The film starts with a snippet of Sneaker Studio where the friends are surprised by the range of sneakers available making them spoilt for choice. The film goes on to capture their adventures from jumping in a lake to skateboarding and dancing at a beach party with one constant companion – Bata Sneakers.

     

    Gunjan Shah, MD and CEO, Bata India Limited said: “Over the last few years, the youth has been increasingly gravitating towards sneakers for their style and comfort. For the Sneaker Studio campaign, we combined the youth’s love for sneakers with their passion for spontaneity and unbridled experiences. We now have over 300 stores with Sneaker Studio concept wherein we offer upto 300 sneaker styles from 9 brands under one roof, offering the largest variety of choices for all the impromptu adventures of the GenZ and Millennials.”

     

    Added Sagar Mahabaleshwar, Chief Creative Officer, Contract India: “Those spontaneous, careless, fun moments with your friends are meant to be cherished forever. It’s an age when you just want to have fun with your friends. The rush/spontaneity is all that matters to them. This is exactly what we’ve tried to capture in the Bata Sneakers Campaign. It captures the fun and spontaneity of the journey of four friends in a beautiful way. Friends who just grab their Bata Sneakers on the go and head for an adventurous journey to Goa for a concert. We see them cherishing every part of their journey – they drive, skate, party, and splash around in the water. And we also see the vast variety of Sneakers that Bata has to offer. The campaign encapsulates perfectly how Bata Sneakers give you the ease to go limitless and enjoy your journey to the fullest.”

     

  • Breaks gender stereotype

    Jacqueline roped in as first female ambassador for men’s innerwear

    By Our Staff

     

    Lux innerwear manufacturers has roped in Jacqueline Fernandez to promote products of Lux Cozi, the first of its kind by any men’s innerwear brand. The brand has launched a new TVC campaign ‘Yeh Nahi Toh Kuch Nahi’ which has been created by Yellow Beetle Films and directed by Gauri Shinde.

     

    Ashok Kumar Todi, Chairman, Lux Industries, said: “This is the first time, a men’s hosiery brand has engaged with a women celebrity for promoting its products. As an innovative & consumer driven brand, we have always tried to meet the consumer demand by choosing our main protagonists based on their connection and pull with our target consumers. This time too, it’s no exception. We hope this will take the brand to newer heights and create a deeper connection with its discerning consumers.”

     

    Deven Munjal, Yellow Beetle Films, added: “While we wanted the ad to be personal and playful in accordance with the story, the biggest challenge was creating a clutter-breaking campaign with Jacqueline being featured in the men’s innerwear category. Many women in our country shop for innerwear for the men in their households and that inspired us to build in the narrative & write the story. The pairing with Jacqueline at the helm is ideal and we had a great time in creating and writing this. We anticipate that everyone will enjoy watching the TVC as much as enjoyed making it.”

     

    Lux Industries has always been proactive in adopting newer production methods, developing innovative products, and extending out to the right audience through first-of-their-kind branding and promotional activities. Its strong brand portfolio of 15 brands and customer-centric approach has helped the brand to expand its visibility and create strong brand equity across 47 countries. The company intends to go big in the entire south Indian market and has seen consistent growth of 20% year on year. The company is expanding and ready to meet the increased demand, with the upcoming peak summer season in mind.

     

  • To roll out Season 4 of its flagship web series – Butterflies

    Terribly Tiny Tales teams up Hershey’s India

    By Our Staff

     

    Terribly Tiny Tales (TTT), storytelling collective platform, rolls out Season 4 of its flagship web series, Butterflies, in collaboration with Hershey’s India to earmark Valentine’s Day this year.

     

    Commenting on the launch of Season 4, Anuj Gosalia, Founder & CEO of TTT, said: “Butterflies is a celebrated web series by TTT. Our audience, year after year, on Valentine’s Day awaits a new season with bated breath. This year is special because we’re doubling down on our partnership with Hershey’s to make Season 4 bigger and better. Every film, this season, will take the audience through a heart-warming journey of love, connection and that special Butterflies moment. Hershey’s is one of the world’s most loved chocolate brands and we want to strengthen their incredible growth in India by creating stories and moments that are entertaining, engaging and relevant. Season 4 stories give audiences a chance to interact with the brand over stories that truly touch a chord. ”

     

    Added Ankit Desai, Marketing Director, Hershey India: “With our iconic brand HERSHEY’S, we aim to explore collaborations that resonate with our audience, while enabling them to celebrate togetherness with their loved ones. Valentine’s Day has always held a special place for our consumers, and with our premium, indulgent range of chocolates, we want to make their bonding moments even more special. Valentine’s Day is symbolic of expressing love to all your loved ones, coined as #YourForevers . Through our association with Terribly Tiny Tales we want to convey to our audience that, like our indulgent range of chocolates, love comes in all shapes and forms, be it with your partners, your spouse, your mother, or your best friends . Season 3 of Butterflies was a huge success, with Terribly Tiny Tales amping up our game with rich storytelling and flowery plots. We hope that with this collaboration too, we are able to engage our audiences with heartfelt content.”