MxMIndia

Category: PRODUCTS

  • Titled #AtFortisWePledge

    Fortis Mumbai launches social media campaign

    By Our Staff

     

    Fortis Hospitals Mumbai has launched #AtFortisWePledge social media campaign to highlight the importance of self-health for both patients and caregivers.

     

    Said Dr S Narayani, Business Head, Fortis Hospitals Maharashtra: “The purpose of the campaign is to encourage patients and their caregivers to make and follow through on their health-related new year’s resolutions, with support from the doctors & caregivers at Fortis. The aim is to promote self-health and wellness, which will in long run eventually reduce the need for hospitalizations and visits to outpatient clinics. Through this initiative, we intend to inspire individuals to prioritize their health and make choices that promote healthy living, leading to happier and healthier lives”

     

  • The app is called Bisleri@Doorstep

    Bisleri unveils campaign for delivery at-home app

    By Our Staff

     

    India’s leading packaged drinking water, Bisleri International, has launched a new quirky campaign for its delivery-at-home offering Bisleri@Doorstep.

     

    Commenting on the digital campaign, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said: “It is in our DNA to prioritise consumers’ interests and meet their requirements. During the pandemic-induced lockdown, we were the first consumer goods company to foster the D2C concept and introduced Bisleri @Doorstep. We delivered our products at their homes without them needing to step out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasize the ease of ordering Bisleri products online to provide consumers a seamless experience.”

     

    Added Anuraag Khandelwal, CCO – 82.5 Communications: “This film is the first of many for Bisleri’s e-commerce service. In this world of information overload with tons of apps coming into the foray, we wanted to do something simple and sticky to connect with this app native generation.”

     

     

  • Titled 'Koi Manzil Door Nahin'

    Ashok Leyland launches new tagline & ad campaign

    By Our Staff

     

    Ashok Leyland, the Hinduja Group commercial vehicle manufacturing company, has introduced its new brand tagline “Koi Manzil Door Nahin”. As Ashok Leyland enters its 75th year, the year will see a string of activities, celebrating its journey of innovation and nation-building, notes a communique

     

    Said Dheeraj Hinduja, Executive Chairman, Ashok Leyland, unveiling the new tagline: “I am delighted to launch the new brand positioning for Ashok Leyland “Koi Manzil Door Nahin”. This is an embodiment of what we truly believe – which is, our customers come first and everything that we do is to enable our customers transform their lives and move closer to their dreams and goals through our innovative products and services. In this current environment where everything seems so volatile, we want to reassure our partners and customers, that with us, no dream or destination is too far. We are by their side, like we always have been.”

     

    Added Piyush Pandey, Chairman of Global Creative & Executive Chairman, India, Ogilvy Group: “It is a privilege for me and my team to partner Ashok Leyland, a brand that has partnered India almost all through its nationhood. It is a brand which is not only technologically state-of-the-art, but at a human level, is totally state-of-the-heart. In Ashok Leyland’s endeavour to constantly reach greater heights, we have arrived at the spirit of ‘Koi Manzil Door Nahin’ – the new tagline and the spirit the brand.”

     

  • The IPG Mediabrands digital arm will help scale the brand’s online presence through differentiating content and strategies, notes a communique

    Interactive Avenues wins Vim mandate

    By Our Staff

     

    Interactive Avenues, a Reprise network company, and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through its Mumbai office.

     

    Said Amardeep Singh, CEO, Interactive Avenues:  “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”

     

    Interactive Avenues is a full-service digital marketing company with offices in Mumbai (headquarters), Gurgaon, Bangalore, Chennai and Kolkata. They offer a comprehensive range of cutting-edge services including Media, Programmatic, Data & Analytics, E-Commerce, Paid Search, Social Media, SEO, ORM, Creative and Web Development under one roof with fluid, multidisciplinary teams.

     

  • For its Precious Brightening range of skincare products

    Dia Mirza in new campaign of Lotus Organics

    By Our Staff

     

    Organic beauty brand Lotus Organics + has released a new campaign with actress Dia Mirza, for its Precious Brightening range of skincare products. As the Brand Ambassador for Lotus Organics+, Dia will appear in a new campaign which will run across various platforms.

