MxMIndia

Category: PRODUCTS

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • Created by Leads Brand Connect

    Bail Kolhu edible oil unveils new campaign

    By Our Staff

     

    Bail Kolhu the lead product of BL Agro Industries Ltd has launched a campaign for its edible oil brand. The #TruckSloganPlease across Facebook and Instagram pages has been rolled out to engage people and juggle their creative minds by creating funny slogans using the words ‘Bail Kolhu’. These slogans will then be written at the back of the trucks.

     

    Ghanshyam Khandelwal, Chairman, BL Agro, said: “Bail Kolhu brand has nourished the health of families for many decades with its promise of pure quality products.  #TruckSloganPlease is an initiative to connect with people and give an opportunity to people with creativity where they can share quirky ideas. We are pleased to receive an incredible response to the campaign and to see such a great level of involvement.”

     

    Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing this campaign, said, “Launching this campaign was a joint endeavor of our team and the brand. We have always read regular slogans behind the trucks. Nobody cares to come up with new and creative slogans which can catch the eye balls of the people on the road. #TruckSloganPlease was launched with an objective to create an engagement and bring out fun factor amongst the readers, not only on the internet but on the roads as well. The campaign was launched in the form of a contest and the winners were announced recently. The brand selected the most relevant and unique slogans that will be written on the company’s trucks to promote the brand in an innovative way.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

  • Continues association with chef Vikas Khanna

    Nutella launches Christmas campaign

    By Our Staff

     

    Nutella, the original and popular hazelnut cocoa spread from the brand of Ferrero, launched its new Christmas and New year campaign, ‘Nutella With Love’. To make the celebrations even more special this year, Nutella has also introduced a limited edition of ‘Xmas Special’ jars that can be personalized and reused as DIY craft decorations. Nutella collaborated with Michelin star Chef Vikas Khanna to develop Christmas special recipe with Nutella.

     

    Speaking on the Campaign, Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said: “Christmas and the new year holiday season is a time that brings family and friends together, and what better way to celebrate than making your loved ones feel special on this occasion.  Our special edition jars make the perfect gifting option and can even be reused to add more festive cheer in your decorations. No Christmas celebration is complete without delicious treats – stay tuned for Chef Vikas’ exclusive recipes that will bring these goodies to you with a special Nutella twist in them.”

     

    Chef Vikas Khanna added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. Nutella has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. I’m excited to once again curate a special holiday recipe by offering a mouth-watering twist to our favourite Christmas sweet using Nutella. I am excited for all the Nutella fans out there to try out these recipes and make the festivities sweeter.”

     

  • Urges everyone to #CelebrateEqual during New Year

    Ariel rolls out another campaign driving gender equality

    By Our Staff

     

    Ariel laundry detergent has launched a new campaign for the New Year.  It has tried to capture the sentiment of women in its new #CelebrateEqual film. Over the past 7 years, Ariel India has continued to spark conversations around unequal division of household chores and urging more men to share the load.

     

    Ariel has been championing the cause of equality and inclusion since 2015. It has been raising pertinent questions on household equality through its movement #ShareTheLoad and supporting inclusion through its campaign #MakeItPossible. #CelebrateEqual is another effort in this direction furthering the cause of gender equality in households.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India: “At Ariel, we aspire to build a better world for all of us, a world where everyone sees equal. Over the years, Ariel has brought to light through our campaigns, unconscious bias and conditioning which comes in the way of us achieving an equal world. Even now 61%* of women believe that they do not get to fully enjoy the celebrations because of the unequal burden of household chores. This often goes unnoticed and through #CelebrateEqual we want to help trigger conversations to drive positive change”

     

  • The agency will oversee the brand's global full-funnel marketing

    Dentsu wins media mandate for Vida electric scooter

    By Our Staff

     

    Dentsu India has won the integrated media mandate for Vida electric scooter recently launched by Hero MotoCorp motorcycle and scooter manufacturer. The account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

     

    As per the mandate, the agency will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. It will manage Vida’s branding and performance campaigns with the best of its talent and capabilities as the strategic media partner.

     

    Speaking on the win, Anita Kotwani from Dentsu India said: “We are delighted to win MotoCorp’s emerging mobility brand Vida powered by Hero. Vida is a truly new-age global brand, that is authentic and progressive, and we are delighted with the mandate of managing it not only in India but across the globe. As dentsu, we pride ourselves in working with brands that ‘make way’ to drive meaningful progress for the environment.”

     

    Chandrasekar Radhakrishnan, Head of Business Growth, Emerging Mobility, Hero MotoCorp added: “We are glad to have dentsu India as our partner in this journey towards growing the electric mobility category across the world. Our endeavor is to create a brand that is truly global in nature, a brand that resonates with audiences from Bangalore to Bogota and Lucknow to London. VIDA is a new age brand with a distinct identity with the tagline ‘Make way’, a call to action to all change-makers to drive positive change. Our choice of partners is a clear reflection of this intent to build a global, new-age brand.”

     

  • The film 'Yeh Kaun Sa Fest Hai Bhai' celebrates the power of social media

    DDB Mudra joins Shoojit Sircar for digital film

    By Our Staff

     

    Directed by filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, the digital film ‘Yeh Kaun Sa Fest Hai Bhai’ highlights how Meta’s (formerly Facebook) apps – Facebook, WhatsApp and Instagram help people and communities progress. It is part of Meta’s ongoing ‘Where can’t we go together’ campaign that started earlier this year.

