MxMIndia

Category: PRODUCTS

  • Announces its new campaign #Homeisforever

    Rahul Dravid promotes Piramal Realty

    By Our Staff

     

    Piramal Realty unveils its latest corporate campaign, “#Homeisforever,” featuring Rahul Dravid. The company has augmented its campaign by offering a limited-time opportunity for its customers to purchase fully furnished designer residences.

     

    Said Gaurav Sawhney, CEO of Piramal Realty: “We are elated to present this exclusive home loan offer to our valued customers,” “The “Interest Rate Lock” initiative seeks to provide our home buyers with interest rate stability and the most competitive rates in over a decade for the next 18 months. Our objective is to make homeownership more attainable and cost-effective, and this offer is a step in that direction.”

     

  • Highlights the core facets of brand and company- lasting relationships

    Alia-Ranbir star in third TVC of Rungta Steel

    By Our Staff

     

    Rungta Steel of Rungta Mines Limited (RML), unveiled its third television commercial harping on one of the core facets of their brand and company- lasting relationships.

     

    Starring actors Alia Bhatt and Ranbir Kapoor, the actors are seen in an exchange where Ranbir is seen discussing the standout features of what Alia assumes one to be about their relationship but turns out it was Rungta Steel TMT Bar that Ranbir talks about- one that is long lasting, strong, shock-absorbent and stays by your side. The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.

     

    Said Arvind Kumar, Senior GM and Head, Sales & Marketing (TMT): “The third part of our TVC campaign was conceptualized to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do.”

     

  • With comedian Kiku Sharda

    Tide launches unveiled laundry music video

    By Our Staff

     

    Tide detergent a unveiled laundry music video ‘Khachak Khuchak Chod do’ with comedian Kiku Sharda, known for his various characters on ‘The Kapil Sharma show’.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India and Vice President and Fabric Care Head for P&G Indian subcontinent. “At Tide, we are known for our fun, quirky and pop culture advertising. Whether it’s the iconic swoosh, the very popular ‘Chauk Gaye,’ the famous Tide rap or our collaboration with iconic characters Tide has always stood for superior whiteness and cleaning while adding a bit of humour to the otherwise mundane chore of laundry. We are always finding new and quirky ways to connect with our consumers. Through this music video, we want to reach out to our digital consumers who are clued in on social media and who will instantly be drawn to the visuals and lyrics of the ‘Khachak Khuchak’ song.”

     

  • Showcases products backed with pH 5.5 benefits

    Sebamed launches campaign for its personal care brand

    By Our Staff

     

    Sebamed, a German personal care brand, launched yet another campaign #UmeedNahiSach for its beauty and personal care portfolio.

     

    The campaign reiterates Sebamed’s commitment towards educating and empowering consumers with right information about their skin and hair concerns, and showcases why Sebamed products backed with pH 5.5 benefits are efficacious in solving their issues.

     

    Commenting on the same Shashi Ranjan, Country Head, Sebamed said: “We are committed towards creating a new paradigm in the beauty and personal care segment keeping customers at the core. Over the years we have built a passionate team, that works on bold idea and solves real customer issues. Through #UmeedNahiSach campaign, Sebamed reiterates its commitment towards integrity in communication and urges consumers to switch to Sebamed range of Skin and Hair care products that really works. I am sure this will resonate well with our audience.”

     

    Added Suyash Khabya, Creative Head, The Womb: “Sebamed doesn’t beat around the bush. It talks straight, it talks honest, and it talks the truth. Sebamed is a challenger brand and will keep questioning the status quo. That’s the tone we have maintained for the brand. Through this campaign “Umeed Nahi Sach”, our attempt is to show the honest mirror to consumers by helping them choose the right products for ‘true’ real results. We’ve incorporated the sound of the shankh in the end which sonically signifies that Sebamed stands for Truth and Truth always wins!”

