MxMIndia

Category: PRODUCTS

  • To strengthen the online clothing store for men brand

    Damensch launches new campaign

    By Our Staff

     

    Damensch, online men’s clothing store, launches a new brand campaign #ComfortInAPurpose.

     

    Commenting on the campaign, Deepti Karthik, Senior Vice President, Marketing, Damensch said, “Once we knew our Brand Truth(Comfort) we set out to define our role in our consumers’ lives. We identified our archetype as Creator with our core DNA being “Innovation” which naturally aligns us with those who don’t walk the trodden path. As a brand, we want to be that person our customers are the most comfortable with, someone with whom one has meaningful discussions. We don’t think of ourselves as mentors or guides nah.. more like that chill friend who one feels like talking to when you need to declutter your head and a personification of this Brand Role is our community -WeDaMen. WeDaMen is a community for men who subscribe to alternative masculinity, it stands for what we as a brand believe in, and what a privilege it is to welcome Shantanu, Chow, and Aman to it.”

     

  • Produced by The Titus Upputuru Company

    Greenlam Industries laminate unveils new brand film

    By Our Staff

     

    Greenlam Industries, laminate manufacturing company, has launched a brand new film on sustainability, The Gutli, (seed) to promote sustainability. The short film has been produced by The Titus Upputuru Company.

     

    The new film “Gutli” (Seed) depicts a young girl named “Suguna” who is full of questions. After gaining knowledge that our planet is losing trees, she begins to worry about her father, who is a carpenter and relies on trees for a living. Suganaa then decides to plant trees to help not only her father but also the planet. At the end of the film, it showcases that, like the little girl, the company cares too, and hence “sources wood from sustainable forests.”

     

    Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said: “At Greenlam, we are constantly improving our product portfolio to offer the best surfacing solutions while being committed to people and the planet. We monitor our resources in real-time, which has helped us substantially reduce our waste production. We also conduct Greenlam plantation drives from time to time spreading the message of promoting a sustainable environment and protecting our mother earth. Through this brand film, we want to convey the message that Greenlam sources wood from sustainable forests, and till date, we have successfully been able to prevent the felling of a minimum of 8,000 trees through our paper waste recycling initiatives.”

     

    Added Titus Upputuru, writer & director of brand film: “The film shows that we don’t need giant plans and purposes to help the environment today. Like the little girl, we just need a handful of faith and love. We can move the mountains and make this a happier, greener planet. It was a wonderful opportunity to write and direct ‘Gutli’ for Greenlam Industries.”

     

  • The ad film is produced by Cutting Crew Studio

    Kriti Sanon campaigns for joins Heads Up For Tails

    By Our Staff

     

    HUFT (Heads Up For Tails), online pet store, launches a 3 films campaign. The ad film is produced by Cutting Crew Studio and features brand ambassador Kriti Sanon with her pet dog, Coco.

     

    Speaking on the brand campaign, Samriddh Dasgupta, CMO, Heads Up For Tails, said: “We welcomed Kriti as our brand ambassador in August, and the response from the community has been tremendously rewarding. With Cutting Crew, there’s always a collaborative creative approach which results in fantastic outcomes. The team understood our values, brand aspirations and narrative style, and helped build a campaign that we are very proud of.” This insight clearly comes out in the date night film conceptualized by Cutting Crew & Heads Up For Tails during their intense brainstorming sessions at the studio.”

     

    Added the Creative Director at Cutting Crew Studio, Shaamik Shah: “Shoot days are so much fun…and especially if you’re shooting with such lovely pets then that itself is a complete icing on the cake. Being an ardent dog lover myself, working with a brand like Huft was an absolute wholesome experience. Right from conceptualisation to bringing this campaign live, our entire team at Cutting Crew were well invested right from the start and this, btw, also happens to be one of the most special projects for our entire team.”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • To roll out special offers and deals every week

    SOTC Travel unveils new digital campaign

    By Our Staff

     

    SOTC Travel launches its new brand campaign to roll out special offers and deals every week. Focusing on the preferences of the new age traveler, the Company has created an extensive range of experiential holidays across various themes and destinations starting at affordable prices. The brand film will be promoted in 8 languages.

     

    Daniel D’souza President & Country Head – Holidays, SOTC Travel said: “At SOTC Travel, we take pride in our legacy of over 74 years with 5 million happy customers. Our new campaign reiterates our that ‘we are for holidays’, and so to cater to our new age customers we have created a short/crisp film that encapsulates how holidays leave a positive impact on a customer’s mind making them relive their favourite moments. The newer generation seeks experience led holidays at a great value proposition, thus to cater to our young customer segment we have created a dedicated page that offers thematic holidays with exceptional itineraries coupled with unique deals making them a great value proposition. We invite all our customers to book their much-awaited summer holidays with us.”

     

  • Will manage end-to-end PR solutions for the skincare brand

    Crosshairs Communication wins mandate for Cipla’s Rivela DermaScience

    By Our Staff

     

    Crosshairs Communication added a new name to its clientele, Rivela DermaScience – a skincare brand by Cipla. Crosshairs will now be responsible for managing the brand’s key messaging across the Indian markets.