     

    Speaking on the launch of the campaign, Director Shoojit Sircar said: “Certain moments of one’s youth remain as memories across a lifetime. Organizing a college festival with friends is one such experience and that is what resonated with me when I first read the script. Pallavi Chakravarti and Neeraj Kanitkar; the creatives and I jammed on how we can capture that unfettered spirit of youth – an almost child-like belief in the ability to achieve anything, together – through this film. While filming, my constant brief to the bunch of young and enthusiastic actors was to keep alive a strong, serious desire to make the festival a success despite all the ups and downs, and it is that youthful innocence that we have tried to encapsulate through this film. I am thankful that the team  has decided to play the long version, which I believe captures in entirety the essence of the film.”

     

    Elaborating on the concept, Pallavi Chakravarti, Creative Head – West, DDB Mudra Group said: “For the team working on this project it was above all, a trip down memory lane. We thought back to how organising college festivals and participating in them had been integral to our formative years – how it made us network, connect with people (sometimes for life), made leaders out of the most reticent among us and brought our talents to the fore. Imagine if we had been powered by social media back then…imagine what the same passion, the same ambition and the same curiosity could have led to, had Facebook, Instagram and WhatsApp been the wind beneath our wings. The result of this nostalgic journey is a classic underdog story that we hope will make you as happy as it did us.”

     

  • After a long-standing association of 16 years with Slice

    Katrina Kaif moves to PepsiCo’s Aquafina from Slice

    By Our Staff

     

    Katrina Kaif is the new brand ambassador of Aquafina bottled water produced by PepsiCo India. She moves to new brand after a long-standing association of 16 years with the company’s Slice Mango Drink.

     

    Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said: “Goes without saying, Slice will always remind us of Katrina, who has been a wonderful face for the brand for over the last 16 years. The campaigns that we have created together will go down in history and always remind the consumers of the indulgence of mangoes.”

     

  • Film highlights 'magical powers' of the brand

    Sideways launches Pidilite WD-40 Car care Spray

    By Our Staff

     

    Pidilite Industries Limited, an adhesives manufacturing company, has launched a campaign for its new product, WD-40, a multipurpose car care spray. The brand film, conceptualized by Sideways branding and creative agency, highlights the diverse capabilities of WD-40, a product that can remove rust, open jammed locks and silence squeaky door hinges, among others.

     

    Said Sideways’ Co-Founder Abhijit Avasthi: “WD-40 is an iconic product with magical powers with a million use cases. I believe it should be in every household. With this film we are hoping to build an endearing fun personality for the brand which will help increase its adoption.”

     

    Added Nilay Moonje and Sameer Sojwal, Executive Creative Directors and Creative Heads at Sideways: “Any brief from Pidilite comes with an opportunity and a responsibility to do only the most amazing advertising. Such is the client relationship and our own expectation. While we joked about some completely useless ideas, we stumbled upon a thought, ‘What if a guy wants to get out of jail but can’t because of the rusted door? Then he won’t need the key, would he?’ And one ridiculous thought led to the next.”

     

    Gautam Suri – President, Sales and Marketing, Consumer Products at Pidilite Industries said: “WD-40 is an iconic global brand. Seeing is truly believing as using the product once will ensureit is used again and again. There are over 2000+ applications and it is our endeavor to have one can in every household so our consumers discover the myriad uses of this miracle product. WD-40 works wonders, inspiring confidence and empowering people to solve problems and get the job done right.”

     

  • To promote 'Verified Smart Homes'

    Nahar Group unveils its new brand campaign

    By Our Staff

     

    Nahar Group, Mumbai’s real estate builders and developers, has unveiled a new brand campaign for its project Amaryllis Towers and Plaza at Chandivali, Powai. It has positioned it as ‘Smart Homes for Smart People’.

     

    Speaking about the new project Manju Yagnik, Vice-Chairperson of Nahar Group & Sr. Vice President, NAREDCO- Maharashtra said: “Nahar Group’s mission is to construct landmark projects for consumers that provide a perfect and self-sustaining living environment. Amaryllis Towers provides homes with ample space designed to optimise the layout, a well-connected location and state-of-the-art amenities. As customers continue to embrace a digital lifestyle, a surge in demand for smart home accessories is only to be expected.”

     

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

  • Film conceptualised by DigiStreet agency

    Sirca Paints unveils festive brand campaign

    By Our Staff

     

    Sirca Paints India Limited launches a new brand campaign for the festive season. The 360-degree digital campaign was conceptualised by DigiStreet digital marketing agency.

     

    Apoorv Agarwal , Joint Managing Director, Sirca said: “Since its inception, Sirca India is synonymous with premium décor and imparting quality experience, catering to the niche that it serves. The idea behind this campaign was to make Sirca an essential part of people’s celebrations as we truly autograph it with our best-in-class products, services, and the value we add to upgrade their quality of life. I believe it has surely spoken to the heart of its viewers, hence, translating the message that we intended to deliver.”

     

    Added Darpan Sharma, CEO and Strategist of DigiStreet digital marketing agency: “The film is about creating a connection with the audience during an important festive occasion for the category, since the brand has roots in Italy. However, we wanted to bring forth core modern Indian sensibilities and lifestyle. As a result, the team decided on the film’s overall look during concept development, elevating the style because that is important for the brand, creating a connection through surprise, showcasing the product through visual narrative, and ultimately showing the celebration between couple while placing Sirca as an integral, lifestyle and home decor need.”