     

  • Gets Siddhant Chaturvedi and Manushi Chhillar as brand ambassadors

    Schweppes launches 2 new flavours with campaign

    By Our Staff

     

    Schweppes beverage has unveiled a new campaign #MixItUpWithSchweppes. The campaign film has been conceptualized by Glitch and features Siddhant Chaturvedi and Manushi Chhillar as their new/official brand ambassadors.

     

    The Coca-Cola Company’s leading premium mixer brand celebrates Schweppes as the perfect mixer to enhance experiences across moments of consumption. With a rich and sparkling legacy of over two centuries globally, Schweppes has been synonymous with elevating everyday refreshment, through its unique and refined offerings. The brand has continued to innovate and address the evolving needs of consumers across beverage consumption occasions, since 1783.

     

    Announcing the launch of the new digital campaign, Ruchira Bhattacharya, Director, Marketing – Emerging Categories, Coca-Cola India and Southwest Asia said: “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come.”

     

    Added Sunetro Lahiri, Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India: “From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our NorthStar while crafting every aspect, from the visuals to the art to the edit. We wanted a campaign that would make our audience crave to be part of this really fun, lively ambience, no matter where you are.”

     

  • Highlights role of family and timely financial planning in overcoming challenges

    HDFC Life unveils new campaign

    By Our Staff

     

    HDFC Life Insurance has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life takes its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure that we are able to secure our loved ones from any downfall in life while also securing their future.

     

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life, said: “Our aim has always been to showcase narratives that are engaging and relevant to our audiences. Last year’s campaign focused on the resilience of students and families amidst the challenges of the pandemic. This year, we have focused on the need for students to own their identities irrespective of how others perceive them. Family plays a critical role in enabling youngsters to recognise their self-worth and also in securing their future financially. This resonates with our philosophy of financially securing individuals and enabling them to face life’s uncertainties. It reinforces the need to be financially secure and prepare our future generation to cope with life’s challenges and uncertainties and live with pride.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “In today’s world we often see the youth struggling with their identity of who they are and where they belong. Our film narrates one such heart-warming story where a father not only gives his daughter the financial confidence to pursue her dreams but more importantly gives her the emotional support to stay true to herself. A valuable message that will resonate well, especially with the youth – Sar utha ke jiyo!”

     

  • A dedicated virtual store for sustainable products

    Dia Mirza & Bhumi Pednekar champion for new Flipkart Green

    By Our Staff

     

    Flipkart, introduces ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle.

     

    Dia Mirza and Bhumi Pednekar Spread Awareness about making environmentally-conscious shopping decisions on ‘Flipkart Green’.

     

    With over 40 brands and counting and more than 30,000 sustainable products, ‘Flipkart Green’ will be a dedicated section on the Flipkart platform, for globally certified sustainable products from categories such as beauty and makeup, grooming, healthcare, food, home decor, sports, fashion and more. Through this introduction, the platform aspires to bring about a positive impact and create a shared value for the community and the planet.

     

  • To help establish consumer connection to drive brand growth

    Candere By Kalyan Jewellers launches V-Day campaign

    By Our Staff

     

    Candere by Kalyan Jewellers announced the launch of their Valentines’ Day campaign “Will You?” Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.

     

    Speaking about the campaign, Rupesh Jain- Founder and CEO of Candere, said: “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”

     

    Added Trupti Morone, Head -Branding, Candere by Kalyan Jewellers: “Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand Candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space.”

     

  • Celebrates SuperPower of survivors on World Cancer Day

    Narayana Health unveils new campaign

    By Our Staff

     

    Narayana Health chain of multi-speciality hospitals unveiled a new campaign titled celebrating the “SuperPower” of survivors on World Cancer Day. The campaign highlights the determination required to fight back this disease with the superpowers one possess.

     

    According to industry estimates, every year, nearly 14 million people in India contract this disease, with lung and breast cancer being most common in adults and leukaemia in children. This campaign aims to celebrate the will of cancer survivors while inculcating the importance of regular check-ups and self-care to arrest it right in the initial stages.

