MxMIndia

Category: PRODUCTS

  • Launches its first ad campaign

    Hrithik Roshan endorses Probus Insurance Broker

    By Our Staff

     

    Probus Insurance Broker, Insurtech company, has launched its first digital ad campaign with their brand ambassador, Hrithik Roshan. The campaign ‘Aapka Saathi, Aapka Saarthi’ was launched via its TVC.

     

    Speaking about the newly launched campaign, Rakesh Goyal – Managing Director, Probus said: “Watching our dreams, the seeds of which were sown over a decade ago has finally come alive and it’s been an emotional moment for all of us at Probus. We are overwhelmed and this campaign is dedicated to every partner and team member who made this day possible. In our ten-year history, this is the first time we have spent on an ad campaign. Our core team has remained the same since our inception and we only grew by word of mouth so far, thanks to our loyal customers. We have worked very hard to be a profitable company, especially through the pandemic. We are only the second company in India, in the insurtech space to receive FDI inflow from a globally renowned European Impact Fund set up by an initiative of the United Nations. Moreover, 60 % of our decision-makers and more than 45% of employees at Probus are women, which is reflected in the ad too with a woman PosP”

     

  • To handle creative strategy and execution for the Indian market

    BBDO India wins communications mandate of Jack Daniel’s whiskey

    By Our Staff

     

    Jack Daniel’s Tennessee Whiskey appoints BBDO India as its integrated communications agency for the Indian market. As part of the mandate, BBDO India will be responsible for handling creative strategy and execution for the Indian market and localization of global campaigns, apart from managing social, packaging, retail design and mainline creative functions in India for Jack Daniel’s.

     

    Speaking on the new partnership, Vinay Joshi, Marketing Manager – Indian Subcontinent and Maldives at Brown-Forman said: “We are very excited to partner with BBDO India as our integrated communications agency on Jack Daniel’s for India, which is a very important market for the brand. We are sure BBDO India will add immense value through its energy and creativity and help the brand to build meaningful difference with consumers even more effectively and consolidate its position as the largest selling American whiskey in the country.”

     

    Nikhil Mahajan, Chief Growth Officer, BBDO India added: “We are delighted to be associated with Brown-Forman and are super excited to handle Jack Daniel’s, one of the most iconic brands in the world. The bold and unpretentious values Jack Daniel’s exhibits have always led to great communication over the years and as the brand treads on the growth path in the India market, we look forward to working with the visionary brand team to create more such iconic pieces of content and strategy.”

     

  • Famous Innovations agency helped bring alive the campaign

    Platinum Evara collaborates with 3 young women influencers

    By Our Staff

     

    Platinum Evara jewellery collaborates with three young women influencers to roll out its new campaign. It has also partnered with lifestyle magazine Grazia.  The first piece of content features Yohani, the Sri Lankan singer and songwriter, the second stars South Indian actress Mrinalini Ravi, the third video in the series features actor and model Aisha Ahmed.

     

    Speaking on this campaign, Sujala Martis, Consumer Marketing Director, PGI- India said: “Platinum EVARA has always stood for a celebration of womanhood. Through this campaign, we wanted to strike a chord with today’s younger women who value authenticity & being true to who they are as individuals. They desire the freedom to live from the heart & revel in their independence. For them, self-acceptance, self-growth & self-love are all critical aspects of embracing who they are unabashedly. Jewellery to them is an emotion, it represents their style and individuality.”

     

    Tenzin Wangdi, Creative Director, Famous Innovations who helped shape this campaign added: “The joy of being a woman is something that’s meant to be celebrated. And that’s what the campaign is all about. #FromMyPOV marks the desire and free will of young women today who know that their biggest victory is in being themselves, unapologetically. In this campaign, we get up close and personal with the three influencers and hear what they have to say, in their own fabulously feminine style.”

     

  • Conceptualized by Talented & produced by Lucifer Circus

    Britannia launches campaign for new NutriChoice Herbs & Seeds Cookies

    By Our Staff

     

    Britannia unveils a campaign to launch its new NutriChoice Herbs & Seeds Cookies. The brand film has been conceptualised by Talented, an independent creative agency, and produced by Lucifer Circus, a Mumbai-based production house.

     

    Said Amit Doshi, Chief Marketing Officer at Britannia Industries Limited: “The NutriChoice portfolio has grown over the years by actively responding to changing consumer expectations around healthy snacking. The effort is to identify good-for-you ingredients through the convenience and taste of a cookie. It’s the reason we launched NutriChoice Diabetic Friendly Essentials Oats and Ragi cookies, and more recently cookies with 20% Protein. Our latest cookie launches are NutriChoice Seeds & NutriChoice Herbs – with the power of 5 Seeds & 5 Herbs. Playing up the ingredient story was essential – and I’m glad we found a truly entertaining way.”

