MxMIndia

Category: PRODUCTS

  • Highlights dream of owning house

    PNB Housing Finance rolls out new film

    By Our Staff

     

    PNB Housing Finance rolls out a New Year brand campaign. Let’s throw the New Year party in your “own” home, suggests PNB Housing Finance’s new film.

     

    PNB Housing Finance aptly captures this sentiment in its New Year campaign. As part of its New Year promotion, PNB Housing Finance has rolled out a short film that appeals to people instinctively while conveying a light-hearted message of enjoying the ‘New Year party at your new home’.

     

    The film also it highlights PNB Housing Finance’s vision to fulfil everyone’s lifelong dream of owning their own house by providing home loans at attractive interest rates along with longer tenures.

     

  • Provides level playing field for all health insurance needs

    Future Generali campaigns for equal rights for LGBTQIA+ community

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has launched a campaign that puts a spotlight on providing the LGBTQIA+ members in a live-in relationship an equal opportunity to secure their health insurance needs. Staying true to its ‘Inclusion’ agenda and intent of being an ally to the LGBTQIA+ community, the insurer has expanded its definition of ‘family’ across all its retail health insurance offerings, to include LGBTQIA+ community and live-in partners.

     

    Commenting on the campaign, Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Company Ltd. said: “We are conscious of the challenges faced by the LGBTQIA+ community. We believe the LGBTQIA+ community is of prominence and the individuals from the community deserve the right to avail of similar protection solutions alike any other individual. As insurers, we believe that we have a moral and societal responsibility to provide a level playing field to all sections of the society devoid of their personal preferences.”

     

  • Introduces #PokerBaaziShuffled on its app

    PokerBaazi celebrates 8-year completion with campaign

    By Our Staff

     

    PokerBaazi , online poker platform, introduces #PokerBaaziShuffled on its app. With PokerBaazi completing their eight-year milestone, the campaign epitomizes the journey that users have enjoyed on the platform.

     

    Speaking about the campaign, Navkiran Singh, Founder and Chief Executive Officer at Baazi Games said: “Our consumers are always at the core of all our innovations at PokerBaazi. #PokerBaaziShuffled is an interesting way of highlighting some of the noteworthy facts of their Poker journey in 2022. These insights are an indicator of their interaction patterns on the platform.”

     

    He further added, “The poker community in India is growing each day and within CY22 itself we have added more than 10 Lac new users on the platform. We hope the users like their #Shuffled videos and continue to be a part of the PokerBaazi journey.”

     

  • Campaign film created by Leo Burnett

    Kurkure launches new sub-brand ‘Kurkure Playz’

    By Our Staff

     

    Kurkure snacks has unveiled a new TVC campaign celebrating its new sub-brand – Kurkure Playz. Kurkure Playz comes in two international dairy flavoured offerings, Kurkure Playz Puffcorn and the all-new Kurkure Playz Pastax. Kurkure Playz Puffcorn has a distinct shape with a light texture and comes in cheese flavour whilst the all-new Kurkure Playz Pastax has a creamy, herb and onion flavour in a pasta-shaped bite.

     

    Speaking about the new film, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “Kurkure has always kept its consumers at the centre and connected with them through innovative product offerings and quirky, masaledaar storytelling. The Kurkure Playz launch is a big entry in the rapidly growing soft texture snacks in two formats – puffed and pellet. We are excited about our new ‘Halke Mein Lo’ campaign, as it encourages the youth to not get hassled by the daily squabbles and to take a lighter approach to life by adding a dose of masti to any given situation.”

     

    Further discussing the campaign, Vikram Pandey (Spiky), National Creative Director – Leo Burnett added: “The film introduces the new Kurkure Playz and while we wanted to keep the light-hearted quirky tonality of Kurkure, we also wanted to add a playful dimension to the new products. We bring this alive with our ‘Halke Mein Lo’ proposition – where the film places the characters in extraordinary situation of finding a ghost in the room. However, the story takes an unusually cool and hilarious turn when the protagonist takes things lightly.”

     

  • Launch its new campaign for AIS Windows

    Asahi India Glass collaborates with Enormous

    By Our Staff

     

    Asahi India Glass Ltd. (AIS), has onboarded Enormous Brands, an independent creative agency, to create brand films for its complete doors and windows solutions brand, AIS Windows. With this campaign, AIS Windows is aiming to make a large impact in the doors and windows segment.