     

    Commenting on the new campaign, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “Lotus Organics+ is a brand that uses only 100% certified organic actives in its products.  We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign our Brand Ambassador Dia Mirza highlights the organic ingredients that go in our Precious Brightening Range, potency of the organic ingredients in achieving skincare goals and the message to all of our customers to ‘live organic’”. Actress Dia Mirza elaborates,  “Lotus Organics+ resonates with me as their products use only 100% certified organics. I believe that it is important that our lifestyle should be natural, free of toxins and healthy for the planet as well as ourselves. Everyone must do their bit for the environment and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”

     

  • Narrates acts of kindness over a cup of tea

    Brooke Bond Red Label Tea rolls out new brand ad

    By Our Staff

     

    Brooke Bond Red Label Tea releases a new brand campaign. The latest ad narrates that acts of ‘kindness is just a cup away.’ The campaign has been creates by Ogilvy Mumbai and produced by Purple Vishnu Films.

     

    Akshay Seth, Executive Creative Director, Ogilvy: “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

     

  • Celebrates the spirit of growing India

    CarDekho Group releases new brand campaign

    By Our Staff

     

    CarDekho Group,  Autotech Unicorn, has introduced a TVC campaign #BadhteIndiaKaBharosa celebrating the spirit of Indians to fulfil their dreams. The campaign captures the true essence of the people of India in shaping a ‘Badhta India’.

     

    A 10-week long campaign, #BadhteIndiaKaBharosa is live on TV and digital platforms. The campaign is written and directed by Amit Nandwani, and produced by CarDekho Group company PowerDrift, India’s top auto content brand, and a full stack-production house.

     

    Talking about the new campaign, Charu Kishnani, Executive Vice President Marketing-CarDekho said: “India is on a journey of transformation and progress. CarDekho Group is proud to support the growth of the nation and its people, creating opportunities that give them a chance to fulfil unrealised dreams. With this idea, CarDekho has introduced a brand campaign celebrating ‘Badhta India’. The campaign mirrors the core values of CarDekho Group, to solve customer problems and build a progressive India.”

     

  • Conceptualised by DDB Mudra Group

    Volkswagen rolls out new campaign

    By Our Staff

     

    German automotive maker, Volkswagen, has announced a new campaign – #SafeLikeAVolkswagen – to remind the road why the brand is the safest on it. The campaign leverages the brand’s affinity for simplicity and human storytelling.

     

    Conceptualised by the DDB Mudra Group, the clutter-breaking campaign is launched on the back of Volkswagen Taigun recently scoring a perfect five-star rating in Global NCAP’s crash tests. Taigun has become one of the first ever car models in India to achieve five stars, for both adult and child occupants’ protection.

     

    Abbey Thomas, Head of Marketing and PR, Volkswagen India said: “Safety is at the core of Brand Volkswagen. We build our cars with lots of emotion and passion, the same goes for our communication; emotional and light hearted. Together with our creative team, we hope to deliver this very important messaging on safety in an interesting and engaging manner to our consumers”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “As a brand, Volkswagen has been built around human stories. It’s in the name of the brand itself. Therefore, we thought the best way to illustrate our safety features would be through examples of how we navigate our every day.”

     

  • As its Global Brand Ambassador

    Lionel Messi promotes Byju’s Education for All Foundation

    By Our Staff

     

    On the heels of Argentina’s historic FIFA World Cup victory, Lionel Messi has posted ‘Namaste India’ on his Instagram to the delight of his millions of followers. The post carries a series of pictures showing Messi wearing Byju’s jersey to promote the cause of equitable and accessible education through the Byju’s Education For All (EFA) foundation.

     

    Byju’s, the edtech company, had announced Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November. Messi is known to promote the cause of equal education and also serves as a global brand ambassador of UNICEF.

     

    “Children are our future,” Messi wrote, adding that no matter where they live, every child deserves an equal opportunity to learn and grow. Commending BYJU’S and its groundbreaking work in championing inclusive tech-driven education for all, Messi took the message of equal, equitable, and quality education for all to his 400 million+ social media followers, and marked his welcome into the BYJU’S family. His post garnered nearly 10 million, or 1 crore, likes in the first ten hours, making it one of his most popular endorsement posts.