     

    Added PG Aditiya – Co Founder & CCO, Talented: “These seeds & herbs haven’t belonged together in a cookie – they’ve been in shampoos, cough drinks and sambar, all independently. It’s for the benefit of you, the consumer that they’ve come together – leaving the baggage of their ‘old jobs’. For your immunity. For your convenience. Shout out to our director – Shayak Roy – whose vision brought this film (and each of its ingredients) to life. I have never relied purely on a director’s instinct as much as I did for this launch.”

     

    Shayak Roy, Director, Lucifer Circus said: “I love the way PG and the team at Talented drafted the script. Casting was key. Each element of the film from inside the biscuit, to each seed and herb was curated with a lot of effort put in by PG and I. We needed to make sure each cast member resonates the bizarre reality we were attempting. Grateful for the freedom team talented allowed me to execute this vision. Rarely does one come across films with so many layers; looking forward to collaborating with master craftsman, PG and the team at talented again.”

     

  • Campaign created by Rediffusion

    Virushka features in Shyam Steel TVC

    By Our Staff

     

    Shyam Steel, the producer and manufacturer of TMT bars, has launched a new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group.”

     

    Added Sreeparna Gupta of Rediffusion: “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

     

  • Allows people to unlock the happiest moments of 2022

    Cadbury Dairy Milk launches new campaign

    By Our Staff

     

    Cadbury Dairy Milk unveiled one of its kind algorithms that mines videos with happy hashtags to filter and create a bank of the ones with low views and like counts automatically as a part of its #HeartTheHappiness campaign. Through this effort, the brand has leveraged its Instagram guide section, allowing consumers to acknowledge the happiest moments of 2022 and end the year on a meetha note.

     

    As a steppingstone towards activating the new dimension of the generosity campaign – ‘Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye’, the brand has partnered with DeltaX digital media management platform to up the ante on story-doing.

     

    Said Nitin Saini, Vice President – Marketing, Mondelez India: “Over the years, Cadbury Dairy Milk has created and celebrated indefinite moments of kindness through an array of purposeful storytelling. This includes some well celebrated efforts of acknowledging the unacknowledged during the cricket season and adding ‘meethas’ to everyday relationships by melting power distances.  Adding yet another dimension to the existing generosity narrative, with #HeartTheHappiness we aim to look beyond what’s popular and what the platform’s AI wants to show you, and guide people to channel their inner acchai and partake in others’ not-so-popular happy moments.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We believe that digital has the power to create new experiences that bring us closer together in the most real and heartfelt ways. With our latest initiative #HeartTheHappiness, we engineered a transformative social experience that beats the algorithms and puts the power of discovery back in people’s hands. What’s beautiful about this idea is that it leverages technology to enable every Indian to be a part of real and heartfelt moments of others happiness, which otherwise remain hidden. These are India’s happiest reels – moments of happiness that never made it to mainstream media or news.”

     

  • Ropes in celebrities and influencers

    Stay Vista luxury villa rolls out brand campaign

    By Our Staff

     

    Stay Vista, luxury villa rental brand, launches a campaign to tie up with year-end holidays and festivities. The #SoMuchMore campaign features celebrities and influencers’ stays across unique villas in the country.

     

    Kick starting the campaign was fashion influencer, Masoom Minawala on a family holiday in Magnolia Villa at Alibag, followed by Soha Ali Khan on a getaway at Le Sutra – Geometrica, Lonavala and fashion influencer turned entrepreneur, Diipa Khosla on a team building trip in Umber Villa, Alibag. Each influencer experienced a holistic range of services from wellness moments, pizza making sessions, karaoke, bonfire nights and home-cooked meals.

     

    Over 500 handpicked holiday homes across 50+ spectacular destinations feature in StayVista’s portfolio, catering to a variety of travel experience styles – from family gatherings, friendly getaways, slow experiential travels to corporate offsites. Providing a glimpse into these experiences, were a choiceful selection of well-known influencers and celebrities, who took to their social media to share their experiences, from the exclusivity of the villas, secluded locations, personalised experiences, attentive service and more.

     

  • To mark December being a constipation awareness month

    Alniche Lifesciences launches drive for gut health awareness

    By Our Staff

     

    Alniche Lifesciences, specialty healthcare company, launches the awareness campaign on #GutHealthAwareness across various hospitals. This is in cooperation with key opinion leaders (KOL) to spread awareness and improve the understanding of the patients related to the gastrointestinal issues like Constipation.

     

    December being a constipation awareness month, this campaign highlights the fact that constipation sufferers are concerned about the condition, however very few are willing to discuss it with their immediate family or friends due to the “social taboo”.  Most are shy about seeking medical help to solve their problem. There are some sufferers who have never treated constipation and some have resorted to home remedies to treat the condition.