     

    Vikram Khanna, CMO and COO – AIS Consumer Glass, Asahi India Glass Ltd. said: ‘What was once a low involvement category in the interior of a home is now taking centre stage. We need communication that is engaging to create an impact in the market. AIS is extremely thrilled to have Enormous on board as our creative partner. We believe that Enormous is an idea-first agency with the right strategy and digital communication balance and that this partnership will help increase our ability to communicate with our target consumers in a more relevant manner.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “Asahi India Glass Ltd. (AIS) is a well-known brand in the Indian glass solutions market, and we are extremely honoured to be associated with them. We believe that there is substantial potential in the category and our goal is to make AIS Windows the first choice for system window and door solutions in India. The 3 films are unlike any other in the category, and we have tried to add an element of fun to them while also communicating the offerings of the brand”

     

  • Conceived by Leo Burnett Orchard

    Bandhan Bank unveils new brand campaign

    By Our Staff

     

    Bandhan Bank, headquartered in Kolkata, launches its integrated marketing campaign featuring the Bank’s brand ambassador Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasises the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank and over the last two decades in the various avatars prior to the Bank.

     

    The campaign was conceived by Leo Burnett Orchard.

    Apurva Sircar, Head – Marketing, Bandhan Bank, said: “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”

     

    Speaking on the campaign, Pravin Sutar, Head of Creative – Leo Burnett Orchard, added: “There are very few purpose-driven brands across the world and to get to work on them is a privilege. Bandhan Bank’s journey has been exemplary and it needed stand-out storytelling. With Sourav Ganguly, we got the opportunity to create a campaign that seamlessly connects the story of Bandhan Bank and Dada, promising to strike a chord with everyone. We are confident that this piece of work will be memorable and will drive impact for Bandhan Bank.”

  • Conceptualized and created by CreativelandAsia

    India Gate Basmati Rice rolls out new campaign

    By Our Staff

     

    India Gate Foods, Basmati Rice Brand from the house of KRBL Ltd, announces its new campaign “Basmati Rice Se No Compromise” with the onset of 2023.

     

    The campaign has been conceptualized and created by CreativelandAsia, the new agency-on-record for KRBL Limited, and features actor Pankaj Tripathi.

     

    Kunal Sharma, Head of Marketing ,KRBL India Ltd said: “With the help of this multi-market brand campaign, India Gate Foods is switching from India Ki Purani Aadat to Basmati Rice Se No Compromise. The world’s No. 1 brand of packaged basmati rice is now occupying the category captain pedestal after utilising various growth levers. Mr. Pankaj Tripathi, who has considerable influence in the Hindi-speaking markets, aids in effectively communicating our point. On the other end of the spectrum, we have massive regional campaigns that have been launched in line with our brand objectives. WB & MH are already available, and additional campaigns targeting particular markets are in development. So, keep this in mind the next time you reach into a bag of rice at your neighbourhood kirana store: never compromise on your loved ones, not even for Basmati rice.”

     

  • To promote their range of Ultra Low Maintenance and long-lasting batteries

    Mullen Lintas plugs in with Okaya Batteries as their creative partner

    By Our Staff

     

    Okaya Power Group, manufacturers of batteries, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments. The account will be managed by the Gurgaon office of Mullen Lintas.

     

    Commenting on the association, Arush Gupta, Director, Okaya Batteries said: “We have some ambitious plans for the future and we were looking for a creative partner who could deliver impact and disruption. With Mullen Lintas’ refreshing approach to strategy & creative, we look forward to creating significant market impact for Okaya with Mullen Lintas.”

     

    Speaking about the win, Hari Krishnan, CEO, Mullen Lintas added: “We are thrilled to have been given the opportunity to be the creative arm for Okaya Batteries. It’s a somewhat commoditized category with trade playing a huge role in influencing the purchase decision. Our intent would be to build consideration & preference for Okaya and change the purchase decision process with our ‘Challenger’ approach.”

     

  • Launches relay marathon called Zindagi Express to raise awareness

    Edelweiss Tokio Life unveils campaign for organ donation

    By Our Staff

     

    Edelweiss Tokio Life Insurance unveils a 3-week long Organ Donation campaign called #PassItOn. At the centre of the campaign lies a relay marathon called Zindagi Express, which will travel 5,500 Kms across multiple cities in India to raise awareness regarding the dire need for Organ Donation. Besides an extensive BTL activation, the campaign will be supplemented by a robust digital and PR outreach.

     

    For a 4th consecutive year, the life insurer will join hands with Mohan Foundation, an NGO working to improve India’s organ donation landscape since 1997, to augment its awareness efforts.

     

    Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “After sustained digital efforts for the last 3 years, this is the right time to take our awareness efforts to the ground. When we embraced this social cause in 2019, our research showed us personal beliefs were the biggest roadblock in mobilising people for this cause. We, therefore, decided on taking inspiration from something fundamental that has worked well for the life insurance business – counselling people face to face.”