     

    Stuti Jalan, Founder & managing Director of Crosshairs Communication said: “Crosshairs Communication persistently strives to meet the expectations of the brands on board. We are experts at addressing the brand’s communication objectives and image-building requirements. We are ecstatic to expand our expertise in the beauty segment with a revolutionary brand from a trusted Indian MNC like Cipla.”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • Pinstorm introduces Altigreen's mascot

    Altigreen EV manufacturer releases new brand campaign

    By Our Staff

     

    Altigreen, Bengaluru-based electric vehicle (EV) company, has released a new brand campaign. Executed by digital-first marketing firm Pinstorm, the brand campaign titled, ‘Bijli Hoon Main’ introduces Altigreen’s mascot – an electric superhero who personifies the efficiency and power of electric mobility over vehicles powered by diesel, petrol and CNG. The campaign that has already launched two films was released during the ICC Men’s T20 World Cup on HotStar – the official streaming partner for the tournament.

     

    Speaking about the brand campaign, Debashis Mitra Director Sales Service & Marketing, said: “With this campaign, we have tried to communicate to our customers in the 3W cargo industry the potential of electric mobility. Our focus is to show that EVs are as good as, if not better than, their ICE counterparts in price, and performance. We have explored creating our own brand ambassador as a personification of electricity (bijli) – one that says, “Bijli Hoon Main” with confidence. Of course, it’s a path that will take time and consistency to build but the larger idea was to have our own character that becomes synonymous with “electric-only” brand identity of Altigreen over time.”

     

    Added Mahesh Murthy CEO & Founder of Pinstorm: “As a standard practice, we aim to work with marketers on a different philosophy, to start with trying to improve their digital product offering so that it can have a positive digital word of mouth, before moving to help grow it using a suite of other tactics. With Altigreen, the brief was clear: The core message and communication had to be distinctive and consistent. It had to be something that stands out in the crowd, and needs to be more memorable than the T20 match before and after the commercial. I am happy that we have succeeded in that endeavour to a large extent.”

     

  • To introduce its paneer as the new fun protein

    Freshey’s unveils new TVC

    By Our Staff

     

    Freshey’s, ready-to-cook brand from the house of WayCool, food and Agri-tech platform, unveiled a new TVC campaign.

     

    Commenting on the new campaign, BP Ravindran, Chief Business Officer, WayCool said: “We are delighted to roll out this campaign celebrating the daily banter and relationship between the mother and the child while showcasing Freshey’s Paneer as a delicious accompaniment or treat. The film will be very relatable to children and young mothers while communicating the product’s attributes – convenient, fresh and fun.  We are certain that this campaign will accelerate our journey to become the preferred choice of Paneer and will nudge consumers to include protein (Paneer) in their regular meal regimes, more often.”

     

  • Pays tribute to farmers and soldiers on Republic Day

    BKT Tires unveils brand campaign

    By Our Staff

     

    Balkrishna Industries Ltd., (BKT), tire manufacturing company, has released a brand campaign. The anthem, titled ‘Muskurayega India’, which salutes the unmatchable contribution of farmers and soldiers, is produced by JJust Music, for the occasion of Republic Day.

     

    Said Rajiv Poddar, Joint Managing Director, Balkrishna Industries: “While it is easy to get caught up in our everyday life activities, we desired to do something special this Republic Day and honor the true unsung heroes of our nation – the farmers and soldiers. ‘Muskurayega India’ is a tribute from our entire company to these individuals who are the backbone of our economy. They play an integral part in building unity in our nation and celebrate diversity in the most unique manner.”

     

  • For financial education among younger audiences

    Vantage Markets ropes in Supercar Blondie as Brand Ambassador

    By Our Staff

     

    Vantage unveils Supercar Blondie as Brand Ambassador

    Vantage International Group Limited (Vantage or Vantage Markets), multi-asset broker, unveils Alexandra Mary “Alex” Hirschi, known online as Supercar Blondie, an Australian social media celebrity, as its Brand Ambassador.

     

    Marc Despallieres, Chief Strategy and Trading Officer at Vantage, said: “We are truly excited to work with Supercar Blondie once again, in a greater capacity as our brand ambassador. Her adventurous attitude, tech-savvy, and global appeal makes her a perfect fit for us to raise Vantage’s brand awareness among younger and more discerning audiences. I know her unique presentation style will help demystify trading, and make it approachable and relevant for all.”

     

    Alexandra Mary Hirschi says, “I am all for bringing exciting and transformative content to our audience. One of our key goals in 2023 is to empower our audience by providing accessible financial education materials. With that, I’m thrilled to partner with a market leader like Vantage to raise the bar on financial education and strengthen financial literacy for all. Vantage is a company with a big heart, and it’s exciting to see the impact we can make together.”

     

  • Creates #BeGenFree to cut across generations

    Liqvd Asia collaborates with Vega Personal Care for campaign

    By Our Staff

     

    Liqvd Asia, digital marketing agency, has collaborated with beauty and personal care brand Vega, for a campaign. The new campaign #BeGenFree cuts across generations to celebrate the spirit of individualism and freedom.

     

    Said Anish Varghese, Chief Creative Officer, Liqvd Asia:  “We did not want to pigeonhole Vega’s audience with labels that already exist. This led to the creation of #BeGenFree, a term that creates a wider appeal for Vega. It is a diverse community that unites all such social groups under one roof.”

     

    Added Eiti Singhal, Chief Marketing Officer, Vega: “After the success of our last award-winning campaign ‘Flaunt your befikar’ we thought we’d step it up by introducing a digital campaign that encourages self-assurance, celebrates individuality, and fosters a sense of community within a free society. We are adopting a “self-focus” position as a brand, which gave rise to the hashtag #BeGenFree. It gives both men and women the freedom to express themselves. Our target audience will connect with our elevated line of communication, thanks to Team Liqvd Asia.”