     

    Said Divya Gokulnath, co-founder of Byju’s:  “We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi’s passionate advocacy for education and children aligns perfectly with our own values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”

     

  • The 3 TVCs feature Amitabh Bachchan, Yuvraj Singh & Mithali Raj

    Samsonite launches new campaign

    By Our Staff

     

    Samsonite luggage brand has launched a new campaign ‘Tested like Samsonite’. It seeks to create common ground with individuals that have come face to face with the various adversities of life and is a testament to those who chose to rise back up and face the challenges with confidence and valour.

     

    Centre of Gravity, a strategic consulting partner, conducted extensive research for Samsonite to identify its core consumers and developed an insight into what these consumers truly care about. Following this exercise, the campaign was conceptualized which includes a series of 3 TVCs featuring Amitabh Bachchan, Yuvraj Singh & Mithali Raj, who have powered through several adversities at different points in their respective journeys. The TVCs will be amplified through an integrated campaign spanning digital, outdoor, and social media.

     

    Commenting on the campaign, Jai Krishnan, CEO, Samsonite India said: “Samsonite bags are made with utmost care, to ensure they look the part! They are aesthetically engineered which makes them extremely durable and offer differentiated functionality. Every Samsonite goes through several rigorous stress tests and that is what truly sets us apart. The campaign brings alive this aspect of the brand in a beautiful manner.”

     

    Prateek Bhardwaj, CCO, Lowe Lintas added: “The campaign cements Samsonite’s position as the ultimate benchmark when it comes to quality testing by drawing parallels with the challenges that each one of us, no matter how privileged, goes through in our journey.”

     

     

  • Selects Media.Monks as its digital and content Partner

    Tata Tea accelerates hyperlocal strategy with Media Monks

    By Our Staff

     

    Tata Tea has selected Media.Monks as its digital and content partner. This is further accelerate its Hyperlocal Strategy.  Tata Tea’s hyperlocal marketing approach is to connect with its diverse customers through relevant digital content.

     

    Adding to this, Kiran Ramamurthy, chief operating officer, Media.Monks India, said: “It is an honour to partner with Tata Tea. The assignment comes with a huge responsibility – to build on the amazing work that brands from the Tata Tea stable have been doing. It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”

     

  • To highlight the contribution of veterans to society at large

    UdChalo launches #salamveterans campaign

    By Our Staff

     

    UdChalo, a consumer-tech company that exclusively serves the Indian defence forces and their dependents, announces its new campaign #salam veterans. The brand highlights the veterans’ contribution to society and unveiled a campaign to celebrate veteran’s days. Hosted by Param Veer Chakra awrdee, Subedar Major (Honorary Captain) Yogendra Singh Yadav, the series features five short films capturing and acknowledging contribution of veterans.

     

    The 5 feature films on, Lt Col Tushar Ghate (Agriculturist and PhD holder in Nuclear Science), Col Micki Uberoi (Founder – President, Ghar Sant Ishwar Foundation), PRC (Pune Rehabilitation Center) members and Lt Col Patil Founder, Green Thumb. The ad films narrate the stories of the protagonists their struggles, their learnings while servicing in the forces and how that helped them influence and understand the needs of the society. This is the first time these veterans talk about their stories and the impact the have been able to create.

     

    Talking about the campaign, Ravi Kumar, founder and CEO, UdChalo said, “The sacrifices every veterans and their families have made transcends any of our thoughts. To salute and honour this selfless sacrifices, #salam veteran campaign celebrates the unsung heroes that our nation has created. Through this campaign, UdChalo wants to inspire the nation to sit and reflect on the many freedoms that we enjoy in our country which has been possible only because of the uniform service men who have put the love of the nation before everything.”

     

    Col DB Tingre, Head of Defence relations teams added: “The foundation of UdChalo is to service the defence fraternity and the veterans of India. We are fortunate to have worked with innumerable veterans with our in house Veteran’s placement programs and employing veterans within UdChalo teams. We are taken aback with their dedication and commitment towards work and there is so much to learn from them especially about discipline and being purposeful in the society.”