     

    Speaking about the campaign Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “Narayana Health has been assisting people in their fight against cancer for over two decades now. Our team of doctors across the NH Network have assisted many patients to sail through these tough times. As an organisation, we have been an integral part of highs and lows of many survivors and this campaign is a tribute to their grit and determination to fight back strong and set an example for the society.”

     

  • Features stand-up comedians Tanmay Bhat and Samay Raina

    Kotak811 launches campaign

    By Our Staff

     

    Kotak Mahindra Bank Limited’s (“KMBL”/ “Kotak”) Kotak811, a semi-autonomous digital bank, announced the launch of its campaign that highlights Kotak811 as the digital bank that lets you do more with your time. The campaign #SamayKoSahiKaamPeLagao features new-age stand-up comedians, Tanmay Bhat and Samay Raina.

     

    Conceptualized and created by Schbang, this digital campaign comprises a set of 3 ad films, which will be seen across digital channels and OTT platforms. The campaign kicks off with an ad film that is a humorous take on doing more with time, as it shows time being put to better use by literally putting the protagonist Samay (Raina) to better use.

     

    Said Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd.: “The campaign #SamayKoSahiKamPeLagao aims to encourage consumers to do more with their time by banking with Kotak811. Kotak811 is making banking so easy and convenient with its digital banking solutions, that it leaves one with more time to do things they like. Kotak811 is positioned as a preferred mode of banking for those who feel traditional banking can take up a lot of their time.”

     

    Akshay Gurnani, Co-Founder and CEO of Schbang, added: “Kotak811 wanted to highlight the convenience of digital banking. Understanding our audience, we knew collaborating with the popular duo – Tanmay Bhatt & Samay Raina would amplify our messaging and draw the right eyeballs. The campaign is overall aimed at showing how the ‘Samay’ you save by digitally banking with Kotak811 can be spent doing things that actually matter to you.”

     

  • Creatives executed by Liqvd Asia Marathon Films

    Pfizer India launches brand film to honour cancer survivors

    By Our Staff

     

    Pfizer India launched its new brand film about cancer fighters conveying the message of ‘Keep Fighting, Keep Winning’ to celebrate and honour the undying spirit of these survivors. The campaign film has been conceptualized by Pfizer India and executed by Liqvd Asia Marathon Films.

     

    The campaign launched with a motivational film that depicts the journey of some real-life Indian athletes such as Mayura Shivalker – Ironman Finisher, Anand Arnold – Mr. Olympia 2018, Shivani Charak – sport climber, and Samuel Chettiar – Marathoner, who have excelled in their field despite numerous challenges including that of cancer.

     

    Aditi Advani Mehta, Director Oncology Business, Pfizer India said: “We believe in breakthroughs—these breakthroughs may be scientific, operational, or even personal! Through this campaign, we celebrate the tales of such breakthroughs and excellence demonstrated by real-life cancer survivors reminding us of the undying spirit with which these cancer survivors live—Keep Fighting, Keep Winning.”

     

  • DRiefcase health record app releases film campaign

    By Our Staff

     

    DRiefcase, integrated personal health record (PHR) app under the Ayushman Bharat Digital Mission (ABDM) that helps users to digitally manage their health records, has launched a new campaign, #ReportKoReportKaro. The campaign aims to raise awareness about the importance of digitizing medical records for easy access and management.

     

    To support the campaign, DRiefcase released its ad film showcasing actor Rajendra Chawla to spread the message about the importance of organising health records.

     

    Said Harsh Parikh, Co-founder of DRiefcase: “Over a lifetime, an average patient generates a significant quantum of health records, but the information stored therein is often difficult to access for patients when they need it. Even today when everything is going digital, we see some people maintaining medical record files that are not just difficult to store but also time consuming for the doctor to go through each and every report.”