     

    Dr. Anil Verma, Consultant Gastroenterologist, Sarvodya Hospital Ghaziabad said: “People often neglect constipation and delay seeking medical help. By leading a healthy lifestyle, eating right, embracing physical exercises, and having ample water to keep the body hydrated constipation can be avoided.”

     

    Girish Arora, Founder & MD Alniche Lifesciences added: “Due to faulty diet and lifestyle habits, the problem of constipation is rising in India, especially in urban population. We want to create a healthcare ecosystem that enables people to live fuller lives by launching such multipronged education campaigns.”

     

  • For brand build to reinforce the company's commitment to customers

    R K Swamy launches ‘jugalbandi’ with Shriram Finance

    By Our Staff

     

    Shriram Finance Ltd, retail Non-Banking Financial Company (NBFC), has joined hands with R K Swamy media agency to reinforce the company’s commitment to millions of customers. They have created five special jugalbandi videos, each for a few minutes, with top artistes.

     

    Sangeetha N, President and National Creative Director, R K Swamy, said: “Shriram is a special company with a unique philosophy. Their idea of brand building is driven by genuine customer connect on the ground. The jugalbandi idea springs from this understanding. Each video is originally composed and recorded live. There is nothing like this done before from a brand perspective.”

     

    Umesh Revankar, Vice Chairman, Shriram Finance added: “It is a special moment in our evolution as a group, originally formed with the idea of spreading credit to those who don’t normally get it. This is our way of telling customers that we march in sync with them. And to remind our people to stay close to the customers. With the jugalbandi videos we have created a special platform to reinforce the connection.”

     

  • With new kitchen appliances

    TTK Prestige rolls out brand film for New Year

    By Our Staff

     

    TTK Prestige, manufacturer of kitchen appliances and cookware, has launched a digital film in an effort to help address the pain point millennial couples experience – the hassles of organising house parties.

     

    Dinesh Garg, Executive Vice President-Sales & Marketing, TTK Prestige, said: “As an innovation-driven brand, we strive to provide our consumers with the best quality products, services, and experiences. Now, with the growing need for efficient and convenient home & kitchen appliances, we have released this new film showcasing how our innovative products can help you host a house party effortlessly. Our goal is to make things simpler for everyone, and that is exactly what the film proposes – Jab Prestige sambhale kitchen ka kaam, party host Karna Hoga aasan.”

     

     

     

  • Created by Thought Blurb Communications

    Parle-G launches three-film campaign to enhance brand

    By Our Staff

     

    Parle-G biscuits launches a campaign to enhance the equity of the brand. The three-film campaign created by Thought Blurb Communications tells simple stories that show the protagonist child as empathetic, clever and decisive. All the qualities that come together to create the Parle-G ‘Genius’.

     

    Mayank Shah, Senior Category Head, Parle Products speaks about the brand’s core values and the need for the messaging to be consistent over time. “Parle-G has always spoken from the child’s perspective. A child creates social connections with siblings, family, friends and others they care about in very different ways. Empathy comes easily at an early age and in uncomplicated terms. Before they are lost to age and practicality, an understanding of others can be rather sincere and honest. Taking this into account, the messaging has to acknowledge the child’s feelings and give it voice.”

     

    Vinod Kunj, CCO & Managing Director at Thought Blurb added: “Following a campaign thought over years and growing the brand with it requires a firm hold on the steering wheel. From our previous outings on the brand in 2018 & 2020, we had to find a growth path. That was the challenge.  We knew that we needed to stay timeless with our thinking, while keeping the overall brand thought in our sights. We know the stories had to resonate with audience across age groups and geographies, since this being broadcast in 13 languages. One of the endearing aspects of the campaign is the song that paraphrases the idea, and to see it shining through in every language is rewarding.”

     

     

  • Features Sneaker Studio offering 300 styles across 9 Intl Brands

    Bata India launches 3D OOH Billboard

    By Our Staff

     

    Bata India launches 3D OOH Billboard, becoming the first footwear brand in India to disrupt the advertising space with the format. Bata has used this innovative technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country.

     

    Anand Narang, VP, Marketing & Customer Experience, Bata India Limited, said: “At Bata India, we are constantly looking for innovative ways to engage with our audience. We are elated to be one of the first few brands and especially, the first footwear brand in India to bring the disruptive format of 3D OOH advertising. As we offer over 300 sneakers styles from 9 international brands in our new Sneaker Studios, a shop-in-shop destination inside Bata stores, we thought of leveraging the new 3D emerging outdoor media to announce this launch. Consumers can experience Sneaker Studio in their neighbourhood Bata stores and get to shop their favourite styles instantly or even order them via home delivery service.”