     

  • To launch a new digital-first campaign

    ICICI Prudential Life Insurance signs Suryakumar Yadav

    By Our Staff

     

    ICICI Prudential Life Insurance announced an association with Suryakumar Yadav, to launch a new digital-first campaign – “360° Financial Protection with ICICI Prudential Life Insurance”.

     

    The campaign’s central message is how ICICI Prudential Life Insurance offers a comprehensive suite of protection products providing all-round life cover that offers 360 degree financial protection in any critical situation, together with trust, dependability and consistency.

     

    Since his international debut, Suryakumar Yadav has quickly risen to emerge as one of the most consistent and dependable batters in the white ball format. The multi-dimensional batter is popularly known as “Mr. 360 degree” for his wide array of shots covering every inch of the field.

     

    Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance, said: “We are delighted to partner with Suryakumar Yadav. His commitment – both on and off the field – is admirable. SKY is an inspiration owing to his consistent form and dependability. He is a seamless fit with our brand which has always delivered on its promises and thereby has earned the trust of millions for over two decades. Just like Mr. 360 degree, who has got every shot in the book, our offerings also cater to the customers’ diverse and evolving needs at every stage of life and provides a 360 degree financial protection.”

     

  • To create awareness on plastic waste management

    Sunfeast Yippee rolls out eco drive among school students

    By Our Staff

     

    ITC’s Sunfeast Yippee, Instant Noodles and Pasta brand, has launched a campaign in partnership with an NGO partner, Way For Life, to create awareness among school children on plastic waste management. It unveiled a program ‘YiPPee! Better World Trash-to-Treasure’ program which is consistent with the brand’s mission to instill the attitude of A Better World.

     

    The initiative, curated by YiPPee! is designed to bring behavioural change in 3.5 million students across 100+ cities through on-the-ground awareness programs in schools about plastic waste, its impact on the environment, and strategies to minimize, reuse, and recycle. Through this initiative students are also being encouraged to collect household plastic waste and deposit them at designated collection points in the school. The plastic waste collected will contribute towards the creation of 1000 sets of benches and desks made from recycled plastic which will be deployed in schools that are devoid of this infrastructure.

     

    To date, over 80 recycled benches have been deployed in schools across Bengaluru and the complete deployment is planned to be completed by end of March 2023

     

    Speaking about the initiative, Kavita Chaturvedi, Chief Operating Officer – Snacks, Noodles & Pasta, ITC Foods Division said: “ITC is a global exemplar in sustainability with multi-dimensional initiatives for environmental stewardship and supporting large scale livelihoods. Taking inspiration from our organizational efforts to support the creation of a circular economy for post-consumer packaging waste, Sunfeast YiPPee! has embarked on a journey to create community champions in schools to help reduce, reuse and recycle plastic waste.  We are confident that YiPPee!’s Trash-to-Treasure initiative will educate and motivate school children to make a conscious effort towards creating a Better World.”

     

  • 360-degree campaign juxtaposes universal human emotions with fundamental strengths of brand

    Muthoot Finance launches new marketing campaign: ‘Kholiye Khushiyon Ki Tijori !’

    By Our Staff

     

    Muthoot Finance has launched its new campaign that reinforces its unique and core strengths.

     

    The campaign is anchored by actor Amitabh Bachchan, who has been the brand ambassador for the past five years. The new campaign ‘Kholiye Khushiyon Ki Tijori!’ includes four TVCs.

     

    Speaking about the campaign, Alexander George Muthoot, Joint Managing Director, The Muthoot Group, said: “Muthoot Finance has always consciously focused on its own core strengths and key differentiators. We have carefully and consciously built and nurtured some great differentiators and always made efforts to add delight to our customer’s experience with us. The 2.5 Lakh+ customers who are satisfactorily served every single day by our network of 5750+ pan-India branches is one such unparalleled differentiation.”

     

    Talking further about the new campaign, Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group said: “Muthoot Finance has always served as a catalyst that has helped its customers move ahead in life. In general, the gold owned by people stays idle and is not monetised, for reasons like it simply does not cross one’s mind or because of old-world beliefs or social taboos. Our new marketing campaign ‘Kholiye Khusiyon Ki Tijori!’ encourages people to consider Muthoot Finance Gold Loans to realise their dreams and unlock happiness. The campaign nudges loan seekers to unlock their gold lying idle in safes & lockers and in turn let it bring happiness for them by helping them fulfill their personal, family or business needs. In this campaign too we have advocated utilization of this idle lying gold to enable people to do things that can help them move ahead in their lives, giving themselves and their families more happiness and joy. These films have been carefully crafted in an emotive way drawing parallels to real-life emotions that makes them very pleasant for people to relate, despite presenting a core product benefit of Muthoot Finance Gold Loans.”